Journal of the Korean Society of Clothing and Textiles
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v.43
no.4
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pp.562-578
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2019
Fashion in modern society reflects contemporary times as well as plays an important role in understanding the relationship with various objects and socio-cultural phenomena. Fashion is also based on the idea that is accepted as suitable under contemporary judgement that forms an aesthetic notion of beauty and creates infinite ideal and fantasy. There is a need to see fashion from a broad approach within the socio-cultural concept. Fashion Thinking, based on diversified research on social roles and fashion value has been widely used in other industrial fields; consequently, this study examines phenomena that appears in the automobile industry. This study helps reveal the implied influence of Fashion Thinking toward other industries and socio-cultural aspects, by deriving characteristics and value of Fashion Thinking through an analysis of the applied cases of Fashion Thinking in the automobile industry. The result of this study has a practical meaning that lays the foundation for understanding Fashion Thinking for innovative creative management and utilizing it effectively in other industrial fields such as the automobile industry.
Since the recent restoration of the Sungnyemun gate (South gate of Seoul) which was burnt down in 2008, there were dispute about the application of traditional technique for the conservation of cultural heritage. In this research, the definition of traditional technique for cultural heritage conservation is thought and mentioned. In general, the understanding of traditional technique is based on the idea of 'tradition'. Tradition is not defined as a 'eternal doctrine existence', but a 'development of succession' and a 'living existence'. Thus 'traditional performance and craft as intangible cultural heritage' is defined as 'intangible' which also makes it difficult to define the 'original form/state' from 'the conservation of the original form' which is a major principle of cultural heritage. In case of Korea, if the 'traditional technique as intangible cultural heritage' is put into application to cultural heritage conservation, the unclear definition will cause many problems in the restoration/conservation site. This is because the site will apply this technique without any discussion of the range and limitation of 'traditional technique'. This means there will be the lack of discussion for the conservation of the cultural heritage which will not have a strict criteria for the allowable range of usage for the 'traditional material' using the vaguely defined 'traditional technique'. In this study, these application issues of the traditional technique were also considerecl, comparing the development of international wnservation principles. As a result, the conservation of 'traditional technique as intangible cultural heritage' is important, but the 'technique left inside the tangible cultural heritage' which is the 'material which is carrying the technique when it was firstly built' has more importance to preserve and need to be in the major considerations.
The technologies related to the development of cultural contents we known as cultural technology (CT). CT should evolve with the changes in the cultural contents market. Currently there are five major trends in cultural market change. First, consumers are seeking more and more sensible quality from products. Second, consumers are becoming less sensitive to the cognitive quality of products. Third, consumers demand more than what contemporary technology can offer. Fourth, as the cultural products market grows, the goal of content developments has shifted from producing a 'big hit product' to producing a product which will maintain market share. Fifth, cultural products are diversifying. All these trends make the cultural products developer's job more challenging. Sensation & emotional engineering (SE engineering) can be a useful tool for cultural products developers. SE engineering is a study of the somatic sensation and the aesthetic sensation for both fundamentals and applications aspects. By quantifying the physiological and psychological responses of consumers, it studies the physical nature of stimulants, providing basic knowledge for future applications and industrialization. One widely spread myth is that a sparkling idea from a talented individual will make a difference in the cultural products industry. The careful examinations of many successful cultural products prove this is not correct. Many successful cultural products are the result of a substantial amount of investment and employment of well polished marketing technology. A scientific approach is highly required for this matter and the SE engineering is an answer
The article is organized as follows. The first section clarifies research questions, the purpose of the study and the methodology used when researching cultural properties & storytelling marketing of intangible cultural heritages in Korea. The Pimatgol's DNAs are liberated areas of the nation, cooked rice served in soup, a broth to chase a hangover, makgeolli, so forth. The second section deals with methods of study, the literature review consisting of previous research, the author's previous research and the theoretical background of cultural heritage's storytelling marketing. The third section presents select storytelling marketing cases about our regional cultural heritage as well as some foreign cases. The fourth section provides a few examples and cases of cultural heritage about government officials, the 'Pimatgol' peddler, the story of Chunbo and Okseom and the idea for fostering storytelling marketing. The last section concluded the study. The findings support the importance of understanding the characteristics and differences of cultural heritage & storytelling marketing because if the stories are well told, the cultural heritages will be successfully promoted.
