• 패션비즈니스
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• 제19권3호
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• pp.88-100
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• 2015

In our increasingly aged society, the term centenarian, meaning people 100 years old or older, is used more and more frequently. Indeed, anticipating long life, middle-aged to advanced-age people have changed their lifestyles to purchase goods for themselves. In addition, as the social trend of careful grooming for positive appearance spreads within the Korean society, the demand for senior male cosmetic products is likely to grow as the society ages further. However, previous large studies on the market for senior male cosmetics are limited. Since information is lacking about senior male consumers' awareness of cosmetics, this study examined their use of cosmetic products, purchase behaviors, and demand for cosmetics in order to explore correlations among interest levels in appearance, cosmetic purchase behavior, and cosmetic demand levels through diverse factors related to multiple variables. The results of this study were as follows : First, the more senior men managed their practical appearance, the more frequent their functional and psychological purchase behaviors. Second, the higher their practical purchase behavior, the stronger their demand for reasonable cosmetic prices. Third, the higher their value-oriented purchase behavior, the stronger the demand for greater product diversity. This study investigated men aged 50 or older residing in Seoul. Therefore, generalizing the findings of this study will be limited. Relevant subsequent studies should examine men aged 50 or older in each Korean region and more clearly identify the correlations among interest in appearance, cosmetic product purchase behavior, and cosmetic product demand using various factors related to multiple variables.

• 한국엔터테인먼트산업학회논문지
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• 제13권7호
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• pp.61-74
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• 2019

본 연구의 목적은 화장품 소비자들의 성향을 파악하고, 소비성향 요인을 중심으로 제품선택속성과 정보탐색행동에 어떠한 영향을 주는지에 대하여 영향관계를 알아보고자 한다. 이를 통해 화장품 시장의 차별화된 마케팅 전략수립 방안을 찾음으로서 기업 경영에 필요한 실무적 시사점을 제안하고 화장품 산업에서 마케팅 방향을 설정하는데 유용한 정보를 제공하고자 하는 것에 의의를 두고 있다. 연구의 결과는 다음과 같다. 각 변수의 요인을 추출한 결과 쇼핑성향은 유행추구 성향, 쾌락 추구 성향, 과시 추구 성향, 경제 추구 성향으로 도출되었고, 제품선택속성은 브랜드 요인, 서비스 요인, 마케팅 요인, 품질 요인으로 도출되었으며 정보탐색행동은 구매 전 탐색, 지속적 탐색으로 도출되었다. 변수 간 영향관계를 알아보기 위해 선행연구를 근거로 3개의 가설을 설정하였다. 검증한 결과 첫째, 소비성향은 제품선택속성에 부분적 영향을 미치는 것으로 나타났다. 둘째, 소비성향은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다. 제품선택속성은 정보탐색행동에 부분적 영향을 미치는 것으로 나타났다.

• 한국응용과학기술학회지
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• 제36권2호
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• pp.434-447
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• 2019

폴리에틸렌글라이콜(PEG)은 계면활성제, 세정제, 유화제 등으로 화장품에 많이 사용된다. 이들은 제조 과정 중, ethylene oxide의 이량체화에 의해 인간에 몸에 유해한 1,4-dioxane이 부산물로 생성될 수 있다. 화장품 성분에 대한 소비자들의 관심이 증가함에 따라, 퍼스널케어 시장에서 PEG 성분이 없는 보다 안전한 에멀젼 연구의 필요성이 증대되고 있다. PEG-free 계면활성제로 사용되는 polyglycerol ester (PGE)는 비이온성 계면활성제로서 식품, 화장품 등의 분야에서 많이 사용되며 글리세롤과 지방산을 에스테르화 하여 생산된다. 본 연구에서는 PEG 성분을 함유하지 않은 나노에멀젼 제형의 개발 및 안정화를 목표로 하였다. 최적화된 나노에멀젼 제형 개발을 위해 RSM (Response Surface Methodology)를 사용하였다. 독립변수 및 변수의 범위 결정을 위한 예비 실험의 결과로 계면활성제 함량(2~4%), 오일 함량(4~8%), 폴리올 함량(12~24%)을 독립변수로 설정하였다. 반응변수로는 제형의 입자 크기(particle size), 제타 전위(zeta potential), 현탁도(turbidity), 다분산지수(polydispersity index)를 측정하였다. 제조한 나노에멀젼을 FIB (Focused ion beam)로 측정한 결과, 구형의 입자들이 100~200 nm의 크기를 가지고 분포되어 있는 것을 확인하였다. 제조된 제형에 대해 30일 간 각 온도별($4^{\circ}C$, $25^{\circ}C$, $45^{\circ}C$) 안정성 평가를 진행하였고, 최적의 입자 크기, 현탁도, 다분산지수, 제타 전위를 고려한 최적의 처방은 계면활성제(2%), 오일(8%), 폴리올(24%)로 확인되었다.

