• 제목/요약/키워드: Cultural behavior

검색결과 783건 처리시간 0.021초

한국패션문화상품 소비자에 대한 시장세분화와 구매행동연구 - 방한 일본관광객을 중심으로 - (Market Segmentation and Purchase Behavior for Consumers Purchasing Korean Cultural Fashion Items - Focused on Inbound Japanese Tourists -)

  • 이진화
    • 한국의류산업학회지
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    • 제8권4호
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    • pp.427-432
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    • 2006
  • The purpose of this study was 1) to segment the market of inbound Japanese tourists based on the importance of tour activity that tourists perceived and 2) to examine the behavior of each segmentation purchasing cultural fashion items in Korea. Data were collected using a self-administered questionnaire survey in Seoul. Clustering analysis, Chisquare, and ANOVA test were used to conduct the data analysis on 288 out of 400 questionnaires. The inbound Japanese tourists market was segmented into 3 groups; culture oriented group, shopping oriented group, and multi-activity group. Three groups were significantly different in terms of age, income, purchase amount, purchase criteria, and degree of shopping satisfaction. Marketing strategies for segmented markets were discussed.

Timing of Sexual Behaviors among Female Adolescents of Mexican-Origin: The Role of Cultural Variables

  • Espinosa-Hernandez, Graciela;Bamaca-Colbert, Mayra Y.;Vasilenko, Sara A.;Mirzoeff, Charlotte A.
    • Child Studies in Asia-Pacific Contexts
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    • 제3권2호
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    • pp.159-173
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    • 2013
  • We examined the associations between Latino cultural variables and four sexual behaviors among female adolescents of Mexican origin. Participants ages 14 to 19 (N = 153; 70% born in the U.S) completed surveys about four sexual behaviors (making out, receiving and performing oral sex, and vaginal sex) and cultural variables (nativity, language use, familism, and importance of female virginity). Findings indicated that participants who were born in the U.S. were less likely to have engaged in making out and vaginal sex than participants born in Mexico. Participants reporting stronger familism were less likely to have engaged in making out and oral sex than participants reporting less familism. For all behaviors, placing a greater value on female virginity was associated with lesser odds of engaging in that behavior. This study expands our understanding of the role of nativity and Latino values in the sexual behaviors of Mexican-origin female adolescents.

석회 종류와 배합비 별 문화재 보수용 석회 모르타르의 초기거동특성과 수축특성 연구 (Initial Behavior and Shrinkage Properties of Lime Mortars for Restoration of Cultural Heritage According to the Mixing Ratio)

  • 남병직;노상균;김은경;안선아;강소영
    • 보존과학회지
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    • 제36권6호
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    • pp.456-474
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    • 2020
  • 본 연구는 문화재 보수에 사용되는 소괴 소석회, 분말 소석회, 시판 소석회를 대상으로 배합비에 따른 석회 모르타르의 유동성, 응결시간 및 수축율을 비교하였다. 유동성 시험 결과, 문화재 조적용 석회 모르타르의 최적 배합수 비율은 소괴 소석회 8~10%, 분말 소석회 10~18%, 시판 소석회 17~40%의 범위로 나타났다. 응결시간과 수축율 분석 결과, 문화재수리표준품셈에 기술된 전돌벽쌓기(습식) 대비 종결시간비는 시판 소석회(0.4) < 분말 소석회(5.6) < 소괴 소석회(5.7)의 순으로, 수축율비는 소괴 소석회(1.1) < 분말 소석회(1.2) < 시판 소석회(3.0)의 순으로 나타났다. 물리·화학적 특성 분석 결과, 소석회의 입자크기가 커질수록 최적 배합수 함량은 낮아졌고 응결시간은 지연되며 수축율은 감소하였다. 이와 같은 결과는 향후 건축문화재의 수리·복원 현장에 사용되는 석회 모르타르의 초기거동과 수축특성을 예측하는데 기여할 것으로 판단된다.

지역화폐운동의 소비문화적 의미 연구: "한밭레츠" 참여자의 소비행동을 중심으로 (A Study on the Meaning of Consumption Culture of Community Currency Movement: Focusing on "Hanbat-LETS" Participants' Consumer Behavior)

  • 천경희;이기춘
    • 한국생활과학회지
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    • 제14권4호
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    • pp.593-611
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    • 2005
  • The purpose of this study is to explore the consumption cultural meaning of Community Currency Movement - a substitute currency institution - through an analysis of consumption behaviors and attitudes of Hanbat-LETS participants, who are recognized as the most active among Korea Community Currency Movements. The analytical method adopted in this study is the participation and observation method, along with the Focus Group Interview. Major findings are as follows: Hanbat-LETS participants experienced the following consumption behaviors and attitudes: economical consumption behavior creating the currency value, sustainable consumption behavior, consumption behavior shared with community, consumption behavior free from the need of competition and ownership, satisfaction from offering one's property, equal status and relationship among members, merry and happy attitude toward life. Community Currency Movement implies the consumption cultural meaning as followings: emergence of alienation through the realization of community society, practice of environment-friendly value, activation of region economy, development of one's ability and means of redemption of unemployment, construction of trustworthy society via trust.

