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Consumption Behaviors and Satisfaction Levels of Consumer towards Environmentally-Friendly Agricultural and Animal Products (국내 친환경 농축산물의 소비행태와 만족도 분석)

  • Kim, Gyewoong;Kim, Minjin
    • Journal of the Korean Society of Food Culture
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    • v.29 no.1
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    • pp.1-8
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    • 2014
  • This study was carried out to investigate the consumption behaviors of environmentally-friendly agricultural products, including satisfaction of purchases. Questionnaires completed consumers were statistically analyzed. Regarding purchase frequencies of environmentally-friendly agricultural and animal products, consumers consumed them 1 time per month. No significant differences in consumption by age, living area, family type, or BMI were found. Exactly 38.2% of consumers preferred to purchase items in the packing amount of 0.2-0.5 kg, whereas 39.7% of consumers preferred amounts from 0.5-1.0 kg. Significant differences in packing amount were found according to age (p<0.05) and family type (p<0.01). However, there were no significant differences according to living area or BMI group. Many consumers made decisions based on the outer packing label (69.6%). Significant differences by age and living area were not found, whereas there was significant difference according to family type (p<0.05). Consumers answered that they purchased products in a general supermarket (24.7%) and cooperative (24.2%). Significant differences were found by age and living area (p<0.01) but not by family type. Consumer satisfaction of purchases scored 3.39 out of 5 points. In conclusion, significant differences in consumer satisfaction were not found according to age, living area, family type, or BMI.

A Survey of Awareness and Preference for MSG according to the Pursuit of Well-being in Diet (웰빙식생활 추구 정도에 따른 조미료(MSG)에 대한 인식과 기호도 조사)

  • Kil, Ga Young;Jin, So-Yeon
    • Journal of the Korean Society of Food Culture
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    • v.30 no.5
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    • pp.481-490
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    • 2015
  • This research was conducted to examine the awareness and preference levels related to MSG (monosodium glutamate) according to well-being dietary life pursuit attitude factors as well as to improve opportunities to meet value conscious consumption of well-being-oriented customers. According to well-being dietary life pursuit attitude factors, respondents were divided to three clusters, indifference type, well-being-oriented type, and active health action type. Sensory evaluations were carried out on soybean paste soup (Doenjang-guk) and seasoned spinach with different levels of MSG. In the results, 74.4% of all respondents preferred Doenjang soup with 2% MSG, 65.4% preferred seasoned spinach with the same ratio of MSG, and 35.9% preferred seasoned spinach with 0.5% MSG. Regarding the acceptance level of MSG, addition of MSG to improve taste was acceptable to the indifference type (cluster 1). On the contrary, active health action type did not prefer MSG, wanted natural seasonings despite high prices, and preferred to dine at restaurants that serve MSG-free foods. Based on this study, restaurant companies should segment their customers on the basis of MSG usage and establish their positioning strategies according to their concepts.

An Experimental Study on the Comparison between Sasang Herbal Medicine for So-Eum and So-Yang Type Using Issatchenkia orientalis (KCTC 7277) (Issatchenkia orientalis (KCTC 7277)를 이용한 소음인과 소양인 약재의 비교 실험연구)

  • Park, Young Joo;Choi, Ji Eun;Kang, Young Min;Kim, Jong Yeol
    • KSBB Journal
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    • v.32 no.1
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    • pp.46-53
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    • 2017
  • There are four types (So-Eum, So-Yang, Tae-Eum, Tae-Yang type) in Sasang constitutional medicine (SCM). In SCM, not only people but also herbal medicine are classified into four types. To date, there has been very little evidence of experimental classifications in SCM. So, we adapted Issatchenkia orientalis in two different culture media made from the herbal medicines for So-Eum and for So-Yang type. And the adapted Issatchenkia orientalis was inoculated into another eight culture media made from the herbal medicines for So-Eum and for So-Yang type. The mass reduction was measured every 12 hours for 2 days. Then, we analyzed the statistical differences of herbal medicines for So-Eum and for So-Yang type. There were significant differences of variables (R: rate of change in mass reduction, S: convex degree of mass reduction graph) in herbal medicine media for So-Eum (p=0.001, 0.001, respectively.). Suggesting a microbiological method of Sasang medicine research, current study may contribute to the establishment of experimental Sasang constitutional herbal medicine.

