• The Journal of Asian Finance, Economics and Business
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• 제9권5호
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• pp.335-343
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• 2022

Corporate social responsibility is becoming increasingly important to organizations, and it has received a lot of attention from the general public and marketing academics. This study aimed to look at the many aspects of corporate social responsibility and see how brand reputation and brand love play a role in the relationship between corporate social responsibility and customer purchase intent. To reach the end, this research applied the theory of social exchange and corporate social responsibility to explain the relationship between the variables. The Partial Least Squares was applied to analyze data collected from survey questionnaires in the Hanoi market (Vietnam) to test the proposed hypothesis. The study resulted in 239 valid survey questionnaires which can be used to test hypotheses by applying SmarPLS software. The results indicated that there are three key elements of corporate social responsibility from customers' perspectives: responsibility to customers, responsibility to the environment, and responsibility to the community. Interestingly, brand reputation and brand love contribute as mediating roles in the correlation between corporate social responsibility and customer purchase intention. Finally, the authors discussed the findings and the implications of this research in both theoretical and practical aspects, as well as the limitations that future research can focus on.

• 무역학회지
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• 제46권6호
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• pp.55-71
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• 2021

The purpose of this study was to establish the causal structural model among brand image and country image associated with consumers' purchase decision of products. The specific objectives were 1) to analyze the effects of brand image on consumers' purchase decision of products, 2) to analyze the effects of country image on consumers' purchase decision of products, 3) to analyze the effects of brand image on country image, 4) to analyze the mediating effects of country image between brand image and consumers' purchase decision of products. The conclusions of this study are as follows: First, companies must have an advantage strategy for brand image along with country image. To this end, a strategy to promote the brand image through various media is effective. Second, it is necessary to find new transformation through the establishment of brand identity at the corporate level so that consumers can have a good impression on the brand image. Third, it is important for companies to make efforts at the level of brand image and country image to provide consumers with information that can increase expectations and actual satisfaction and to build product reputation. In addition, it is necessary to embody brand images and country images into global marketing mix strategies. Fourth, if companies build a brand image that symbolizes a differentiated culture, the brand image can have a positive effect on consumer purchase decisions. Along with this, companies can further increase their positive effects by developing representative brand image contents. Fifth, this study confirmed that the higher the image level of the manufacturing country in a situation where consumers' preferences are diversifying, the more the brand image leads to consumers' purchasing decisions. Therefore, brand managers are required to build a country image suitable for the existing brand image when advertising at the time of product introduction.

• 서비스연구
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• 제9권2호
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• pp.17-29
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• 2019

지금껏 CSR애 대한 연구가 많았지만 환경적 차원의 CSR과 기업평판 및 진정성에 대한 연는 별로 없었다. 본 연구는 기업의 환경적 차원의 CSR 활동과 신뢰, 기업평판, 진정성 간의 영향관계에 대하여 실증분석하는 것이 목적이다. 연구 목적 달성을 위하여 환경적 차원의 CSR 및 신뢰, 기업평판, 진정성과 관련한 선행연구 및 이론적 배경을 기준으로 가설을 수립하였다. 본 연구의 표본은 전국의 일반 소비자들을 대상으로 설문조사를 실시하였고 이들 자료를 바탕으로 SPSS 및 AMOS 통계기법 등을 활용하여 분석하였다. 분석결과, 첫째, 환경적 CSR활동은 신뢰에 정(+)의 유의한 영향을 주고 있음을 알 수 있었다. 둘째, 신뢰는 기업평관에 정(+)의 유의한 영향을 주는 것으로 나타났다. 셋째, 환경적 차원의 CSR활동은 기업평판에 정(+)의 유의한 영향을 미치는 것으로 나타났다. 넷째, 기업의 환경적 CSR활동과 기업평판 간의 관계에서 신뢰가 매개역할을 하고 있음을 발견하였으며 마지막으로 다섯 번째, 기업의 환경적 CSR활동에 대한 고객의 진정성 지각은 기업의 환경적 차원의 CSR활동과 신뢰 간의 영향관계를 조절하지 않는 것으로 나타났다. 본 연구는 CSR 및 마케팅 관련 문헌 및 기업의 CSR 정책수립에 기여할 것이다.

