• Korea Science and Art Forum
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• v.37 no.2
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• pp.205-217
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• 2019

This study began with the focusing the growth of importance of cultural marketing and its successes by applying to branding in a phase in which the cultural production era has arrived after the industrial production era. This study aimed to reveal the effect of cultural marketing, which are used as marketing strategy in the tourism field, on brand attitude and awareness. Therefore, this study tried to investigate the brand equity and attitude in accordance with the cultural marketing factors by survey Chinese tourists visiting Korea. The result and contents of the study are as follows. First, it was confirmed that the research question on the possibility of market segmentation in accordance with cultural marketing factors; the market segments were classified as Cluster 1 general involvement perceived group, Cluster 2 high involvement perceived group, Cluster3 middle involvement perceived group. Second, it revealed significant differences on brand attitude among the segments; Cluster 2 showed high brand attitude and Cluster 3 showed average level on brand attitude. Third, it found a statistically significant differences in the perception of brand equity including perceived quality, brand awareness and brand image of tourism destination. In conclusion, this study was able to identify market segments in accordance with cultural marketing factors of tourism destination and revealed significant differences in the segments by brand attitude and brand equity. This could provide practical implication that various cultural marketing activities to generate positive results on brand equity and brand attitude and cultural marketing strategies is also needed to increase foreign tourists' awareness of these cultural marketing activities.

• Journal of Korean society of Dental Hygiene
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• v.18 no.3
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• pp.385-397
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• 2018

Objectives: The study was a cross-sectional research to examine dental hygiene students' multi-cultural experiences, emotional intelligence and cultural competency and to understand the correlations among them. Methods: The study was conducted from September $1^{st}$ to October $31^{st}$ 2016, based on the survey of 449 students in the department of dental hygiene at 7 Universities. The questionnaire consisted of 57 questions including general characteristics (n=7), multi-cultural experiences (n=7), emotional intelligence (n=16) and cultural competency (n=27). Results: Each score of students' emotional intelligence and cultural competency is 3.43 and 3.01 respectively in 5-point scale. An analysis of correlations between emotional intelligence and cultural competency shows that the higher the emotional intelligence, the higher the cultural competency (r=0.342). The factors affecting the cultural competency include use of emotions (${\beta}=0.327$, p<0.001), control of emotions (${\beta}=0.254$, p=0.001), frequency of multi-cultural media (${\beta}=0.221$, p<0.001) and experience of multi-cultural class (${\beta}=0.221$, p=0.002). The modified explanatory power in this model is 28.2% (F=10.856, p<0.001). Conclusions: There was a positive correlation between emotional intelligence and cultural competency, and the contacts with multi-culture and experience of class are identified as the affecting factors. Dental hygiene students should acquire theoretical experiences regarding the multi-culture through curriculum or continuous educations and it is necessary to promote such educations in order to develop and apply the programs for the enhancement of emotional intelligence.

• International Journal of Human Ecology
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• v.6 no.1
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• pp.87-102
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• 2005

The purpose of this study was to explore the relationship between acculturation and the daily adjustment of Korean-Chinese children to Chinese society. Specifically, this study examined the differences between language factors and cultural factors in the levels of acculturation of Korean-Chinese children. In addition, the differences of Korean-Chinese children's adjustment according to their levels of language-related and culture-related acculturation were analyzed. Subjects consisted of 679 Korean-Chinese 4th graders in Yangil, Shenyang, and Harbin. First, the result from this study showed that Korean-Chinese children in Yangil, Shenyang, and Harbin were more acculturated to the Chinese language than to Chinese cultural activities. Second, language factors and cultural factors in acculturation were distinctively associated with Korean children's daily adjustment variables such as their well-being, internal locus of control, achievement motivation, school adjustment, teacher and peer support. Lastly, this study revealed that using Korean ethnic language and maintaining Korean ethnic culture are more likely to be associated with better daily adjustment for Korean-Chinese children. These results discussed within the unique sociocultural context of the Korean-Chinese immigrant society. This study suggests that ethnic minority children's adjustment and development should be understood within the sociocultural context of their immigrant society.

• Korean Institute of Interior Design Journal
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• v.27 no.3
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• pp.33-40
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• 2018

As the standard for the value of modern people's life increases, hotels make efforts for the users' qualitative and mental satisfaction. As an approach to hotel space design differentiated for new experiences for travelers, a design that reflects the placeness is needed so that people can experience the local culture and historical meaning of the place. Thus, this study divides the components of placeness into physical factors, socio-cultural factors, and semantic factors. As for methods for the design expression of placeness formation, physical factors are classified as the connection to surrounding environments, center, passage, and area. Socio-cultural factors are classified as cultural experiences in the place. Semantic factors are classified as symbolism and historicity. For a case analysis in this study, overseas four-star hotels or higher, where placeness stood out are analyzed, based on the above-extracted components of placeness. As a result of the analysis, the hotels in the cases showed an aspect of expression that emphasized semantic factors despite there were differences in the detailed expression method, depending on the designers. The expression of the place that reflected locality and temporality showed the connection of time, connecting the past with the present. In the future, only the design expression based on the historical and symbolic meanings of the place will be the experience that remains in the users' memories, very precisely.

