• Title/Summary/Keyword: Creative Strategy

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A Semiotic Study of the Generative Trajectory in Animation 'My Neighbor Totoro' Character Works (애니메이션 캐릭터의 기호학적 생성구조에 관한 연구 -<이웃집 토토로>를 중심으로-)

  • Kim Yun-Bae
    • Journal of Science of Art and Design
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    • v.6
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    • pp.288-312
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    • 2004
  • Despite the government's efforts and excessive investments in the establishment of an infrastructure for animation, it can be said that the reasons for the inferiority in character licensing and weak performances compared to other leading countries is attributed to the fundamental factor tying within the piece of work itself. Therefore, this research is aimed at finding a counterproposal by assuming that the reason for the failure of our country's animation 'Oseam' was because of its narrative tactics. First, it is possible for a narrative structure to be participated by the audience's creative strategy Second, the audience's participation makes it possible to create the character into a multilateral and a complex personality. Third, this kindof creative strategy is possible when semiotic analyses are utilized. The sole objective for this is to provide a comprehensive viewpoint for the semiotic approach in the creation process of the character.

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The Static and Dynamic Growth Patterns of High-Tech Ventures in Korea

  • Park, Sangmoon;Bae, Zong-Tae
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2001.10a
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    • pp.233-236
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    • 2001
  • This study explores on the static and dynamic growth patterns of high-tech ventures in Korea. We developed an integrative framework with target market (local vs. global), product/market maturity (existing vs. emerging), and technological capability (follower vs. pioneer). We also identified seven new ventures strategies as follows: i) reactive imitation, ii) proactive localization, iii) import substitution, iv) creative imitation, v) early market-entry, vi) global niche, and vii) global innovation. With five successful Korean new ventures, we found different competitive behaviors and performance among new venture strategic types. This study also observed two different growth patterns: growth through strategic replication and growth through strategic change. It depends on whether they are pursuing similar strategy over time or different strategy within for growth. In addition, we found that creative imitation plays a stepping-stone role in two-step internationalization processes. Although this study is exploratory and needs more empirical studies, it can provide new ventures with meaningful guidelines for growth and internationalization with a dynamic perspective.

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Continental Strategy Theories that Influenced Maritime Strategy Theories (해양전략 이론 형성에 영향을 준 지상전략 이론)

  • Park, Joo Mee
    • Strategy21
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    • s.43
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    • pp.225-247
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    • 2018
  • The purpose of this study is to find out a significant influence of continental strategy theories on the development of maritime strategy theories. For this purpose, I examined similar and different parts of each theories and their implications when applied to different environment. In details, Chapter 2 deals with how continental strategy and maritime strategy theories are similar and different in general. In Chapter 3, I look into how Karl Clausewitz's theory that has been quoted the most by military strategy theorists had influenced over the theory of Julian Corbett, one of the representative English maritime strategy theorists. In Chapter 4, I study how the theory of Alfred Mahan that has also been quoted the most among the theories of maritime strategy had been influenced by Antoine-Henri Jomini's theory. And in Chapter 5, their contemporary implications and conclusions are drawn. According to my findings, unbelievably, the theories of maritime strategy had been influenced by existing continental strategy theories very much. Many similarities are found between them. However, at the same time, a large part of them is found significantly different from original ones especially when used to reflect the maritime distinctiveness. This means that the past maritime strategy theories and stored experience also wield influence, in many ways, yielding out much better ones in terms of applicability to changing environment. Therefore, devising new strategies with creative attitude using knowledges and experiences from both other fields and past ones is the virtue required for maritime strategists.

