• The Journal of the Korea Contents Association
• /
• v.16 no.9
• /
• pp.276-285
• /
• 2016

In the highly competitive cosmetic industry, each cosmetic brand is striving to increase its profit by providing excellent product quality and delightful marketing campaigns. In this regard, this study investigates consumers' post-purchasing decision-making processes. It considers the two critical post-purchasing behaviors as repurchasing intention and recommendation intention. We posit customer satisfaction and brand image as the key antecedents of post-purchasing behaviors. The effects of cosmetic quality, price fairness, and event activities on consumer satisfaction and brand image are examined. We conducted a questionnaire survey of women in their twenties, which are critical groups in consumer life cycle of cometic products. Data collected from 163 female respondents were empirically tested against a theoretical framework using partial least squares. Analysis results found that both consumer satisfaction and brand image significantly influence post-purchasing behaviors, respectively. Especially, brand image has a stronger effect on post-purchasing behaviors than customer satisfaction does. Cosmetic quality and price fairness play an important role on customer satisfaction and brand image. However, event activities significantly affect consumer satisfaction, while they do not significantly influence brand image.

• Journal of the Korean Society of Manufacturing Process Engineers
• /
• v.19 no.3
• /
• pp.92-98
• /
• 2020

In this study, an injection mold with conformal cooling channels was designed and manufactured for use in the production of a thick plastic cosmetic container that required high gloss surfaces. A cooling analysis verified the design of the conformal cooling channel for the cosmetic container, and also showed that the cooling efficiency was superior to that of the straight cooling channel. Slide cores designed with the conformal cooling channel were manufactured using the Layers Parting method and vacuum diffusion bonding. Subsequent test injection and quality inspection showed no problem in the appearance and dimensional accuracy of the produced product. The cycle time for product production was about 110 seconds, sufficient for mass production.

• Journal of Distribution Science
• /
• v.13 no.6
• /
• pp.45-70
• /
• 2015

Purpose - This study's purpose is to examine the effects of the country-of-origin antecedents on overall attitudes and the impact of overall attitudes on satisfaction and loyalty. Research design, data, and methodology - This study provides useful insights into international female purchasing behavior in the cosmetic industry in South Korea. This study explores the elements of country-of-origin antecedents, (cultural interest, perception of brand image, perception of fashion, perception of product quality, perception of price, and perception of advertising), on overall attitudes as well as the effect of overall attitudes on satisfaction and loyalty. Results - The results show that the effects of such antecedents are significant. Additionally, the effect of overall attitudes on satisfaction and of satisfaction on loyalty were significant. Conclusions - The findings of this study provide some important practical implications. First, with customer brand awareness growing along with products standards, considering the concepts points of parities and points of differences, the Korean cosmetic industry should try to establish brand associations with natural organic ingredients in its cosmetic items, distinguishing them from the majority of non-Korean brands.

• Journal of the Korean Society of Physical Medicine
• /
• v.12 no.1
• /
• pp.93-101
• /
• 2017

PURPOSE: The purpose of this study was to describe the effects of short term Schroth exercise on the Cobb angle, angle of trunk rotation (ATR), cosmetic appearance, and quality of life (QOL) in idiopathic scoliosis patients. METHODS: Five subjects with idiopathic scoliosis, (female, 3; male, 2) curvature type: thoracic, 2; lumbar, 3 underwent short term Schroth exercise for seven days. The exercise was performed for 3 h long sessions per day. The Cobb angle and QOL were measured before and after the intervention. ATR and cosmetic appearance were measured once. Sessions consisted of one baseline, seven intervention and three follow-up phases. The sessions were conducted with a one day interval. RESULTS: After the intervention, the Cobb angle was found to be significantly improve (p <.05), while the QOL did not differ (p>.05). The ATR showed decreased trends in the intervention phase. Data points during the intervention and follow-up phases showed a decrease in comparison with data points at the baseline, indicating that Schroth exercise might be effective in reducing the ATR and that these effects can be maintained after the intervention. Cosmetic appearance did not showed changed trends during the Schroth exercise intervention phase. CONCLUSION: Our results suggest that short term Schroth exercise may be valuable in improving the Cobb angle and ATR in patients with idiopathic scoliosis.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.10
• /
• pp.5097-5104
• /
• 2013

To derive implication for marketing strategy for Korean cosmetic products in China, an analysis was conducted on the difference in quality perception and purchase behavior between two groups of Chinese women classified by their awareness of Korean Wave. Analytical methods including k-means clustering method, independent samples t-test, factor analysis were applied on the survey results of Chinese women residing in Guangzhou city. The positive impact of Korean Wave on quality perception and brand image is much stronger for higher awareness group, compared against for lower awareness group, that leads to higher product satisfaction and willingness to recommend purchases. Thus, marketing strategies need to be adjusted based on the difference in customers awareness of Korean Wave. However, the low price is the primary inducement for purchases for both groups, increased efforts to enhance brand image and product quality as premium products is strongly required, together with the utilization of Koran Wave.

