• 제목/요약/키워드: Country Image of Korea

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A Comparative Study on the Gender Differences in Relation to Chinese Consumer's Selection of Korean Product: On the Basis of Beijing, Shanghai and Guangzhou Region (성(性)별 차이에 따른 중국 소비자들의 한국제품 선택에 관한 비교연구: 북경, 상해, 광주 지역을 중심으로)

  • Yoon, Seong-Hwan
    • International Commerce and Information Review
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    • v.18 no.3
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    • pp.101-130
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    • 2016
  • Recently, by increasing the importance of China as consumer market, the need for a systematic and scientific study of Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence Chinese consumers'selection of Korean product through a comparative study of gender differences. This study used the data which were collected through Chinese adult consumers'survey on Korean cell phone products who reside at Beijing, Shanghai and Guangzhou. The main findings presented through empirical analysis results are as follows. First, Country image and brand personality have more influence on female consumers than male consumers on selection of Korean cell phones. Second, Male and female consumers have more influences by product attributes than other two factors. This study has presented the main implications of the preferred marketing strategies for Chinese enterprises of Korea on the basis of these research results.

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Determinants of U.S. Buyer Loyalty toward Gobizkorea.com: A Study Focused on Country Image, E-Service Quality, and Satisfaction (미국 바이어의 고비즈코리아에 대한 충성도 결정요인: 국가이미지, 서비스 품질 및 만족도를 중심으로)

  • Chung, Jae-Eun;Oh, Jeong Suk;Jeong, So Won
    • Korea Trade Review
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    • v.43 no.5
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    • pp.203-232
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    • 2018
  • Gobizkorea is an online B2B matching platform operated by the Small & Medium Business Corporation. Gobizkorea provides an opportunity for resource-poor SMEs to promote their products and exploit new market opportunities at low cost. The successful operation of Gobizkorea will contribute to the increased exports of Korean SMEs. Accordingly, the present study examined determinants of foreign buyer loyalty toward Gobizkorea.com focusing on country image, e-service quality, and satisfaction. One hundred two survey questionnaires were collected from U.S. buyers registered with Gobizkorea.com. Exploratory and confirmatory factor analysis confirmed three dimensions of e-service quality including information & efficiency, reliability & privacy, and prompt communication & delivery. The path analysis results showed that the country image of Korea significantly and positively affected these three dimensions of e-service quality. Information & efficiency and reliability & privacy positively influenced buyer satisfaction. Reliability & privacy and satisfaction had a positive impact on buyer loyalty. This study enhances the understanding of the foreign buyers use of the domestic e-market platform by examining of determinants of U.S. buyer loyalty toward Gobizkorea.

Possibility to Develop the Green Tourism in Conjunction with the Image of the Local Community: the case of Daejeon (지역 공동체 이미지와 연계된 녹색 관광 개발 가능성 연구 : 대전지역 사례)

  • Lee, Il-Yul;Park, Moon-Kyou
    • The Journal of the Korea Contents Association
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    • v.11 no.9
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    • pp.506-514
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    • 2011
  • The purpose of this study is to look into whether there is a possibility to develop the image of the local community in conjunction with green tourism, thus to explore the concrete ways to vitalize local community with diversified green tourism programs. In the pursuit of relating the research of community image-building with comprehensive local characteristics, this study selected the case of Jung Bang I village near Daejeon and analyzed the case through both written materials and on-site investigation. As a result of analysis, first, it was found that community image-building contributed positive effects in terms of the commercialization of the local community and its revitalization. Second, it was observed that community image-building led to form a "green route" that played a role as a passage to link townspeople to the country. It was also verified that those country villages that succeeded in image-building provided the places where people could experience the country and arts, which showed the potential of their roles as educational opportunities. In conclusion, this study will be able to suggest the direction to where the green tourism and image-building projects of the small communities near towns should go, and also provide a substantial guideline to related people regarding how to operate and maintain the local community.

