• 한국프랜차이즈경영연구
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• 제10권1호
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• pp.33-42
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• 2019

Purpose - Since the number of cafés operated by using cultural marketing in Jeju Special Self-Governing Province is increasing, this study emphasizes the necessity of cultural marketing, which is a different strategy of specialty coffee shops, focusing on Jeju Island. The purpose of this study is to investigate the effect of positive effects of service quality and brand image on customer satisfaction through cultural marketing. Research design, data, and methodology - It emphasizes the necessity of cultural marketing of specialty coffee shops, and how the positive effects of service quality and brand image brought through cultural promotion, culture support, cultural support, cultural enterprise influence customer satisfaction. The results of this study are as follows. In order to verify the research hypothesis of this study, Jeju residents who have experience using cultural marketing conducted in coffee shops in Jeju Island are targeted. The cafe in Jeju area, which runs from April 4 to April 14, 2018. A total of 110 copies of the questionnaire were distributed, and the final 100 copies were used as final empirical analysis data. Result - The results of the study are as follows. First, promotion and culture business activities have positive influence on brand image. Second, production and cultural business activities had positive effects. Third, brand image has a positive effect on customer satisfaction. Fourth, service quality has a positive effect on customer satisfaction. Conclusions - The implications of this study are following as: First, if you want to grow into a cultural enterprise in the province by enhancing your brand image, you need to prioritize cultural direction and business direction for cultural companies among sub-factors of cultural marketing. Second, it is necessary to improve the customer satisfaction through the improvement of the brand image considering the composition of the stores in the city, the facilities and the atmosphere, and the consumer tendency such as product and customer age.

• 한국콘텐츠학회논문지
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• 제21권12호
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• pp.748-756
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• 2021

이 논문에서는 한국고전문학을 활용한 체험형 게임 관광프로그램을 개발하고자 하는 과정의 첫 번째 시도로써 중인가객 김수장과 그의 가집 『해동가요』를 대상으로 1차 연구를 진행하였다. 이를 위하여 관광콘텐츠로서 체험형 게임과 한국고전문학의 가치에 대한 이론적 검토를 먼저 진행하였다. 이후 프로그램의 수요층을 가족, MZ 세대 및 연인, 외국인의 세 분류로 설정하였으며, 이들을 대상으로 설문조사를 실시하여 각 수요층의 성격 및 프로그램 선호도를 확인하였다. 이를 바탕으로, 가집 『해동가요』와 김수장이 창작한 7수의 시조 작품에서 분석틀에 따라 각각의 역사문화자원으로서의 주요 가치를 발굴하고, 대상과 관련된 수요층의 선호를 분석하였다. 이에 따라 가족 단위는 모험플롯으로, MZ세대 및 연인의 경우에는 사랑플롯으로, 외국인의 경우에는 모험과 사랑을 혼합한 플롯으로 구성하여 각 수요층에 맞게 서사구조를 차별적으로 조직하였다. 이 글은 스토리텔링적인 가치가 있음에도 불구하고 지금껏 잘 활용되지 못한 한국고전문학, 그 중에서도 김수장이라는 인물과 그의 작품에서 스토리를 발굴하고, 이를 체험형 게임 관광프로그램으로 발전시킴으로써 한국고전문학의 측면에서도, 관광학의 측면에서도 새로운 시도를 해보고자 하였다. 이후로도 다양한 조선의 문학인들을 발굴하여 지속적으로 스토리텔링을 진행한다면 고전 문학 기행 콘셉트의 여행상품군의 활성화를 기대해볼 수 있을 것이다.

• 한국의류산업학회지
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• 제16권6호
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• pp.987-994
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• 2014

The purpose of this research is to propose employee uniforms for tourist hotels on Jeju Island, such uniforms that embrace Jeju's unique culture and promote the tourism of Jeju Island. It has been suggested that there exists a need for hotel employee uniforms to attract more tourist attention and boost Jeju's tourism industry. We designed the uniform after analyzing the empirical data collected from academia thesis, periodicals, papers and pictures from internet search, and fashion industry magazines. The uniform analysis and production procedures are as follows: (1) precedent research case review (2) current (existing) uniform status survey (3) latest fashion trend analysis (2010 - 2014) (4) creating the uniform implementing the trend-based design with Gal Cheon, Jeju's cultural product material. We found tipping points of the design through literature and trend analysis; we developed appropriate uniforms accordingly that are harmonious with Jeju's unique identity. We received great evaluations on the appearance and comfort as well. A new concept of uniform featuring Gal Cheon has been proposed. It is expected that the uniforms will promote the brand image of Jeju as an international freedom city and its culture.

