• Korea Trade Review
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• v.45 no.1
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• pp.279-300
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• 2020

The cosmetic medical information mobile platform is evolving into a new channel for searching and obtaining relevant information before using cosmetic medical service. In addition, the medical institutions can facilitate the medical contracts, and take advantage of systemic customer management through the cosmetic medical information mobile platform. Therefore, the paradigm of the cosmetic medical mobile service industry is facing a flow of change through the use diffusion of cosmetic medical information mobile platform. In this study, in order to explore the factors affecting the use diffusion of the cosmetic medical information mobile platform, this study used the research model of the influence of the characteristics of the cosmetic medical information mobile platform on perceived convenience and usefulness, and use diffusion by applying TAM(Technology Acceptance Model). As a result, immediateness, interactivity, and customization in the characteristics of cosmetic medical information mobile platform had positive effects on the perceived convenience. Also, interactivity, customization, and economics had positive impacts on perceived usefulness. In addition, perceived convenience and usefulness had positive effects on the use diffusion. Through this study, the factors influencing the use diffusion of cosmetic medical information mobile platform were actually explored, and the service value of the cosmetic medical information mobile platform were categorized. Future research is expected to contribute to the continuous improvement of quality and expansion of the cosmetic medical service market based on various research.

• Journal of Wellbeing Management and Applied Psychology
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• v.3 no.4
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• pp.11-20
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• 2020

Purposes: This is a study on the perception of safety in use according to cosmetic information. Research design, data and methodology: As a result of analyzing 324 women in their twenties living in the metropolitan area, the following conclusions were drawn. Results: As a result of measuring the awareness of cosmetic information, the awareness of 'cosmetic-related knowledge' (M=3.52) and 'cosmetic performance' (M=3.43) was high, indicating that information on cosmetic knowledge was actively shared with each other. It was understood that the method of use and effect were properly recognized and that the cosmetics were selected. 'Correct cosmetic storage method' is significant in the factors of interest in cosmetics (p<.001), and 'the harmful ingredients of cosmetics that should be avoided' are significant in the factors of cosmetic information (p<0.05) and the factors of interest in cosmetics (p<0.01). 'Trouble-causing ingredients' showed a statistically significant difference in safety perception in all factors except cosmetic performance factors. Conclusion: There is a need to construct a system that allows consumers to easily purchase cosmetics that are necessary for their skin by schematically or simplifying the information on the usage period and trouble-causing ingredients after opening the cosmetics to be easily understood.

• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.804-818
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• 2017

The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

• Journal of Convergence for Information Technology
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• v.10 no.3
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• pp.141-150
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• 2020

This study examined the experience of cosmetic surgery and its related factors in order to establish the correct values for female college students' appearance. Data were collected from 283 female college students in Gyeonggi, Chungcheong, and Jeolla-do provinces, and analyzed by Chi-square test, T-test and Binary logistic regression using SPSS 18.0 program. As a result, the experience rate of cosmetic surgery was 66.1%, and the experience of cosmetic surgery was high as the grade was increased. The most common source of information was 'family and people around' at 45.9%, and the cosmetic surgery type 'eye surgery' was the highest at 25.8%. Appearance of interest and cosmetic surgery recognition were higher than those who had no cosmetic surgery experience. Factors related to cosmetic surgery experience were grade, allowance, and appearance interest. It is necessary to prepare basic data on cosmetic information and to develop a program to establish proper beauty values, and education and counseling to make rational decisions about cosmetic surgery will be required.

• Journal of the Korea Society of Computer and Information
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• v.7 no.1
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• pp.154-160
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• 2002

Global cosmetic corporations take about 40% of Korean cosmetic market in a short period, and will expand their share rate. Furthermore, Korean main cosmetic market channel has been changed from cosmetic shop to diverse channels in accordance with Korean consumer's trends. Therefore, Korean cosmetic corporations must response to the global competitors and the changed market factors simultaneously with an effective business strategy. This paper suggests the effective business strategy to keep and raise the market share against the global cosmetic corporations, and response to the changed market situation.

• The Research Journal of the Costume Culture
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• v.27 no.6
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• pp.569-581
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• 2019

This study investigated differences in cosmetic buying behavior and personal characteristics between cosmetic involvement groups. Cosmetics buying behavior refers to reason for using cosmetics, use of information sources, selection criteria, place of purchase, use/non-use of cosmetics, purchase propensity, purchase frequency, purchase amount, and satisfaction with cosmetics. Personal characteristic contains pursuing image, age, residence area, job, and average household monthly income. Data was collected from 5-10 December 2016, from 308 females in their 20s using an internet survey. The analysis included descriptive statistics, t-tests, Mann-Whitney U tests, and chi-square tests. The respondents were divided into two groups (a high cosmetic involvement group and a low cosmetic involvement group) according to the degree of cosmetic involvement. The results of t-tests revealed significant differences between groups in terms of reasons for using cosmetics, use of information sources, selection criteria, purchase frequency, place of purchase, use/non-use of cosmetics, and satisfaction with cosmetics. The results of Mann-Whitney U tests highlighted a significant difference in purchase frequency between both groups. The results of chi-square tests indicated significant differences in purchase frequency, purchase amount, pursuing image, and average household monthly income. However, no significant differences were evident in terms of purchase propensity, age, job, and area of residence between groups.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.312-318
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• 2014

This study examined the correlation between a handle evaluation of cosmetic puff textile and a sensory evaluation. The KES-F system was used to analyze the main mechanical factors for the handle evaluation and a statistical method was used for the sensory evaluation. The results revealed different mechanical properties and handle values of the tested cosmetic puff textiles. A material type and structure of the cosmetic textile affected the handle property of the material which is the most important factor for a cosmetic purpose. Particularly, the physical properties of textile material are likely to be important factors for the sensory property of cosmetic material. In addition, the sensory evaluation also revealed different sensory characteristics of the cosmetic efficiency according to the cosmetic puff textile. No close relationship was observed between the mechanical properties and sensory evaluation on the cosmetic puff textiles. The sensory evaluation of a cosmetic efficiency is not only decided by the physical and mechanical characteristics of the cosmetic textile material. Overall, when using textiles used for the cosmetic purposes, it is important to consider not only the proper mechanical properties of the textiles but also the use and sensory satisfaction. Development and selection of the cosmetic textiles should be focused on both the material function and consumer satisfaction.

• Journal of Fashion Business
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• v.23 no.6
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• Journal of Haehwa Medicine
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• v.22 no.1
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• pp.79-90
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• 2013

Objectives : With increasing interests in hair cosmetic to keep their scalp and hair healthy we must have much more information about the oriental medical cosmetic goods. Methods : Shampoos which contain herbal ingredients are commonly used to stopping their hair loss, alopecia. On the basis of oriental pharmacology, we analyzed several shampoos which have herbal ingredients and thought about the oriental cosmetic methods for a hair loss. Results : We found that many herb based shampoos are developed on the basis of the principle of oriental medicine. In addition, the interest in oriental medical cosmetic methods that used the principles of the oriental medical science has been increased and cosmetic goods based on the oriental medicine have a positive market. Conclusions : With many possibilities for the oriental medical cosmetic methods, clinical records to prove scientific facts are urgently needed. In addition, the oriental medical cosmetic methods based on oriental medicine to examine scalp and hair should be offered.

• Journal of the Society of Cosmetic Scientists of Korea
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• v.8 no.1
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• pp.3-8
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• 1980