Ethnic Image Characteristics Expressed in $21^{st}$Century Fashion - Focusing on Korea, China, and Japan - (21세기패션에 나타난 에스닉 이미지 -한국.중국.일본을 중심으로-)

  • Gang, Zung-Hyun;Park, Myung-Hee
    • Journal of the Korean Society of Costume
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    • v.60 no.7
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    • pp.131-142
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    • 2010
  • The ethnic image in modern fashion can be interpreted as a trend of post-modernism, which appeared after modernism's established style. It has relativity, pluralism and variety, and it tries to revive style of the past. This makes style that borrows and combines image and style of different era and culture as distinctive feature, and in turn is expressed by a new image that is combined with the country's clothes. Also, thanks to the customers who are tired of artificiality and convenience, gift of modern science and technology, simple and natural sensitive marketing and being 'raw' are getting popular as new trend. Today's ethnic image is not merely borrowing visual, superficial image of culture and clothes of other ethnic group, but pursuing natural as purely created by human senses rather than being polished. In terms of ethnic image's formative beauty and aesthetic value, foreign and domestic collections are compared. But for domestic image, only Korean ones are researched, and for foreign designer's fashion image, there are ethnic styles of Japan, China and Korea. Although the documents of domestic designers that I investigated is not sufficient, canonic simple being of oriental image that is seen by the westerners is summarized.

Detection of Rice Disease Using Bayes' Classifier and Minimum Distance Classifier

  • Sharma, Vikas;Mir, Aftab Ahmad;Sarwr, Abid
    • Journal of Multimedia Information System
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    • v.7 no.1
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    • pp.17-24
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    • 2020
  • Rice (Oryza Sativa) is an important source of food for the people of our country, even though of world also .It is also considered as the staple food of our country and we know agriculture is the main source country's economy, hence the crop of Rice plays a vital role over it. For increasing the growth and production of rice crop, ground-breaking technique for the detection of any type of disease occurring in rice can be detected and categorization of rice crop diseases has been proposed in this paper. In this research paper, we perform comparison between two classifiers namely MDC and Bayes' classifiers Survey over different digital image processing techniques has been done for the detection of disease in rice crops. The proposed technique involves the samples of 200 digital images of diseased rice leaf images of five different types of rice crop diseases. The overall accuracy that we achieved by using Bayes' Classifiers and MDC are 69.358 percent and 81.06 percent respectively.

A Study of Chinese Consumers' Selection to Korean Products: Focusing on the Local Western Region (중국 서부지역 소비자들의 한국제품 선택에 관한 연구)

  • Yoon, Seong-Hwan
    • International Commerce and Information Review
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    • v.19 no.2
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    • pp.109-141
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    • 2017
  • Recently, by increasing the importance of the western China as consumer market, the need for a systematic and scientific study of the western Chinese consumers has been raised. This study researches how country image and product attributes as well as brand personality influence the western Chinese consumers' selection of Korean products. This study used the data which were collected through survey of adult consumers residing at six city of western China on Korean products' selection. Then the results are used for statistical analysis. The empirical findings are as follows: country image and product attributes as well as brand personality influence on the western Chinese consumers' selection of Korean products although there exist difference. Among three factors, the western Chinese consumers have most influences by product attributes. And brand personality in relation to its symbolic aspect has an important influence on the western Chinese consumer's Korean products selection. This study has presented the main implications of the preferred marketing strategies for Korean enterprises in the western China on the basis of these research results.

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Haircutting Point Analysis and Improvement the Block Matching Algorithm Using in Web Camera (웹 카메라에서 블록정합기법을 이용한 헤어커팅 포인트 분석 및 개선)

  • Kang, Nam Soon
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.5 no.4
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    • pp.189-197
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    • 2009
  • This paper suggests the system for searching and application is to be in combination between existing hair art area and Image/Video processing area. This proposed system usually saves various hair types into a database, then, users send images of their face over the internet by using WebCam. Finally, they can find the hair types for users. Hair cutting is technology that form draft to make hair style. Man cut must decide how in image of sinciput, image of side bean curd, after lower image must operate. Silhouette is produced as is different by change of this three places. Customer increases in the beauty salon and beauty salon chain being changed, research about beauty art is necessary point of time. In this treatise, our country of when swim and operate haircut about problem that happen sample survey and analysis.