• 한국경제지리학회지
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• 제11권4호
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• pp.600-617
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• 2008

한국의 농촌지역개발 정책은 종합농촌개발, 농촌관광개발, 향도산업개발의 세 가지 사업으로 구성되어 있다. 이러한 방향에서 중앙정부와 지방정부는 농촌문화와 농촌어메니티와 연계된 상품화를 위한 상향식 개발방법을 촉진시키는데 초점을 두어왔다. 이상의 세 가지 농촌개발정책은 경제개발정책 이상의 지역사회개발정책에 초점을 두고있다. 정부는 농촌개발정책의 담론을 지역사회, 자료, 자립에 바탕을 두도록 느리지만 변화시키고 있다. 이러한 계획과정은 단순히 전문기간이나 컨설팅회사에 의해서가 아니라 더 넓은 공공참여, 파트너십, 상향식으로 이루어지도록 해야한다.

• 복식문화연구
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• 제23권1호
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• pp.126-144
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• 2015

The object of this study is to develop textile designs and fashion products based on the cultural resource of Jeju Bangsatop, which means a stone tower preventing misfortune and driving out evil spirits. The field surveys of 32 Bangsatops located at 17 villages in Jeju were conducted. As a result, unlike stone towers located in other regions, Jeju Bangsatops made with basalt. In addition, wood and stone birds, Dolhareungbang, and other sculptures are built on the tops. Jeju Bangsatops were classified into four types based on the body form of the tops: Conical, truncated conical, trapezoid, and irregular shaped Bangsatops. Jeju Bangsatops located in a area or a village are symmetrically arranged in direction of south and north, left and right, east and west, or face to face. The conical, truncated conical, and irregular shaped Jeju Bangsatops which are designated as folk cultural properties or which have the unique sculptures of stone birds and the statues of Dolhareungbang built on the tops were selected as motifs for textile pattern design. The 4 basic patterns of Jeju Bangstops were designed. The six creative textile designs were developed by the various repeat arrangements of the basic patterns and were printed on oxford cotton fabrics by digital textile printing (DTP) method. The sixteen products of wallets, bags, hats and shoes were actually made with the DTP fabrics, the DTP fabrics which were naturally dyed in gray and blue colors, or the DTP fabrics which were redesigned with textile crayon. Therefore, it is confirmed that Jeju Bangsatop could be very useful as a motif for the development of cultural products focusing on Jeju tourism souvenir market.

• 복식
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• 제59권5호
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• pp.167-179
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• 2009

The purposes of this study were to explore the influence on fashion brand image and brand loyalty according to fit of the fashion brand with cultural art field, motivation in culture marketing of the apparel company, and involvement of the consumers in art activities. The subjects ware 274 male and female in 20s and 30s living in Seoul and Gyeonggi area. The study was obtained through the use of an experimental design which was $2{\times}[2{\times}2]$ mixed factorial design. The summary main results were as follows. First, as far as the effect of the three variables on the social contribution image of the fashion brand, the results of the 3-way interaction are positive. Second, as far as the effect of the three variables on the product image of the fashion brand, the data suggests that only the main-effect of motivation in culture marketing of the apparel company is meaningfully positive. Third, as far as the effect of the three variables on fashion brand loyalty, both fit of the fashion brand with cultural art field and involvement of the consumers in art activities variables show positive results.