Interest in Korean cultural properties has rising in recent years, not only on the part of existing researcher and scholars but also among the general public. The scope of interest has expand also, no longer being confined to Korea, and has given rise to movements for redemption of cultural properties preserved overseas and plans on how to make use of information about them. Aside from the basic idea that all cultural properties overseas are subjects for redemption, this paper argues that it is time to seek ways to actively make use of information on those cultural properties, and that this must be preceded by dear understanding of the current status through systematic on-site research and investigation of the channels through which they left the country. In addition, it is necessary to look at the issue with a broader perspective. The cultural properties in question must be regarded not as the sole property of Korea, the country that produced them, but as artworks of the world with outstanding universal value, to be protected and utilized by all human beings. From this point of view, this paper organize studies the kinds of Korean cultural properties kept at three major museums in the United Stated, including the Museum of Fine Arts, Roston, and traces the routes and methods by which they were taken out of Korea. Based on the perception of Korean artworks overseas as explained above, the purpose of this paper is to examine materials those cultural properties not only for academic research, but also todistinguish between those properties that should be redeemed and those that should be publicized overseas by clarifying how they were taken overseas, and thus provide basic materials for policy purposes.
In the paper, this study will be explored in the migration of the mask dance Eunyeul Talchum from North Korea to South Korea after the national division took place. During and after the Korean War, refugees from the Hwanghae province settled in the Republic of Korea who were performers of the three Korean mask dances: Bongsan Talchum, Kangryeong Talchum and Eunyeul Talchum. All of these mask dances are denoted as South Korea's National Intangible Properties under the Cultural Property Protection Law (1962.) However, Eunyeul Talchum is the only asset among these three that settled in Incheon, instead of the capital, Seoul. The purpose of this research is to examine the process of restoring and the idea of transmitting Eunyeul Talchum in Incheon after the division of Korea. As opposed to Bongsan Talchum and Gangryeong Talchum, which are recognized as major socio-ethnic groups, Eunyeul Talchum belongs to a minority. Because not only Eunyeul Talchum is the last Mask Dance which has been nominated as an Intangible asset among the other Hwanghae Talchum but also, most people in the preservation association are comprised of the second-generation refugees from Hwanghae province. During three months of research, the researcher observed the performances and the educational communicating Eunyeul Talchum's cultural legacy. This study included several research methods: open interview, examination of relevant documents, and live performances. Particularly, the researcher conducted interviews with the Human Cultural Property and musicians (including professional/scholarly to lay/untrained) in the Preservation Association. In conclusion, Eunyeul Talchum preservation association is not as preeminent as other Korean mask dances, it has been transmitted by performers from Hwanghae province with its unique masks and instrumental accompaniment. These performers and educators dedication to maintaining Eunyeul Talchum's attributes contribute largely to the Preservation Association's successful settlement in Incheon. Thus, the researcher examines which idea formed to subsist the Eunyeul Talchum preservation association.
Kim, Min-Ja;Lim, Ji-Ah;Yi, Jae-Yoon;Choi, Kyung-Hee
International Journal of Costume and Fashion
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v.6
no.2
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pp.11-27
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2006
The purpose of this study is to develop highly valued fashion cultural items using Korean face and human images to enhance global competition. The methods of this study include: historical study on the face/human images which appear on the dress; design by stage according to Lamb & Kallal's apparel design process; development of products using digital textile printing technology; and case study by objective evaluation through Grant's alpha-beta model. The procedure and the results of this study are as follows: First, in the problem identification stage, the need to develop fashion cultural products of Korean face/human images which are symbolic, aesthetic, and functional was recognized in order to enhance global competition. Second, in the preliminary idea stage, the fashion cultural products and the components that meet the above 3 standards for design were determined and first design was drawn up. The source of the design was extrapolated from face/human images, which appeared on the murals of the ancient Korea, the portraits and custom paintings from the Chosun Dynasty. From these images, a total of 7 design series of T-shirts with an "ULGUL" logo, scarves, and artwalls were developed using "obangsaek" which are five Korean traditional colors including red, blue, black. white, and yellow on cottons and silks. Third, in the design refinement stage, based on the preference survey, more varying design methods were used to develop 25 new designs. Fourth, in prototype development stage, based on the preference survey conducted on fashion professionals and general public from the previous stage, which showed preference for T-shirts and scarves, 3 designs on T-shirts and 2 designs on scarves were printed and produced using the DTP (Digital Textile Printing). Fifth, in the evaluation stage, Grant's alpha-beta model was used to perform comparative evaluation on the symbolic, aesthetic, and functional criteria of the new designs over the existing ones. The new designs received excellent results in all three criteria and a special recognition was given to symbolism of the new designs.
