• 무역상무연구
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• 제13권
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• pp.439-451
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• 2000

This paper aims to define country risk, review previous literature, and provide future direction for further research. Country risk is found to be analyzed in various ways in export, foreign direct investment and international finance, and thus analysis of the risk needs an integrated perspective and individual one as well. Systematic analysis, in particular, concentrating on relationship and structure within several risk is required in order to understand the country risk academically and to manage it practically.

• 지역연구
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• 제34권2호
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• pp.65-77
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• 2018

본 연구의 목적은 캄보디아와 베트남의 국가위험도와 영향요인들을 비교 분석하는 것이다. OECD와 한국수출입은행 모두 베트남보다는 캄보디아의 국가위험도를 더 높게 평가하고 있다. 국가위험도 분류에 따른 각각의 평가요소들에 대해 모수검정을 실시한 결과, 정치 사회적 위험 지표인 부패지수, 경제적 위험 중 국내경제 지표인 경제성장률, 경제적 위험 지표 중 대외거래 지표들, 경제적 위험 중 외채 관련 지표가 두 국가 간의 국가위험도 차이에 통계적으로 유의한 영향을 미쳤다. 국가위험도 분류에 따른 평가요소별 모수검정 결과를 토대로 판별요인 분석을 통해 두 국가 간의 국가위험도를 가장 잘 나타내는 요인들을 추가로 추정한 결과, 정치 사회적 위험 지표인 부패지수, 경제적 위험 중 국내경제 지표인 경제성장률, 경제적 위험 중 외채 관련 지표인 외환보유액/월평균수입이 캄보디아와 베트남 간의 국가위험도 차이를 잘 대변하는 것으로 나타났다. 결론적으로 캄보디아가 국가위험도를 베트남 수준으로 낮추기 위해서는 무엇보다도 부패척결, 수출증대 등 대외거래 확대가 필요하다고 할 것이다. 베트남 또한 지속적인 경제성장 달성과 외환보유고 증대에 주력할 필요가 있을 것이다.

• Journal of Korea Trade
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• 제25권6호
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• pp.20-33
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• 2021

Purpose - The growth in consumers' online shopping has even been accelerated by the COVID-19 pandemic. While the purchase can be made from any countries online, the purpose is to examine the effect of the country of the online retailer (COOR) on consumers' perceived risk and purchase motivation, focusing on the retailer not on the brand. Design/methodology - Survey data from online shoppers are analized using the structural equation model. Findings - COOR, like COO of the brand manufacturer, positively affect consumer's purchase intension. First, the images and the perceived psychic distances of the COOR affects both perceived risk and purchase confidence. Secondly, this perceived risk and confidence they put on the transaction then affect the purchase intension of the consumer. Originality/value - We show that the quality of the signal comes not only from the manufacturer-branded product item itself with a certain COO, but also from the retailer who carries it.

• 국제학술발표논문집
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• The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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• pp.534-541
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• 2011

Risk evaluation approaches for bidding on international construction projects are typically partitioned into three stages: country selection, project classification, and bid-cost evaluation. However, previous studies are frequently under attack in that they have several crucial limitations: 1) a dearth of studies about country selection risk tailored for the overseas construction market at a corporate level; 2) no consideration of uncertainties for input variable per se; 3) less probabilistic approaches in estimating a range of cost variance; and 4) less inclusion of covariance impacts. This study thus suggests a three-staged risk evaluation model to resolve these inherent problems. In the first stage, a country portfolio model that maximizes the expected construction market growth rate and profit rate while decreasing market uncertainty is formulated using multi-objective genetic analysis. Following this, probabilistic approaches for screening bad projects are suggested through applying various data mining methods such as discriminant logistic regression, neural network, C5.0, and support vector machine. For the last stage, the cost overrun prediction model is simulated for determining a reasonable bid cost, while considering non-parametric distribution, effects of systematic risks, and the firm's specific capability accrued in a given country. Through the three consecutive models, this study verifies that international construction risk can be allocated, reduced, and projected to some degree, thereby contributing to sustaining stable profits and revenues in both the short-term and the long-term perspective.

