• Journal of Korea Entertainment Industry Association
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• v.15 no.3
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• pp.1-11
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• 2021

NC Soft will continue to dream of an entertainment innovation world where customers are connected through game and contents. NC Soft images an expansion in entertainment industry which open doors to the future of enjoy break through innovative online game and creative AI & IT technologies, focused on new business opportunities that are solely NC's own. This study starts with the implication on why focusing on exploration innovation and exploitation strategy at the same time in NC Soft is so challenging. NC Soft manages to their online & mobile gaming competencies in the long term and achieves their sustainable growth by incremental innovation (e.g. game planning, game programming, and graphic design). Also, for innovative success, pursuing exploration strategy is essential. NC Soft have built a strategic alliance spanning K-POP, digital contents platform, movie, and animation, sharing the connectivity of entertainment domains with major contents corporations. The findings of this study would also beneficial to entertainment and contents corporation executives and could provide some road-map on managing the dual challenges of exploration and exploitation implementations.

• Asia Marketing Journal
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• v.8 no.3
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• pp.101-121
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• 2006

This case study explores various marketing strategies of Grundfos Pumps Korea Inc. that has become a front-runner in the industrial pump market of Korea as the enterprise that got into the business later. Grundfos Group, a multinational company with its head office in Denmark, has acknowledged diversity of each country and has granted its subsidiary companies with discretionary power so that they can establish marketing strategies suitable for the market they were competing in. Grundfos Pumps Korea has been very successful in its localization and differentiation of marketing strategies. First, Grundfos Pumps Korea achieved the trust of their customers by its high quality and consistent pricing strategies and has expanded its market very successfully with continuous product innovation and new product ideas. Second, it increased its brand awareness and recognition by brand differentiation along with the product differentiation strategy, which is exceptional in industrial market. It has conducted creative marketing activities and strategies to build brand equity and successful customer relationship management.

• Journal of Contemporary Eastern Asia
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• v.14 no.1
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• pp.57-69
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• 2015

This paper explores some of the ways in which social games - games played with others through social network sites such as Facebook - are situated within the everyday. It argues that social games are more than just games; they perform a range of interactive and integrative functions across and within people's lives and therefore need to be investigated as such. Social games en-able spaces for and practices of creative expression, and identity management. They also form a mechanism through which relations can be enacted and maintained across and outside of the game environment. This argument requires the researcher to consider the panoply of ways in which people integrate social games within their lives and everyday practices. Part of a larger project, this paper explores some findings from an exploratory survey of Australian game play-ers about their management and integration of game play within the everyday with a particular focus on gender.

• Electronics and Telecommunications Trends
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• v.28 no.2
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• pp.115-131
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• 2013

본고에서는 인류문명의 탄생과 발전의 원동력을 커뮤니케이션 혁명에 두고, 인류역사를 언어문명, 문자문명, 인쇄문명 그리고 초연결 창조문명으로 구분한다. 이러한 전제하에서, 21세기 초엽에 우리가 목격하고 있는 '편재하는 인터넷 시대'를 초연결 창조문명 태동기로 본다. 본고의 목적은 이러한 창조문명 시대의 도래를 배경으로 미래창조국가의 프레임과 추진 전략을 고찰하는 데 있다. 이를 위해 초연결 융합창조망을 단계별로 구축하여 국가자원을 보다 잘 연결하고(Connected), 과학기술과 산업 그리고 인프라 등을 융합하여(Convergent), 새로운 성장동력과 국민복지를 창출하는(Creative) $C^3$ 기반 미래창조 선도국가(Advanced Korea for All: A-KOREA)의 방향성을 제시한다. 또한 'A-KOREA'를 실현하기 위해 기반 형성 단계, 도약 단계, 성숙 단계. 행성 단계로 구분한 후 각 단계별 추진 전략을 도출한다. 마지막으로 인류 신문명 시대의 미래창조 선도국가로 진입하기 위한 국가리더십의 표출 경로를 정리하여 보았다.

