• Journal of Information Technology Applications and Management
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• v.23 no.2
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• pp.263-277
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• 2016

Recently, 3D printing technology has been considered as a core applicable technology because it brings many improvements such as the development of medical technology, medical customization, and reducing production cost and shortening treatment period. This research suggests a market prediction framework for medical 3D printing business. As an immature market situation, it is important to control some uncertainty for market prediction such as a customers' conversion rate. So we adopt decision making tree (DMT) model which used to choose an optimal decision making among diverse pathway. Among medical industries this paper just focuses on dentistry business. For predicting a 5 year period trend expected market size, we identified some replaceable denture procedure by 3D printing, collected related data, controlled uncertain variables. The result shows that medical 3D printing business could be a market of 28.2 billion won at 1st year and in the end of fifth year it could become on a scale of 61.1 billion won market.

• Fashion & Textile Research Journal
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• v.18 no.1
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• pp.1-14
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• 2016

This study analyzes consumers' preference trend, positive and negative factors in regards to luxury brands by researching changes in the consumer awareness of luxury brands, preference trends and psychological awareness based on big data to suggest a creative business strategy for corporations that can help Korean brands enter global luxury brand markets. The study results are as follows. Preferred items (consumer) psychology, positive awareness and negative awareness were derived based on the last five years of social big data on Korean consumers' preferred brands. First, the Korean consumers' preferred brands for the recent five years indicated that Dolce & Gabbana (2013), ESCADA (2012), Gucci (2011, 2009) and Chanel (2010) were most preferred and Prada, Louis Vuitton, Hermes, Burberry, Fendi, Givenchy and Dior were also shown to be preferred brands. Second, bags (such as shoulder bags) were shown to be the most preferred items for luxury brand items that consumers wished to own. Third, it was analyzed that keywords for consumer psychology in regards to luxury brands included: diverse, new, outstanding, overwhelming, luxurious, glamorous, worldwide, famous, success and good. Fourth, consumers' positive awareness regarding luxury brands included: diverse, luxury, famous, outstanding, perfect, bright and luxurious. Fifth, negative awareness included: price factors of expensive, high price and excessive as well as factors to be improved upon such as old, bland, flashy, crude, unfriendly and fake.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.35 no.2
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• pp.212-219
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• 2012

This study focus on what methods of MOT are needed and utilized to solve a technical problem in the MOT leading company. We first classified the MOT methods by project life cycle and R&D job quality based on the several discussion with working group. In order to study, the survey was carried out by 168 experts working on MOT practices. Our main research findings are as follows. The level of utilized MOT methods was above average because MOT sector was beginning to represent an increasing share of total R&D business. But the satisfaction level on the MOT majors was below average. The more utilized MOT methods in practices were 'environment analysis and opportunity research,' 'business feasibility,' 'roadmapping,' 'portfolio,' 'technology tree,' 'scheduling,' 'risk management,' 'six sigma,' 'design of experiment,' 'quality control,' 'cost analysis' etc. And the subjects of product realization process were also needed to MOT practice such as 'design for reliability,' 'design for cost,' 'design for performance,' 'design for safety' deeply involved to product quality. Finally, the capability requested to University students were 'problem define and solving,' 'technology planning and strategy,' 'creative thinking.'

• Health Policy and Management
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• v.10 no.1
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• pp.148-173
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• 2000

This thesis is a kind of case report on the managerial difficulties and strategies to overcome them for the rural hospitals in Korea. We examined environmental situations and SWOT(Strength, Weakness, Opportunity, Threat) of the hospitals, and suggested some strategies to improve the hospital business through analysing secondary data and brief survey to staffs and patients at 3 case hospitals. Among the strategies were included establishment of their identity as community hospitals, positioning towards high-touch services rather than high-tech services to improve their competence. For this positioning, patient satisfaction should be emphasized to make rapport with the residents in the community, and a few service areas should be selected and strengthened. Emergency care and geriatric health services are recommended to be covered strongly, because rural hospitals are usually the one and only hospital in the region and rural communities have aged population structure. In addition to these, networking is necessary among rural hospitals nationwide and with local clinics and tertiary hospitals near urban areas. And also, complementary role division with community health post should be developed to lessen the competitive relationship between public and private sectors. To support these strategies, fresh organizational culture should be built up to make hospital staff creative and enthusiastic on their job. Finally, inducement of governmental assistance will be necessary to make the environment advantageous to the rural hospitals.

