• Title/Summary/Keyword: Cosmetics Satisfaction

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The Impact of Life Satisfaction, Quality Consciousness, and Religiosity on Customer Switching Intention to Halal Cosmetic

  • USMAN, Hardius;PROJO, Nucke Widowati Kusumo;WULANSARI, Ika Yuni;FADILLA, Thasya
    • Asian Journal of Business Environment
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    • v.11 no.3
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    • pp.5-19
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    • 2021
  • Purpose: The purpose of this research is to study the role of life satisfaction, quality consciousness, and religiosity, which are integrated with the TRA Model to explain the switching intention of Muslim consumers to use Halal Cosmetics and Personal Care (HCPC). The second purpose is to investigate the relationship between variables used in this study to provide recommendations to HCPC producers about Muslim consumer behavior in the market. Research design, data, and methodology: The target population in this study is Muslims who live in Greater Jakarta. Data collection is carried out by the self-administered survey method based on the Purposive sampling technique, and the questionnaire is distributed online. The statistical analysis to test the research hypotheses is the Partial Least Squares - Structural Equation Model (PLS-SEM). Results: Life satisfaction, product quality consciousness, and religious commitment have a significant effect on attitude to switching but do not significantly influence the intention of switching to use HCPC. Conclusions: Life satisfaction, quality consciousness, and religiosity that represent individual factors indirectly affect the intention to switch to use HCPC. Thus, religious commitment influences attitude to switching both directly and indirectly.

The Effect of Consultant Competency on Consulting Performance, Customer Satisfaction, and Intention to Renew Contract: Focused on CSV Consulting in the GMP Industry (컨설턴트 역량이 컨설팅 성과, 고객만족, 재계약 의도에 미치는 영향에 대한 연구: GMP 산업의 CSV 컨설팅을 중심으로)

  • Dae-Hyun Park;Dong-Hyun Baek
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.46 no.4
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    • pp.74-92
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    • 2023
  • The computer system validation consulting industry is growing as domestic GMP companies' overseas exports or advancements increase, and computer system validation has been mandatory in Korea since the 2010s, but domestic CSV consulting companies are small in size and have a short history, revealing many shortcomings in terms of service quality and customer satisfaction when conducting consulting. Research related to consulting has been mainly focused on management consulting and IT consulting, and research related to computer system validation is very insufficient. This study confirmed the effect of consultant competency and service quality on consulting performance, customer satisfaction, and intention to renew contract when performing computer system validation through empirical research on food, pharmaceutical, cosmetics, and medical device companies, which are representative companies in the GMP industry. As a result, it was confirmed that consultant competency and service quality had a significant effect on consulting performance, customer satisfaction, and intention to renew contract. In addition, it was confirmed that the reputation and expertise of consulting companies had a moderating effect on the relationship between consultant competency and consulting performance.

The Effects of Work Value of Beauty Industry Workers on Service Productivity Through Job Satisfaction (미용종사자의 업무가치감이 직무만족을 매개로 서비스 생산성에 미치는 영향)

  • Seo, Sun-min;Ko, Kyoung-sook
    • Journal of Convergence for Information Technology
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    • v.12 no.5
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    • pp.278-289
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    • 2022
  • This study empirically analyzed the effect of work value of beauty industry workers on service productivity through job satisfaction. First, according to the result of investigating factors that make effect on service productivity, it was identified that service productivity increases when work value and job satisfaction are higher. Also, it was identified that service productivity increases when awareness of satisfying values, intrinsic satisfaction, recognition of work value, recognition of self-value, and extrinsic satisfaction are higher. Fourthly, as a result of investigating the effects of work value of beauty industry workers on service improvement through job satisfaction, it was identified that the mediating effect of job satisfaction was also significant in the sobel test as Z value of |Z|=15.057 showed a greater value than 1.96. Based on the results of this study, it is expected that inner motivation can be increased for beauty industry workers to recognize that their work is meaningful and worthwhile and service productivity can be maximized by improving the satisfaction and intrinsic job satisfaction that come from work itself.

Evaluation of Physical Properties of Liposome Essences as Customized Cosmetic Bases and Evaluation of Satisfaction According to Skin Type (맞춤형화장품 베이스로서 리포좀 에센스의 물성 평가 및 피부타입에 따른 만족도 평가)