• 한국의류학회지
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• 제44권1호
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• pp.33-52
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• 2020

Some consumers question the safety of imported fashion products. We examine the effects of the use of an ecolabel, product category, and country of origin on consumer responses such as perceived physical risk, attitude towards a product, subjective norm, and intention to purchase imported fashion products. A sample of 508 adults in their 30s to 40s participated in online survey experiments. The survey experiments used 2 (the use of the ecolabel vs no label) × 4 (country of origin: China, Dominican Republic, Norway, and the United States) between-subjects and 4 (product category: men/women's wear, children's wear, underwear, and accessories) within-sub-jects factorial design. A total of 32 product-catalog images (stimuli) and eight versions of the questionnaire were developed. The use of the ecolabel is identified as having a significantly lower perceived physical risk than the no-label. The consumers' perceived physical risk also differs depending on product category and country of origin. Consumers perceive a higher physical risk about children's wear and underwear than other product categories as well as fashion products sourced from developing countries than from developed countries. The reduction of physical risk is found to facilitate consumers' purchase decision-making process.

• 마케팅과학연구
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• 제20권2호
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• pp.208-218
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• 2010

互联网快速增长, 已经成为一个重要的零售渠道, 并出现了各种互联网零售商, 又称电子零售商. 一种网上代购店蓬勃发展起来, 吸引了国内市场的消费者. 这是一种独特的电子零售商, 他们从全球购买国内市场尚未进口的名牌产品, 寄给个人购买者, 并收取服务费. 有些消费者喜欢高端独特但无进口资格的品牌, 却因付款问题或国内的寄送问题很难直接从海外零售商处购买. 在韩国, 网上代购店的数量和销售量快速增长-2008年韩国有超过430个活跃商店和5000亿销售额, 需要这种代购服务的消费者数量也在急剧增加. 这种电子零售的概念源于 "代理中介采购" -种存在已久的形式和内容多样化的代购. 通常市场经营者面对的是购买者的代表人而非本人, 由消费者决定的代理购买者影响越来越大. 很多市场营销和心理学领域的学者都研究过代理对消费者购买决定的影响范围. 然而, 在互联网商务方面却没有深入的研究. 此外, 网上代购店作为代理购买者, 将海外品牌或零售商同国内消费者连接起来. 它有一个特点, 代理购买国, 即代购商品所在国的形象对消费者的态度和购买倾向有重要影响, 还会影响消费者在进行信息处理时所感知的风险维度. 然而, 尽管对原产国不同维度的影响已有很多研究, 对网络内容的相关研究却很少. 已有研究证明, 原产国信息作为产品制造情况的线索对消费者的评价有正面影响, 但对这种形式下网络代理购买国的形象和产品评价之间的关系进行的研究却很少. 因此, 作者们发这种具体的零售渠道很值得研究, 重点结构间的系统关系以及各自不同的路径很值得探索. 已有研究证明代购原产国, 也就是代购店购买商品所在地的形象, 不仅对消费者的产品评价(包括态度和购买意向)有正面影响, 还对感知风险的三个维度有负面影响: 产品相关, 行员相关, 以及购买后的风险. 在所有的感知风险中, 由于对产品性能的高度不确定性, 产品相关的风险受负面形象的影响最大(${\beta}$= -.30), 其次是航运相关风险(${\beta}$= -.18)和购买后的风险(${\beta}$= -.15). 对产品态度(${\beta}$= .10)和购买倾向(${\beta}$= .14)也有一定影响. 此外, 经证明, 感知风险的三个维度通过对产品的态度作为中介, 对购买倾向有负面的的影响(${\beta}$= -.57: 产品相关风险${\rightarrow}$ 对产品的态度; ${\beta}$= -.24: 航运相关风险${\rightarrow}$ 对产品的态度; ${\beta}$= -.44: 购买后风险${\rightarrow}$ 对产品的态度). 从更多的分析可以看出, 消费者处理信息的路径会因其对产品知识的等级不同而改变. 新手购买者知识等级较低, 只会考虑感知风险, 而知识等级较高的专家购买者则会考虑到代理购买国的形象和感知风险两个方面, 对产品形成更准确更系统的态度和决定. 这同之前的研究相一致. 本研究提出一些理论和实际的建议. 代理购买国的形象会影响消费者的风险感知和行为结果, 因此应谨慎选择代购国家, 如果这种新型的零售业务快速发展起来, 应控制好消费者的风险, 无论是新手或专家. 另外, 由于消费者各自知识等级不同, 处理信息的路径也不尽相同, 针对不同消费者应形成成熟的市场营销手段. 新手购买者需要风险消减方面的建议, 以帮助他们形成更好的态度, 而专家购买者应选择更好更发达的国家进行代购. 消费者可以使用担保策略来促使在线购物的顺利进行. 本研究没有拘于概括性等限制. 在今后的研究中, 应进一步测试比较有相关结构的不同电子零售商.

