• Journal of Fisheries and Marine Sciences Education
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• v.26 no.5
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• pp.1108-1118
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• 2014

The purpose of this study was to spread the education of human creativity program and its possibility of consistency, and its application to school system by exploring the evaluation system that determines the valuable and useful decisions. This study was based on the evaluation system according to CIPP model regarding the program's general ideas and its role. The interest of the education of human creativity was increasing as well as its progress of program, and we searched 13 figures and 55 evaluation index according to increase the program's effectiveness and nation-wise situation of evaluation model. The conclusion of this study was that the human creativity program's evaluation was composed of six compartments. And the context evaluation was composed of three evaluation models and eleven index, and input evaluation was composed of three evaluation model and 15 index, while process evaluation is composed of three evaluation models and thirteen evaluation index. Lastly, output evaluation had four evaluation model and sixteen index.

• Science of Emotion and Sensibility
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• v.15 no.2
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• pp.183-192
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• 2012

This study aims at expressing the correlation of 'creativity' and 'emotional intelligence' in cartoon expression learning through literary research and correlation analysis. Analyses were made on each sub-factor for the self emotional intelligence evaluation and the creativity evaluation made by experts through cartoon expressions by elementary school students, who are the learners. Studies on preceding research showed that creativity and emotional intelligence had a correlation and that it is common preception that higher creativity is equivalent to higher emotional intelligence. However, results of correlation analysis in this study showed that while there is a relation between creativity evaluation and emotional intelligence in cartoon expression learning, not all factors were correlated. Furthermore, the results of emotional evaluation of the upper and lower group learners did not show similar results in the creativity evaluation. Through this study, it can be said that for emotional intelligence and creativity factors, finding the appropriate emotional intelligence development method would be the way to enhance creativity. Therefore, in order to develop creativity through cartoon expression learning, systematic research should be performed for extracting the relative emotional intelligence factors.

• (The) Korean Journal of Advertising
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• v.25 no.1
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• pp.179-201
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• 2014

This study explored mutual perceptions among clients, agencies, and consumers on the evaluation of ad creativity applying the co-orientation model. In order to investigate agreement, congruence, accuracy among three groups, they exposed to real commercials as stimuli and evaluated ad creativity of them in terms of four dimensions, such as originality, appropriateness, clarity, and relevance. Results indicated that agreement between agencies and consumers is relatively high, whereas one between clients and agencies is relatively low. Also, clients show relatively higher level of congruence, but agencies have relatively lower level of one. Accuracy between agencies' evaluation of ad creativity and clients' perception of agencies' view on ad creativity, and between consumers' evaluation of ad creativity and clients' perception of consumers' view on ad creativity would be relatively high. On the other hand, accuracy between clients' evaluation of ad creativity and agencies' perception of clients' view on ad creativity would be relatively low. Results showed that there is a need clients and agencies to consider on consumers' viewpoints on ad creativity.

• Journal of Korea Technology Innovation Society
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• v.14 no.1
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• pp.109-138
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• 2011

Recently, the rapid change in the technical environment and under global competition, there has been an increasing attention to the creativity among core competency of organization. Particularly, creativity is an initiative for technological innovations and a primary key factor to the success. Systematic understanding towards creativity is required to derive sophisticated creativity. However, previous researches involved in only one or two elements of creativity made it difficult to understand the holistic relations. Furthermore, the objective measurement tool of creativity is insufficient. Therefore, this study analyzes creativity from each level and clarifies the elements that can coordinately measure that. First, the study suggests three levels that compose creativity. Second, the study not only clarifies the factors influencing creativity from each level but also develops the evaluation index. The creativity level assessment model proposed in the study is capable of providing a guide-line that evaluates, and therefore enhance, the organization's competencies and potentials of creativity.

• Science of Emotion and Sensibility
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• v.10 no.3
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• pp.433-441
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• 2007

Creativity has very important significance to children. Although active researches and educations on other studies (for instance, mathematics, science, logics, music, etc) are being done, evaluation or development on children's creativity in design is very inadequate. Therefore, this study is a basic research to develop evaluation to judge design creativity of children as an incipient stage of educational method development to develop children's creativity in design. Evaluation categories (originality - novelty/fun, practicality-function/possibility) that can evaluate design creativity of children were drawn out based on documentary records, and as the results or performing experimental research to figure out correlativity between creativity of idea and design creativity targeting children in second grade of elementary school, subordinate provinces of idea's creativity related to design creativity were fluency and elaboration. However, it does not mean that fluency and delicacy are the only subordinate provinces of idea's creativity related to design creativity, but they are more influential compared to other provinces (creativity, abstractness of title, and resistance to premature closure) This study is to prepare basic framework of educational method to improve design creativity education of children, and has its meaning to complement what are lacked in design creativity through the educational method.

