• Title/Summary/Keyword: Culture values

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Consumer Values and Green Consumption: Implications for Marketing Strategy and Environmental Policy

  • Lee, Hyun Ju;Park, Seong-Yeon
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.87-114
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    • 2018
  • The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

The Impact of Management's Values on Organizational Performance: Focusing on the Mediating Effect of Value Consistency

  • Kim, Moon Jun
    • International Journal of Advanced Culture Technology
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    • v.7 no.4
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    • pp.76-85
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    • 2019
  • This study examined the mediating effect of management's values on organizational performance and between them. Hypotheses 1, 2, 3, and 4 which were set up to achieve the purpose of this study, were verified as follows. First, Hypothesis 1 proposed that the values of management will have a positive effect on organizational performance. Second, Hypothesis 2 proposed that the values of management are likely to have a positive effect on the consistency of the values of organizational members. Third, Hypothesis 3 proposed that the consistency of the values of organizational members will have a positive (+) influence on organizational performance. We found that the consistency of the values of organizational members has a positive (+) influence on organizational performance. Hypothesis 3 was adopted. Fourth, hypothesis 4, the value consistency of the members of the organization, had a mediating effect between the organization performance on value management. The results of this study were all adopted research hypotheses. Therefore, management's values have a significant impact on the theoretical and practical aspects by showing the relationship between organizational members' value consistency and organizational performance. In the future, the necessity of further research on management's values and member's value consistency through various fields for organizational performance has emerged.

Generational Comparisons of Family Values and Family Life Culture with Respect to Family Rituals (가족가치관과 생활문화의 세대 비교: 가족의례를 중심으로)

  • Ok, Sun-Wha;Chin, Mee-Jung
    • Journal of the Korean Home Economics Association
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    • v.49 no.4
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    • pp.67-76
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    • 2011
  • This study had two goals: 1) to explore generational differences in traditional family rituals and 2) to investigate the association between family values and family rituals. Using survey data from 500 married men and women in their 20s to 60s, we classified three generations: 1) 1941-1950 birth cohort (aged 59-68), 2) 1951-1970 birth cohort (aged 39-58), and 3) 1971 and later cohort (aged 38 or less). These generations represented post-colonialism, modernization, and the information era in Korea, respectively. The results demonstrated that birth-related traditional family rituals had been maintained across the generations. Ancestor worship was less likely to be observed by later generations. Further, the way in which family values was associated with family rituals differed across the generations, indicating that traditional family values had different influences on everyday family life culture across generations.

A Study on Implementation of Culturenomics based on Placeness (장소성을 바탕으로 한 컬처노믹스 구현에 관한 연구)

  • Jung, Won-Wook;Kim, Kai-Chun
    • Korean Institute of Interior Design Journal
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    • v.22 no.2
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    • pp.3-10
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    • 2013
  • The study is motivated by methodological approach on how to apply the existing traditional placeness to the present age. Moreover, its purpose lies in establishment of character of place that not only embraces the existing meaning of place but also reflects on the new paradigm of space through culturenomics which embraces the core indexes of modern values such as economics, culture, and everything. Culture has a potential to create various values through its convergence with other fields, one of which is place. Place is essentially an original center of human existence. Culture is no more separated from daily life and people's way of life becomes a culture. In the a culture-oriented social system, design of place will be developed in a multi-dimensional way that accepts diversity and centers on relation. At our places experiencing placelessness through uniformity and modernization, this study has a significant meaning since it shows culturenomics may offer a solution to the direction of growth in the future.

A Study on the Class of Consumption Culture - Focused on Bobos and POSH - (신 귀족성향 소비문화계층에 관한 고찰 -보보스(Bobos)와 포쉬(POSH)를 중심으로)

  • 이해연;김문영;박광희
    • Journal of the Korean Home Economics Association
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    • v.42 no.8
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    • pp.187-201
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    • 2004
  • This study identified the characteristics of the consumer culture of the American Bobos(Bourgeois Bohemian) and the British POSH(Port Out, Starboard Home) and their influence on the consumption culture in Korea. The sociocultural background, values and consumption patterns of both Bobos and POSH were analyzed through a literature survey. Korean periodicals were analyzed to identify the influence of Bobos and POSH on the Korean consumer culture. The results suggested that the characteristics of both Bobos and POSH were reflected in their lifestyles or values through their consumption and possessions. In addition, it was found that Korean consumers appeared to be more influenced by Bobosthan POSH.

