• Journal of Global Scholars of Marketing Science
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• v.19 no.2
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• pp.5-16
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• 2009

Against the backdrop of the increasing trend towards economic globalisation, many international firms are indicating that decisions on how to enter foreign markets remains one of the key strategic challenges confronting them. Despite the rich body of literature on the topic, the fact that these challenges have continued to dominate global marketing strategy discourses point to someevident lacunae. Accordingly, this paper considers the variables, categorised in terms of firm contexts (standardisation, market research, competition, structure, competitive advantage) and host country-contexts (economic development, cultural differences, regulation and political risk), which influence the degree of involvement of UK companies in overseas markets. Following hypotheses were drawn from literature review: H1: The greater the level of competition, the higher the degree of involvement in the overseas market. H2: The more centralised the firm's organisation structure, the higher the degree of involvement in the overseas market. H3a: The adoption of a low cost-approach to competitive advantage will lead to a higher degree of involvement. H3b: The adoption of an innovation-approach to competitive advantage will lead to a higher degree of involvement. H3c: The adoption of a market research approach to competitive advantages will lead to a higher degree of involvement. H3d: The adoption of a breadth of strategic target-approach to competitive advantage will lead to a lower degree of involvement. H4: The higher the degree of standardisation of the international marketing mix the higher the degree of involvement. H5: The greater the degree of economic development in the host market, the higher the degree of involvement. H6: The greater the cultural differences between home and host countries, the lower the degree of involvement. H7: The greater the difference in regulations between the home country and the host country, the lower the degree of involvement. H8: The higher the political risk in the host country, the lower the degree of involvement. A questionnaire instrument was constructed using, wherever possible, validated measures of the concepts to serve the aims of this study. Following two sets of mailings, 112 usable completed questionnaires were returned. Correlation analysis and multiple regression analysis were used to analyze data. Statistically, the paper suggests that factors relating to the level of competition, competitive advantages and economic development are strong in influencing foreign market involvements. On the other hand, unexpectedly, cultural factors (especially individualism/collectivism and low and high power distance dimensions) proved to have weak moderating effects. The reason for this, in part, is due to the pervading forces of globalisation and the attendant effect on global marketing. This paper has contributed to the general literature in a way that point to two mainimplications. First, with respect to research on national systems, the study may hold out some important lessons especially for developing nations. Most of these nations are known to be actively seeking to understand what it takes to attract foreign direct investment, expand domestic market and move their economies from the margin to the mainstream global economy. Second, it should be realised that competitive conditions remain in constant flux (even in mature industries and mature economies). This implies that a range of home country factors may be as important as host country factors in explaining firms' strategic moves and the degree of foreign market involvement. Further research can consider the impact of the home country environment on foreign market involvement decisions. Such an investigation will potentially provide further perspectives not only on the influence of national origin but also how home country effects are confounded with industry effects.

• Journal of Bio-Environment Control
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• v.10 no.3
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• pp.172-180
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• 2001

A grape fruit is required for a lot of labor to harvest in time in Korea, since the fruit is cut and grabbed currently by hand. In foreign country, especially France, a grape harvester has been developed for processing to make wine out of a grape, not to eat a fresh grape fruit. However, a harvester which harvests to eat a fresh grape fruit has not been developed yet. Therefore, this study was designed and constructed to develope a image processing system for a fresh grape harvester. Its development involved the integration of a vision system along with an personal computer and two cameras. Grape recognition, which was able to found the accurate cutting position in three dimension by the end-effector, needed to find out the object from the background by using two different images from two cameras. Based on the results of this research the following conclusions were made: The model grape was located and measured within less than 1,100 mm from camera center, which means center between two cameras. The distance error of the calculated distance had the distance error within 5mm by using model image in the laboratory. The image processing system proved to be a reliable system for measuring the accurate distance between the camera center and the grape fruit. Also, difference between actual distance and calculated distance was found within 5 mm using stereo vision system in the field. Therefore, the image processing system would be mounted on a grape harvester to be founded to the position of the a grape fruit.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.3
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• pp.669-676
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• 2016