• Journal of Convergence for Information Technology
• /
• v.11 no.10
• /
• pp.250-257
• /
• 2021

The author tried to verify the mediating effect of the variable, perceived behavioral control, in the relationship between the independent variables(cosmetics-related variables, consumer's preference, advice & inducement), and the dependent variable(purchasing behavior), through AMOS structural equation modeling. As a result of analyzing the mediating effect in the impact relationship between latent variables, it was found that PBC(perceived behavior control) plays a mediating role in the impact relationship between CQ(cosmetics quality) and PB(purchasing behavior). Author found that the higher the quality of cosmetics and the greater the perceived behavior control in domestic cosmetics purchasing behavior, the more likely it will lead to purchasing behavior. In this context, while efforts are being made to improve cosmetic quality, measures to increase perceived behavior control, which can be said to be autonomy in purchasing behavior, should be sought.

• Journal of Fashion Business
• /
• v.16 no.6
• /
• pp.127-143
• /
• 2012

This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

• KOREAN JOURNAL OF PACKAGING SCIENCE & TECHNOLOGY
• /
• v.29 no.2
• /
• pp.73-78
• /
• 2023

The cosmetics industry faces a significant challenge in addressing the decreased recycling rate of cosmetic containers due to the composite materials used to meet consumers' aesthetic satisfaction. To address thees issues, eco-friendly packaging solutions such as refill packaging and single-material use have been developed. However, the market for eco-friendly cosmetics packaging requires a product that meets consumers' demands for aesthetics, sensitivity, and eco-friendliness while also performing as well as existing products. This study presents a solution to the challenge of the decreased recycling rate of cosmetic containers by developing a new cosmetic packaging product for cream formulations. The product features an easily separable and dischargeable internal refill container, while maintaining the design aesthetics of the external container. Through various tests, the product was shown to be of equivalent quality and performance to existing cream cosmetic packaging, with no leakage or defects observed. Furthermore, the use of a single-material polypropylene refill container is expected to contribute to the improvement of the plastic recycling rate.

• Asian Pacific Journal of Cancer Prevention
• /
• v.16 no.11
• /
• pp.4685-4690
• /
• 2015

Purpose: To evaluate the correlation between cosmetic outcome (CO), body image, and quality of life in post breast-conserving therapy (BCT) women. Materials and Methods: This cross-sectional study concerned one-year post-completed BCT Thai women. The data included subjective and objective CO with a questionnaire covering demographic and clinical data, anti-hormonal treatment status, Eastern Cooperative Oncology Group (ECOG) performance status, Self-Reported Cosmetic Outcomes (SRCO), Self-Reported Breast Symmetry (SRBS), Body Image Scale (BIS), and the Functional Assessment of Cancer Therapy with Breast Cancer subscale (FACT-B). Participants had breast photographs taken for the evaluation of objective cosmetic outcome (OCO) after breast cancer conservation treatment. The relationship between CO and FACT-B was tested using Spearman's rank correlation Results: A total 127 participants volunteered for the study. The participant characteristics were age 52(${\pm}9$), Buddhist 87%, married 65%, body mass index 25.0(${\pm}4.6$), breast cup size A-C 91%, college educated 60%, employed 66%, ECOG 0-1 95%, tumor size less than or equal to 2 cm 55%, no lymph node metastasis 98%, and taking tamoxifen 57%. Two percent of the participants regretted their decision to undergo BCT. The SRCO was excellent in 2%, good in 68%, fair in 30%, and poor in 0%. For SRBS, rates were 17%, 58%, 24% and 1% for excellent, good, fair and poor cosmetic outcomes, respectively. The BCCT scores were excellent 24%, good 39%, fair 32%, and poor 6%. The median total QOL score of the participants was 130 (93-144). There was no significant correlation between CO and FACT-B scores. Conclusions: The significance of CO for FACT-B in Thai women with breast cancer could not be assessed in detail because of a very low level of correlation. The results may be due to the effects of cultural background.

• Journal of the Korean Applied Science and Technology
• /
• v.39 no.5
• /
• pp.692-700
• /
• 2022

In this study, the effect of e-service quality of O2O cosmetic delivery service app on satisfaction and loyalty was investigated. To this end, a total of 210 questionnaires were collected and frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and regression analysis were performed using the statistical package SPSS 25.0. The main results are as follows. Efficiency, order fulfillment, system availability, and privacy, which are components of O2O cosmetic delivery service app e-service quality, all had a significant effect on satisfaction and loyalty. Also, satisfaction was found to have a significant effect on loyalty. In order to increase the number of consumers who use the O2O cosmetic delivery service app, it is necessary to increase the availability and efficiency of the system, which has the greatest impact on satisfaction and loyalty. To this end, it is necessary to provide a comfortable environment without interruption and fast access while using the O2O cosmetic delivery service app, and to build a system so that it can be used efficiently.