• 가정과삶의질연구
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• 제27권4호
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• pp.67-80
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• 2009

Most consumers prefer certain brand logos of cosmetics in accordance with their cognized brand image and self image. In other words, consumers select particular brands from various brands in the market based on their image. The purpose of this study is to find out which factors affect a consumer's attention of cosmetic brand logos. The brand logo that has an abstractive image, sign, and brand pursues the consumer who purchases the cosmetic product and image. The semistic analytic method of pierce was used. The major findings are as follow. 1) The image of the logo of a female consumer is a significant difference in the educational level variable. The result compares, according to marital status and educational level, the traditional characteristic from the logo of the image. 2) There is a significant difference in the logo type. It follows the educational level variable in female consumers. The result compares a preference by inserting a picture in the logo. A high preference appears based on age, marital status, occupation, and income. 3) There are significant differences in demographics school register with attitude of the logo. It follows the attitude that appeared about in age. Finally, when examining closely the effects between cosmetics' brand logo and logo's implications, there are significant differences in the income level, educational level, age, and marital status. The feminine consumer tends to prefer accordance between the cosmetics brand logo and the logo's implications.

• The Journal of Asian Finance, Economics and Business
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• 제8권2호
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• pp.1005-1015
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• 2021

We investigate the impact of marital status on the levels of satisfaction of online shoppers in the beauty and cosmetics industry in Vietnam. We find a significant difference in satisfaction between married and divorced/separated online shoppers. More specifically, the latter reveals higher level of satisfaction than the former. Extended analyses further show that this finding is only observed for female online shoppers whilst it is insignificant for their male counterparts. Moreover, we find significant differences in determinants of customer satisfaction between three different groups of online shoppers: single, married, and divorced/separated. While married individuals' satisfaction is affected by all factors (Online shopping experience; Seller Services; External Incentives; Security/Privacy), that of their divorced/separated peers are influenced by only seller services and external incentives. Also, single participants are satisfied with their online shopping driven by their online shopping experience and external incentives. Our findings contribute to the stream of customer satisfaction literature, and to the studies in beauty and cosmetics sector as well as online shopping trends in Vietnam. They contain implications for existing online businesses and new or potential market entrants as to which customer demographic factors have significant influences in terms of customer psychology, behaviour and their satisfaction.

• 한국포장학회지
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• 제29권2호
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• pp.73-78
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• 2023

The cosmetics industry faces a significant challenge in addressing the decreased recycling rate of cosmetic containers due to the composite materials used to meet consumers' aesthetic satisfaction. To address thees issues, eco-friendly packaging solutions such as refill packaging and single-material use have been developed. However, the market for eco-friendly cosmetics packaging requires a product that meets consumers' demands for aesthetics, sensitivity, and eco-friendliness while also performing as well as existing products. This study presents a solution to the challenge of the decreased recycling rate of cosmetic containers by developing a new cosmetic packaging product for cream formulations. The product features an easily separable and dischargeable internal refill container, while maintaining the design aesthetics of the external container. Through various tests, the product was shown to be of equivalent quality and performance to existing cream cosmetic packaging, with no leakage or defects observed. Furthermore, the use of a single-material polypropylene refill container is expected to contribute to the improvement of the plastic recycling rate.