North Korea has various ballistic missiles from short range to long range such as inter continental ballistic missiles. Short range ballistic missiles such as SCUD series are threatening to Korea peninsula. Therefore Korea is constructing various missile defense systems to protect country. Parameters influencing the received power from the target to the radar are transmitting power, antenna gain, carrier frequency, RCS(Radar Cross Section) of target and distance from radar to target. Especially, RCS and distance from target are not radar performance defined parameters but external parameters. Therefore radar deployment position that large RCS can be observed and target to radar distance should be considered in parallel to improve target detection probability. In this paper, RCS pattern of SCUD-B ballistic missile is calculated, received power is analyzed based on radar deployment position during ballistic missile trajectory and methode for optimum radar deployment position to improve target detection probability is suggested.

• Journal of Sasang Constitutional Medicine
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• v.22 no.2
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• pp.37-47
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• 2010

1. Objectives: We aimed to derive constitutional facial characteristics with front and side picture of the people in this study 2. Methods: Through November 2007 to July 2009, we obtained front and side face photograph data of 715 male/female constitution confirmed subjects within the age range of 10-80 from 19 oriental medical facilities in the country. According to sex, we divided the subjects into two groups, real constitution group and non-constitution group. We analyzed significant variables of distance, angle and ratio of facial point through unpaired T-test. 3. Results: There are different significant variables according to Sasang Constitution and even though they are much different between sex, the interpretation of the meaning of those variables are similar with the written characteristics of ancient Writing. The face size of the Taeeumin is bigger than that of the non-Taeeumin, and especially they have long length from mouth to mandible angle. Soeumin have small jaw area, long philtrum and narrow facial feature like egg. Soyangin has developed forehead and glabella, short jaw, long eye side. Taeyangin has developed forehead, weak nose especially side end of nose, long eye side. 4. Conclusions: Sasang Constitutional facial characteristics are different between man and woman but there are much similarity with the facts as known on the interpretation of significant variables characteristics.

• Journal of the Economic Geographical Society of Korea
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• v.18 no.2
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• pp.224-241
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• 2015

This study investigates the time-space characteristics of the consumptions of cultural-contents commodities and their spatial diffusion progresses via digital media. For the purpose, we examine the spatial diffusion patterns of PSY's Music Video "Gangnam Style" since it has been launched on the YouTube. By visualizing the spacio-temporal progresses of YouTube, Tweet, and Google searching data during four months after launching, we examine the time-space characteristics of diffusion patterns of the music video via each media. We found that the adapting time and the diffusion progress were not in accordance at each country. The results revel that cultural distance such as characterized by language, cultural linkage, exclusivism or courtesy for the 'Hanrue' affects quite strongly on the spatial diffusion of music video rather than physical distance.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.234-239
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• 2021

The purpose of this paper is to find out the nature of language variation by exploring the ways of the progress of the language variation that produces all English-lects, i.e., the World Englishes. The study of language variation in linguistics is a hybrid enterprise, so the study of World Englishes has led to the recognition of a highly diverse set of all English-lects, encompassing regional dialects, sociolects, ethnolects and (post-)colonial dialects of World Englishes. In this paper, we propose a hybrid language variation model with three interacting factors of social distancing, on/off-contact, and linguistic diversity to examine the characteristics of language variation. In the context of World Englishes, the social distance is typically low in terms of their local location (country/speech) for local purposes. The social distance also varies based on online/offline communication modes and other social factors like gender, age and ethnic groups, resulting in all English-lects. To clarify the nature of World Englishes, the core Englishes, BrE, AmE and CanE are discussed here.

