• 제목/요약/키워드: Cultural product

검색결과 631건 처리시간 0.023초

The Impact of Korean Wave on the Distribution of Consumer Goods Exports

  • KIM, Hun;KIM, Hyeob;CHANG, Byeng-Hee;PARK, Jiseob
    • 유통과학연구
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    • 제19권4호
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    • pp.37-51
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    • 2021
  • Purpose: The purpose of this study is to provide a basis for establishing a policy to promote the export of Korean goods through the economic ripple effect of the Korean Wave. From 2001 to 2017, cultural goods exports and consumer goods exports data to 102 countries were used to estimate the effect of cultural goods exports on domestic consumer goods exports. Research design, data and methodology: Based on the Gravity Model, we analyzed the effects of domestic film, publishing, music, broadcasting, clothing, cosmetics, processed food, IT products, and automobiles on the export of consumer goods. Results: The empirical analysis estimated the trade creation effect of exports of cultural products driving exports of consumer goods and found that a 1% increase in exports of cultural products increased 0.136% in exports of consumer goods. Conclusions: The average rate of change in consumer goods exports due to changes in cultural product exports was 22.44, which could be interpreted as an increase of $2,244 in exports of consumer goods such as IT products, cosmetics, clothing, and processed foods. According to the analysis of export-driven effects of each consumer item by dividing cultural products by sector, the effects of export of processed foods, clothing, cosmetics, IT products, and film, music, publishing exports were statistically significant.

한국 국가이미지가 독일시장 내 구매결정에 미치는 영향 분석 - 독일 4개 시장을 중심으로 - (A Study on German Market of Korean Image Influence in Purchasing Decision - Focusing on 4 Markets in Germany -)

  • 한수진;김병구;이춘수
    • 국제지역연구
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    • 제12권2호
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    • pp.251-274
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    • 2008
  • 본 연구는 해외 유수 다국적기업과의 경쟁에서 우위를 점하기 위해 EU국가 중 가장 크고 진출이 어렵다는 독일을 대상으로 한국제품의 경쟁력 평가를 실증분석 하였다. 특히 제품평가에 미치는 요인으로 국가차원, 기업차원의 다양한 이미지와 소비자의 구매경험 그리고 원산지 확인 유무 등을 활용하여 실증분석을 하였다. 실증연구 결과에서 국가차원의 한국경제이미지, 한국일반이미지는 한국제품평가에 유의한 영향을 미치는 것으로 나타났다. 이는 독일 소비자가 한국을 경제적 측면과 정치, 사회문화 등의 일반 이미지에 있어 좋은 이미지를 갖고 있으며 이것이 제품평가에 긍정적으로 영향을 미치는 후광효과가 있음을 보여주는 것으로 판단된다. 추가적으로 브랜드 구매경험과 한국에 대한 지식 여부가 독일 소비자의 한국상품 평가에 미치는 영향 또한 분석하였다. 독일에서의 제품 경쟁력 평가에 있어는 국가차원의 경쟁력과 이미지가 중요한 역할을 한다는 실증결과는 국가차원에서 경쟁력을 확보하기 위해 경제뿐만이 아니라 정치적, 문화적으로 선진화된 이미지를 만드는 것이 중요한 과제라는 시사점을 제공하였다.

전통 피태칠기 기법을 적용한 생활용품 제작과정에 관한 연구 (A Study on the Production Process of Life Supplies with the Application of the Traditional Pitae Lacquer ware Techniques)

  • 허문주;김영주
    • 한국가구학회지
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    • 제27권1호
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    • pp.26-34
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    • 2016
  • Lacquer has a high value as a coating of typical arts and crafts in East Asia including Korea, Japan, and China and traditional representative of the gorgeous satin that is fit to the cultural conditions of each region. Lacquer is harmless to the human body and its robustness, preservatives, moth proofness, and strong heat resistance can maintain a long life. It seems that it will be able to make a significant contribution to create a variety of products if we continually study and raise the productivity and quality of the goodness of these lacquer. In this context, we reviewed the Pitae lacquer wares, which is one of the lacquer of traditional techniques that can be applied to the development of daily necessities and cultural product. Joining the goodness of harmless and environment-friendly lacquer and the characteristics of the leather that can produce a variety of physical beauty can develop household goods of tradition and modernity in harmony. It is worthwhile re-interpreting the tradition in the aspect that we can develop our culture from a modern, plastic, and artistic point of view.

The Impact of Reference Groups and Product Familiarity on Indian Consumers' Product Purchases

  • Yu, Jong-Pil;Dutta, Payal Kaishap;Pysarchik, Dawn Thorndike
    • 마케팅과학연구
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    • 제17권2호
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    • pp.75-97
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    • 2007
  • Less than 3% of India's food basket, consists of processed food, therefore processed food can be viewed as an innovation or new product to Indian consumers. This research investigates the effects of product familiarity and reference groups on Indian consumers' attitudes and purchase behavior of new processed food products. For the study, the model is developed by modifying Cambel and Goodstein's (2001) "Moderate Incongruity Effect" to include important cross-cultural influences on attitudes and purchase decisions among Indian consumers. Empirical analysis was conducted through structural equation modeling (SEM). SEM results indicated that reference group influence has a stronger positive effect on consumers' attitudes and actual purchase behavior of more familiar processed foods than of less familiar processed food. In addition, attitudes have a stronger positive effect on consumers' actual purchase of more familiar than of less familiar processed foods.

