• Asia Marketing Journal
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• 제26권2호
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• pp.60-76
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• 2024

This paper aims to empirically analyze how competitive and cultural factors moderate the relationship between electronic word-of-mouth (eWOM) characteristics and sales in the US and Korean film industries. A conceptual model was developed based on the cue utilization theory (CUT) to analyze the role of cultural and competitive factors that moderate the relationship between three characteristics of eWOM (volume, valence, and variance) and movie sales. Data of 45 days of 163 films released in Korea and the US were collected and a total of 7,335 samples were analyzed by panel regression. As results, competitive factors enhanced the influence of the eWOM of a focal film and this moderating effect depended on the eWOM characteristics. It also revealed that the effect of eWOM had a greater effect on movie sales in Korea than in the US.

• 유통과학연구
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• 제11권4호
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• pp.13-21
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• 2013

Purpose - The purpose of this research is to find out the relationship between cue utilization and perceived website quality and purchase intention for an online store. To achieve this, we suggest a conceptual model that examines the relationship among product introductions, online communications, online reviews, perceived quality, and online purchase intention. Research design, data, and methodology - This research utilizes SPSS 19.0 and AMOS17.0 to analyze the data. We used factor analysis to shape the structure of the original data and saved the information with multiple dimensions. We then deployed the AMOS software to analyze the model. We performed both factor analysis and structural equation analysis. Results - The findings of this study show that graphic and word descriptions, online chatting, and online reviews have a positive influence on perceived quality. Furthermore, perceived quality has a positive influence on purchase intention. Conclusions - First, detailed product information should be added to influence quality perception. Second, consumers expect a certain level of service while shopping. Simultaneously, online products reviews from consumers deserve attention as they can impact consumer purchase intention.

• 유통과학연구
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• 제22권5호
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• pp.93-104
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• 2024

Purpose: This study used the SORmodel (or cue utilization theory) to examine the impact of expanded quality factorsincluding product quality on customer satisfaction, attitude, and behavioral loyalty. This study examined the moderating effect of gender on the customer satisfaction-attitudinal and behavioral loyalty relationship. Research design, data, and methodology: 364 respondents were collected through an online survey and analyzed using the SmartPLS 4.0 program. Results: The findings show that product quality, along with system quality and service quality, are key determinants of customer satisfaction. In addition, this study shows that the relationship between customer satisfaction and attitudinal loyalty (repurchase and word-of-mouth intention) does not differ depending on gender, but the relationship between customer satisfaction and behavioral loyalty (share-of-visit and share-of-wallet) is stronger for women than for men. Conclusions: This research integrates concepts from environmental psychology and marketing focusing on website quality (information, system, service, and product), as well as satisfaction, attitudinal and behavioral loyalty. Online shopping mall practitioners must systematically analyze and assess the quality of online shopping, a pivotal factor driving customer satisfaction, attitude, and behavioral loyalty. Acknowledging the influence of gender on consumers' online purchasing behavior can aid online retailers in devising tailored e-commerce marketing strategies aimed at attracting and retaining customers.

• Journal of the Korean Academy of Child and Adolescent Psychiatry
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• 제2권1호
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• pp.3-10
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• 1991

시험불안은 여러 가지 이론에 의하여 설명될 수 있으나, 대표적인 가설로는 욕구이론적 접근, 특성-상태불안적 접근, 인지론적 접근 인지 및 감정적 ${\cdot}$ 접근, 역동적 접근등이 대표적인 가설들이라 하겠다. 시험불안은 한 개인에 있어서도 항상 일정한 상태에 있는 것은 아니며, 연령에 따라서 변화되는 특징이 있다고 볼 수 있다. 시험불안이 과제수행의 성취도에 미치는 영향에 대하여는 심한 불안으로 인한 인지적인 기능의 장애가 가장 중요한 요인인 듯하다. 본고에서는 이러한 시험불안의 과거의 이론들에 대한 종합을 하고 향후의 연구의 방향에 대한 제시를 하였다.

• 한국빅데이터학회지
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• 제8권2호
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• pp.55-71
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• 2023

클라우드 네이티브(Cloud Native)는 클라우드 환경에서 모든 클라우드 자원을 활용하여 완벽히 작동할 수 있는 기술적 발전 상태(Technical Maturity Level)를 의미한다. 공공부문의 정보자원을 클라우드로 전환하는데 있어 클라우드의 특성을 잘 활용하지 못하고 있는 실정이다. 이에 본 연구에서는 정성적 연구방법인 클라우드 전문가 인터뷰 기법과 정량적인 연구 방법으로 국내·외 관련 기사를 대상으로 텍스트 네트워크 분석을 이용하였다. 이를 통해 국내·외 클라우드 네이티브와 관련된 활용 동향 및 선진국의 클라우드 정책을 분석하였다. 선행연구를 통해 클라우드 네이티브 핵심 구성요소를 알아보고, 기존 연구에서 다루어지지 않은 애자일 방법론의 필요성을 제기하였다. 이러한 핵심 구성요소를 공공부문에서 적용하여 디지털 혁신을 통한 업무혁신에 기여할 것으로 생각된다. 또한, 본 연구에서는 공공부문의 클라우드 네이티브의 확산 방안에 대한 심도 있는 논의를 통해 국내 클라우드 네이티브 활용에 대한 중요한 시사점을 제공하고자 한다.