• 마케팅과학연구
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• 제19권2호
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• pp.5-16
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• 2009

Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

• 한국전통조경학회지
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• 제38권4호
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• pp.49-57
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• 2020

전통조경은 선현(先賢)들이 현대사회에게 남긴 문화적 자산으로, 고대의 전통문화를 이해할 수 있을 뿐만 아니라 현대의 조경설계에도 새롭고 창의적인 소재를 제공할 수 있다. 한·중 양국은 고대부터 문화교류를 통해 전통 조경문화의 계승과 보호 및 발전을 이루었을 뿐만 아니라 '전통과 현대' 및 '지역성과 국제성'이 서로 어우러져 발전하여 왔음은 익히 잘 알려져 있다. 본 연구는 한·중 전통조경의 비교 연구를 목적으로 우선 양국 전통조경문화를 선행연구 문헌을 통해 분석하였다. 다음으로 양국의 문화적 배경을 종교사상, 전통문화, 자연관으로 나눠 해석하고 양국의 조경 역사와 원류관계를 조명하였다. 이를 바탕으로 한·중 조경 사조(思潮)의 비교 및 전통조경의 발전과정, 한·중 조경의 예술적 공간과 경지(境地) 등 세 방향에서 분석 고찰하였으며, 양국의 전통조경의 조성 방식에 있어 차이점을 분석하고, '의경조성' 및 '의경수법'을 구명하였다. 특히 본 연구에서는 전통조경의 이론적 배경 및 조경의 경의성(景意性)에 대해 전통조경의 배치 및 주변 환경과 형식 그리고 전통조경의 색채 등을 명·청시대의 '이화원(頤和園)'과 조선 시대의 '경복궁(景福宮)'을 사례대상으로 비교 분석하였다. 이를 통하여 한·중 조경의 특징을 토대로 국제화를 위한 전통적인 조경문화의 계승과 혁신방안을 모색하였다. 한·중 조경사의 발전 추세에 따른 양국 간 문화교류의 중요성은 아무리 강조해도 지나치지 않다. 앞으로 양국 조경의 발전은 전통문화에 대한 국제 간 협력 및 지역 특색의 창조적 결합, 화이부동(和而不同)한 전통조경 환경의 조성, 다양한 문화의 다층적 상생이 양국의 우호증진에도 기여할 것으로 기대된다.

• 벤처창업연구
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• 제17권1호
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• pp.121-137
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• 2022

본 연구의 목적은 하이테크 소셜벤처의 사회적·경제적성과에 영향을 미치는 요인을 실증적으로 규명하여, 하이테크 소셜벤처와 관련 생태계 이해관계자에게 필요한 성공 요인과 통찰력을 제시하는 데 있다. 선행연구에 근거하여 핵심기술역량, 핵심비즈니스역량, 소셜미션지향의 세 가지 성과요인 차원을 구성하였고, 각 하위요인으로 기술혁신지향성, R&D역량, 비즈니스모델, 고객지향성, 소셜네트워크, 소셜미션추구를 도출하였다. 실증분석을 위해 국내 하이테크 소셜벤처를 대상으로 설문조사를 진행하였고, 회수된 243부의 유효한 자료는 PLS-구조 방정식 분석을 통해 가설의 유의성을 검정하였다. 분석 결과, R&D역량, 고객지향성, 소셜네트워크, 소셜미션추구는 모두 사회적·경제적 이중성과에 유의한 정(+)의 영향을 미치는 것으로 나타났다. 기술혁신지향성은 사회적·경제적성과에 모두 유의한 영향을 미치지 못하는 것으로 나타났는데, 이는 표본기업들의 기술혁신지향성이 추상적인 조직문화적 특성으로만 내재되었기 때문에 발생한 것으로 추정한다. 비즈니스모델은 사회적성과에만 유의한 영향을 미쳤는데, 이는 사회적기업을 위해 개발된 측정도구의 한계로 추정되며, 원인 파악을 위한 추가 다집단분석 결과도 이와같은 추정의 근거를 뒷받침해 주었다. 본 연구는 사회적경제 생태계에 새롭게 등장하고 있는 하이테크 소셜벤처를 식별하고 선제적으로 실증 연구를 진행함으로써 관련 연구분야의 토대를 마련하였으며, 사회적기업 및 소셜벤처의 성과요인 연구와 실증적 연구모형을 확장시키는 계기가 되었다고 판단한다. 그러나 연구 방법이나 과정에 있어서, 사회적·경제적 이중성과의 균형을 위한 요인 도출이나 검증, 주관적 측정 방법, 표본의 대표성 등의 한계가 있었다. 향후 한계를 보완하고 개선된 연구모형을 설계하여, 더욱 심도 있는 후속 연구가 이어지기를 기대한다.

