• International Commerce and Information Review
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• v.16 no.5
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• pp.343-359
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• 2014

This study investigates how cultural differences between countries affect bilateral trade volumes, using Hofstede's cultural index that reflects nations' cultural characteristics. Empirical analyses of the impacts of Hofstede's five cultural characteristics on bilateral trade volumes are conducted either in each separate equation or simultaneously. Bilateral trade data of OECD countries plus China as of year 2010 is used for regression analysis on gravity model. Regression results from individual equation for each cultural index variable show tthe smaller the index gaps of power distances and uncertainty avoidance among countries, the larger bilateral trade volumes. On the contrary, the larger the index gaps of long-term orientation among countries, the larger bilateral trade volumes. If five Hofstede cultural indexes are regressed in a single equation, however, only variables of power distance and long-term orientation are significant. The analysis largely confirms that bilateral trade among countries with similar culture have much potrential to grow. It implies that policy actions for cultural proximity are very important for furthering bilateral trade.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.565-570
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• 2007

With e-commerce becoming international, understanding the effects of national culture in consumer acceptance of e-commerce is required. This study examines consumer e-commerce acceptance in Korea and China. The research model consisting of perceived usefulness, perceived ease of use, trust and perceived risk was proposed, and the hypotheses based on Hofstede's cultural dimensions of power distance, individualism/collectivism, masculinity/femininity, uncertainty avoidance and long-term orientation, were established. The results show that perceived usefulness contributes less to consumer acceptance of e-commerce in China than it does in Korea. In addition, perceived ease of use contributes more to consumer acceptance of e-commerce in China. Trust contributes significantly to consumer acceptance of e-commerce in both countries, but perceived risk didn't influence consumer acceptance of e-commerce in either country. The contribution of this study is to provide strategic insights for successfully managing cross-cultural e-commerce.

• Asian review of World Histories
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• v.4 no.2
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• pp.191-205
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• 2016

The Periplus of the Erythraean Sea is a Roman period guide to trade and navigation in the Indian Ocean. Justly famous for offering a contemporary and descriptive account of early Indian Ocean trade, the work has been subject to and a point of departure for numerous studies. Its extensive influence on scholarship is, however, also problematic, as it reflects the limited information and cultural and personal bias of its unknown author. Arguably this might have led scholars to overemphasise so-called western or Roman participation in early Indian Ocean trade. Network analysis allows us to map, visualize and measure interconnectedness in the Periplus Maris Erythraei. Many of these connections are not explicitly mentioned in the text, but by connecting not only places with places, but also products with places that export and import them, we get a partly different impression of Indian Ocean trade from that conventionally gathered from the Periplus. It allows us to ask questions about the relationship between coastal cabotage and transoceanic shipping, to identify regional trading circuits, and unexpected centres of long-distance exchange.

• The Journal of Asian Finance, Economics and Business
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• v.2 no.4
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• pp.13-20
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• 2015

The purpose of this research is to identify the relation between the Korean wave and Korean cosmetics export. Instead of using UN COMTRADE data as with other researches on the similar studies, this paper adopts Google Trends query index with keyword 'Korean drama'as a proxy variable for cultural trade. With controlling export determining factors such as GDPs of import and export countries, distance, R&D, and FTA, this paper examines whether the Korean wave represented by Google Trends contributes to the explosive increase of Korean cosmetics export in the recent years. Moreover, this study also investigates the possible effects of the Korean wave on export that could vary according to the different trade groups by classifying import countries into two groups: 74 countries worldwide and 9 ASEAN member countries. The results reveal that the Korean wave indeed leads to cosmetics export to ASEAN countries but show weak relation with cosmetics export to worldwide.

• Journal of the Korea Society of Computer and Information
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• v.5 no.3
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• pp.192-200
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• 2000

This paper is the work connected with accounting and culture. The purpose of this study is to examine how Korean accountant groups have cultural characteristics and ethics level compared with non-accountant groups. The results of this paper show that power distance, uncertainty avoidance, masculinity and feminity, long-term and short-term oriented differences compared with accountant groups between non-accountant groups. This paper is about accounting and korean culture would utilize useful data accounting practice and accounting standard establishment and accounting education.

• English & American cultural studies
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• v.14 no.1
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• pp.117-139
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• 2014

This paper examines the moral vagueness penetrating Heart of Darkness. It views that the inarticulate moral presentation in the book is caused by the way in which the author distracts Marlow throughout his journey to Congo and ultimately to Kurtz, and puts him in a distance from what the real Cong is. Also Conrad's peculiar narrative style leads the readers' view astray Marlow describes what he sees and delivers the impression he gains in the journey but all he gets seems to be merely hazy and nebulous the readers are left with suspicion about his reliability on what he conveys to them. The effect is, because of the meagre tangibility on what Marlow experiences, he does not seem to get a clear grip on his moral rumination on what Congo can emit and what Kurtz ended up with, which allows the novel to defy a moral absoluteness. The moral awakening Marlow has gone through remains obscure. The readers are simply invited to work out what Marlow is up to.