A Study on the Spatial Patterns of Creative Industries and Their Social Cohesion Effects in the Seoul Metropolitan Area (수도권 창조산업의 공간분포 패턴과 사회통합적 영향 분석)

  • Chae, Jimin;Lee, Wonho
    • Journal of the Economic Geographical Society of Korea
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    • v.17 no.4
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    • pp.660-674
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    • 2014
  • This paper analyzes the social cohesion effects of creative industrial as a core role player of emerging new economic paradigm of the creative economy using the case of Seoul Metropolitan Area(SMA) that is a typical cluster of creative industries in Korea. This study reclassified the creative industries in a Korean context into 13 industries in 6 sectors. Based on this reclassification, the study found out that the spatial pattern of creative industries in SMA is spatially much differentiated in terms of specialization, which demands more differentiated cluster strategy with different policy mix. This paper also investigates the social cohesion effects of creative industries using structural equation modelling. It turns out that the growth of creative industries is likely to contribute to the regional development capacity and also to provide positive effects on various aspects of the social cohesion.

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The Influence of Creative Fashion Design Process on Core Competencies in the Fourth Industrial Revolution Era - Focusing on Creative Self-Efficacy, Self-efficacy for Group Work, Problem Solving Ability, and Communicative Ability - (창의적 패션디자인 프로세스가 제4차 산업혁명시대 핵심역량에 미치는 영향 - 창의적 자기효능감, 협력적 자기효능감, 문제해결능력, 의사소통능력을 중심으로 -)

  • Choi, Hyoseung;Shon, Youngmi
    • Fashion & Textile Research Journal
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    • v.23 no.1
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    • pp.1-12
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    • 2021
  • The field of design requires creative thinking in the era of the Fourth Industrial Revolution. Advanced educational process are needed to develop creative human resources. The ability to creatively develop or cope with new things is also seen as an important core competency. Therefore, this study develops a creative fashion design process and verifies its effect on core competencies in the era of the Fourth Industrial Revolution. For this, 29 college students majoring in fashion design were selected to form an experimental group, a comparative group, and a control group. A creative fashion design program was applied in the experimental group. However, the existing fashion design program was applied to the comparative group. The corresponding sample t-test was applied as an analysis method. The analysis results are as follows. In the experimental group, creative self-efficacy, self-efficacy for group work problem solving ability, and communicative ability improved. However, only communicative ability improved in the comparative group. There was no change in the control group. We proved the value of the study based on collected results. In addition, the results of this study can be used as a basic strategy for subsequent research.

A Study on the Model for Revitalizing Creative Village Through Culture : Focusing on Miryang Theater Village (문화를 통한 창조농촌 활성화 모델 연구 : 밀양연극촌 사례를 중심으로)

  • Chung, Suhee;Lee, Byungmin
    • 지역과문화
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    • v.7 no.1
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    • pp.27-57
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    • 2020
  • This study focuses on the culture-based revitalization strategy in creative rural areas. To this end, we first summarized the concept of creative village, which has been discussed in Japan and the West. Also, based on the relationship between them, we proposed a revitalization model of creative villages through the culture and arts. In this process, the concept and relationships were examined in detail through the example of Miryang Theater Village in Miryang. In addition, this study analyzed the problems of Miryang Theater Village and applied it to the concept of creative village and suggested an alternative. Through this process, we reconsidered the meaning and possibility of cultural arts in the creative village. And, it was confirmed that the cultural arts could be realized through the balance and organic linkage between the elements of creative villages in order to localize them in combination with the regional specificity of rural areas.

The Effects of Blended Learning Instructional Strategies and Flipped-Learning Instructional Strategies on Undergraduate Students' Social Presence and Group Cohesion (블렌디드 러닝 수업전략과 플립러닝 수업전략이 대학생의 사회적 실재감과 집단 응집력에 미치는 효과)

  • Nam, Changwoo;Shin, Dongmin
    • Journal of Creative Information Culture
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    • v.5 no.1
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    • pp.1-13
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    • 2019
  • This study investigated how general blended learning strategies and flipped-learning instructional strategy affect college students' social presence and group cohesion. The main results of this study were summarized as follows. First, the group of flipped-learning instructional strategy was more effective in college students' social presence than general blended learning. Second, it was found that groups using flipped-learning instruction strategy had more positive effects on improving group cohesion among college students than those using the general blended learning instructional strategy. The results of this study can influence the identification and verification of the main components to be considered when using flipped-learning instruction strategy in blended learning environment. The results of this study can influence the identification and verification of the main components to be considered when using flipped-learning instruction strategy in blended learning environment.