• The Journal of Industrial Distribution & Business
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• v.5 no.3
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• pp.5-14
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• 2014

Purpose - This study illustrates research product industrial engineering, which needs to be promoted to encourage knowledge intensive businesses. Research traditions related to industrial business products and a fuzzy multi criteria decision approach in technology management for product design industries have undergone continuous changes over time. However, there is no clarity on the present situation, and there is a need to reform business enterprises. Research design, data, and methodology - Using fuzzy theory and appraising multi-goal plans, the manner of promoting the competitive advantage of industrial businesses is analyzed using a case study. In the case study, various aspects are examined, such as product design and manufacture, fuzzy set decisions with multi attribute policy making, flaws in the present system, and a review of the related literature. Results - New fuzzy and multi criteria designs can improve the existing keyboard by solving product problems, resulting in a clear and durable typeface for a creative LED keyboard. Conclusion - Using a fuzzy set with multi attribute policy-making influences the achievements appraisal system and can help achieve the anticipated strategy goal of product design.

• The Journal of Asian Finance, Economics and Business
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• v.7 no.11
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• pp.439-447
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• 2020

The dynamics of communications powered by the Internet, specifically from the increased use of social media, has led marketers to find creative channels to engage with the customers. One of the recent channels, "branded entertainment", is becoming familiar as an advertising strategy in which the content presented is a marketing tool for the advertising of certain brands. The current study examined the case of a branded-entertainment channel and the mechanism of the advertising instrument that leads to purchase intention. The specific purpose of this research is to investigate whether there is evidence of the role of narrative transportation and the fantasy proneness leading towards purchase of the brand advertised. To arrive at the conclusion, the study using web series sponsored by an artificial sweetener brand and employs a quantitative survey to question the audience. The findings contribute toward the understanding of how consumers respond to branded entertainment via video-sharing platforms. It is indicated that the stories presented in the web series can stimulate the audience to fantasize. Thus, the advertising message conveyed through narrative persuasion can form a favorable attitude toward the brand, which leads to intention to purchase. Practical elements are identified along with limitations and future research suggestions.

• Journal of Institute of Control, Robotics and Systems
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• v.21 no.8
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• pp.729-734
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• 2015

Improvement in the control strategy for continuous casting is a crucial requirement to enhance the slab's quality and to increase productivity. The mold oscillator adopts the dual cylinders due to its heavy weight, so the synchronized motion of two cylinders is an important aspect when precise control is needed. The conventional method uses the master-slave control applied to the valve input reference, but the synchronization performance should still be improved. This paper proposes a novel synchronization algorithm for dual cylinders used in a mold oscillator. The master-slave concept is applied to the target reference position, that is, the slave target reference position is controlled to match the slave cylinder's position with the master cylinder's position. In the simulation based on a Simulink model, the proposed algorithm shows a better synchronization performance in aspect of the mean of the absolute error and the peak synchronization error.

• Korean Institute of Interior Design Journal
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• v.17 no.2
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• pp.140-149
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• 2008

The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.47-66
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• 2013

Recently, with the diffusion of a new paradigm named as the creative economy, the government's interests and efforts regarding support of SMEs' R&D have been concentrated. In particular, due to the dominant perception that the fundamental science and original technology from government-funded research institutes can further enhance the capabilities of SMEs' R&D, the importance of performance's diffusion on national R&D is further emphasized. In fact, the domestic SMEs don't have enough budget and workforce, so that all of self-contained technologies, product's competitiveness as well as the R&D capabilities, are very vulnerable, and thereby SMEs' commercialization is very likely to fail. For this end, SMEs need to adopt the concept of open innovation as the use of external R&D resources by licensing. In this study, we conducted a survey on a total of 286 domestic IT SMEs, and analyzed empirically to compare the degree of their acceptance on technological innovation between two groups divided by open/not-open innovation. As a result, we drew some of the key factors influencing the acceptance of the SMEs' open technological innovation, and found a variety of implications through them.

• Journal of Agricultural Extension & Community Development
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• v.7 no.2
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• pp.295-306
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• 2000

The objectives of this paper were to review the difference between the analog and digital age, and to suggest new communication strategies for Agricultural Extension Service Centers in the digital age. Literature review and discussion on the information age and its supporting technologies, such as the Internet and other digital tools, has enabled communication to occur during time periods and in locations based upon individual needs. With increasing number of internet subscribers using email and the world wide web, the internet is now considered a new mass media for communication, and may soon consider such electronic connectivity as essential in agricultural extension services. Communication strategies in the future should recognize and adapt to the changing needs farmers and extension educators in the information age. Utilization of internet technology and digital tools in communication may attract and retain farmers and extension educators in the future, thus. some of new strategies for communication in agricultural extension services should include the following; 1) traditional linear model should be change into interactive model in communication. 2) Agricultural extension service should include creative role with diffusion process. 3) Agricultural extension service should establish new receiver paradigm and form new partnership with farmer.