• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.6
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• pp.1856-1868
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• 2008

This paper is about what is the effect of cultural marketing - which is affecting business ethics and social responsibility - on corporate image and formation of brand asset, and about which is getting more influence by cultural marketing among factors that is forming corporate image and brand asset. The results are like below. First, cultural marketing activities had an indirect influence on the corporate brand asset. Second, cultural marketing had an direct influence on the corporate brand image. Third, cultural marketing had a positive impact on reminding of the brand image. Fourth, social responsibility and business ethics had an indirect influence on the brand loyalty. Fifth, corporate social responsibility and business ethics had a positive impact on the brand image. Sixth, among the corporate social responsibility, community activities played a control variables. Seventh, regarding the characteristics of the respondents it showed that there's perception gaps among marketing, responsibility and ethics as well as brand assets. All in all, cultural marketing had an indirect effect on formulating corporate brand asset by the means of corporate image. The result is pointing out the importance of establishing a strategic marketing plan that is taking harmony between the character of cultural marketing and media, continuous and long-term plan, connection with the type of the brand asset into account. Moreover, as people realized that corporate business activities are brining not only economic consequences, such as providing goods and services but also social consequences, such as uneven distribution of wealth, dirty links between business and politics, consumers' security, pollution, and etc., companies are reconsidering its own role in society. This reconsideration is called corporate social responsibility and this pushed the company to keep business ethics together with their business.

• Journal of the Society of Disaster Information
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• v.15 no.2
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• pp.175-185
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• 2019

Purpose: The purpose of this study is to propose a direction planning integrated waterfront cultural city in terms of urban economic revitalization through regeneration of former industrial harborfront and the creation of cultural living spaces based on regional history in order to pursue urban activities. Method: Analyzing planning waterfront and historical cultural space based on MM21's development policy and strategy under the growth process and development of Yokohama. Results: MM21 is the core public project out of the six major projects promoted by Yokohama, which is on the brink of satellite cities for the expansion of Tokyo with a goal of qualitative transformation of former harbor. It is planned to be developed as a creative cultural waterfront city for an integrated urban development. Conclusion: Planning waterfront cultural city, which takes advantage of the former harbor city derived through MM21 analysis, provides the cityscape towards the sea and the port via the viewing point and opens the waterfront open to the port and the sea Space and Esplanade landscape development, preservation of historic buildings and cultural assets, recycling as cultural art space, waterfront space planning that cooperates with public culture art and pedestrian network.

• Journal of Conservation Science
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• v.36 no.6
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• pp.456-474
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• 2020

This study investigated the initial behavior (flowability and setting properties) and shrinkage characteristics of lime mortar, based on the mixing ratio of hydrated lime (lump, powder) and commercial lime, which is primarily used for repairing and restoring cultural assets. The flowability showed that the optimum mixing water contents of the masonry lime mortar were 8-10% for the lump hydrated lime, 10-18% for the powdered hydrated lime, and 17-40% for the commercial hydrated lime. The results of the setting and shrinkage analysis showed that the average final setting time ratio compared to the standard of cultural asset repair was in the increasing order of commercial hydrated lime(0.4) < powder hydrated lime(5.6) < lump hydrated lime(5.7). Moreover, the average shrinkage ratio was ordered as lump hydrated lime(1.1) < powder hydrated lime(1.2) < commercial hydrated lime(3.0). The analysis of the physical and chemical characteristics of hydrated lime showed that the optimum mixing water content was reduced as the particle size of the lime increased, thus delaying the setting time and decreasing the length change rate (shrinkage). These results are expected to contribute to the prediction of the initial behavior and shrinkage characteristics of mortars using handmade and commercial lime during repair and restoration work on cultural, heritage buildings.

• Korean Journal of Heritage: History & Science
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• v.56 no.4
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• pp.288-318
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• 2023

This work began with the aim of examining the history of the concept "cultural property" that is expected to disappear, and the main subject of research was the history that preceded the spread of this notion throughout society. The phrase "cultural property" first appeared in the 1920s, and was used in various fields such as literature, history, music, and philosophy in the context of cultural resources. Until immediately following liberation from the Japanese colonial era, the meaning of cultural assets was widely applied in the range of "cultural resources," and during this period, it was often used to help supplant the reality and history of Japanese occupation. Immediately after the Korean War, it was also employed for the purpose of 'restoration of cultural resources through war'. Recognition of cultural property directly influenced by Japan's Cultural Heritage Protection Act has occurred since 1950s. In the early 1960s, the enactment of various laws related to cultural properties and the establishment of the Cultural Heritage Administration caused the meaning of cultural property to be limited to 'cultural heritage'. In this way, the definition of state-led cultural property has continued to apply to this day. It has not been clearly confirmed whether the concept of cultural properties was imported from Japan through means such as the Cultural Heritage Protection Act. Cases in which several Japanese students endorsed the concept of cultural property within Korea serve to increase the likelihood that the concept was indeed imported from Japan. However, "coined language using multiple Chinese characters," "the phenomenon of cultural complex words in the 1920s,", and "cases of non-Japanese international students using the concept of cultural property" also open up the possibility of their own occurrence. Apart from the general importance of the concept of cultural property, intellectuals at the time used this concept to promote internal development and the overcoming of colonial Joseon. In this research, it was confirmed that the conceptual word cultural property was older and had a wider history than the general perception had indicated previously. The history of the conceptual term "cultural property" may appear to be more than 60 years old based on the enactment of the Cultural Heritage Protection Act, but in fact it is nearly 100 years old when traced back to on 1925, as established here. In general, the creation and disappearance of terms may proceed naturally with social change, but such terms may alternatively be created or erased through national policy. Identifying the origins of a phrase that is about to disappear represents a significant task for purposes of establishing its historical meaning.