  • An, Hyung Guen;Hyeon, Tong-Il;Yoon, Kyung-Sup
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.48 no.1
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    • pp.1-10
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    • 2022
  • Customized cosmetics are continuously mentioned as a trend in the cosmetics industry to respond to the recent rapid changes in the social environment and pursue individuality and diversity. Accordingly, four types of liposome essence corresponding to skin types were prepared by varying the ratio of liposome formulation and essence formulation as a customized cosmetic base that can be easily mixed and applied at the workplace. The volatilization residues of four types of liposome essence were measured and the nanoparticle size, polydispersity index, zeta potential and viscosity according to time for 90 d were measured, and Turbiscan was measured as a method for evaluating the stability of a colloidal dispersion system. In addition, a simple usability evaluation was performed for four types of liposome essence corresponding to the skin type. As a result, the amount of volatile residue in the four types of liposome essence was increased in dry products rather than oily ones, and the particle size showed a tendency to increase with time in the range of 165 to 175 nm, increasing up to 31.5%, and the polydispersity index was 0.23 to 0.26. There was little change with time, and the zeta potential was -74 to -72 mV, showing a slight decrease with time, but there was little change to the extent of a maximum decrease of 14.0%. Viscosity showed a decreasing trend with time in the range of 2,580 ~ 3,290 cps, showing a maximum decrease of 17.5%. In the turbiscan measurement, all of the turbiscan stability index, a measure of stability, were less than 1.0, indicating dispersion stability. In the overall simple usability satisfaction evaluation for skin types (6 points), products for oily skin (5.33 ± 0.75 points) > products for medium dry skin (5.13 ± 0.95 points) > products for dry skin (5.03 ± 0.96 points) > products for oily skin (4.80 ± 1.04 points) points) were evaluated in order. The four types of liposome essence corresponding to skin types with different ratios of liposome formulation and essence formulation were physically stable, and the possibility of application as a customized cosmetic base according to skin type was confirmed.

The effects of makeup service marketing mix on customer revisit intention - Analysis of mediating effects of customer satisfaction and customer loyalty - (메이크업 서비스 마케팅 믹스가 고객재방문 의도에 미치는 영향 - 고객만족도와 고객충성도의 매개효과 분석 -)

  • Kang, Ji-Yeon
    • The Research Journal of the Costume Culture
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    • v.29 no.1
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    • pp.87-102
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    • 2021
  • The purpose of this study is to investigate customer satisfaction factors that affect customer loyalty and revisit intention, and the seven factors which comprise the marketing mix that affects customer satisfaction. loyalty, and intention to revisit. The purpose of the project is to propose a research model by testing the mediated effects of customer satisfaction and loyalty using mainly factor analysis, regression analysis, and mediation analysis. First the results showed that the marketing mix 7P factors influence customer satisfaction were identified as service delivery process, product, physical basis, and promotion. The factors that influence marketing mix 7P customer loyalty were tested in the order of service delivery, physical basis, product, and distribution. Second, the factors that affect customer loyalty were artists, service, and prices whereas the factors that affect customer satisfaction were tested in the order of service, artist, cosmetics, and price. Third, the factors affecting customer revisit intention were newly derived as treatment satisfaction, professionalism, and treatment products. Fourth, the relationship between marketing mix and customer revisit intention suggested that customer satisfaction and customer loyalty has a partial sale effect. It can be suggested on the basis of these findings that the effect of makeup service with marketing mix on customer revisit intention was analyzed and a new model was derived by analyzing the mediated effect of customer satisfaction and customer loyalty.

Preparation of Silica Coated Zinc Oxide and UV Protection Effect (이산화규소가 코팅된 산화아연의 제조와 자외선 차단 특성)

  • Kim, Won Jong;Kang, Kuk Hyoun;Lee, Gi Yong;Kim, Tae Won;Choi, Jong Wan;Lee, Dong Kyu
    • Journal of the Society of Cosmetic Scientists of Korea
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    • v.40 no.2
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    • pp.121-131
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    • 2014
  • Due to the high UV light scattering effect of Zinc oxide (ZnO), it is frequently used in sunscreen skincare products. Recently ZnO coated with silica has been used in cosmetics to improve UV protection, texture, decreased photocatalytic activity, dispersibility and stability of the skin care product. In this study, we developed a ZnO composite powder coated with silica for the future application to skincare products to block UV rays that could cause photoaging. To improve consumer's satisfaction rating, we used ZnO microparticles which are widely used in the cosmetics industry. The silica was coated using hydrothermal method with sodium silicate and acid hydrolysis. UV protection of the composite powder was analyzed by UV-Vis and in-vitro test and the advantages for practical use of this powder as a skincare product were determined.