• 한국콘텐츠학회논문지
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• 제11권8호
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• pp.438-447
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• 2011

관광의 발달과 더불어 관광객들에게 다양한 관광상품에 대한 욕구가 발생하였으며, 이에 따라 관광객들의 욕구충족을 위한 여러 관광상품의 개발이 필요하게 되었다. 또한 환경적인 문제의 발생과 더불어 환경을 고려하는 관광상품의 개발이 대두되었으며, 이를 혼합한 관광상품의 발전이 필요하게 되었다. 이에 따라 본 연구에서는 급속도로 발전하고 있는 템플스테이를 재조명해보고, 관광객들의 템플스테이 체험전과 체험후의 삶의 질의 차이를 통하여 저탄소녹색상품으로의 발전가능성을 탐색하고자 하였다. 본 연구의 진행을 위하여 템플스테이 이용객을 대상으로 템플스테이 이용전과 이용후의 삶의 질의 차이를 조사하였으며, 그 결과로는 다음과 같다. 우선 연령대가 높아질수록 참선, 다도 등의 사찰 체험과 불교문화체험에 만족을 하고 있었으며, 삶의 질을 묻는 11개문항 중 2개의 문항을 제외한 9개의 문항에서 유의한 차이를 보이고 있어 삶의 질을 향상하는데 템플스테이 이용이 도움이 되는 것으로 나타났다.

• 한국관광식음료학회지:관광식음료경영연구
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• 제8권
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• pp.179-195
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• 1997

Today's hotel cannot be defined merely as a place of providing food and lodgin. It must be a high level cultural ground serving as a place of rest for the people and as a place of art, culture and communication for the local community. Although each hotel has its own distinctiveness it must share a unified services and product sales strategies with one another in order to raise each other's sales values. The service is evaluated on the basis of the customer's own living standard and social class. There ought to be variety of personal and material services taking the sophistication and complexity of the customer's needs into onsideration. More effective marketing strategy is called for upon knowing such sales strategy and service marketing of the hotel management. Hotel's food marketing must take into consideration the product's simulaneous and vanishing qualities, its dependency upon ordering and its relationship to human services industries. Methods of increasing profit and customer satisfaction management need to be made. Especially the changes in the customer's tourist mind set and eat-out behavior play as important variabls, and the management needs to be reflexive enough to respond quickly to those changes.

• International Journal of Internet, Broadcasting and Communication
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• 제14권2호
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• pp.206-211
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• 2022

As the level of consumption is improved and cultural life is pursued, the consumer's consciousness structure is rapidly changing, and the demand for product selection level, variety, and quality is becoming more diverse. The restaurant economy is falling due to the prolonged COVID-19, the economic recession, income decline, and changes in population structure and lifestyle, but the Meal- kit market is growing rapidly. This study aims to identify the consumer perception of Meal-kit, which is rapidly growing as an alternative to existing meals in the fields of dining out, food, and distribution due to the development of technology and social environment using big data. As a result of the analysis, the keywords with the highest frequency of appearance were in the order of Meal-kit, Cooking, Product, Launching, and Market and were divided into 8 groups through the CONCOR analysis. We want to identify consumer trends related to the key keywords of Meal-kit, present effective data related to Meal-kit demand for Meal-kit specialized companies, and provide implications for establishing marketing strategies for differentiated competitive advantage.

• 복식문화연구
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• 제23권1호
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• pp.45-62
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• 2015

This study is to develop cultural products based on 'Jeju Choga', which means the traditional houses in Jeju. For the product development, old literature review, field surveys, and consumer surveys were employed. Through old literatures and field surveys, the unique and visual characteristics of Jeju Choga were confirmed: A thatched roof with lattice pattern, a side wall and fences with porous stones, a 'Jungnang' serving as a gate, and a 'Pungchai' preventing strong sola radiation and 'Ollai' meaning a narrow street in front of the Choga. As a results of consumer survey conducted before the development of products, consumers highly recognized and associated Jeju Choga as Jeju representative image. The six basic patterns of Jeju Choga were drawn and eight textile designs were created through the repeated arrangements of the basic patterns. Using the created textile designs and digital printing method, the eleven new fabrics with the patterns of Jeju Choga were developed. The various kinds of ten bags and tow wallets made with the new fabrics. As a result of consumer evaluation for the twelve products made in this study, the scores of preference and purchase intention were above the average work for the most products of them. In particular, the preference and purchase intention of the square shoulder bag, the big-size shopper bag, and the small-size cross bag were very positively evaluated. Therefore, it is confirmed that Jeju Choga could be very useful as a motif for the development of cultural products focusing on Jeju tourism souvenir market.