A Study for Examine into Nursing Organizational Culture (I);Review of the Literature about the Concept of Organizational Culture (병원 간호조직문화 규명을 위한 연구(I);조직문화 개념에 대한 문헌고찰)

  • Kim, Moon-Sil;Han, Su-Jeong;Kim, Jung-A;Park, Hyun-Tae
    • Journal of Korean Academy of Nursing Administration
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    • v.4 no.1
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    • pp.89-105
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    • 1998
  • Modern organizations, both complicated and complex, operate in an economic climate of· turbulence and rapid change. And Today's healthcare environment is changing, driven by demographic, environmental. social, political and technological forces. In actual practice, the organization usually depend on several factors such as economic state of organization, managerial strategies, a synthesis of several theories that reflect individual biases, specific circumstances, and practical realities. These rapidly changing healthcare environment and professional nursing practice need a strategy for the organizational development and goal attainment. An understanding of organizational culture could help managers enhance or expand their management strategy, thus increasing the probability of their success in the organization. Organizational culture is an abstract, yet potent managerial concept. With roots in several disciplines, several perspectives and definitions of organizational culture have emerged. The concept of organizational culture has been rapidly introduced into the academic and organizational world, with the much attention to the excellent companies that have continued rapid grow th despite the overall world economic recession in the late of 1970s. Organizational culture is the combination of the symbols, language, assumptions, and behaviors that overtly manifest an organization's norm and values. It is the taken-for-granted and shared meanings people assign to their social surroundings that can have a profound effect on an organizaitonal decision making and performance. For attaining a organizational goal and developing organization, it is necessary to put emphasis on developing organizational culture. It has to set organizational culture well understood by its members as an instrument to achieve the organizational goals. Both Manager and staff can focus and act on the values identified. Also, managers will exhibit better decision making capabilities because they are guided by perception of the organizational values. Therefore, understanding of organizational culture could give a strategy for organizational development that assist hiring personnel, orienting new comers, facilitating organizational change and promoting learning and so on. But their is few study on nursing organizational culture in Korea. Moreover they have not had a clear definition of Korean nursing organizational culture. Therefore, it is necessary to lay down definition of Korean nursing organizational culture and fine out real factor of Korean nursing culture. For defining a definition of Korean nursing organizational culture, this study assessed several definitions of organizational culture, factors of culture, types of culture, and functions of culture through book review.

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A Study on the Value Changes for the Korean Women in 1977~1998 -A Content Analysis of Print Ads- (한국여성의 가치관 변화에 관한 연구 -화장품과 의류상품 광고를 중심으로-)

  • 전양진
    • Journal of the Korean Society of Clothing and Textiles
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    • v.25 no.4
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    • pp.773-782
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    • 2001
  • This study was to investigate the value changes in Korean women by analyzing the ads of womens magazines. The contents of ads were classified into two types of values: general and consumption values. The general values, composed of inner-directedness and outer-directrdness, might predict consumer behavior in general. The consumption values, utilitarians and hedonic, were expected to affect the consumer purchasing attitude to a specific product. Factors affecting the cultural values were per capita income and womens social status. Total 2969 illustrated ads with verbal theme from 32 Korean womens magazines were used. The content analysis, chi-square test, logistic regression were done for the analysis. The results showed that inner-directedness was dominant general value in Korean womens culture and increased over time. Younger consumers were more inner-directed than older ones were, and inner-directed values increased with income growth. For the consumption values, utilitarian values were higher than hedonic ones and went up over time. For the product types, utilitarian ads were frequent in cosmetics while hedonic ads were high for apparels. Those results implied that Korean womens culture became more inner-directed with increased income. Also consumption values were likely to differ between product groups. Per capita income was shown to increase inner-directedness while womens social status was to increase outer-directedness.

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Residential Values Analyzed in Daily Newspapers (주요일간지의 아파트관련 기사에 나타난 주거가치 특성에 관한 연구)

  • Lee, Sung-Mi;Lee, Yeun-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.91-94
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    • 2004
  • The purpose of this study is to inquire the change of residential value in the phenomena related with apartment living culture for recent 10 years. To investigate the apartment culture and residential values, articles in daily newspapers, which is related to 'apartment,' has been analysed by theme divided into physical, behavioral, valuable aspects. As a result, it han found that there were higher concern about economic value the any other values. Also, some of recent trands was found out in this study, such as, high quality, diversification, identity, healthy life, etc. Here this study is purposed to serve exploring the basis of healthier living culture for the future.

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A Study on the Type of Clothing Consumption Values and the Development of Scales

  • Kim, Sun-Hee
    • The International Journal of Costume Culture
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    • v.4 no.2
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    • pp.146-158
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    • 2001
  • The purpose of this study was to present basic materials that can be utilized for better understanding of consumers behavior and the formation of marketing strategies through development of scales on the basis of recognition of the type clothing consumption value. The subjects selected for the final analysis were 654 females and 618 males. Re data were collected using a questionnaire after a focus group interview, and analyzed through factor analysis. The result of this study were as follows; 1. A total of 63 questions were selected for males and 68 questions for females and Cornbach's α was 0.97 for both males and females. 2. Males clothing consumption values were comprised of outward attractiveness, situational-social, psychological, functional, epistemic, and fashion values, while females were comprised fashion, psychological, outward attractiveness, functional, situational, personality expression, and social values, which showed clothing consumption values differ between males and females. 3. Re clothing consumption value regarded as the most important by undergraduates was that associated with outward attractiveness, such as expression of an attractive and ideal image, suitability for ones outward appearance, and outward appearance to members of the other sex.

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