• Title/Summary/Keyword: Cosmetic Web-Site

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Color Image Analysis of Cosmetic Web-Site for Color Marketing

  • Lee, Jeongman;An, Jongsuk
    • Journal of Fashion Business
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    • v.16 no.6
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    • pp.127-143
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    • 2012
  • This study aims to derive the sensitive image analysing the color tones based on the web-sites of cosmetic brand and to know how the web-site color tones and the color tone image as visual factor for information transfer do influence the effective communication. 10 cosmetic brand web-sites are selected based on the pre survey, and the main page color tones of cosmetic brand web-site are analyzed by Color Catch and Munsell Conversion program, whereas the composition of color tones and color image such as the main trend colors, secondary colors, accent colors and etc are analyzed by a graphic professional program 'Adobe Photoshop'. 5 color tone groups are classified as Black&White, Green&White, Blue&White, Purple&White and Red&White according to the color distribution chart, and the emotional language is derived applying them to the pre research and IRI image scale. The color association is empirically analyzed by a survey method. The study results finally show Black&White is proper for expression of high quality and modern image, Green&White for pure and clean image, Blue&White for cool and transparent image, Purple&White for mysterious and elegant image respectively. This study results are necessary for plan of color delivering the strong transferring power of visual information the time when to make the effective web-sites, and it hopefully will be utilized as the basic data for the color marketing to actively express the brand identity and to satisfy the consumers' sensitivity.

A Study on Web Usage Behavior of Internet Shopping Mall User: W Cosmetic Mall Case

  • Song, Hee-Seok;Jun, Hyung-Chul
    • Proceedings of the Korean Operations and Management Science Society Conference
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    • 2004.05a
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    • pp.143-146
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    • 2004
  • With the rapid growth of e-commerce, marketers are able to observe not only purchasing behavior on what and when customers purchased, but also the individual Web usage behavior that affect purchasing. The richness of this information has the potential to provide marketers with an in-depth understanding of customer. Using commonly available Web log data, this paper examines Web usage behaviors at the individual level. By decomposing the buying process into a pattern of visits and purchase conversion at each visit, we can better understand the relationship between Web usage behavior and purchase decision. This allows us to more accurately forecast a shopper's future purchase decision at the site and hence determine the value of individual customers to the siteAccording to our research, not only information seeking behavior but also visiting duration of a customer and participative behavior such as participation in event should be considered as important predicators of purchase decision of customer in a cosmetic internet shopping mall.

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Study on Structural Relationship of Medical Information Quality, Usability, Attitude and Satisfaction of Hospital Web site According to Medical Examination and Treatment Subjects (진료과목에 따른 병원 웹사이트의 의료정보 품질과 사용성, 태도, 만족의 구조적 관계에 관한 연구)

  • Chang, Young-Il;Jung, You-Soo;Kim, Kyoung-Hwan
    • The Journal of Information Systems
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    • v.19 no.1
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    • pp.35-61
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    • 2010
  • The Internet marketing of hospital is being considered as a strategic requirement that can satisfy the customers. Therefore, it is very important to understand the effects of the medical information on the Internet on the actual consumers. In this study, the paths through which the attitude and satisfaction of the medical information consumers that visit hospital web site are formed for the medical information through the quality of the medical information on the Internet and usability of hospital web site were examined respectively according to the medical examination and treatment subjects that respectively deal with medical acts and cosmetic acts through light metabolism recovery. The usability of hospital web site, rather than medical information quality, had positive effects on the attitudes toward the medical information distributed in the corresponding web site and the satisfaction of use of hospital web site in the case of visitors of the hospital web site for the medical examination and treatment subjects of essential medical examination and treatment and emergency medical treatment, and, on the other hand, the result of analyzing the path of the medical examination and treatment subjects of cosmetics and functional improvement revealed that the medical information quality had positive effects on the medical information attitudes and the usage satisfaction of hospital web site. Accordingly, the attitudes toward the medical information distributed through the web site by the visitors of hospital web site is formed from the quality of medical information and web site usability, and, ultimately, they become generally satisfied with the hospital web site. Such process is revealed different1y according to the medical examination and treatment subjects for which consumers desire to obtain information.

Correction of Syndactyly using Pentagonal Flap with Minimal Skin Graft (오각형피판과 최소한의 피부이식을 이용한 합지증의 교정)

  • Bae, Byoung Man;Eo, Su Rak;Kim, In Kyu;Koh, Sung Hoon;Jones, Neil F.
    • Archives of Plastic Surgery
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    • v.34 no.1
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    • pp.64-69
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    • 2007
  • Purpose: The key of treatment in syndactyly is to separate the fused digits safely, and to create a normal web space with enough cutaneous coverage. Despite many techniques have described the correction of syndactyly, skin graft still remains the annoying one. We designed the pentagonal flap from hand dorsum to reconstruct the web space reliably and try to minimize the need for skin graft. Methods: Between July 2003 and August 2005, six cases of syndactyly were corrected at UCLA Medical Center and Hallym University Sacred Heart Hospital using dorsal pentagonal flap for web space reconstruction and straight incisions for the sides of digits to minimize the need for skin graft. The proximal edge of the pentagonal flap was designed in V shape to allow for easy closure of the donor site after advancement. The pentagonal flap was advanced volarly with the underlying dermofat tissues to form a digital web. In some cases, skin defects were unavoidable and covered with full thickness skin graft from the inguinal area. Results: Syndactyly were seen in 4 cases of Apert syndrome, 1 postburn scar webbing with PIP joint contracture and 1 recurrence after the incomplete reconstruction. In all Apert syndrome, straight line incision was used along the sides of the fingers and skin graft was needed. But, in 2 cases of incomplete type, we could save the need for skin graft only for the correction of syndactyly. We could get a good looking web space without any complications such as flap or graft loss. Conclusion: As a modification of Sherif's V-Y dorsal metacarpal flap, we believe pentagonal flap could be one of the easiest and safest way to reconstruct the web space of syndactyly in functional and cosmetic standpoint.

