• 무역학회지
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• 제45권1호
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• 웰빙융합연구
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• 제3권4호
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• pp.11-20
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• 2020

Purposes: This is a study on the perception of safety in use according to cosmetic information. Research design, data and methodology: As a result of analyzing 324 women in their twenties living in the metropolitan area, the following conclusions were drawn. Results: As a result of measuring the awareness of cosmetic information, the awareness of 'cosmetic-related knowledge' (M=3.52) and 'cosmetic performance' (M=3.43) was high, indicating that information on cosmetic knowledge was actively shared with each other. It was understood that the method of use and effect were properly recognized and that the cosmetics were selected. 'Correct cosmetic storage method' is significant in the factors of interest in cosmetics (p<.001), and 'the harmful ingredients of cosmetics that should be avoided' are significant in the factors of cosmetic information (p<0.05) and the factors of interest in cosmetics (p<0.01). 'Trouble-causing ingredients' showed a statistically significant difference in safety perception in all factors except cosmetic performance factors. Conclusion: There is a need to construct a system that allows consumers to easily purchase cosmetics that are necessary for their skin by schematically or simplifying the information on the usage period and trouble-causing ingredients after opening the cosmetics to be easily understood.

• 복식문화연구
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• 제25권6호
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• pp.804-818
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• 2017

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

• 융합정보논문지
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• 제10권3호
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• pp.141-150
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• 2020

본 연구는 여대생의 외모에 대한 올바른 가치관 정립을 위해 미용성형 경험과 관련 요인을 조사하였다. 자료 수집은 경기, 충청, 전라도 여대생 283명을 대상으로 조사하였고 SPSS 18.0 프로그램을 사용하여 Chi-square test, T-test, Binary logistic regression으로 분석하였다. 연구결과, 미용성형 경험이 66.1%로 나타났고, 학년이 높아짐에 따라 미용성형 경험이 높게 나타났다. 정보원으로는 '가족 및 주위사람'이 45.9%로 가장 많았고, 미용성형 종류는 '눈 성형'이 25.8%로 가장 높게 나타났다. 외모관심도와 미용성형인식도는 미용성형 경험이 있는 경우가 없는 경우보다 높게 나타났다. 미용성형 경험에 관련된 요인은 학년, 용돈, 외모관심도로 나타났고, 변수들의 설명력은 15.6%였다. 미용성형 정보에 대한 기초자료의 마련과 올바른 미의 가치관 확립을 위한 프로그램 개발이 요구되고, 미용성형에 대한 합리적 결정을 위한 교육과 상담이 필요할 것으로 사료된다.

• 한국컴퓨터정보학회논문지
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• 제7권1호
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• pp.154-160
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• 2002

국내 화장품산업은 글로벌브랜드를 보유하고 있는 다국적기업들에 의해 시장의 삼분의 일 이상이 잠식되었으며 향후에도 이러한 추세는 계속될 전망이다. 또한 시장에서의 기존 유통구조에 급격한 변화가 나타나고 있다 유통구조가 보다 복잡 다기화 되고 있으며 해외 거대기업들의 유통업 진출이 예상되고 있다. 화장품산업은 경제적 부가가치가 큰 산업이다. 따라서 이들 글로벌브랜드로부터 우리 시장을 지키고 나아가 해외로 진출 할 수 있는 전략을 수립하는 것이 시급하다. 본 연구에서는 국내시장에 있어서 글로벌기업과 국내기업들의 전략을 분석하고 우리 기업들이 보다 효과적으로 시장에서 대응 할 수 있는 근본적인 개선전략을 제시하고자 하였다.

• 복식문화연구
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• 제27권6호
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• pp.569-581
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• 2019

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

• 한국의류산업학회지
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• 제16권2호
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• pp.312-318
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• 2014

This study examined the correlation between a handle evaluation of cosmetic puff textile and a sensory evaluation. The KES-F system was used to analyze the main mechanical factors for the handle evaluation and a statistical method was used for the sensory evaluation. The results revealed different mechanical properties and handle values of the tested cosmetic puff textiles. A material type and structure of the cosmetic textile affected the handle property of the material which is the most important factor for a cosmetic purpose. Particularly, the physical properties of textile material are likely to be important factors for the sensory property of cosmetic material. In addition, the sensory evaluation also revealed different sensory characteristics of the cosmetic efficiency according to the cosmetic puff textile. No close relationship was observed between the mechanical properties and sensory evaluation on the cosmetic puff textiles. The sensory evaluation of a cosmetic efficiency is not only decided by the physical and mechanical characteristics of the cosmetic textile material. Overall, when using textiles used for the cosmetic purposes, it is important to consider not only the proper mechanical properties of the textiles but also the use and sensory satisfaction. Development and selection of the cosmetic textiles should be focused on both the material function and consumer satisfaction.

• 패션비즈니스
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• 제23권6호
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• 혜화의학회지
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• 제22권1호
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• pp.79-90
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• 2013

Objectives : With increasing interests in hair cosmetic to keep their scalp and hair healthy we must have much more information about the oriental medical cosmetic goods. Methods : Shampoos which contain herbal ingredients are commonly used to stopping their hair loss, alopecia. On the basis of oriental pharmacology, we analyzed several shampoos which have herbal ingredients and thought about the oriental cosmetic methods for a hair loss. Results : We found that many herb based shampoos are developed on the basis of the principle of oriental medicine. In addition, the interest in oriental medical cosmetic methods that used the principles of the oriental medical science has been increased and cosmetic goods based on the oriental medicine have a positive market. Conclusions : With many possibilities for the oriental medical cosmetic methods, clinical records to prove scientific facts are urgently needed. In addition, the oriental medical cosmetic methods based on oriental medicine to examine scalp and hair should be offered.

• 대한화장품학회지
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• 제8권1호
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• pp.3-8
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• 1980