• 지식경영연구
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• 제19권3호
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• pp.225-241
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• 2018

The purpose of this study is to help Counseling & Coaching(C&C) service and marketing by understanding C&C professionals' perception about the fourth industrial age. The qualitative research method of phenomenology was utilized in this study. In-depth personal interviews of 5 C&C Specialist with more than 10 years of experience in the C&C service setting were conducted using the records from May, 2018 to July, 2018. Content analysis was done using the Colaizzi' phenomenological method. The results based on the data analysis, 20 descriptive statements and 5 themes were confirmed. The 5 themes were as followed; 'A growing interest', 'Psychological burden of change' 'New hope through convergence', 'Do not move to action', and 'Think about new strategies'. This study helps to recognize counseling coaching professionals who are preparing for the fourth industrial age. The results can be used as a starting point for identifying the knowledge ecosystem and activating the counseling coaching service in the fourth industrial age.