• 한국문화재보존과학회:학술대회논문집
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• 2005.03a
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• pp.71-88
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• 2005

With biological organism brown pollutants layers are thickly formed on inner stone materials in Gyeongjuseokbinggo(Ice storage in Gyeongju). Some simples were taken from this layer and its chemical composition, mineral composition, salt and microstructures were analyzed. This study shows that the pollutants layer can be removed easily, because it attached softly in stone surface. But because of its serious weathering state the stone surface also can be removed during the removing process. The origins of brown layer are assumed to be the soil in the mound over the Seokbinggo and the coarse sandy soil in the entrance. For the preservation of the Seokbinggo Waterproof and replacement of the coarse sandy soil should take precedence over the remove works. Subsequently moistureproof works should be enforced.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.859-869
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• 2006

We proposed that the replicas be made as an alternative to achieve such reciprocal goals as the safe preservation of traditional costume relics and socio-educational realizations through exhibitions, etc., A replication was categorized for its purpose into a restoral replication: a work based on the historical research of color and shapes as they were originally made and a current state replication : a production based on a minute record of the relics as they are excavated. Then, we reported the reproduction process from the excavation to the exhibition on the excavated traditional costumes of Milchanggun's Jobok. The purpose of a replication of relics is to record the relics experiencing the change resulted from the inevitable degeneration over time as organic cultural assets together with the substitution exhibition of relics and academic researches and so on.

• Journal of the Korean Institute of Landscape Architecture
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• v.35 no.3
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• pp.22-36
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• 2007

The direction of this study lies in exploring a schematic proposal for a historical walk over an area called 'West Village' located inside the old city wall of Seoul. The case study area is comparable to the historic 'North Village,' including historical assets such as the Kyunghi Royal Palace and Sajik-dan. Moreover, it has spectacular scenic spots surrounding Mt. Inwang and Baegundong Stream, although this has now been paved over for use as a road. This village maintained its fame as a hub of art through the early 20th century. The comprehensive approach of this study ranges from the historical and cultural to the ecological and visual. The results of this study can be summarized as follows. A themed walk would commemorate the great leader of national independence, Baegbeom Kim Ku, as well as the famous Korean style realistic landscape painting school under the leadership of Kyumjae Jeong Seon, a great artist of the Josun Dynasty. In addition, a scenic streamside walk would accentuate the surrounding panoramic vistas which were drawn by Kyumjae, while at the same time allowing the ecological system of Baegundong Stream to be uncovered and restored.

• Journal of the Korean Institute of Rural Architecture
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• v.15 no.1
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• pp.97-105
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• 2013

This research aims to make the general plan for the preservation and practical use about Junkyung and Youngkyung tombs at Samcheok. The general plan is classified according to three large territories. First, it is necessary for these two tombs to preserve territories and strengthen the historical identity in order to restore the spoiled building such as Subokbang and Surabang by verification and excavation. Second, to preserve the nature and environment of territories surrounding the two tombs is essential for the extension of the essence about these cultural heritage to improve the familiarity and effective utilization by trial programs, which are related to the historical background of the tombs and so forth. Third, supporting and making convenient facilities in the neighborhood near cultural assets is required to install public parks and parking lots for visitors. Additionally, it is needed to advertise successively about these two tombs as the beginning of Chosun Dynasty tombs Also, it is necessary to consider implementing programs because Junkyung and Youngkyung tombs along with Chosun royal tombs in the north of Korea might be designated as World Culture Heritage if Korea should be a unified nation.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2013.10a
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• pp.427-428
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• 2013

The Lighthouses and light beacons are representative structures of Aids to Navigation(AtoN) facilities. Incheon had been the region where they were constructed actively in early moden era. This study is targeting the lighthouse and light beacon which are managed by Regional Maritime Affairs. They will be organized by the research from field investigation. And conservation and management method for long-term preservation on the objects that has cultural and historical values will be suggested through this study.

• Journal of Korean Society of Rural Planning
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• v.23 no.1
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• pp.113-133
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• 2017

The modern agriculture has been damaged through the rapid changes due to the policy of the plundering of food during the Japanese colonial era, the Korean War, the industrialization, etc. The purpose of this research is to define the scope and the concepts of the modern agricultural heritages and to establish utilization standards of the modern agricultural heritages. With such a purpose, this research proceeds with three phases. First, the definitions the systems of the organizations the modern age and the modern agricultural heritages. Second, the analyses of the patterns and the special characteristics through the general investigation. Third, the regeneration through the comparative examinations of the case examples of the conflicts between the modern agricultural heritages. And the new attempts through the drawing of the new discussion points and the advanced tendencies are proposed. It is judged that this research will provide the point of the aim when looking at the modern agricultural heritages as the historical and cultural assets, and that it will provide the several principles when formulating the plans for the invigoration of the farm villages and the plans for the developments of the agricultural regions and provide the bases for the practical formulations.