The Effect of Cosmetic Consumption Need on Buying Motive, Brand Satisfaction, Attachment, and Loyalty (화장품 소비욕구가 구매동기, 브랜드 만족, 애착 및 충성도에 미치는 영향)

  • Lee, Jin;Hwang, Jin Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.7
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    • pp.882-893
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    • 2013
  • This study provides an efficient marketing strategy for the cosmetic market by analyzing the effect of consumer desire on buying motive, brand satisfaction, brand attachment, and brand loyalty. The research conducted a survey using convenience sampling for adult women (from 20 years to 60 years) who purchased cosmetic items within 6 months. A total of 463 samples were used for the final analysis. Data analysis consisted of descriptive statistics, Cronbach's alpha, a confirmatory factor analysis, and a structural equation modeling analysis. Customer cosmetic consumption need had six factors: exhibition need, safety need, need to look younger and to pursue beauty, need to go along with others, eco-friendly need, and pleasure need. The buying motive had four factors: others-oriented motive, motive to keep skin healthy, economic motive, and motive to change products. The causality model showed that customer consumption need influenced buying motive, brand satisfaction, brand attachment, and brand loyalty. There were also significant effects on buying motive for brand satisfaction, brand attachment, and brand loyalty. In addition, there were indirect effects on the relationship between customer consumption need and brand loyalty. The pursuit for pleasure had a significant indirect effect on brand loyalty.

Job Esteem and Satisfaction of Estheticians (미용사의 직업존중감과 만족도)

  • Park, Eun-Jung;Kwon, Hey-Jin
    • Journal of Industrial Convergence
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    • v.16 no.3
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    • pp.17-22
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    • 2018
  • As recent domestic cosmetics market has grown rapidly, many people have become interested in skin care. Therefore, this study aims at examining the job satisfaction of experts currently working in beauty industry by conducting a survey on the job esteem and satisfaction of estheticians who are the major professional group in skin care related occupations. The survey was carried out targeting at 289 current estheticians in Seoul and Gyeonggi Province, and as a result, most of the respondents showed a high level of job esteem (M=3.81). However, there was a significant difference in 'fair treatment' by male and female, and 'relative superiority' by educational background (p<.o1). The job satisfaction showed a high satisfaction as M=3.34 and there were significant differences in working hours, positions and salaries. As the level of self-esteem and job esteem became higher, job satisfaction on occupational consciousness increased. Therefore, it is judged that improving social awareness that evaluates job values and having positive values for one's job will help improve the job performance by enhancing the job satisfaction of estheticians.

Research on Cosmetic Quality Perception and Satisfaction According to Consumer Characteristics (소비자 특성에 따른 화장품 품질 인식 및 만족도 연구)

  • Lee, Eun-Joo;Li, Shun-Hua
    • Journal of Convergence for Information Technology
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    • v.11 no.1
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    • pp.216-224
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    • 2021
  • This study analyzes the differences in perception of cosmetic quality (safety, stability, functionality, usability) and satisfaction according to consumer characteristics, targeting 317 men and women from their 18 to 50s who use cosmetics in Seoul and Gyeonggi Province, and the differences in effect of cosmetic quality perception on satisfaction according to side effects experience was analyzed. Among the cosmetic quality factors, the usability was satisfied, but the perception of safety, stability, and functionality was low, so overall quality improvement was necessary. In particular, the quality perception and satisfaction by men and 40s was low, so a customized solution was needed for this. In the order of usability and functionality, to both those experiencing or not side effect, had a significant positive effect on the satisfaction level, and the improvement of usability and functional awareness was the main factor that increased satisfaction. Improving product quality and supplementing factors that positively influence consumer perception are thought to be of great help in improving quality perception and satisfaction.

Beauty Caster App. (A application on Customer Satisfaction using Big Data) (뷰티 캐스터 앱(빅데이터를 이용한 고객만족 앱))

  • Shin, Young-Ok
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2014.01a
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    • pp.457-460
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    • 2014
  • 본 논문에서는 네트워크의 발전과 빅 데이터 등의 차세대 기술에 발맞추어 단방향적 정보전달이 아닌, 고객 중심의 고객만족 서비스를 제안하고자 하나의 앱을 제작한다. 뷰티 캐스터 앱은 사용자들의 기본정보, 환경정보, 외부정보를 통합 분석한 '개인별 뷰티지수' 산출 등의 개인 정보 서비스와 함께 개인별 뷰티지수를 활용한 'Auto-counselling' 제공하고, 사용자의 정보로부터 획득한 히스토리를 분석하여 맞춤형 Commerce를 구성한다. 이러한 뷰티 캐스터 앱은 실제 코스메틱 기업에서 활용 가능하여 어플리케이션 상용화 시, 정보를 제공하는 기업과 기능을 제공하는 뷰티 캐스터 모두 이익을 얻을 수 있을 것이며, 이러한 뷰티 캐스터는 빅 데이터를 기반으로한 사용자의 니즈 파악이 빠른 어플리케이션 이므로 사용자들의 구매에 따라 컨텐츠가 변화하기 때문에 고객들이 원하는 정보를 빠르게 습득하여 전달 할 수 있다. 또한, 뷰티 지수의 고도화를 통한 '대한민국 코스메틱 지표화'를 기대하여 그 지표를 통해 고객들의 코스메틱 구매 기준을 마련할 수 있다.

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