A Marketing Strategy of KOFURN (KOFURN의 마케팅 전략)

  • Cho, Sook-Kyung;Moo, Sun-Ok
    • Journal of the Korea Furniture Society
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    • v.22 no.1
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    • pp.26-33
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    • 2011
  • This study aims at suggesting a creative way of activating KOFURN (Korea Furniture) fair by analyzing its problem in studying its marketing strategy. The proposition is limited to the analysis of the matter for the strategy based on KOFURN's status in 2010 with its history. Through the related references and documents, the interview with the related people in KFFIC (Korea Federation of Furniture Industry Cooperatives) that has held the KOFURN fair since 2002, and its viewing in 2010, the materials were collected. As a result, first, there is no effectiveness following participating the fair; second, its public relations on the internet is not enough; third, the furniture-related firms don't make sure that KFFIC is able to do a good job for them; lastly, the companies, KFFIC, and consumers require better communication. Therefore, in order to resolve the four matters, first, the publicity on the internet needs to supplement creative ways of making KOFURN attract a lot of people. Second, KFFIC hosting KOFURN fair needs to offer an opportunity for the visitors to participate and experience a variety of events prepared by itself. Finally, KFFIC has necessity of building its better reliance which is able to lead the furniture-related firms by planning and carrying out various businesses with them.

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Storytelling Strategy of Visual-Image Contents base on Rhetoric Metaphors (수사학적 비유에 기반한 영상 콘텐츠의 스토리텔링 전략)

  • Kim, Kyoung-Soo;Kim, Hye-Suk
    • Journal of Digital Contents Society
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    • v.14 no.4
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    • pp.481-491
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    • 2013
  • This paper is introducing on a strategy of storytelling which is utilized as a core skill in developing cultural contents. The proposed storytelling method consists of three steps(planning, production, editing). The method of storytelling strategy is based on rhetoric metaphors and classifies rhetoric metaphors into three kinds of image metaphor, image personification and image simile. This thesis produced and studied 3 visual-image contents including 1 metaphor, 1 personification and 1 simile. As a result, visual-image contents can be a resonable method of the communicational act of visual-image contents with a rhetoric expression. This result will contribute to recognize the possibility of expressing visual-image contents by various figure. Recently, there are a lot of concernments on the expression by creative visual-image contents, but a theoretical study on creative idea for visual-image contents is insufficient. So, in the future, this thesis will be used for basic materials to express a creative visual-image contents, and also contribute to offering basic theories for visual-image contents study and teaching.

A Study on the Design for Corporate Design in Creative Design Concept Process on Marketing Strategy Method (기업 디자인 접근방식 과정 중의 크리에티브 디자인 컨셉의 마케팅 전략과정에 관한 연구)

  • Cho, Hyun Kyung
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.131-136
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    • 2017
  • This paper examines the role of corporate design as a marketing process through a theoretical review of the development process of corporate design. Corporate design allows us to conceptualize the intangible consumer needs of a target and make possible the strategy of corporate design. This corporate design approach is to be organized like a marketing approach, so that it can produce outcomes of corporate design. The research was conducted in order to see whether the process of commercial design and its visualization help express the identity of the product, and optimize the direct and indirect experience of it. The rationality of corporate design is created by this process, and design essentially attains creativity in this process. In this research, the author tries to present design process in detail, demonstrate the basis of creative design strategy at the final stage, propose an ideal model of corporate design, where design can be performed creatively and harmoniously on the base of relevant data.