• Industry Promotion Research
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• v.9 no.4
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• pp.221-226
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• 2024

This study investigates ways to enhance the efficiency of design work in Figma through the use of generative AI. By applying Stephen Anderson's Creating Pleasurable Interface Model, the analysis focuses on six key elements: functional, reliable, usable, convenience, pleasure, and meaningful. In-depth interviews and survey results indicate that Figma's generative AI plugins received generally positive evaluations, particularly for their convenience and usability. However, difficulties in prompt creation and the inconvenience of plugin searches were identified as areas needing improvement. This study provides directions for improving Figma's generative AI capabilities and suggests strategies to enhance the efficiency of design work in practical applications. The study outlines how generative AI can boost designers' creativity and productivity, offering personalized features. These findings serve as a foundation for future design research and practical applications.