• 한국유통학회지:유통연구
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• 제11권1호
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• pp.41-68
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• 2006

최근 제조업체들은 비핵심업무인 물류관련 업무를 전문 업체에 위탁하는 물류 아웃소싱을 하고 있다. 이를 통해 기업들은 제품개발과 마케팅에 기업의 핵심역량을 집중하고, 물류 관련 비용을 절감하여 고객 서비스 수준을 제고할 수 있게 되었다. 최근에는 물류 아웃소싱이 파트너십을 바탕으로 한 공동소싱으로 발전되어가는 추세에 있다. 따라서 물류 아웃소싱에 대한 사례 연구는 향후 제조업체들이 물류 아웃소싱을 하기 위한 전략을 수립하는데 있어서 좋은 가이드라인을 제시할 것으로 생각된다. 본 연구는 글로벌 물류기업인 UPS와 삼성전기 간의 4자물류 아웃소싱(4PL) 사례를 통해 4자물류를 이해하고, 이와 관련된 주요 이슈를 파악하여 기업들이 물류 아웃소싱을 하기 위한 협력 전략을 수립하는데 가이드라인을 제시하는데 목적이 있다. 먼저 삼성전기와 UPS간의 물류 아웃소싱 추진배경과 진행과정을 살펴보았다. 그리고 물류 아웃소싱 과정에서 발생한 문제들을 조직차원의 문제, 경영진의 단기적인 안목, 양사의 문화적 차이, 정보시스템의 통합, 그리고 성과에 대한 인식 차이 등 5가지 차원에서 분석하였다. 본 연구에서 파악한 주요 이슈들의 측면을 살펴본다면 물류 전문 업체와 아웃소싱을 하고자 하는 제조 기업들에게 많은 시사점을 제공할 수 있고, 이를 통해 도출된 5가지 실패 원인은 향후 실증연구를 위한 연구 제안이 될 수 있을 것이다.

• 보건행정학회지
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• 제28권2호
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• pp.151-161
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• 2018

Background: Family values of a married woman may be related to her own depressive mood. Since depressive mood of a married woman is likely to exert a negative influence, in terms of mental health, on her, her family members, and the whole society's, it may be very important to explore the relationship between family values in married women and their depressive mood. Methods: In this study, we analyzed nationally representative 5,818 married women aged 20 years or older from the 4th panel data of 2012 Korean Longitudinal Survey of Women and Families. As for variables of interest, we constructed three family values variables: family-oriented view of marriage, individualistic view of marriage, and traditional view of marital roles. Then we employed multivariate logistic regression analyses to explore the relationship between family values and depressive mood, adjusting for family and socio-demographic factors. Results: In total, 804 married women (18.4%) had experienced depressive mood. All of the three family values variables were significant in their relationships with depressive mood. The women categorized as 'very weak' in family-oriented view of marriage were more likely to experience depressive mood than the women categorized as 'very strong' (odds ratio [OR], 1.98; 95% confidence interval [CI], 1.53-2.55). By contrast, the women categorized as 'very weak' in individualistic view of marriage (OR, 0.43; 95% CI, 0.33-0.55) and in traditional view of marital roles (OR, 0.68; 95% CI, 0.51-0.92) were less likely to experience depressive mood than their respective counterpart women categorized as 'very strong.' Conclusion: In Korea, married women's values towards marriage itself and roles between wives and husbands had significant associations with their depressive mood. This suggests that in order to improve mental health in married women, we need to take social and cultural dimensions into consideration along with public health interventions.

• 한국응용과학기술학회지
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• 제29권1호
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• pp.108-115
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• 2012

수침목재유물은 해저, 호저, 저습지등에서 발견되며 물속에서 외부로 아무런 조치 없이 나오게 되면 수축과 변형을 일으키게 된다. 따라서 보존처리는 목재내부의 물을 화학약품과 치환하고 강도와 치수의 안정화를 이루는 것이다. 이중 EDTA와 PEG는 수침목재유물 보존처리에 가장 많이 사용되는 약품중 하나이다. EDTA는 발굴출토된 목재의 흑화현상의 원인인 타닌산제2철에서 Fe-EDTA의 형태로 흑화현상을 제거한다. 보존처리 후 발생하는 폐 EDTA 용액으로부터 HCl을 첨가하여 Fe-EDTA에서 $Fe^{3+}$를 분리해 내고 강산성에서 EDTA가 석출되는 원리를 이용하여 EDTA의 침전물을 획득하여 재활용하였다. PEG는 수침목재유물의 강화처리에 사용되며 목재 내에서 추출되는 착색유기물에 의해 용액의 색이 검은색으로 변화하게 되며, 폐 PEG 용액을 $H_2O_2$를 이용한 산화작용으로 용액 내에 존재하는 착색유기물을 분해하고 색을 되돌려 재활용하였다.