• 디지털융복합연구
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• 제14권6호
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• pp.199-218
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• 2016

본 연구의 목적은 일본 소비자를 대상으로 해외직판 쇼핑몰의 재구매 의도에 미치는 영향 요인을 식별하고, 이를 실증적으로 검정하는 것이다. 연구모델은 가격경쟁력, 제품다양성, 평판, 원산지이미지, 이용편리성, 배송서비스, 사후서비스 등 7개의 독립변수와 하나의 매개 변수(신뢰), 그리고 종속변수(재구매 의도)로 구성되었다. 연구결과, 재구매 의도는 소비자의 신뢰에 영향을 받으며, 소비자의 신뢰에 영향을 미치는 요인은 평판, 원산지 이미지, 이용 편리성, 배송 서비스, 사후 서비스였다. 반면, 가격 경쟁력과 제품 다양성은 신뢰에 유의한 영향을 미치지 않았다. 본 연구의 결과는 향후 해외직판 쇼핑몰 분야의 연구에 방향과 기반을 제공할 수 있을 것이다. 실무적으로는 해외직판 쇼핑몰을 출범시키거나 운영하는 과정에서 쇼핑몰의 시장 확대 및 진출 전략을 수립하는데 도움이 될 수 있을 것이다.

• 통상정보연구
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• 제12권4호
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• pp.479-508
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• 2010

Korea is leading in G20 summit beginning in 2011 and the 19th United Nations World Tourism Organization(UNWTO) to attract international conferences and meetings. The interests on MICE have been increasing. The MICE, from the mid-l990s, was launched in Singapore in terms of the convention industry leader in Asia, stands for corporate a generic term of Meeting, tourism award Incentive, Convention, and Exhibition. The MICE has been showing many good results as a golden industry such that no pollution has occurred and the effect is very large invisible value can be created because most of the participants in international conference are opinion leaders in each country and they can be Korea brand promoters in their home country after attending the conference and returning to. Korea has been ranked at the world's 11th most-popular destination for international business meetings, confirming its world-class reputation for business events. Korea cities also featured highly on the list. Seoul was ranked seventh globally, while Busan jumped to sixth in Asia and Jeju came in at number eight. Changwon, Daegu, Daejeon, Gyeongju and Gwangju also made their debuts on the Asian list. Consequently, the economic & political effects of MICE industry were investigated and accordingly the revitalization of the global MICE bureau was discussed.

• 복식
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• 제22권
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• pp.193-204
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• 1994

In this study the characteristics of Korean furs and peltry were discussed in the terms of usage and kinds from the literature survey of the relevant references, The following con-clusions were deduced. From Ancient to Koryo a kind of acient of Korea a lot of furs and peltry were produced and dressed. The leopad of Gochosun Korea was worthy of gold as an expensive goods to China. red dyed pelt of Silla Korea was traded with China and that pelt dyeing tech-nology of that pelt developed. The marten of Koryo was trade to Arabia and an otter skin to Kum Dynasty as loved goods. Korean furs and peltry made a reputation and were used for trading goods with China Japan and Arabia. Tratment technology in Korea became known to foreign country. There is another record that sheep and camels were offered to Koryo by around countries, And that Koryo employed men of Kum Dynasty as a shepherd. From ancient to Koryo Korea had had many kinds of furs of peltry as using goods such as leopard mart otter skin panther bear, manchurian wapili, fox, porpoise rat, mankey, horse, pig, wild bear, goat, cow, cat, dog, tiger, deer, raccoon dog and so on.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2007년도 제38회 하계학술대회
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• pp.721-722
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• 2007

Currently, there has been a special practical program in Transmission for developing country(Southeast Asia, China and the Middle East) in KEPCO..And it will enhance the value of KEPCO by having highly competitive practical programs compare to other electric power company in developed countries. In this program, we focused on actual affairs to help engineers become experienced and all lecturers-experts in practical work-are giving the know-how of technique and skill..This program consists of 16 courses(Power system, Transmission construction and maintenance )which is designed for customers own needs. Therefore anyone can make the order of the course as they need. This program has contributed much to the growth of the company and helped to achieve a world-wide reputation. Also foreign aid project created a KEPCO image which will enjoy the nation's love and confidence. Through this course we can increase our international competeitivenessand and will have a chance to start a business that has a future in Northwest Africa.

