• 한국의류학회지
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• 제27권6호
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• pp.696-704
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• 2003

The main purpose of this study is to examine the gay men's clothing attitude and preference according to gender role, for reviewing their clothing culture. Specifically, this study focuses on 1) investigating gay men's clothing attitude(brand orientation, conformity, fashion leadership, sexual attractiveness), 2) identifying their clothing preference, 3) comparing the difference of lifestyle, and 4) comparing the difference of their preference color and wearing the accessary, according to their gender role. Futhermore, this study compares those factors between gay men and heterosexual men. The data was collected from 168 persons(76 gay men and 92 heterosexual men) in LGHRF(Lesbian & Gay Human Rights Federation), Korea Gaymen's Coalition and adult men living in Seoul. To analyze data, the methodology adopted in this study is frequency, t-test, and ANOVA. The results found in this study are as followings: First, sexual attractiveness was significant factor for the gay men's clothing attitude and not concern about conformity. According to the gender role, bottom, who have much of the woman in composition, was more higher for the fashion leadership than top, who have a propensity for masculine. Second, gay men prefer to masculine, simple and casual style. According to the gender role, 'top' was more likely to masculine, simple and formal style rather than 'Bottom'. Third, Gay men were much more concern about a cultural life style. Furthermore, a preference color for both group was blue. Especially, gay men tended to prefer a chromatic color. The implication getting from conclusion in this study was to study Gay men's taste for a fashion, clothing attitude and their preference to purchase, etc., in considering their buying power for clothing in a fashion market.

• 한국의류학회지
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• 제29권2호
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• pp.379-390
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• 2005

Every Society has it's own ideology and lifestyle and these form its unique aesthetic experience or values. In the paper observing recent, especially in 1980s and 1990s. Korean street fashion that is one way of expressing their values and lifestyle, the aesthetic values related to the morality have been studied. Through the studies using the cafes of Korean street fashion style we can understand the change of morality and fashion style according to the change of socio-cultural environments more deeply. For study methods documentary study and case study were executed. Morality related clothing were defined in detail through documentary studies and for analysis of street fashion from 1980s and 1990s the cases from 'Mut' and 'Ceci' magazines as well as the articles from Chosunilbo, Dongailbo and Maeilkyungje were looked over one by one. By understanding the intrinsic meanings and formal features of resent Korean street fashion, the direction for future fashion designing could be guided, which could satisfy consumers' needs in the rapidly changing world situation. Followings are the results of the study. First, morality of clothing could be defined in detail regarding modesty and extravagance. Modesty could be directly related to exposure of body and norms for appearances and extravagance to fashion oriented, luxury goods or brand name oriented and spending. Second, the exposing body has been accepted and permitted by public even with criticism more easily but they were less generous to values about norms regarding clothing. Third, the change of morality related to modest has happened earlier than the change of morality related to extravagance, which has begun very recently in 2000s.

• 한국컴퓨터정보학회논문지
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• 제20권1호
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• pp.39-48
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• 2015

본 연구는 벽화마을 3곳을 중심으로 문제점과 발전방향을 모색하고 디지털 콘텐츠 활용 방안을 제시하였다. 논의는 크게 세 가지 관점에서 이루어졌다. 첫째, 현재의 벽화마을은 지리적 문화적 이점을 살릴 수 있는 정체성을 갖추지 못하고 있는 실정이다. 중장기적으로 볼 때, 브랜드화가 대안이 되어야 한다. 둘째, 미적 측면에서 보았을 때, 대부분의 벽화마을은 페인팅벽화 위주로 되어 있다. 도자 벽화가 활성화 되어야 한다. 셋째, 관광연계성의 측면에서 보았을 때, 다양한 행사와 축제가 있어야 한다. 또한 관광객이 스마트폰 앱을 활용하여 벽화의 위치와 주변의 볼거리, 먹거리, 숙박, 편의시설을 쉽게 접할 수 있는 디지털 콘텐츠화가 이루어져야 한다. 벽화마을은 이제 내외국인의 탐방 주제로 자리를 잡아가고 있다. 보다 많은 관광객이 벽화마을을 찾는다면 지역 경제에도 도움이 될 것이며, 벽화마을에 사는 주민에게는 자긍심을 심어줄 것이다.