• School Mathematics
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• v.16 no.1
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• pp.1-17
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• 2014

Mathematical creativity in school mathematics is connected with problem solving. The purpose of this study was to analyse elementary students' the mathematical creativity using multiple solution tasks which required to solve a mathematical problem in different ways. For this research, I examined and analyzed the response to four multiple solution tasks according to the evaluation system of mathematical creativity which consisted of the factors of creativity(fluency, flexibility, originality). The finding showed that mathematical creativity was different between students with greater clarity. And mathematical creativity in tasks was different. So I questioned the possibility of analysis of students' the mathematical creativity in mathematical areas. According to the evaluation system of mathematical creativity of this research, mathematical creativity was proportional to the fluency. But the high fluency and flexibility was decreasing originality because it was easy for students to solve multiple solution tasks in the same ways. So, finding of this research can be considered to make the criterion in both originality in rare and mathematical aspects.

• Journal of the Korean Society of Earth Science Education
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• v.2 no.1
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• pp.62-79
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• 2009

In the present study I developed the test for earth scientific creativity level and verified means to measure scientific creativity. I developed 22 test items and after being examined by science education specialist, 11 items were finally established, and these were applied to 104 middle students. Each answer paper was graded according to the standard answer that I developed and the results of analysis are as follows. First, to verify the validity of measuring means I figured out content validity. The content validity about test items and adequacy of evaluation goal was examined by 1 science education specialist and 3 middle school science teachers, 6 education graduate students. As a result of validity verification, the content validity was 82.7% and it showed that the test of earth scientific creativity was valid for evaluation goal and sub-factors of creativity. Second, to verify reliability of measuring means, I analyzed internal consistency of the test sheet of earth scientific creativity after finding correlation coefficient and Cronbach's $\alpha$. Cronbach's $\alpha$, the internal reliability coefficient, was 0.848. Therefore, it was verified that this test sheet of earth scientific creativity is reliable to measure the creativity of the middle school students. The correlation between sub-factors of creativity was statistically significant, and for the relation between the variables related to creativity, the originality was the most significant. This shows that in the procedure of scientific creativity and studying science, originality should be the most important factor.

• Communications of Mathematical Education
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• v.21 no.2 s.30
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• pp.271-282
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• 2007

Producing tools for actively meeting social needs in a radical changing society due to the development of modern technology has been shifted from physical ability to intelligent ability. The prominence of educating creativity is perceived as a good preparation in order to deal with them. Considered that assessment which is systematic activity to collect, analyze, diagnose, and judge information of a series of instruction practices is means to impart evidence and feedback of teaching learning practices, education and assessment is placed on reciprocal relationship. Nevertheless, there has been some tendency of neglect of assessment, comparing education for upbringing creativity. In this paper model of pencil and paper problem is discussed focusing on the sub-components of creativity and problem solving as one of the variety of means to extend mathematical creativity.

• Journal of Gifted/Talented Education
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• v.10 no.1
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• pp.33-53
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• 2000

The purpose of this study was to compare the evaluation of students and teachers on the degree of students' improvement in terms of creativity after participating in enrichment programs for the gifted. Two topics in each of the Language Art and Mathematics were implemented to gifted students in grade 2 and 3 in one of the elementary schools in Kyung-Ki province and one private gifted education center for 12 times during the summer. The results showed that the young gifted students could monitor their performances very well and the evaluation of their creativity were consistently more positive than that of their teachers who taught them. They were significantly more positive regarding their creativity in mathematics than in Language Art. The results imply that young gifted children can evaluate their creativity reliably and consistently. Therefore, the teachers should try to understand and consider their own evaluation about their creativity in planning educational programs for the gifted. In the following studies, it is necessary to have pro- and post-test data on creativity collected by diverse methods and to include older students as subjects to see whether the results of this study are generalizable to older students.

• Journal of the Korean Society of Clothing and Textiles
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• v.23 no.7
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• pp.953-964
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• 1999

The purpose of this study was to analyze the effectiveness of negative appeal ads taking social problems as their themes. Two social problem ad themes concerning abortion and drug addiction were selected as stimulus. Questionnaires consisted of questions about affective response cognitive evaluation consumer's characteristics(sex, clothing involvement social problem involvement) and the ad and brand attitudes They were distributed to 200 high school students in Seoul. Results were : 1 The affective response consisted of 4 dimensions(negative inactivating activating positive) and the cognitive evaluation had 3 dimensions(utility·persuasive power creativity awareness) 2. Creativity and awareness dimensions and the ad attitude had positive influence on the brand attitude for the abortion theme ad,. Creativity dimension and consumer's clothing involvement had positive influence on the brand attitude for the drug addiction theme ad . Especially the affective response had no significant influence on the brand attitude. This result suggests that in case of negative appeal ads the affective response does not necessarily degrade the brand attitude while positive cognitive evaluation on creativity and awareness of the could influence the brand attitude favorably through raising attention to the brand resulting in high effectiveness of the ad.