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지진에 의한 천룡사지 삼층석탑의 동적거동 특성 (Dynamic Behavior Characteristics of Three-Story Stone Pagoda at Cheollongsa Temple Site by Earthquake)

  • 김호수;김동관;전건우
    • 한국지진공학회논문집
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    • 제25권6호
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    • pp.305-314
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    • 2021
  • The Gyeongju and Pohang earthquakes caused damages to many cultural properties; particularly, stone pagoda structures were significantly damaged among masonry cultural properties. To preserve these structures, it is necessary to understand their dynamic behavior characteristics under earthquakes. Analyses on such areas as deformation, frequency, maximum acceleration, permanent displacement, sliding, and rocking have to be performed. Although many analytical studies have already been conducted, dynamic behavior studies based on experiments are insufficient. Therefore, this study analyzed dynamic behavior characteristics by performing a shaking table experiment on a three-story stone pagoda structure at the Cheollongsa temple site damaged by the Gyeongju earthquake. As a result of the experiment, the displacements of stylobates did not occur significantly, but the tower body parts rotated. In particular, the rotation of the 1F main body stone was relatively larger than that of the other chief body stones because the 1F main body stone is relatively more slender than the other parts. In addition, the decorative top was identified as the component most vulnerable to sliding. This study found that the 1F main body stone is vulnerable to rocking, and the parts located on the upper part are more vulnerable to sliding.

6th Industrial Experience Satisfaction of Visitors Study on Motivation for Revisit - Focusing on Hwaseong Songsan Grape Festival -

  • Park, Moon-Kee;Kim, Jin-Su
    • Asia Pacific Journal of Business Review
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    • 제4권2호
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    • pp.35-46
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    • 2020
  • In Hwaseong, South Korea, it is necessary to vitalize local festival by attracting local residents and tourists since 'Hwaseong Songsan Grape Festival' should be in the direction to help the influx of tourists and cultural development for the local residents. It has been known that the quality and readiness of festival affects visitor satisfaction and actual visit. However, there have been only a few studies to examine the effect of local festival on post-behavior. Hence, this study, focusing on 'Hwaseong Songsan Grape Festival'which is a representative cultural tourism festival in the region of Hwaseong, South Korea, aims to understand the visitor's post-behavior intention in terms of revisit intention and recommendation intention. The results suggest that the impact of experiential, purchase visit motivation on post-behavior were smaller than deviant, social, interest, and cultural visit motivation. It also showed that visitor satisfaction leads to revisit intention and at the same time recommendation intention. Based on the result, we suggest practical implication for the success of local festival including 'Hwaseong Songsan Grape Festival'.

A Ten-Year Analytical Comparative Study on the International Journal of Consumer Studies

  • Shin, Dongjin
    • 유통과학연구
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    • 제12권7호
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    • pp.63-75
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    • 2014
  • Purpose - This study analyzes topics discussed in the International Journal of Consumer Studies through a content analysis, to reveal the impact of cross-cultural management in consumer research. Research Design, Data, and Methodology - The International Journal of Consumer Studies has the highest impact factor among international consumer journals, and was chosen for research. This study investigated 712 articles, covering a ten-year period. Results - A total of 82 articles were found to be related to cross-cultural management, out of 712 articles. This shows a need for improvement in the area of cross-cultural management, and implies that the discipline of cross-cultural management will continue to have a significant impact on consumer studies. Conclusions - While content analyses have been conducted in the area of consumer research in the past, a comparative content analysis in the International Journal of Consumer Studies is unprecedented. This study offers insights on the comparative analysis of general articles and articles related to cross-cultural management, which will be useful reference points for future global markets and fields in distribution and consumer research.

팀 구성원들의 문화적 이질성과 과업복잡성이 팀 상호작용 프로세스에 미치는 영향 (Effects of Cultural Difference and Task Complexity on Team Interaction Process)

  • 남창수
    • 대한인간공학회지
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    • 제25권3호
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    • pp.7-16
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    • 2006
  • Although several theories and models have been proposed to explain the effects of cultural differences in team decision making, many aspects of team decision-making in multi-cultural contexts such as team performance, team communication, and team cognition still remain unclear. In particular, little attention has paid to the empirical studies on team processes multi-cultural team members use to interact with each other to accomplish the task in different task environments. To investigate the effects of culture and task characteristics on team decision making behavior in multi-cultural contexts, this study compared culturally homogenous and heterogeneous groups in the context of logistics decision making. Results of the study showed that cultural difference and task complexity may affect team performance as well as team interaction process to varying degree.

The Types and Management of Differentiating Consumption depends on the social class of Korean consumers

  • LEE, Jaemin
    • 웰빙융합연구
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    • 제2권1호
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    • pp.35-39
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    • 2019
  • This paper presents two social and academic studies on the boundary between cultural production and consumption. The first line of the study on cultural omnivore analyzes the choice of heterogeneous audiences in the face of various cultural offerings. The second line is a study of market categories, which analyzes the responses of peer audiences to objects with different levels of category code compliance. As such, this paper developed a heterogeneous audience model to evaluate objects of different types. This allows us to consider two dimensions of cultural preference: diversity and orientation of selection. To this end, this paper proposes a new analytical frame work to map consumption behavior on these two dimensions. The results suggest that one type of target that values diversity and transformation is particularly resistant to those that span boundaries. We test this argument in the analysis of two large data sets on film and restaurant reviews. Overall, our findings can extend beyond cultural consumption. Outline variability of contextual individuals or individuals in the same situation can cross cultural boundaries even if they are not intentionally pursuing such hybridism.