• 한국중재학회지:중재연구
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• 제18권1호
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• pp.31-47
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• 2008

An arbitrator's duty shall be independence and impartiality such as a judge who has procedurally absolute position. Independence is the freedom from others, impartiality is the status of having no-partial condition. Although these show relevance between independence and impartiality, in actuality, it is not easy to prove them. Therefore, arbitrator has to prove his or her position by opening the public of reality and by having an obligation of notification. Each country which applies Arbitration rules or Arbitration act stays the same as Korean Commercial Arbitration Board does. Hence, each country has the moral principles in order to establish a standard of judgement for essential factors and requests preferentially the impartiality and the publicity. In reality, court of justice in England excludes arbitrator who has the close relation to a person concerned. Justice in France cancelled an authorization of arbitrator because of having the economic interest to the person concerned. And also, In United States, Federal Court reverses an arbitration judgment without giving any partiality to a person concerned because of not opening a public about the relationship between arbitrator and a person concerned. Therefore, decision basis of the independence and the impartiality is standardized by the economic interest of a person concerned, professional relation, society connection, relationship between arbitrator and arbitration representative in the same case while in process of arbitration, arbitrator's nationality If arbitrator does not keep the independence and the impartiality by a position of judge, he or she has to make responsible. this duty is divided by two things: civil case and crime case. and if arbitrator does break this responsibility, he or she will get the cancellation of judge and compensation of damage. However, Korea is placed in the real circumstance without judge precedent and moral principles including the independence and impartiality. In order to getting the good reputation of international arbitration institution, this country will have to enact principles of the independence and impartiality for arbitrator.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2013년도 추계학술대회
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• pp.827-830
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• 2013

스마트폰 열풍에 따른 인간 생활의 변화는 21세기 새로운 혁명을 맞고 있다. 2012년말 우리나라 스마트폰 보급률 58.8%를 기록해 세계 1위를 차지하며 IT강국의 명성을 이어가고 있다. 이러한 세계 최고의 IT 기반을 자랑하며 급속도로 발전해가는 IT강국이지만, OECD 회원국 중 최장 근로시간을 가진 국가이면서도 노동생산성은 하위권에 위치한다. 현재 전 세계적으로 저탄소 녹색성장, 저 출산 고령화, 노동생산성 증대, 온실가스 감축 등 공통된 사회적 현안이 지속 늘어나고 있고, 이를 해결하기 위한 방안으로 '스마트워크(Smart Work)'가 주목 받고 있는 것이다. 본 연구에서는 중소기업이 지방경제에 미치는 영향과 중소기업의 정보화 실태를 통계적 관점에서 살펴보고, 스마트워크 추진을 위한 세부 추진요소 및 모델 제안을 통해 중소기업의 스마트워크 대응방안을 제시해 보고자 한다. 이를 통해 스마트워크를 위한 중소기업 IT시스템 구성 모델를 제시한다.

• 산업경영시스템학회지
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• 제45권3호
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• pp.186-196
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• 2022

In recent years, ESG activities (Environment, Social and Governance) have been paid more and more attention by enterprises and their stakeholders in various countries. China is the largest developing country in the world. The ESG performance of Chinese listed enterprises helps to understand the shortcomings of their sustainable development ability and further enhance the firm value. Moreover, the interaction effect between green innovation investment and ESG activities is of great significance for enterprises to balance the resource allocation between the two factors in the future. Taking listed Chinese manufacturing companies from 2011 to 2020 as an example, this study investigates the influence of ESG activities on financial performance and non-financial performance, and tests the moderating role of green innovation. Our results show that: (1) ESG performance has a negative impact on financial performance; (2) ESG performance has a positive impact on non-financial performance; (3) Green innovation can positively adjust the negative impact of environmental activities on financial performance. However, it will enhance the negative impact of governance activities on financial performance. The interaction effect between green innovation and social activities on corporate financial performance is a substitution effect; (4) With the improvement of green innovation level, the positive impact of ESG overall performance and environmental performance on corporate reputation will also be suppressed.