Environment has formed characters of one society and the society has formed its characteristic cultural behaviors. Oppositely cultural behaviors make the characteristic products like environment and space products. It gives the idea that we can create cultural space by examining cultural characteristics. This research bases on the 5 cultural dimensions of Geert Hofstede to inspect cultural quality of Korea and the 10 cultural factors of Edward. T. Hall in order not to omit some part of cultural characters. From April 2004, KTX which is originated from TGV of France began toroll in Korea. It is interesting that the same interior of train is used by two different cultures. The method to find out the special quality of transportation culture of Korea passed 5 steps like following; 1) making a questionnaire to understand general concepts 2) observation to make dear what are the special behaviors in the interior of train 3) comparison valuation with marking sheet of the interiors of KTX and HSR in order to find out which space Korean people prefer 4) comparison of behaviors in the interior of KTX and TGV 5) Interviewing and surveying the opinions of passengers of KTX. With these methods it would be possible to seek out the characters, preferencesand needs for the interior space of train. There were remarkable things like following 1) importance of privacy from the other's eyes 2) seriousness of individual seat because of the short term transportation 3) necessity of continuous information because of 'Uncertainty Avoidance Culture' 4) absence of moving 5) requirement of bright and comfortable interior like one's inner room 6) preference to take a seat as a group with their friends or family due to 'Collective Culture' 7) self-defense and self-protection of one's baggage because of 'Uncertainty Avoidance Culture'. With these discoveries this research suggests guidelines to design interior of train of Korea.
The Korean cultural heritage protection act, enacted in 1962, is known to have been enacted in imitation of the Japanese cultural heritage protection act. The Japanese law differs from the current law dealing with intangible cultural heritage, folklore materials, and buried cultural properties. The Japanese law was enacted in consultation with the GHQ, and reflected the historical issues at the time of the enactment. Recently, in Japan, GHQ documents have been released and so research on the cultural heritage protection act is carried out. Therefore, it is necessary to understand the meaning and achievements of the Japanese cultural heritage protection act before comparing it with the Korean law. GHQ stipulated the emperor as a symbolic entity in the Japanese constitution and prescribed the country as a liberal democracy. Influenced by this, the cultural heritage protection act was enacted to identify the people's cultural heritage. Accordingly, the cultural heritage protection committee is a private and independent organization in Japan. The committee designates cultural heritage assets, and it operates as the national museum and the cultural heritage research institute. This system was a part of policy changes shifting cultural heritage management to the private sector. Since many cultural heritages are associated with the imperial family, museums were managed by the imperial family. Meanwhile, the Japanese house of councillors persuaded GHQ, which was negative about including intangible cultural heritage in the cultural heritage protection act. The purpose of this idea was to provide the system of the government support for Japanese imperial court music and dance. In addition, folk materials were included with the consent of the GHQ in that they represent the cultural heritages and the academic achievements of the people at the time in Japan. According to the Korean Law, the subject of designation of cultural heritage is the government, and the cultural heritage committee acts as an advisory body with its limited functions. In the early days, the committee confused the concept of intangible cultural heritage and folklore materials. This was because the concepts of cultural property was borrowed from Japanese law and applied to the Korean law without a full understanding. In response, the cultural heritage committee urged the ministry to investigate the current situation in Japan. The cultural heritage committee, mainly consisting of folklore scholars, was confused about the concepts of intangible cultural heritage and folklore materials, but the concept became clear when the enforcement regulations of the cultural heritage protection Act was enacted in 1964.
Proceedings of the Korean Institute of Interior Design Conference
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2006.11a
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pp.109-114
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2006
The world has become one united world so that it is worthless to divide it into two; the East and West. In the 20th century, eastern perspectives proliferated in western science involving theology, philosophy and psychotherapy. In this time of various trends of ideas emerged minimalism, artistic and cultural current seeking simplicity and conciseness. This current of idea appeared about the time of World War II in visual art, and then expanded to other fields like music, architecture, fashion and philosophy in diverse forms. Minimalism is also presented in interior space with extreme form of simplicity and detail, revealing parts of the space as delicate and pure style with emphasis on purity of the space itself. In this research, demonstrate clear features of eastern view of space appeared in minimalism of interior design mainly in America. The reason the scope of study is limited to America is that America is the origin of minimal art and has been hub of modern design since the 1930s. The research, first, finds out the origin and conceptual idea of minimalism and features of eastern view of space. Based on this understanding, further study has been carried to discover relation of minimalistic interior space to eastern view of space and to analyze eastern characteristic expressed in minimalistic space by examination of cases pertaining to commercial space.
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