• 유통과학연구
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• 제22권7호
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• pp.1-11
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• 2024

Purpose: Shopee, Indonesia's most frequently visited marketplace in November 2023, had 427.2 million visits. Supported by the live streaming feature, Shopee has become the most widely used online shopping platform, with an 83.4% market share in 2022. Several factors, such as brand trust and promotions, have significantly influenced Shopee's dominance and consumer purchasing decisions. This research aims to investigate the effect of cosmetic product distribution, brand trust, and promotions on purchasing decisions, considering gender and age as control variables. Research design, data and methodology: A quantitative approach using a survey research method was employed with a sample of 150 respondents, who were followers of the Shopee ESQA Cosmetics account, obtained through the Yamane formula. Data was collected via an online questionnaire. The data analysis technique used in this study was PLS-SEM with Smart PLS software. The results of this research indicate a significant effect of the distribution of cosmetics products, brand trust, promotions, gender, and age as control variables on the purchase decision variable. Conclusions: The distribution of cosmetic products, brand trust and promotions have a positive and significant impact on purchase decisions during live streaming on Shopee, and control variables (gender and age 36-45) have a positive and significant influence on purchase decisions.

• 한국응용과학기술학회지
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• 제37권6호
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• pp.1528-1534
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• 2020

본 연구는 국내 고령친화산업의 동향을 살펴보고, 고령화 화장품의 식품의약품안전처 고시성분, 고시 외 원료 연구 동향 분석 등을 조사하여 고령친화산업이 화장품 산업 환경과 고령화들의 변화를 빠르게 대처하기 위한 자료를 마련하고자 하였다. 식약처 고시 성분 외에 항 노화 화장품의 원료 개발에 관한 연구동향을 살펴보고, 각각의 원료들의 항 노화 효과를 알아보며, 이를 통해 국, 내외에 등재 학술지에 게재되어진 논문을 중심으로 '고령화', '화장품', '안티에이징', '항 노화' 등의 연구논문을 토대로 자료를 종합하였다. 고령화 산업과 관련한 항 노화 화장품의 발전을 이끌기 위하여 식품의약품안전처에서 고시하고 있는 4종 원료 외에 피부를 강화시켜 노화를 방지하는데 효과가 있는 제품에 대한 연구 활동이 끊임없이 진행되고 있다. 기존의 식품의약품안전처장이 고시하고 있는 기능성 화장품 분야에서 단일 연구가 아닌 복합적으로 항 노화에 대한 연구가 과학적으로 뒷받침 될 수 있도록 다양한 기초 연구 활동이 이루어져야 할 것으로 사료되어 진다.

• 대한안전경영과학회지
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• 제10권2호
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• pp.123-132
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• 2008

This study try introduce a cell manufacturing form and to make the productivity in a conveyor line manufacture for the customer requirement and market change. The case research from JIT theory that made the model to make a productivity enhance through the cell line in a conveyor line and U-line. This research was subject with a cosmetics manufacture company, therefor we can raise the quality enhance, personnel expenses and reduction of delivery effectiveness in a stroke types of industry consequently.

• 한국패션뷰티학회지
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• 제6권1호
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• pp.1-15
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• 2008

Beauty Art typically has been viewed as the best way to represent women's beauty. Specifically, nail art is a mean for the new generation to unveil their individuality. Nail-shop customers usually feel refreshed, and that emotional change gives them aesthetic and emotional satisfaction. The popularization of nail art and the growth of nail-art market arises the people's concern to the necessity of marketing strategy as part of the beauty industry, as well as the importance of service quality and customer satisfaction. The purpose of this study is to examine women's changing view of nail care and relevant consumption behavior. Also to analyze the voice of customers about the quality of services provided by nail shops, and to have the right understanding of the industry and as well as to determine some of the right directions for marketing.