• Journal of Sport and Applied Science
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• 제5권1호
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• pp.1-9
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• 2021

Purpose: In Seongnam City, a number of festivals are held in various areas, led by the city and private organizations. The necessity of developing a representative festival of Seongnam City, which can enhance the brand value of Seongnam, a cultural city, and promote a sense of local community and economic effects, is emerging. The purpose of this study is to analyze festival-related ordinances of Gyeonggi-do local governments, and to derive implications necessary for the development of festival support ordinances representing Seongnam City. Research design, data, and methodology: This study used the database of National Legal Information Center of the Ministry of Legislation and the autonomous legal information system to thoroughly investigate the ordinances related to festival support of basic local governments in Gyeonggi-do and the whole country. To do this, descriptive statistics analysis was conducted. Results: As a result of the study, it was found that 168 organizations (68.6%) of 245 local governments nationwide have adopted the festival support ordinance, and there are a total of 231 ordinances. In the case of basic organizations, out of 228 basic organizations, 151 organizations, including Seongnam City, adopted the ordinance on festival support, showing an adoption rate of about 66%. As a result of analyzing the basic organizations that enacted representative festival related ordinances among Gyeonggi-do basic organizations, 9 out of 28 cities adopted 16 representative festival ordinances, based on the legal and institutional basis for supporting representative festivals. Conclusions: In the case of Seongnam City, it is believed that in order to develop a representative festival, an ordinance to support the representative festival must be established. Considerations regarding the composition of the ordinance for the representative festival were discussed.

• 비교문화연구
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• 제44권
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• pp.59-85
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• 2016

최근 들어 라틴아메리카에서의 한류의 인기는 폭발적이다. 본 연구는 멕시코와 페루에서의 한류 현상을 2012년부터 2014년까지 3년간의 한류 현황과 미디어 분석을 통해서 살펴보았다. 멕시코는 한류가 처음으로 중남미에 진출한 나라로 중남미 한류의 연구에서 중요한 의미를 가지고 있으며 현재까지도 한류의 영향이 중남미 지역에서 큰 지역이다. 또한 페루는 2014년 이후 한류의 인기가 급증한 국가로 페루에서의 한류 현상과 미디어 분석은 향후 한류의 중남미 진출을 전망할 수 있는 좋은 기회가 될 것이다. 그리고 한류의 확장은 한국의 브랜드 이미지 제고에도 좋은 결과를 초래할 것이다.

• 복식문화연구
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• 제27권4호
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• pp.368-383
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• 2019

Despite the declining birth rate and consequent lower children population in Korea in recent years, there has nevertheless been found to be a positive trend in relation to the purchase of toddler and children's wear. This has led toddler and children's wear to pursue sales and marketing strategies. There is especially a growing number of experiential marketing that provide an empirical element, which stimulate con- sumers' emotions, and also create a relationship with a brand. Therefore, this research aims to serve as practical data for the planning and implementation of experiential marketing strategies through the analysis of experiential marketing cases conducted by brands of toddler and children's wear. The study examines the status of the Korean toddler and children's fashion market between 2009 and 2018. The domestic brands of toddler and children's wear were analyzed with the application of Bernd H. Schmitt's five experiential modules. The analysis results first showed that of the five modules, 'feel' held the highest proportion, followed by 'think' and 'act', and lastly 'sense' and 'relate'. Second, the experiential marketing stimulated more than three of the five senses. Third, experiential marketing that provided educational experiences to children was conducted. Fourth, an experience was provided for parents and children to enjoy together. Finally, product promotion and purchase were naturally linked. The study's results have confirmed that toddler and children's wear brands implement experiential marketing strategies, which convey the emotional and cultural experiences shared by parents and children in various ways.

• 한국융합학회논문지
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• 제10권5호
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• pp.157-163
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• 2019

본 연구는 한국과 뉴질랜드환경에서 시장점유율에 따른 브랜드들의 이중위험에 대한 주제로 작은 시장점유율을 가진 브랜드인 경우에는 그렇지 않은 경우보다 단위당 낮은 판매가격을 유지하게 됨으로 판매량이 감소되고 수익이 줄어드는 현상을 뉴질랜드와 비교 연구하였다. 14개의 FMCG 제품군을 중심으로 진행된 연구결과 고 시장점유율을 통한 높은 이익 전략은 서구권의 국가인 뉴질랜드보다 아시아권 국가인 한국에서 여전히 유효한 것으로 나타나며, 특히 점유율이 높은 시장에서 1위 브랜드인 경우에는 약 15%의 가격우위를 점하는 것으로 나타난다. 하지만 이에 반해 뉴질랜드의 경우에는 그렇지 않은 것으로 나타난다.