• 한국사회복지학
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• 제61권2호
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• pp.247-276
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• 2009

이 글은 사회정책연구에 있어 담론연구를 위한 서설로, 담론연구의 철학적 배경을 간단히 정리하고, "정책"을 무엇으로 볼 것인가, "정책"을 어떻게 이해할 것인가, "정책연구자"는 어디에 위치하며 무엇을 해야 하는가의 내용을 통해 담론연구의 방법론적 위상과 의미를 살펴본다. 담론연구는 텍스트, 맥락, 담론, 이데올로기로서의 정책과, 복합적이고 역동적인 정치의 장에서 일어나는 정책현상을 해석적이며 비판적으로 이해한다. 정책현실에 대한 이같은 이해는 정책연구에 있어 '논증적 전환'을 가져왔고, 이와 같은 사유방식은 논리실증주의에 기반한 기존의 가치중립적이고 인과적 설명 방식을 취하며 보편적 법칙을 추구하는 방법론과는 구별된다. 이같은 인식론적 입장은 주체와 객체의 관계를 상호주관적이고 호혜적 구성관계로 보며, 정책현실과 정책대상을 담론의 구조 안에서 제한적으로 구성된 실체로 본다. 담론연구는 지배담론의 질서 내에서 문제가 어떻게 규명되고 현실이 어떻게 재단되며 정책대상이 어떻게 규정되는지를 해체하는데 주목한다. 이 해체의 과정은 담론질서가 품고 있는 권력성에 대한 비판적 인식과 담론구조 내 한계를 가질 수 밖에 없는 사유주체로서의 연구자 스스로에 대한 반성적 성찰을 포함한다. 또한 담론연구자는 사회정책의 중심에 자리하고 있는 사회적 약자의 '형식과 과정'으로서의 참여 뿐 아니라 그들 목소리를 '내용'으로 하는 대안담론의 가능성을 모색한다. 이러한 참여와 소통 그리고 반성적 성찰은 정책연구에 있어 해방적 관심을 의미한다.

• 비교문화연구
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• 제34권
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• pp.93-114
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• 2014

Gaston Bachelard had a revolutionary progress in the field of human understanding by proposing his theory of image and imagination. His theory of the new image was so powerful, almost all areas of human science, particularly that of literary criticism, were strongly influenced and this influence continues until today. Today almost everyone accepts his theory of the image without much objection, but not rarely asked where began his transfer from the philosophy of science to the images. We propose a hypothesis that the beginning of the new concept of Bachelard's image was inspired by studies of contemporary science, especially quantum mechanics. The Heisenberg's uncertainty principle was the core of quantum mechanics, and opens new perspectives on the material world. We could summarize the message of the uncertainty principle : the material world is made up of various layers, and the material can not be measured by the location and movement at the same time. So we must have a new point of view of another dimension to know this material world. Bachelard had accepted this view of Heisenberg and developed his own theory of epistemological rupture. What is revolutionary in the theory of Bachelard's image is the fact that he looked at the images with the new perspective. The human psyche is another world compared to the rational world that dominates our daily lives. Bachelard insists that the image can not be explained by the concept. The fantasy world is a totally different world to that of rationality. That is why it can not be explained by the language of rationality as the concept. The imaginary world exists independently of the real world, but it is superimposed on the real world. These two worlds are influencing each other, and it is between these two world where our daily lives continues. The declaration of Bachelard 'image is a specific reality' is never a metaphor or rhetorical expression. This is an ontological expression that must truthfully. The imaginary world is a world built on the image and it works according to its own law. It is not a representation or copy of the real world. But the world of imagination are not alone. It exists in the same time and space with the world of science. It is superimposed with the world of science. Both two world influence each other. Bachelard has made a revolutionary change by studying the images. He gave them their own place. It has changed the views on the images that were treated as mere representations of reality. Thanks to him, the image can have its own value, that of a factor that creates reality. Bachelard shows how we can go deep into the source of being and the universe if we look at the pictures with the eyes of other dimensions.

