• Journal of the Korea Society of Computer and Information
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• v.24 no.3
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• pp.191-199
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• 2019

This study is about online purchases of foods that have been reluctant to deal with distribution processes and reliability issues. We find out that attributes of the online food market affects behavior intention and whether it differs according to consumption tendency. A survey was conducted on consumers who had ever purchased food online for hypothesis testing. Reliability and feasibility were reviewed for the collected data and the hypothesis was verified through structural equation model analysis. While product diversity, product information and customer service factors of the online food market significantly affect behavior intention, price is not. We identified differences in the impact of behavior intention on consumption tendencies. For the Gaseongbi group, only the product information factors have significant effect on behavior, and for the Gasimbi group, the price and customer service factors have a significant effect on behavior intention. The findings provide theoretical and practical implications for marketers to study various marketing method based on consumer tendencies.

• The Journal of the Korea Contents Association
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• v.18 no.4
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• pp.467-479
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• 2018

The purpose of this study is to understand the effects of housing economic and regional characteristics on the ife satisfaction and the self-esteem of the elderly and how their self-esteem mediates the effects of housing economic and regional characteristics on their life satisfaction. The main results of the study are as follows. First, housing economic characteristics such as housing prices, occupancy area per resident, and ratio of utility cost to total living costs had a significant effect on the elderly's life satisfaction and self-esteem, and the elderly's self-esteem mediated the effect of the economic characteristics of housing on the life satisfaction of the elderly. Second, residential area, a regional characteristic of housing, had a significant effect on the life satisfaction and self-esteem of the elderly, and the self-esteem of the elderly mediated the effect of the residential area on the life satisfaction. Thus, because elderly housing welfare policies related to housing economic and regional characteristics affect the elderly's life satisfaction, a psychological welfare, through a mediating effect of the elderly's self-esteem.