• 지역과문화
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• 제6권1호
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• pp.29-56
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• 2019

본 연구의 목적은 무섬마을을 무섬별리문학관으로 공간스토리텔링하는 것이다. 지역문학관의 중요성을 인식하고 무섬마을의 장소성 강화를 위해 닫힌 공간의 문학관이 아닌 열린 공간의 무섬별리문학관을 제시하였다. 이를 위해 무섬마을을 분석하고, 그 가치와 의미를 살폈다. 이론적 고찰과 연구 대상의 분석에 따라 무섬별리문학관의 공간을 구성하여, 조지훈과 관련된 이야기로 방문객이 장소감을 느끼고, 장소성으로 이야기를 완성해가는 주체가 되도록 하였다. 이를 위해 연인의 공간, 사유의 공간, 배려의 공간, 치유의 공간으로 구성하고, 사랑, 마을, 밥상, 유희로 공간을 스토리텔링하여 문학콘텐츠와 문학작품 배경인 마을의 공간을 극대화하였다. 이는 지역의 이미지 제고와 브랜드 가치를 높이기에 좋은 자연과 문화, 문학이 융합된 복합문화공간이 될 것이다.

• 지역과문화
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• 제6권4호
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• pp.73-97
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• 2019

본 연구는 안동포마을의 의미와 가치를 재발견하고 장소성 강화를 위해 공간스토리텔링 한 것이다. 이론적 고찰, 장소성 강화 선진사례 분석, 마을 환경과 문화자원 분석을 통해 마을의 맥락을 파악하고 전통 삶의 방식과 길쌈문화가 담긴 전통마을의 장소성을 도출하였다. 그에 따라 공간스토리텔링의 주제를'천년의 숨결! 천년의 노래!'로 설정하고 구체화를 위한 테마로는 '헌신·나눔·추억·만남·건강·화합'으로 설정하였다. 또 설정된 각각의 테마에 부합한 공간을 연결하고 이를 기반으로 이야기를 재현하거나 창조함으로써 안동포마을은 전통문화의 창조성과 장소적 자산이 공존하며 새로운 콘텐츠를 재생산할 수 있도록 하였다. 또한 방문객은 장소성을 체험하고 완성해 가는 주체가 될 수 있도록 세부적인 운영프로그램을 개발하였다. 그 결과 안동포마을 브랜드가치 및 주민 삶의 질이 향상되고 관광객 증가에 기여할 것으로 기대한다.

• Asia Marketing Journal
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• 제14권3호
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• pp.137-151
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• 2012

Established in May 2005, INNOCEAN Worldwide started as an affiliate marketing and communications company of the Hyundai Motor Group and grew into a top agency ranked no. 2 in the South Korean market within seven years. Currently, INNOCEAN Worldwide has become a global company, operating in sixteen countries through four regional headquarters, fifteen overseas subsidiaries, and seven branch offices with more than 1,100 employees. The company holds top clients from finance, electronics, telecommunications, food, retail, education and other various industries. The accomplishment of INNOCEAN Worldwide can be summarized by the following five key factors. The first factor is INNOCEAN Worldwide's strong and enduring passion and commitment to enter the global market and to build and strengthen its global network. The second factor is achieving successful localization through recruiting talented employees for its overseas branches directly from the local workforce, which enables the company to overcome language barriers, cultural differences, and creative gaps among different regional markets. Third is the company's effective implementation of the 'Global Resource Remix' strategy, which incorporates the distinctive competencies of each overseas operation as a global company standard. Fourth is the creation of the 'Discover System,' a global knowledge management system enabling overseas offices worldwide to share each other's accumulated knowledge and experiences. The fifth factor is the successful establishment of INNOCEAN Worldwide's unique Total Marketing Solution Service. Through this service, the company has offered integrated consulting services for strategic brand management to solve various marketing problems. In summary, the passion and commitment of INNOCEAN Worldwide's top management for the company's globalization and the supporting system that enables such commitment have made it possible for the company to take a global leap and become not merely a company with global operations but a truly global company.