• Korea Trade Review
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• v.42 no.4
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• pp.115-138
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• 2017

To prove the effectiveness of global brand strategy, this paper tries to analyze the effects of brand globalness on brand attitude and behaviors. In addition, the moderating effect of consumers' cultural intelligence is assessed in the influence of brand globalness on brand attitude and behaviors. Based on the analysis of two hundred seven consumers, it is founded that the brand globalness has a strong influence on brand credibility and benevolence which exerts brand royalty as expected. In this process, however, the moderating effect of consumers' cultural intelligence is shown to be statistically ineffective. This implies that the global brand strategy is useful regardless of individual consumers' cultural intelligence.

• International Journal of Costume and Fashion
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• v.15 no.1
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• pp.19-37
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• 2015

Expanding upon Zhang and Kim's (2013) study involving Chinese consumers, this study investigated key factors that influence U.S. consumers' attitude towards purchasing luxury fashion goods and purchase intent and examined what similarities and differences exist between the two consumer groups in relation to the key factors. A total of 414 respondents completed the online survey questionnaire. Structural Equation Modeling was utilized to analyze data. Brand consciousness, materialism, fashion innovativeness, and fashion involvement were significant factors that affect U.S. consumers' attitude towards luxury fashion goods. Overall, the findings of the current study were greatly inconsistent with Zhang and Kim's Chinese study. The inconsistency provides vital implications to luxury fashion retailers by showing that one size does not fit all and one strategy does not fit all markets.

• Korean Journal of Social Welfare
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• v.64 no.2
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• pp.5-29
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• 2012

This study examines the present conditions and antecedent factors affecting helping professions' cultural competence, focusing on such groups as social workers, teachers, nurses, and social work civil servants. The analysis of data shows that teachers' cultural competence is the highest, social workers, social work civil servants, and nurses are descending order. The study also found significant antecedent factors: (1)individual antecedent factors are age, education, and foreign language skill; (2)work-related antecedent factors are multicultural working hours and working duration; (3)organizational antecedent factors are education/training and organizational support. Finally, the study suggests policy directions and practical implications for enhancing cultural competence.

• Journal of the Korean Home Economics Association
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• v.47 no.6
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• pp.21-38
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• 2009

This study examined the resilience factors of multi-cultural families using depth interviews. Thirty-one multi-cultural families(totaling 98 individuals) were interviewed on a range of issues, including the process of marriage, the attitude of international marriage, family relations, social networks, the process of social adaptation, and their needs for specific social services. The resilience theory was used to categorize resilience factors, multi-cultural families. Analysis of results from depth interviews identified three broad resilience factors. The first was related to for belief systems which included 'family's common goal', The second was related to family functioning systems which included 'family cohesion', 'family adaptability', and 'satisfaction for role-expectation'. The third was related to social networking which included 'satisfaction from social activities'. These resilience factors helped multi-cultural families cope with stressful events and risk situations related to every day life. Results from this study imply that multi-cultural families possess the abilities to lead a meaningful and healthy life-style regardless of obstacles such as communication difficulties, cultural differences, and societal stigma.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.7
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• pp.500-509
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• 2017

This study was conducted from December 2015 to March 2016 to investigate the knowledge, attitude, and practice of baby foods in rural multi-cultural families. The survey included the general characteristics of households and infants, knowledge, attitude, and practice of baby food. The results indicated that the mean score of baby food knowledge was 3.79, 4.07 for attitudes, and the practice group was 25.0%. In the knowledge of baby food, the groups with a total number of two or more children, high educational background for both the father and mother, Chinese or Japanese nationality, high Korean language ability, and marriage for at least 6 or more years was higher (p<0.05). In the attitude of baby food, the groups with a total number of two or more children, a higher mother's Korean language, and the mother in charge of the baby food were higher (p<0.05). In the case of baby food practice, the groups the baby mother was from Japan and Cambodia, there was no occupation, and the mother was in charge of the baby food were higher (p<0.05). Knowledge and attitude according to the practice of baby food showed a higher knowledge (p <0.001) and attitude in the weaning practiced group than unpracticed. To produce baby food for infants in multi-cultural families, it is important to improve the Korean language ability of infant mothers who are in charge of baby food, and it is necessary to provide correct information related to infant formula utilizing the supporters of the neighboring mothers. In addition, it is necessary to provide customized education and support that is contingent upon the nationality of the native people while remaining mindful of the cultural implications of multi-cultural families.