• Korean Journal of Plant Resources
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• v.19 no.1
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• pp.130-132
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• 2006

Objective of this study was conducted to determine the proper transplanting distance for turf cultivation in the bare land. For investigating the proper transplanting distance of turf cultivation, it were measured the growth characteristics as plant height, root length, number of branching, number of nodule and length of stolon, and yield properties such as fresh weight and dry matter. In $30{\times}30cm$ of transplanting distance plot, plant height, root length, number of branching, number of nodule and length of stolen were 14.1cm, 22.0cm, 7.0, 31 and 77.5cm, and also the fresh weight and dry matter were 16.1 and 11.0g/plant, respectively. It was observed that growth characteristics and yield properties were highest at $30{\times}30cm$ of transplanting distance, respectively. Therefore, it considered that the proper transplanting distance was $30{\times}30cm$ for turf cultivation in the bare soil.

• Journal of architectural history
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• v.9 no.2 s.23
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• pp.7-17
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• 2000

The purpose of this study is the analysis of 'perpendicular crossing Dori' with a structural character of Ddeulzip in Andong cultural area. There are many structural methods to solve the problems of Ddeuljip which is connected space in the rectangular type. There are 'Slope Base', 'Woosangak' roof, 'Seosangak' roof, and '4 beam roof framing' Moreover, they have been used 'perpendicular crossing Dori'. Its characters are as follows ; 1. The 'perpendicular crossing Dori' structure is occurred in different depth of width and length space of 'ㄱ' typed plan. At that time the beam of width is crossed in the middle of the beam of length without the order under them. 2. The 'perpendicular crossing Dori' structure is the method of free depth of width in regular distance of column which is different from general usage of balcony order. 3. The 'perpendicular crossing Dori' structure is founded north-western area of Andong Cultural Area(Bonghwa, Andong, Youngju, and Yeacheun). The best old sample was in Andong(16C) and the next is Yeacheun(17C) and the last is Bonghwa(18C). 4. The frequency in use of roof type of 'perpendicular crossing Dori' structure is 64% of 'Seosangak' and 36% of 'Woosangak'. The sample of 'Woosangak' house of 'perpendicular crossing Dori' structure is concentrated in Bonghwa. 5. The best merit of the 'perpendicular crossing Dori' structure is usage of double swing window in front of Anbang, It is the spacial success which overcomes the structural limits. And it is the structural rationality.

• International Journal of Human Ecology
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• v.9 no.1
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• pp.5-16
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• 2008

Development of technology in the $20^{th}$ century has made great contributions to women's lives. With the development of digital convergence, home network, and DMBs (Distance Method Bracings), the ubiquitous technology information era is expected to create a new progressive era for women. The purpose of this study is to investigate the lifestyle that Korean women would like to pursue, especially in regards to the sense of value within the personal and social life of each individual. As a method to suggest how the socio-cultural trends of women's lifestyle will change in the ubiquitous era, qualitative interviews have been conducted over 6 groups with 77 persons between the digital ages of 20s and 30s, living in Seoul. The majority had positive opinions regarding the economic, cultural, emotional, and physical prospects of the ubiquitous information environment. Results show high expectations evolved around freedom from household chores, the equality between the sexes (at home and in society), enhancing the working environment at home, an expansion of human relationships leading to creative knowledge, being able to maintain a single life without economic constraints, and the enjoyment that the internet provides. for suggestions to improve the quality of women's lifestyle through ubiquitous technology, issues such as individual based customization, time management, creating emotional hyperspaces, multi-media communication systems, and women as leaders were studied.

• Journal of Global Scholars of Marketing Science
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• v.11
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• pp.79-101
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• 2003

This study is a cross cultural examination of interactivity, comparative advertising, and technology use in Korean and U.S. corporate websites. Utilizing cultural analysis criteria of high vs. low context, power distance and individualism-collectivism, we compared interactivity in U.S. and Korean websites. Our findings indicate that U.S. corporate websites tend to emphasize customer-message and customer-advertiser interactivity, while Korean websites highlight customer-customer interactivity. Findings on comparative advertising strategy indicate that cultural bias represented in U.S. individualism and Korean collectivism leads U.S. web advertisers to utilize direct and indirect comparative advertising more frequently than their Korean counterparts. The results of our technology analysis unexpectedly show that there is no significant difference between the two countries.