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길상(吉祥)을 상징하는 수복(壽福) 중심의 전통적인 디자인 콘텐츠 개발에 대한 방향성 연구 - 문화상품디자인 중심으로 - (A Study on the Development of the Traditional Design Content in health and longevity based on the Lucky Signs)

  • 정수연;홍동식
    • 커뮤니케이션디자인학연구
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    • 제66권
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    • pp.90-101
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    • 2019
  • 한국은 6.25, 일제식민통치 및 남북분단, 군사독재 정치로 인해 정체성을 형성한 독자적 국가 이미지를 창출함에 큰 어려움을 겪었다. 현대에는 각종 행사와 K-POP등 한류열풍을 일으키며 한국의 정체성을 찾고 전파하고 있는 중이다. 하지만 한국의 정체성을 대표하는 이미지와 문화상품들이 여전히 부재이기에, 고유문화와 관련된 디자인 콘텐츠 개발 및 전문적인 문화상품 디자인 개발이 필요하다. 프랑스, 일본 등 디자인 강국들은 국가적 디자인 정책 사업에 자국의 전통문화의 가치를 부여할 수 있는 디자인 사업에 집중하는 내용이 국가적 핵심 디자인사업이다. 한국의 전통 콘텐츠도 전문적이고 지속적인 이미지 디자인 개발 및 연구가 필요하다. 본 연구에서는 한국의 대표적인 길상문화인 오복(五福) 중에서 옛사람과 현대인에 이르기까지 가장 관심을 가지고 염원하는 수복강녕(壽福康寧) 즉 '건강하게 오래 사는 것' 과 관련된 옛사람들의 예술품을 연구하여 이를 통해 문화상품 디자인 적용 및 디자인 콘텐츠의 활용으로 발전시켜 현대의 '100세시대' 라는 트렌드에 맞는 한국의 주체적인 디자인 상품과 이미지를 제작함에 있어 다양성과 방향성을 제시함에 고찰해보고자 한다. 한국의 전통예술품에 나타나는 길상문화 중에서 대표적인 수복강녕의 이미지를 국립민속박물관의 수복(壽福) 관련 특별전에 근거한 이미지들을 중심으로 연구하여, 주요하게 사용된 특징과 의미를 발견하고, 반복되는 패턴 및 문양콘텐츠를 연구하여, 현대적 문화상품디자인에 적용되고 있는 디자인 사례를 조사하여 분석한다. 또한 수복과 관련된 디자인 콘텐츠를 통해 한계점을 알고 활용할 수 있는 방향성을 제시하고자 하였다. 첫째, 문화상품은 디자인 상품 개발 부족, 홍보처와 판매처 부족, 전통문화에 대한 인식부족이라는 한계점을 가지고 있으며 이는 국가적 차원의 정책적 지원과 의식 개혁이 선행되어야 한다. 둘째, 시장의 요구에 맞는 가격의 합리화가 필요하다. 셋째, 실용성을 갖춘 문구류와 생활용품 위주로 전통적 디자인을 활용 및 보급시켜야 문화상품 디자인과 전통관련 콘텐츠가 더욱 쉽게 정착화 되고 보급화 될 수 있다. 넷째, 한국문화사상과 미의식 연구가 바탕이 된 다양한 한국적 이미지의 콘텐츠 개발이 필요하다. 조형적 이미지만 개발할 것이 아니라 디자이너들의 한국적 문화에 대한 연구가 선행되어야 한다. 다섯째, 전통적 제작방식과 소재도 현대에 존중받아야 하나, 전통을 소재로 현대적 제작방식의 제품들이 경제성과 내구성도 함께 갖추며 다양하게 개발되어야 한다.

Acculturation, Cultural Orientation, and Clothing Involvement of International Students in Korea

  • Youn, Song-Yi;Lee, Kyu-Hye
    • 한국의류학회지
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    • 제36권6호
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    • pp.641-652
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    • 2012
  • This study took the conceptual framework of acculturation styles into the empirical investigation of international students in Korea. This research identifies the differences in acculturation styles, the characteristics of each segment, the effect of acculturation styles on clothing involvement (clothing involvement and risk probability), and the effect of cultural orientation values (individualism and collectivism) as covariates. The participants were international students attending a university located in Seoul. Data from 153 international students were used for statistical analysis. Respondents were grouped into four acculturation styles (integration, assimilation, separation, and marginalization). The assimilation group had the highest mean score of clothing interest. Cultural orientation values showed a significant covariate effect. With individualism as covariates, the main effect of acculturation styles on clothing interest was significant. In clothing product evaluation criteria, the integration group regarded design, fit and trend as most important. The marginalization group showed a mean score that was significantly lower in brand preference and satisfaction; however, the assimilation group had a mean score that was significantly higher.

