• 여성건강간호학회지
• /
• 제27권2호
• /
• pp.69-74
• /
• 2021

측정도구의 구조타당도는 내용타당도 이후 가장 먼저 수행되어야 할 측정 속성이다. 이를 위해 국내 간호학에서는 주로 CFA를 사용하는데, CFA로 얻을 수 없는 정보들을 제시하는 IRT/라쉬 분석도 같이 적용해 볼 것을 추천한다. 구조타당도 이외에 내적일관성 및 교차문화타당도/측정동일성 또한 측정도구의 내적구조를 확인하기 위한 것이다. 국내 간호학 측정도구 연구에서 교차문화타당도/측정동일성에 대한 검증은 거의 찾아볼 수 없는 상황이다. 따라서 앞으로는 이에 대한 평가도 시행되기를 바란다.

• 감성과학
• /
• 제11권2호
• /
• pp.271-284
• /
• 2008

한 시대나 사회의 얼굴매력에 대한 관점을 영화배우 등 인기연예인의 얼굴분석을 통해 알 수 있다는 가정 하에 물리적 특징에 기반 한 한국 및 외국 연예인 얼굴 의 교차 문화적 특징 및 추세를 알아보았다. 얼굴인상감성모형을 이용하여 각 연예인얼굴의 물리적 특징을 측정하고 얼굴유형을 분류하였다. 분석대상은 한국의 여자연예인 47명, 남자연예인 47명, 외국 여자연예인 116명과 남자연예인 87명으로 총 297명이었다. 교차문화적인 분석에서 나타난 한국과 외국의 남녀 연예인 얼굴의 공통적인 특징은 날카로운 인상이었다.

• Asia Marketing Journal
• /
• 제17권4호
• /
• pp.43-61
• /
• 2016

This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a "single stimulus" such as the "company" or the "company's products / services." However, in the case of the "recommendation to friend" question of the NPS system there are two stimuli namely the "company product/service" and the influence of "friends." Hence, the survey outcomes from this question can be very different when compared with other single stimulus questions such as "overall satisfaction" or "repurchase." Japanese and Korean people may have a positive attitude towards the company but they will provide low NPS scores because they are reflecting that they would not run the risk of ruining their relationships with their friends by making a recommendation. As a result, in the NPS system these people will be labeled as "detractors" when in fact they are "ambivalent customers." Using several Japanese and Korean based marketing research industry examples and case studies, different strategies are proposed to address the issue of negative scores in the NPS system in Japan and Korea. The Customers Psyche appears to be the key determinant factors for both types of behavioural items (items with a single stimulus as well as items with two stimuli).

• 비교문화연구
• /
• 제30권
• /
• pp.245-258
• /
• 2013

This paper analyzes the current Chinese prepositions that represent space and time, which ultimately indicate the concept of Direction. having this in mind, the concept of time that the prepositional phrases 'qian+Tn' and 'Tn+qian' possess can be understood by analyzing the prepositions that 'qian' to make time expressions. also, this paper establishes a systemic framework that will help not only students but also professors to use the preposition 'qian' in order to make correct time expressions.

• 비교문화연구
• /
• 제24권
• /
• pp.132-146
• /
• 2011

This paper is intended to describe the idiosyncratic aspects of the verb way construction in English, clarifying the productivity property of this construction and to elucidate the claim that this construction displays the properties of language-general, not a language-particular by comparing the behaviors from Dutch. And this paper will argue against the lexical approach and explain the drastic mismatches in syntax and semantics responsible for the constructional properties as one type of directional motion constructions by proposing a constructional analysis in HPSG.

• 비교문화연구
• /
• 제33권
• /
• pp.495-514
• /
• 2013

This article covers a contrastive analysis on Korean and Chinese linguistic structures with aspect marker 'le了'. The results of this study are as follows:

• 비교문화연구
• /
• 제32권
• /
• pp.167-179
• /
• 2013

This paper focuses on a sociologic approach, the theory of planned behavior (Ajzen 1991) and a sociolinguistic field, the language shift (Fishman 1991, Crystal 2000). It describes the theoretical background of language shift and briefly mentions the history of Hungarian language and Romanian language contacts. After presenting language use of the Hungarian minority students and explaining the theory of planned behavior, it turns to apply the theory of planned behavior to the language shift from the view of bilingual speaker(s). This paper wants to propose the application of the theory of planned behavior in language shift and open new perspective in bilingual research.

• 비교문화연구
• /
• 제27권
• /
• pp.387-414
• /
• 2012

This paper is intended to describe the idiosyncratic aspects of the 'let alone' construction in English, clarifying the productivity property of this construction and to show that this construction displays the properties of prepositional phrase that denote the meaning of 'the comparison of degree', against the claim that this construction should be regarded as a coordinating conjunction. In the process of doing that, this paper classifies this 'let alone' construction into two types of construction, by investigating the external and internal syntactic distributions of 'let alone' constructions as well as the relationship between 'let alone' phrases and the main clause.

• 비교문화연구
• /
• 제30권
• /
• pp.259-277
• /
• 2013

This article covers realization of tone in Modern Chinese by the leverage principle, and then explores its teaching strategies. The results of this study are as follows: The teaching strategies are as follows: Firstly, pronouncing Chinese vowels always takes far longer than you anticipate. Secondly, pronounce and practice Chinese vowels with leverage principle. Thirdly, understand and practice the sound change rule of '?'.

• 비교문화연구
• /
• 제38권
• /
• pp.501-521
• /
• 2015

In this paper, through the comparative analysis of Korean syntactic structure of Chinese auxiliary "Aspect" and with this correspondence, find out the semantic differences between the two languages, and the "Aspect" of aspect are analyzed, and results obtained are as follows.