Long-term postoperative satisfaction and complications in nasal bone fracture patients according to fracture type, site, and severity

  • Choi, Min Hyub;Cheon, Ji Seon;Son, Kyung Min;Cho, Woo Young
    • Archives of Craniofacial Surgery
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    • v.21 no.1
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    • pp.7-14
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    • 2020
  • Background: It is difficult to completely fix nasal bone fractures with closed reduction, as it is often accompanied by septal cartilage damage, and this often results in postoperative secondary deformities. Thus, patients are often reluctant to undergo closed reduction surgery. The present study aimed to evaluate aesthetic and functional satisfaction, as well as satisfaction with and complications of closed reduction, according to nasal bone fracture type. Methods: The subjects were patients who underwent closed reduction under general anesthesia from January 2017 to December 2018. Based on the modified Murray classification, patients were classified into five groups according to the fracture site, septal fracture, and deviation. A total of 211 patients were sent a web-based survey on postoperative satisfaction and complications, as well as intention for revision and cosmetic surgery. Sixty-one patients (28.9%) responded. Results: There were no significant differences in aesthetic and functional satisfaction or satisfaction with closed reduction according to the fracture type, site, or severity. Postoperative functional complications developed in 14 of 61 patients (22.95%). With 10 out of 24 (41.67%) patients (p = 0.044), the bilateral fracture with septal fracture or prominent septal deviation type had a higher incidence of complications than the other types. Conclusion: The incidence of complications is higher for bilateral fracture with septal fracture or prominent septal deviation compared to the other nasal bone fracture types. Therefore, long-term follow-up after closed reduction surgery for this fracture type can aid in establishing additional postoperative treatment plans and improving patient satisfaction.

Clinical Use of Thread Embedding Acupuncture for Temporomandibular Joint Disorder: A Web-Based Survey (턱관절 장애 치료 시 매선침 활용 현황에 대한 설문 연구)

  • Seung Ho Yu;Junhyuk Kang;Sangwoo Seo;Joonwon Seo;Seyun Kim;Jung-Hyun Lim;Su-Hwan Ji;Hyoen-jun Cheon;Sang-Soo Nam;Bonhyuk Goo;Koh-Woon Kim;Jae-Heung Cho;Mi-Yeon Song
    • Journal of Korean Medicine Rehabilitation
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    • v.33 no.3
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    • pp.149-160
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    • 2023
  • Objectives This study is for reporting current status and strategies of thread embedding acupuncture (TEA) in temporomandibular joint disorder (TMD) using web-based survey. Methods Survey was conducted online via E-mail among Korean medicine doctors registered with the Association of Korean Medicine. The questionnaire is developed by Korean medicine doctor in Kyung Hee University Hospital at Gangdong. The survey consisted mainly of multiple-choice questions on the current status and strategies of TEA for TMD. Results Total of 427 doctors responded. TEA was mostly used for 'Cosmetic purpose and others' with 287 respondents (67.2%), and 102 respondents (23.9%) having experience with TEA for TMD. The most common purpose for TEA for TMD was 'Improving muscle contraction and tension' with 290 respondents (67.9%). The average interval was reported 2.12 weeks, and the most common response for the number of treatments was five sessions with 127 respondents (29.7%). The most common criterion for determining the treatment site was based on anatomical structure, accounting for 92.7%. The most effective anatomical structure was the 'Masseter muscle' with 83.1%, followed by the 'Temporal muscle' with 51.8%. TEA direction for TMD was dominant in 'affected side' for all muscles. Conclusions Through a survey, we can investigate clinical usage of TEA for TMD. This study can be helpful in creating standardized criteria for TEA on TMD in the future.

The Periodical Change and Regional Distribution Characteristics of Regional Speciality Products in Chungcheongbuk-do (충청북도 지역특산물의 시기별 변화와 지역적 분포 특성)

  • Choi, Bo-mi;Kang, Chang-Sook
    • Journal of the Korean association of regional geographers
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    • v.21 no.1
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    • pp.79-97
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    • 2015
  • Regional specialty products should be representative of the regional characteristics for a long time, this was not done for geographical research. This study examines current the regional specialty products on 12 web-site of the cities counties in 2013 and the products registered on the Tosan(土産) category from old Jiriji(古地理誌) in Chungcheongbuk-do. Futhermore, the study analyzed periodical change and regional distribution characteristics of regional specialty products. Major findings are as Follows. First, current the regional specialty products types are 4 products(crops, marine products, forest products, livestock products) and 3 manufactures (processed food, handicraft, cosmetic products). Among the regional specialty products, various crops and processed food were distributed in all the regions. Second, the traditional products types are 5 products(crops, marine products, forest products, livestock products, mineral products) and 1 manufactures(handicraft) that registered on the old Jiriji in the Joseon Dynasty period. The jujube, ginseng and honey were cultivated in the most regions. Third, the traditional products types are 4 products except for marine products and 1 manufactures(handicraft) that registered on the old Jiriji in the period of Japanese colonial rule. Its total item numbers of the regional specialty products are greatly decreased, but items of handicraft relatively increased in the Danyang and Goesan regions. Finally, regional analyzing of current local items shows that there are only a few regional specialty products(18 items) that have historical traditionality.

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