International Laws for the Prevention of IUU Fishing and Improvement Plans for Related Law Systems in Korea (IUU 어업 방지를 위한 국제적 규범과 우리나라 관련 법제의 개선방안)

  • Yang, Gi-Ju;Kim, In-Guek
    • The Journal of Fisheries Business Administration
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    • v.53 no.3
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    • pp.43-64
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    • 2022
  • Efforts to prevent IUU fishing began in 1996 as the IUU Antarctic Marine Living Resources Conservation Committee reported the multilateral efforts of the international community and related international organizations to prevent IUU fishing. Korea has recently been pointed out by the international community as to many problems regarding its will to eradicate IUU fishing. It is true that Korea has ever been designated as an 'IUU participating country' or a 'non-cooperative third country' by the international community and that there have been considerable difficulties in exporting seafood and using ports along with the deterioration of the national image. In 2020, with the efforts of related organizations and fisheries companies, Korea is now free from being known as a that Korea has recovered some degrees of trust from the international community through strengthening legal sanctions against IUU fishing and thorough implementation of follow-up measures is now free from non-cooperating country it cannot be said that the basic problems have been completely resolved just because it has emerged as a disgraceful country, and the current state of IUU fishing of Korea leaves a room for designation as a 'non-cooperative third country' again at any time in the future. Accordingly, there is an urgent need to examine the problems of the IUU fishing-related legal system in Korea and to come up with an improvement plan. Therefore, this paper reviews international norms for IUU fishing regulation (PSMA etc.) and domestic laws with the Distant Water Fisheries Development Act and Propose the improvement methods for related legal systems in Korea.

Comparative Study between the Design Modifier appearing in Korea and Japan in the Overseas Licensed Fashion Magazine 『VOGUE』 (해외 라이선스 패션잡지 『VOGUE』에 나타난 디자인 수식어표현의 한일 비교 연구)

  • Yum, Haejung;Kim, Eunjung;Kim, Jiseon;Kim, Chorong;Chung, Sungsuk
    • Journal of Fashion Business
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    • v.18 no.4
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    • pp.45-65
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    • 2014
  • The importance of the cultural identity of each country is emphasized among the new cultural paradigm of the 21st century. Leading world-wide trends, overseas licensed fashion magazines have expressed characteristics close to the culture and lifestyle of each country at the same time. The goal of this study was focused on finding out the differences and similarities between overseas licensed fashion magazine, or if the content would be compared to the aesthetic characteristics and criteria of the country they were published in. To accomplish this, we extracted the color, material and modifier from the scripts of the Korean and Japanese editions of VOGUE published during S/S in 2012 for comparative analysis of the aspects of color, fabrics and modifier between Japan and Korea. There were common but also unique characteristics, as the issues of VOGUE KOREA and VOGUE JAPAN published during the research period had modifier to fit each season and trend, the emergence of color and fabric. Especially, the kind and frequency of color, fabric and modifier could be considered as expressing their own unique fashion culture. In case of Korea, maximal with colorful and decorative image is especially strong, while in Japan the soft and gentle feminine image was rather strong.

The Development of Bag Design using Computer Mechanic Embroidery on the Symbolic Image of Korean Independence Activist (한국 독립운동가의 상징적 이미지를 반영한 컴퓨터 기계자수 가방디자인 개발)

  • Lim, Jungha;Heo, Seungyeun
    • Journal of the Korea Fashion and Costume Design Association
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    • v.25 no.2
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    • pp.151-165
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    • 2023
  • This study aims to develop a mechanic embroidery bag design that reflects the symbolic image of Korean independence activists who sacrificed for the country so that today's Korea can exist. As a research method, the theoretical consideration and image collection of independence activists were conducted through a literature review and visits to the memorial halls of six independence activists. The bag design was developed using mechanic embroidery textile of 12 motifs manufactured in previous studies through the computer mechanic embroidery sewing machine, and the types were limited to totes, Boston, clutches, baskets, shoppers, hover bags, and hat boxes. The results of this study are as follows. First, it was found that the dense light and shade and delicate color expression of each motif design were the most important and achieved through the proper selection and utilization of embroidery yarn according to the mechanic embroidery expression technique for developing in-depth textile materials. Second, unlike in the past, when machine embroidery was difficult to handle, the spread of embroidery CAD and computer machine embroidery sewing machines made it easier for individuals to develop embroidery products. Third, this study once again emphasized the symbolism of Korean independence activists who sacrificed for the nation to exist at a time when it needs to be recognized due to the lack of fashion and diversity in cultural products containing historical and cultural meaning and values of the country. This study was able to develop computer machine embroidery textiles and various bag designs using various mechanic embroidery expression techniques that can highlight the symbolic image of each motif.