잡지광고에 나타난 아동복 의미분석 (A Semantic Analysis of Children's Clothing Advertisement in Magazines)

  • 이경화;나수임
    • 복식문화연구
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    • 제11권1호
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    • pp.135-152
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    • 2003
  • The purpose of this study is to analyze the symbolic meaning which is immanent in the children´s clothing advertisement text. For the purpose of this research, this study used the semiotic method which are in parallel. Namely, rearranged the R. Barthes´theory and S. Chapman's analysing frame in order to decode meaning which is immanent in the advertisement text, and 1 coded children's clothing advertisement according to the market fractionation cause (age. sex and brand image), and analysed the paradigmatic meaning and socio-cultural meaning- As a result, to carry on the effective children's clothing advertisements. the discriminate paradigmatic system which corresponds with the concept of company brand and the quality of the target consumer should be selected, and the purchaser volition considering desire of target consumer's self image and brand image should be made. Futhermore it should be the social-cultural product reflecting a phenomenon in the social-cultural actual condition. Therefore we must understand the social-cultural meaning in the children's clothing advertisement and then have to establish an advertisement strategy.

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Analysis of Students' Use of Metaphor: The Case of a RME-Based Differential Equations Course

  • Ju, Mi-Kyung;Kwon, Oh-Nam
    • 한국수학교육학회지시리즈D:수학교육연구
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    • 제8권1호
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    • pp.19-30
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    • 2004
  • This research applies the discursive approach to investigate the social transformation of students' conceptual model of differential equations. The analysis focuses on the students' use of metaphor in class in order to find kinds of metaphor used, their characteristics, and a pattern in the use of metaphor. Based on the analysis, it is concluded that the students' conceptual model of differential equations gradually becomes transformed with respect to the historical and cultural structure of the communal practice of mathematics. The findings suggest that through participating in the daily practice of mathematics as a historical and cultural product, a learner becomes socially transformed to a certain kind of a cultural being with historicity. This implies that mathematics education is concerned with the formation of historical and cultural identity at a fundamental level.

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무형문화재를 위한 사이버뮤지엄 구성체계에 관한 연구 I - 정보체계 및 분류코드화를 중심으로 - (A Study on the Cyber Museum Organization System for Intangible Cultural Properties I - Focused on the Information system and classification code anger -)

  • 한영호;장중식;정용섭;황복득
    • 한국실내디자인학회논문집
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    • 제38호
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    • pp.266-273
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    • 2003
  • The culture is a product of the century, and so a worldwide-recognized cultural legacy is like an incorporeal property owned by a country. It is a new legacy created In new environment conditions among countries. The meaning of this study is to give wider publicity to our intangible cultural properties through active database research. There are a significant number of museums that manage tangible cultural properties at a national level, but we can find that most stay very superficial in the aspects of database protection, classification system, and demonstration method. This is a critical physical factor that makes it difficult to create an information-oriented management system, or to manage intangible cultural properties as incorporeal entities. The preservation of tangible cultural properties may be a more proper approach of handing down valuable national characteristics to posterity In that they can show those characteristics more readily. Unlike tangible cultural properties, the preservation of intangible cultural properties requires a different approach and process. They are treated as a category of human cultural assets because of their incorporeity and formlessness. Since those intangible cultural properties to be preserved and quantified at a national level, it is an important consideration in the study on cultural properties. The objectives of this study are to present the intangible products by making the best use of the information society's merits; rediscover human elements constituting those products; ultimately help promote our cultural succession and development by databasing such human elements.

백제권 문화재 디자인 요소를 적용한 문화상품 개발연구 - 진묘수 문양 중심으로 - (Research and Development of Cultural Products, Cultural Heritage has been Applied Design Elements Bekuje - Focusing on the pattern Jinmyosu -)

  • 김정호;강호양
    • 한국가구학회지
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    • 제23권3호
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    • pp.252-260
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    • 2012
  • Cultural products, applying the design elements of cultural heritage Bekuje content of the product, we chose the useful material that can be used on a desk stand in the smart-phone Sticky Notes (Post-it) for use in modern life. The goal of the development design, developed in the design and excavation element modeling can be taking advantage of the characteristics of traditional decor come connected by a pattern of Baekje, eggplant in harmony with modern life, a new sense was harmony, design. He stressed the beauty of decorative molding to apply discriminatory morphological changes associated with each, a unique pattern of human pattern Jinmyosu Bekuje was elected to the motif of cultural property. You can also use a visual representation of the beauty obviously sophisticated pattern that appears frequently in Baekje, was also emphasized inheritance and traditions of Korea. We also attempted a new way to make sure we can diversify and whether it is possible as a new form, enhance the value of products, from concept to molt general existing tourism products.

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