• The Journal of the Korea Contents Association
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• v.17 no.7
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• pp.546-556
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• 2017

This study aims to find out the key factors that could influence on regional development strategy to use cultural resources. The methods employed are Meta-analysis with 61 case studies in order to draw related factors and Analytic Hierarchy Process with 68 experts in order to analyze the relative importance of important factors. The main findings are as follows: 26 critical factors are drawn from the case studies and they could be classified into four categories, named as 'the capacity building to excavate and utilize cultural resources which are having potential power', 'the establishment of institutional basis for making projects good progress', 'the boosting of internal capability of locals in the process of project', and 'the preparation of cultural governance and multidirectional networking strategies among persons concerned or stakeholder'. The analysis of relative importance of factors shows that among others, 'the capacity building to excavate and utilize cultural resources which are having potential power' is the most fundamental factors to achieve policy goals. There are few studies that have drawn factors from multi-case studies. In this respect, it is far from being complete but meaningful to a little more enhance the generalization of research findings.

• Journal of Digital Convergence
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• v.12 no.6
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• pp.415-423
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• 2014

The purpose of this study was to investigate the level of multicultural competencies and influencing factors of multicultural competencies in nursing students. The participants of 181 subjects were recruited from three colleges in K and B. A structured questionnaire was used to collect data, and data were analyzed using descriptive statistics, t-test, one way-ANOVA and multiple regression with SPSS/WIN 17.0. Results showed that cultural competence of nursing students was middle range. There was a significant positive correlation between cultural competence, empathy, and self-efficacy. The significant factors influencing cultural competence of nursing students were empathy, self-efficacy, and education of multiple cultural. These three factors explained 51% of the variance in multicultural competencies of nursing students. The study finding suggest that to develop the learning program with achievement level of multicultural competencies for nursing students.

• Cross-Cultural Studies
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• v.45
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• pp.55-83
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• 2016

To provide a set of data with which instructors may boost the sagging demand for Anglo-American poetry classes, this thesis classifies the kinds of difficulties the students face in reading English poems. Asses to the classification is an analysis on the causes of the difficulties at different levels of the reading process, from the linguistic to the cultural. Arnoldian insight argues that poetry is the best of all forms of writing. Without an ample exposure to poetry, average English majors would barely sharpen the skills that they use to deal with other kinds of writing. To help ease the continuing need for a workable teaching model in English poetry reading classes, this thesis suggests focusing on the kinds of wrong translations produced by the students. According to the theory of cultural translation, any translation, even the wrong kind, is already a product of a very complicated process of interpretation that involves many cultural factors. With the analysis of these factors discovered in Korean college English reading classes, this thesis tries to explain the mechanisms through which wrong translations are produced, since these inevitably lead to wrong interpretations of given poetic texts.

• 보존과학연구
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• s.30
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• pp.47-61
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• 2009

Cultural heritages are affected by various environmental factors. Main factors are temperature, humidity, light and indoor air pollutants such as ozone, nitrogen oxides. Especially humidity condition is very important. Low humidity condition can cause contraction and high humidity condition can lead to growth of microorganism. This study is conducted to appraise an applicability of the Humidity Indicator which is one of the simple method for humidity control. The Humidity Indicator shows the humidity conditions through color change. Therefore, photometer was used to correctly measure the color change of Humidity Indicator. As a result of lab test, Humidity Indicators was stabilized after one hour from en exposure in a certain humidity condition and the indicators indicated clear correlations between color changes of Humidity Indicators and humidity conditions. Some Humidity Indicators which had been selected through the lab tests were applied to preservation facilities of cultural heritages and the indicators indicated closed correlations with humidity conditions in indoor of facilities.

• Journal of Korean Academy of Nursing
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• v.43 no.1
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• pp.102-113
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• 2013

Purpose: This study was done to investigate the level of transcultural self-efficacy (TSE) and related factors and educational needs for cultural competence in nursing (CCN) of Korean hospital nurses. Methods: A self-assessment instrument was used to measure TSE and educational needs for CCN. Questionnaires were completed by 285 nurses working in four Korean hospitals. Descriptive statistics, t-test, ANOVA, Pearson correlation coefficients, and multiple regression were used to analyze the data. Results: Mean TSE score for all items was 4.54 and score for mean CCN educational needs, 5.77. Nurses with master's degrees or higher had significantly higher levels of TSE than nurses with bachelor's degrees. TSE positively correlated with English language proficiency, degrees of interest in multi-culture, degree of experience in caring for multi-cultural clients, and educational needs for CCN. The regression model explained 28% of TSE. Factors affecting TSE were degree of interest in multi-culture, degree of experience in caring for multi-cultural clients, and educational needs for CCN. Conclusion: The results of the study indicate a need for nurse educators to support nurses to strengthen TSE and provide educational program for TSE to provide nurses with strategies for raising interests in cultural diversity and successful experiences of cultural congruent care.

• The Journal of the Korea Contents Association
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• v.13 no.4
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• pp.125-136
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• 2013

This paper studied the transition of changes in social status of the film since 1980s' Korea. After accepting the changes in social status of the film as the legitimation process of recognition for social and cultural value, this study investigated those influencing factors. For the purpose, opportunity structure in social movement theory was engaged as a theoretical background. The structured opportunity, which was considered as external variables of the film world, was divided into chance and risk factors. In this paper, the opportunity factors, affecting the legitimation process of film, included the emergence of popular culture movement. The risk factors, being considered as the violation of American filmdom and the consequential response of strategies were also researched. Those factors were responsible not only for external variables of filmdom, but also for compensators and competitors in the legitimation process of the film. Since 1980s', cultural industrial growth and democratization generation's entry into the film world affected the legitimation of the film as significant cultural product. Besides, the threat of American film industry changed rationality and competitive landscape of Korean film world.