• The Journal of Asian Finance, Economics and Business
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• 제9권1호
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• pp.373-385
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• 2022

Due to the lack of information, medical tourists are regarded to be at high risk. Prior medical tourism research has found that various types of perceived risks have a significant impact on medical tourists' purchase behavior. Even though medical tourism is predicted to increase, there is a lack of behavioral research to explain how perceived risks affect medical tourists' purchase behavior. In the context of Korean medical tourism, this study attempts to evaluate the effects of multi-level (macro, organizational, and personal) factors on medical tourists' perceived risks and purchase intentions. A conceptual model and hypotheses were built and empirically validated to investigate links between multi-level characteristics, perceived risks, and purchasing intentions. The data for this study was collected from Chinese tourists using a questionnaire. The impact of cognitive country image, affective country image, and medical service quality on fundamental risk is confirmed by statistical testing. Surprisingly, expectancy discrepancy risk is influenced only by cognitive country image and information search capabilities. Both fundamental and expectation discrepancy risks lower medical tourists' purchase intentions. The findings of this study show that a multi-level strategy is required to investigate the links between perceived risks and medical tourism purchasing intentions based on macro, organizational, and personal factors.

• 유통과학연구
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• 제15권4호
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• pp.15-23
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• 2017

Purpose - This research aims to determine whether the consumer affinity and ethnocentrism as well as the image of a foreign country (Japanese product as the most popular product in Indonesia) are able to influence behavior related to the perceived risk and willingness to buy foreign products from the affinity country. Research design, data, and methodology - Using survey techniques with 164 respondents, the study uses structural equation model with confirmatory factor analysis (CFA). To ensure the research objective and appropriate respondent, then we select an individual who have interest on Japanese culture & language. The primary and secondary data used in this study. Primary data refers to information collected directly from respondent by questionnaires dissemination while secondary data is provided from well-established literatures. Results - The results show us that the ethnocentrism has dominant affection role compared to affinity in order to influence consumer behavior meanwhile, the product country image has cognition role to evoke consumer desire to consume foreign products. Conclusions - From a theoretical perspective, the study contributes to international marketing literature by refining the conceptualization of the consumer affinity construct and highlighting its multidimensional nature. The consumer affinity research need to enrich in term of the context and the different culture and situation.

• 한국의류학회지
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• 제21권4호
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• pp.699-709
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• 1997

The purpose of this study is to investigate consumer shopping orientation toward foreign brands in the context of clothing involvement, ethnocentrism, country-of-origin effects and demograpic variables. Prior to this paper, shopping orientation was studied in connection with ethnocentrism and country-of-origin effects. The questionnaire was distributed to 300 female consumers over twenty years old living in Pusan area and finally 213 data serfs were used for statistical analysis. By factor analysis, 6 clothing involvement factors were identified; fashion interest, symbolism, pleasure interest, inclination to harmony, aesthetic expression and perceived risk. A result of canonical correlation analysis about shopping orientation factors and clothing involvement factors is as follows. Two shopping orientation factors (follow to foreign brands and country-of-orion consciousness) positively correlate with three clothing involvement factors (fashion interest, symbolism and pleasure interest) , and two shopping orientation factors (preference to domestics and country-of-orion consciousness) positively correlate with author clohting involvement factor (percived risk). Anocova procedure revealed that five shopping orientation factors were related to clothing involvement factors, groups according to ethnocentric disposition, country-of-origin effects and demograpics respectively, even though there are some differences. Based on the conclusions, marketing strategies were developed.

• 자원환경지질
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• 제41권5호
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• pp.475-484
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• 2008

본 연구에서는 국가위험도 및 국가신용등급 현황을 파악하고, 이들 지표와 광물자원개발 투자와의 관계를 분석하여 해외 광물자원개발투자를 위한 지표를 도출하고자 했다. 이를 위해 국가위험도와 광물자원부존국과의 관계를 분석하였고, OECD 국가신용등급을 적용한 자원개발 투자 위험도와의 상관성을 검토하였다. 실제 광물자원 투자사업 시 국가위험도 역할이 중요한 변수로 제공되는 국가는 자원지수는 양호하나 국가위험도가 글은 국가들이다. 따라서 해외광물자원 투자 시 자원지수와 국가위험도와의 관계에 대한 신중한 검토는 사업 투자 여부 선정을 위한 필수요건이다.