A Study on the Type and Character of Apparel Brand Names for the Net-Generation (N세대 의류 브랜드명의 유형분류와 특성에 관한 연구)

  • 이민경;한명숙
    • The Research Journal of the Costume Culture
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    • v.8 no.5
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    • pp.707-716
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    • 2000
  • The purpose of this study was to explane the Net generation's characters appearing in the apparel brand naming for them. For this study, first I was trying to explane the New generation characters, second 45 apparel brands were selected by market research and questionaire survey was conducted on 53 the Net generation collage women of age 20 thru 21. Third, the apparel brands were classified into four types according to the characters reflecting in the apparel brand naming : First, the apparel brand type using the figures such as STORM=292513, 1492Miles. Second, the apparel brand type that two or more words are abbreviated into one word. Third, the apparel brand type containing more than one meaning in a brand naming or spelling the words as it pronunciate. Fourth, the apparel brand type using of slang. In conclusion, These types of the apparel brands were related to characters of the New generation, i.e., they who have grown in the advance of digital civilization are skilled in the communication through computer, internet and mobile phone, so that they are familiar with the figures, combined words, or abbreviated words etc. Also, they have individual, sensitivity character and seek after individuality, current fashion. They have also a tendency to accept various the sense of value, while they have a refusing tendency a custom or convention which the older generation has conformited.

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A Study on the Clothing Buying Motive and Information Source according to Lifestyle Type of Women in Their 50's and 60's (50.60대 여성의 라이프스타일에 따른 의복구매동기와 정보원천에 관한 연구)

  • 한성지;김문숙
    • The Research Journal of the Costume Culture
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    • v.10 no.2
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    • pp.116-131
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    • 2002
  • The purposes of this study were to analyze the lifestyle of women in their 50's and 60's and to provide the basis for the efficient strategy of silver market by classifying women in their 50's and 60's according to lifestyle types and investigating the effect of consumers' lifestyle and demographic characteristics on consumers' clothing buying motived and information sources. In this study, a self-administered questionnaire was distributed to women in their 50's and 60's. 226 questionnaires of 350 were used in the following analysis. The data were analyzed with the SPSS package. The results of this study were as follows. First, lifestyle were analyzed to find out the underlying factors, and then the subjects were grouped according to factor scores by the cluster analysis. Four lifestyle types were defined. They were the traditional family-oriented, the ostentatious purchase, the economical material-oriented, the active economics-oriented type. Second, a consumer's buying motives and information sources in buying clothing were significantly different depending on the consumer's lifestyle. The ostentatious purchase type attached importance to impulse buying and in diversion in clothing buying motives and display in information sources. The economical material-oriented type tend to buy clothes to purchase economically during bargain sales. The active economics-oriented type attached importance to worn out clothing in buying motives.

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Latent Profile Analysis According to the Subject Selection Criteria of General High School Students

  • Kim, Eun-Mi
    • International Journal of Advanced Culture Technology
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    • v.9 no.4
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    • pp.226-236
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    • 2021
  • The purpose of this study is to analyze the type of latent profile for general high school students' subject selection criteria and to identify the characteristics of the latent class. The survey data of 1072 general high school students (male; 648, female; 424) in G city, Jeollabuk-do and the scale composed of 8 sub-factors: 'SAT orientation', 'academic achievement', 'ability orientation', 'pursuit of interest', 'teacher orientation', 'career development', 'others' recommendation', and 'subject availability' were used for latent profile analysis and cross-analysis between potential layers. As a result of the analysis, high school students' perceptions of subject selection were classified into four latent profiles. The four groups were named 'High Perception Type', 'Low Perception Type', 'Self-Directed Type', and 'Stability-Oriented Type' according to their types. It was found that there was a difference between the latent classes in the importance and performance level of the subject selection criteria. These results can help identify the subject selection tendencies of latent groups in the operation of the 2015 revised curriculum and the 2025 high school credit system that emphasizes the student-centered course selection curriculum and they can also provide customized course selection guidance considering individual differences.

Study on the Fashion Design by Utilizing the China's Tibetan Dress Culture (중국 티베트 복식문화 특성을 활용한 패션디자인 연구)

  • Chen, Qiu-Qi;Suh, Seung-Hee
    • Journal of the Korean Society of Costume
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    • v.64 no.4
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    • pp.131-149
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    • 2014
  • Tibetans are one of the ethnic Chinese minorities, and this research examined the characteristics and features of their traditional costumes by investigating their historical, geographical and cultural background. This research also examined the cultural elements according to their characteristics based on Tibet's nature, religion, arts culture such as the Jang-po, Chin-sam, Kam-kjun and belts, which are used to fix the costumes. Based on such studies the traditional Tibetan costumes were set as a motif and were expressed appropriately into a contemporary style. By studying the composition of its costumes and its costume culture, the characteristics of the Tibetan costumes could be classified into four features. First, the 'variability of form' expresses a new type depending on how it is worn. Second, the 'color contrast' shows a strong visual contrast. Third, the 'difference of materials' combines different materials into one. Fourth, the 'symbolic meaning' grants meaning to the wearer. As a result of this study, by using the characteristics of the Tibetan nature culture, religion culture and art culture as a basis, two suits of clothes for each characteristics and six suits of clothes were produced as a fashion design product.