• Korean Institute of Interior Design Journal
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• no.14
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• pp.63-73
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• 1998

The aim of this study is to understand and redefine the nature of architectural environment within the paradigm of natural science. The chaos theory non-equilibrium thermodynamics theory self-organization of modern physics offer new insights to explain not only natural phenomena but also to define creative and dynamic architectural environment. First natural laws in modern physics like the arrow of time but is related not only with certainty but also possibility so nature is understood as a constantly changing process of evolution. Second the new architectural environment is defined as a kind of fluid and irreducible organic biosytem that cannot be fully understood by modernist idea of architecture. It is conceived of as a fluid constantly changing self-oraganizing system that consists of different situations events movements and programs in uncertain and irreducible time frame. Third insights and implications of natural science offer new language and strategy for design and the two disciplines can be understood as interdependent and co-evolving

• The Journal of Industrial Distribution & Business
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• v.5 no.1
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• pp.17-25
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• 2014

Purpose - Nowadays, the innovative design concept is being implemented in product design. In order to satisfy market trends and the demand for quality, designers should employ customer satisfaction questionnaires and analyze them with various experimental processes. Research design, data, and methodology - These methodologies would help designers have a better understanding of their customers and judge the market size and clustering validity, by diverse product strategies, for dealing with the rapid change prevailing in the market today. Results - By considering the innovative design with regard to telephones as an experimental case, the study investigates and demonstrates how the product can benefit from market-oriented and customized management concepts, when creative design ability is utilized for developing the product. Conclusions - Along with the benefit of having an innovative product value, the product can stimulate progress inthe development of the enterprise management, which has emerged as the main issue in the area of social and economic development in every developed country.

• Proceedings of the Korea Database Society Conference
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• 2010.06a
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• pp.299-308
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• 2010

The primary objective of this paper is to examine of post acceptance behavior model in VCC services. Based on the relevant literature reviews, this study posits six characteristics, that is, expectation confirmation, perceived usefulness, perceived enjoyment, satisfaction, and continuance intention as key variables to describe the post acceptance behavior model in VCC services. And then we constructed a research model and hypotheses about relationship between these variables. A total 286 usable survey responses of CCC service users have been employed in the analysis. The empirical results of this study are summarized as follows. Firstly, expectation confirmation has a positive effect on the perceived usefulness, perceived enjoyment, and satisfaction. Secondly. perceived enjoyment has a positive effect on the satisfaction. Lastly, perceived usefulness, perceived enjoyment, and satisfaction have a positive effect on the continuance intention. These results will be helpful for the UCC services sector to further develop a service delivery strategies for strengthening the ongoing relationship with customers. Finally, some possible limits of the present research and future directions for such research were discussed.

• Journal of Information Technology Applications and Management
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• v.17 no.3
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• pp.135-150
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• 2010

Interactivity has been referred to as an important element promoting students' active participation in virtual classes. Assuming that interactivity cannot be defined by a single dimension, this study proposes multi-dimensional interactivity. Multi-dimensional interactivity includes all types of interactivity in e-learning. This study explored multi-dimensional interactivity which affects learners' satisfaction with e-learning. Data were collected from 132 students who had attended e-learning courses and the relationship between multi-dimensional interactivity and learners' satisfaction levels were tested through regression analysis. The result of this study showed that mechanical, reactive, and creative interactivity were positively related to learners' satisfaction. However, social interactivity seemed not to be related to learners' satisfaction. This study provides new insights on interactivity and verifies the importance of the multi-dimensional interactivity. The result of this study is expected to provide practical implications for interactivity strategies in e-learning.

• Korean Institute of Interior Design Journal
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• no.6
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• pp.28-37
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• 1995

As we approach the end of the twentieth century, it seems we need a new way to express the thoughts, needs, and values that are undergoing a drastic change and a new strategy to create diverse cultural forms that would reflect and incorporate such changes. In this study, I am introducing the chaos theory as a new way of thinking that would help counterbalancing the deter-ministic world-view and forging a harmonious unity of man and his environment. As a creative principle, the theory seems to offer an unlimited number of structural possibilities for art and design. In fine, this study discuss-es the reductive nature of modernist approach and offer instead the chaos theory that is more probabilistic and capable of greater diversity.

• 한국디지털정책학회:학술대회논문집
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• 2007.06a
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• pp.171-180
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• 2007

The purpose of this paper is to find an policy vision and action plans for the growth of the Korean cultural contents industry as a new growth power in the 21th century. For this purpose, I referred to sundry records to analyze the characteristics, industrial situation and the prospects of the cultural contents industry. I also made an analysis on the outcome of the cultural contents policy with the help of the official concerned in the Ministry of Culture and Tourism, which made it possible for me to draw a few urgent problems of Korean cultural contents industry. With these preceding analyses, I proposed the strategy and action plans of the government policy for the Korean cultural contents industry as follows : strengthening the creative power of the cultural contents industry, systemizing the healthy circulation of the cultural contents, and improvement of the cultural welfare on the basis of contents.