• Korean Journal of Environment and Ecology
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• v.30 no.2
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• pp.146-154
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• 2016

In this study, understanding the habitats on spot-billed duck that wintering-breed in the korea, which using the GPS-Mobile based Telemtry (WT-200), I tried to take advantage as the basic data of the protection and management of the habitats of the waterbirds of Korea. Study area is Gyeonggi-do Bokhacheon, Chonmichon, Chungcheongnam-do Gokugyochon, Chungcheongbuk-do Byeongcheoncheon, Jeollabuk-do Mangyunggang, which Five rivers and Jeju Island reservoir, I have attached the tracking of the location(WT -200) to the twenty-five spot-billed ducks. among twenty five ducks, twelve ducks moved to overseas countries, the arrival site was China, North Korea, Russia. Moving average distance was 683km, the largest distance was 1,238km. The average northbound starting date was April 26. The average daily movement distance of thirteen ducks remaining in the domestic country is $1.0{\pm}0.89km$, maximum travel distance was 23.8km. The average daily movement distance of wintering prior to average going north dating is a 0.9km, is the largest 14.6km, the breeding season is an average 1.3km, maximum was 14.4km. Spot-billed duck used the rivers in domestic country most frequently, following was rice field, a filed, reservoir. It used the river most frequently during the wintering period, in the breeding season it used paddy paddies most frequently. While wintering, during the day and night's utilization rate was the highest in the river, but utilization rate was incleased on filed, paddy filed at night. During breeding season, daytime and night's utilization rate was the highest but, utilization rate was increased on river and utilization rate was decreased on river. In accordance with time change, spot-billed duck showed different tendency in paddy fields, and they utilized the filed adjacent to rivers mostly.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.2
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• pp.362-367
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• 2021

This study investigated the effects of brand awareness and perceived price fairness on the purchase intention of masstige brands and the moderating effect of country of advertising (Korea or China) for the Chinese tourists visiting Korea. Along with the luxury image and the reasonable price range of masstige brands, the effect of Korean models matching with the country of masstige brand and Chinese models for Chinese visitors was examined based on the construal level theory. To test the hypotheses, a 2 (brand awareness H/L)×2 (perceived price fairness)×2 (country of model) factorial design was employed. As a result, brand awareness and price fairness perception were found to have positive effects on the purchase intention of masstige brands, and the moderating effect of the country of advertising models was also significant. With Korean models, the effects of brand awareness and price fairness perception on the purchase intention of masstige brands were higher than with Chinese models. This study sheds light on the fact that for Chinese tourists, Korean advertising models are more effective even with the specific signal like price when they perceive psychological distance.

• Journal of Distribution Science
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• v.12 no.7
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• pp.77-88
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• 2014

Purpose - Based on the existing retail policy literature, this study aims to compare Korea with foreign countries, to propose better ideas for the Korean retail market. Research design, data, and methodology - It is necessary to analyze the existing retail regulations after categorizing them into several groups, depending on why governments have regulated retailers and the background for the retail policy. Results - Given that Korean retail regulations have focused on protecting conventional markets, comparing the retail policy objectives of South Korea and foreign countries is difficult. Conclusions - It is necessary examine how to protect independent stores, irrespective of store locations across the country. Rather than limiting the distance between traditional markets and the projected locations suggested by large retailers, various factors such as store size limit, opening and closing times, below-cost selling, land use planning, and competition tests are needed to protect small stores. Further, centralized authority for store operations should be delegated to local governments, to tackle the aggressive expansion of retail giants. To protect independent stores, political background is among the most important factors.

• Proceedings of the KSME Conference
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• 2001.06e
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• pp.335-340
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• 2001

There are many tunnels located apart short distance from each other in mountainous country like Korea. Serial tunnels are connected by snow shelter in many cases. This study presents some countermeasures against micro-pressure wave at the tunnel exit using snow shelter. Through 1/60 scale model laboratory test, we find that snow shelter with 3.6m slit and slit cover show the effect of reducing the micro pressure wave to about 50.6%.