Understanding Postmodern Consumer Culture through Fashion Adveytisements: Deconstruction of Calvin Klein's Fashion Advertisements

  • Lee, Jaeil
    • The International Journal of Costume Culture
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    • v.5 no.3
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    • pp.173-183
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    • 2002
  • The main focus of this study is to understand realities of postmodern consumer culture by deconstructing fashion advertisements, Calvin Klein's ck One and cK be. The metaphysics of critical theory, visual and textual analysis are used to deconstructing the ads applying one of the postmodern cultural critics, Baudrillard' s notion of hyperreality. Through deconstructing the ads five postmodern characteristics representing hyperreality were found. First, there is no message regarding functional characteristics of the product offered in the ad, which is far from the modernist's utilitarian Point of view. Hyperreality in Postmodern consumer culture is consumption centered and focuses on the product's symbolic meanings. Second, especially for cK be, the ad uses atypicai, irrelevant models and images, which are introduced as a concept of ‘real people’ rather than the ideal person or body type. Third, there are transformations of the meanings from cK one to cK be such as the notions of globalization and gender which clearly represent ongoing reality in the Postmodern culture. Fourth, there are hidden meaning of hedonism and relativism, which are prevalent in postmodern ideology. Finally, models' bodies are used to convey messages as well as form the ground and figure in the ad that is a significant characteristic of postmodern consumer culture. In conclusion, the study of Calvin Klein's fashion ads supports the notion that advertising mirrors reality in postmodern consumer culture, which is hyperreality.

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Studies on the Root Rot of Ginseng(VII) (인삼근부병에 관한 연구. VII)

  • 이민웅
    • Korean Journal of Microbiology
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    • v.15 no.1
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    • pp.20-30
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    • 1977
  • Relationship of soil properties and seasonal variation on microbilogical population to-continuous culture and first-time culture of ginseng was investigated by bimonthly from May 1976 to January 1977. pH and P contents of 2 years continuous culture of soil were higher than other culture plot of soil, and contraty to the above, 2 years first-time culture of ginseng soil was conplot of soil, and contraty to the above, 2 years first-time culture of ginseng soil was contained more potassium contents than other culture plot of soil. In microbiological fluctuation with seasonr in various soil conditions, the population, trends of Fusarium spp., Erwiniaspp., and flourescent Psedudomonas spp. were increased in May and July in general, but decreased in the other month. It was observed that in all type of soil, Fusarium spp. was distributed in abundance in and on rihizosphere, and decreased the propagules numbers as soil depth increase. The numbers of Erwinia spp. and fluorescent Pseudo-monas spp. were distributed greater in numbers on the surface zone of soil depth decreasing the numbers along the soil layer increase, and also in 2years continuous culture of soil especially, a great numbers of Erwinia spp. and fluorescent Pseudomonas were evenly distributed in surface zone and rhizosphere. Ginseng disease with a high incidence of bacterial disease in continuous culture of 2 and 4 years was seemed to be associated with soil bacteria that was high in numbers of Erwinia spp. and fluorescent Pseudomonas spp. in May and July.

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Formal characteristics of headdress in Chinese minorities (중국 소수민족 머리 장신구의 형태 특성)

  • Jiang, Yan;Jin, Shu;Lee, Younhee
    • The Research Journal of the Costume Culture
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    • v.28 no.3
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    • pp.356-375
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    • 2020
  • The purpose of this study is to understand the characteristics and cultural values of the headdress among Chinese minorities with diverse ethnic cultures, and to provide various data on the design of clothing accessories. Theoretical considerations about ethnic minorities were addressed through literature and prior research, with data being collected using literature and websites. The results are as follows. First, the most common type of headdress is the horizontal type, which includes the head style, headband, and head scarf. The second most common is the cylinder type, which is a headdress with variations in the shape of a round hat, and has is evident among various minorities. Third, the pagoda type is decorated with ornaments mounted on top of a round shape. Fourth, the square crown type is a piece of wood as a material for a form of the material and for a variety of jewelry and the production of up to meet the women's head of the jewelry. Fifth, head belt-type ornaments consist of a headband and fancy bead ornaments from the bottom of the head. Mongol women usually wear an exaggerated form of this type. Sixth, the head cover type is a head decoration influenced by the dress code of Muslim women. Seventh is the disc type of crown shape worn by the Dai. Next, the ogival type is a cone-shaped headdress hat most commonly seen as head ornament hat among the Dai. Lastly, the sailboat type is the most exaggerated form of hair ornaments found among ethnic minorities.