• 비교문화연구
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• 제25권
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• pp.453-482
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• 2011

Until now and in the studying of fantastic literature, there has been likely to regard the character as secondary element, compared to their actions. However, it has to be recognized that the characters is a barometer to divide the boundary among the marvellous literature, or fantasy, magic realism, etc., in particular it is an important narrative element to understand an epistemological vision of fantastic literature. This thesis analyzes the characters, focusing on two dimensions divided such as between protagonist/antagonist and protagonist narrator/editor narrator. The characters in fantastic literature are usually set-up as people like ourselves, because it is necessary for the readers to consider the supernatural phenomenon as real world situation. The reason why many characters in fantastic literature usually meet a tragic end is that the structure of fantastic literature embedded unresolved supernatural confusion into ordinary order in the end, while antagonists are viewed as holders of extraordinariness and they are far from vero-similarity. Together with usual characters who represent the world of logic and reason, antagonists who seek to understand more about the universe totally and thus regarded as symbols of intuition and imagination and ultimately are the elements of fantastic literature. On the other hand, the "first person narrator" is divided between "protagonist narrator" who narrates the supernatural things through his/her own experience to readers and "editor narrator" who narrates the other's experiences. Particularly in the case of "editor narrator", he/she may narrates the stories with different explication and angle, which lead to hesitation and confusion for readers to identify between reality and unreality or natural logic and supernatural one. Even though there are various categories in fantastic literature, this thesis exclude 'neo fantastic', 'metaphysical fantastic' ones, characterized as a possibility of convergence with the secondary interpretation and symbolic implication. Beyond these materials, the literatures which involved with this thesis and analysis are normally related with traditional fantastic literary works which supernatural events intervene in real world and bring out collision between real and unreal, or natural and supernatural logics. Based on this criteria, this thesis chooses literary works such as "De los Reyes Futuros", "El Perjurio de la Nieve" written by Adolfo Bioy Casares who is a representative author in Latin American fantastic literature.

• 한국수자원학회:학술대회논문집
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• 한국수자원학회 2015년도 학술발표회
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• pp.227-227
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• 2015

The Wairarapa Valley occupies a predominantly rural area in the lower North Island of New Zealand. It supports a mix of intensive farming (dairy), dry stock farming (sheep and beef cattle) and horticulture (including wine grapes). The valley floor is traversed by the Ruamahanga River, the largest river in the Wellington region with a total catchment area of 3,430 km2. Environmental, cultural and recreational values associated with this Ruamahanga River are very high. The alluvial gravel and sand aquifers of the Wairarapa Valley, support productive groundwater aquifers at depths of up to 100 metres below ground while the Ruamahanga River and its tributaries present a further source of water for users. Water is allocated to users via resource consents by Greater Wellington Regional Council (GWRC). With intensifying land use, demand from the surface and groundwater resources of the Wairarapa Valley has increased substantially in recent times and careful management is needed to ensure values are maintained. This paper describes the approach being taken to manage water resources in the Wairarapa Valley and redefine appropriate limits of sustainable water use. There are three key parts: Quantifying the groundwater resource. A FEFLOW numerical groundwater flow model was developed by GWRC. This modelling phase provided a much improved understanding of aquifer recharge and abstraction processes. It also began to reveal the extent of hydraulic connection between aquifer and river systems and the importance of moving towards an integrated (conjunctive) approach to allocating water. Development of a conjunctive management framework. The FEFLOW model was used to quantify the stream flow depletion impacts of a range of groundwater abstraction scenarios. From this, three abstraction categories (A, B and C) that describe diminishing degrees of hydraulic connection between ground and surface water resources were mapped in 3 dimensions across the Valley. Interim allocation limits have been defined for each of 17 discrete management units within the valley based on both local scale aquifer recharge and stream flow depletion criteria but also cumulative impacts at the valley-wide scale. These allocation limits are to be further refined into agreed final limits through a community-led decision making process. Community involvement in the limit setting process. Historically in New Zealand, limits for sustainable resource use have been established primarily on the basis of 'hard science' and the decision making process has been driven by regional councils. Community involvement in limit setting processes has been through consultation rather than active participation. Recent legislation in the form of a National Policy Statement on Freshwater Management (2011) is reforming this approach. In particular, collaborative consensus-based decision making with active engagement from stakeholders is now expected. With this in mind, a committee of Wairarapa local people with a wide range of backgrounds was established in 2014. The role of this committee is to make final recommendations about resource use limits (including allocation of water) that reflect the aspirations of the communities they represent. To assist the committee in taking a holistic view it is intended that the existing numerical groundwater flow models will be coupled with with surface flow, contaminant transport, biological and economic models. This will provide the basis for assessing the likely outcomes of a range of future land use and resource limit scenarios.