• International Journal of Costume and Fashion
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• v.12 no.1
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• pp.1-10
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• 2012

This study is to examine whether those who have experiences of living abroad are influenced by overseas culture in their seeking of clothing benefits and brand attitude, to analyze and summarize the differences from those who have no such experience, and to ultimately present marketing opportunities and directions based on the analysis. Based on respected previous studies, factors affecting cloth ing benefits sought were selected and sub-factors were developed, Then, a survey questionnaire was prepared based on the selected factors/sub-factors, along with questions to ask responders to evaluate their experiences of living abroad. Men and women aged from 18 to 39 participated in the survey. According to the survey result, one's experience of living abroad had influences on their self-expression, brand attitude, and domestic and overseas brand preference as she experienced cultural diversity and developed more flexible attitude. The brand attitude was also influenced by the country in which a responder lived, but not by the staying period.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.179-188
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• 2011

The purpose of this study was to investigate clothing attitude according to the self-esteem, body-cathexis and personal-relationship in multicultural families. 198 questionnaires were analyzed by using SPSS program(version 18.0). Self-esteem, body-cathexis, personal-relationship, clothing attitude were examined through 5-point likert scale. 3 factors including clothing interest, social approval and clothing conformity were used as clothing attitude. The results of this study is as follows: First, there were differences in self-esteem, body-cathexis, personal-relationships, clothing attitude in multi-cultural families. Second, self-esteem had positive influences on body-cathexis and personal-relationships in multicultural families. Third, the Chinese were that body-cathexis had positive influences on social approval. The Filipinos were that personal-relationships had positive influences on clothing interest and social approval. The Vietnamese were that personal-relationships had positive influences on clothing interests.

• Journal of the East Asian Society of Dietary Life
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• v.20 no.1
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• pp.149-158
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• 2010

The domestic specialized coffee branch market is growing both in size and sales, and the competition between different brands is increasing. The goal of this study was to divide the customer's consumption motivations into utility usage motivation, hedonic usage motivation, and ostentation usage motivation and to determine how each motivation influences the attitude, satisfaction and loyalty toward the brand. The results can be summarized as follows. (1) Hedonic motivation and ostentation motivation with the exception of utility motivation were shown to have an effect on brand attitude. (2) Brand attitude was shown to have an effect on satisfaction and loyalty. (3) Satisfaction had an effect on loyalty. However, if the satisfaction was low, the intentions for subsequent visits and positive oral transmissions decrease. The result of this study showed that establishing positive brand attitude, satisfaction and loyalty to customers with pleasure and ostentation motivations is effective. Moreover, marketing activities such as cultural and playful events should be emphasized for customers with hedonic motivations, while environments with better atmosphere and careful service should be provided to customers with ostentation motivation.

• Child Health Nursing Research
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• v.16 no.4
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• pp.334-343
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• 2010

Purpose: The study was done to explore the effect of perception of parental rearing attitude and social support on self-efficacy and stress among school-aged children, then to supply information for health promotion of children and to promote multi-cultural communication between Korea and China. Methods: The participants for this study were 180 elementary students each, from Korea and China. Data were analyzed with descriptive statistics, $X^2$test, t-test, correlation analysis and AMOS. Results: Social support had a direct effect on self-efficacy for both Korean and Chinese children. In Korea parental rearing attitude had greater direct effect on stress than social support and self-efficacy. But in China only, parental rearing attitude had direct effect on stress. Conclusion: These findings provide support for perception of parental rearing attitude, social support, and self-efficacy as predictive variables of stress in Korean and Chinese school-aged children.

• Korean Journal of Child Studies
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• v.32 no.3
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• pp.121-142
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• 2011

This study explores the structural relationships between personal factors (young children's self-esteem and language ability) and environmental factors (mother's acculturation, parenting, and teacher's multi-cultural education attitude) on young children's adjustment to early childhood educational institution in multi-cultural families. 150 young children in multi-cultural families of aged 3, 4, and 5, their mothers, and 108 classroom teachers participated in this study. The results of this investigation reveal the following : (1) Mother's integrative acculturation significantly affected mother's parenting. (2) The relationship between mother's acculturation and young children's adjustment to early childhood educational institution in multi-cultural families are significantly mediated by mother's parenting and the young children's self-esteem. (3) Young children's language ability in multi-cultural families significantly affected their degree of adjustment to early childhood educational institution.