• Journal of Digital Convergence
• /
• v.14 no.9
• /
• pp.453-459
• /
• 2016

The 'Collaboration Marketing' is at its prime in domestic-cosmetic market. It is one of the most well known strategic marketing methodologies that maximize customers' attention by combining visual images or illustrations with market's current best selling products. The ultimate goal of my study relies on analyzing the correlation between 'Collaboration Package-Design (CPD)' and customer's actual purchase. Literature research was conducted as the primary step for theoretical basis, while the secondary step mainly deals with three different types of existing 'collaboration marketing' in the worldwide cosmetic market. Lastly, an empirical study through hypothesis test, survey and in-depth interview was conducted. As the outcome of study, two among three hypothesis have been proven while 'Character collaboration' which based on the concept of 'Kidult' (combined concept of Kid and adult) is the most popular tool. This study supports the idea that consumers get more influences from 'image and scarcity' of CPD rather than the actual function or performance of cosmetic products.

• Applied Biological Chemistry
• /
• v.50 no.3
• /
• pp.210-216
• /
• 2007

Cosmetic products including skin and essence were manufactured to analyze the effect of green tea polyphenols addition. In addition, irradiation was applied to remove an undesirable color of green tea polyphenol(GTP), which may cause a problem in the marketing, of a final product; moreover, comparative studies were conducted with the cosmetic products on whether or not antiseptics were treated to verify its use for the development of non-antiseptic cosmetic products. Growth inhibition zones were shown in the microbial study except for Candida albicans. The minimum inhibitory concentration(MIC) of E. coli and C. albicans was 2,500 ppm but that of S. aureus was 1,000 ppm. The numbers of E. coli and S. aureus were reduced to undetected levels when 10,000 and 5,000 ppm of polyphenol were added, respectively. Results indicate that the addition of irradiated green tea polyphenol provides a good method to manufacture functional cosmetics including skin and essence with various biological activities such as antimicrobial activity without antiseptics.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.10
• /
• pp.5097-5104
• /
• 2013

To derive implication for marketing strategy for Korean cosmetic products in China, an analysis was conducted on the difference in quality perception and purchase behavior between two groups of Chinese women classified by their awareness of Korean Wave. Analytical methods including k-means clustering method, independent samples t-test, factor analysis were applied on the survey results of Chinese women residing in Guangzhou city. The positive impact of Korean Wave on quality perception and brand image is much stronger for higher awareness group, compared against for lower awareness group, that leads to higher product satisfaction and willingness to recommend purchases. Thus, marketing strategies need to be adjusted based on the difference in customers awareness of Korean Wave. However, the low price is the primary inducement for purchases for both groups, increased efforts to enhance brand image and product quality as premium products is strongly required, together with the utilization of Koran Wave.

• Proceedings of the Plant Resources Society of Korea Conference
• /
• 2018.10a
• /
• pp.91-91
• /
• 2018

The Rosa multiflora, a well-known plant belonging to Rosacea, is widely used in orthodox medicine in worldwide. However, its biological activity as a functional ingredient for cosmetic products have not yet been studied. Accordingly, an investigation of the above mentioned atrributes was performed on a 50% ethanol extract of Rosa multiflora. The antioxidant activities were determined by DPPH. Additionally, the contents of total phenols and flavonoids were analyzed. Also, the phenolic compounds were detected using HPLC. The melanogenesis regulatory effect was evaluated using melanin content and cellular tyrosinase activity in B16F10 melanoma cells. The elastase inhibitory activity assay was performed for anti-wrinkle effect. The antimicrobial activity was assessed using the disc diffusion assay. The DPPH radical scavenging ability, denoted by the $SC_{50}$ value was found to be $123.1{\mu}g/ml$, whereas that of positive control (ascorbic acid) was $27.5{\mu}g/mL$. The content of total polyphenol and flavonoid content were 202 mg/g and 86.77 mg/g, respectively. In addition, astragalin and gallic acid were identified in the extract. Also, the ethanol extract significantly inhibited ${\alpha}$-MSH-induced melanogenesis in B16F10 cells. For anti-wrinkle effect, elastase inhibition activity of the ethanol extract was 53.2% at a concentration of $100{\mu}g/ml$. The antimicrobial activity of the extract against S. aureus and E. coli was observed to be 0.5 - 5%, and no significant activity was noted against C. albicans. Therefore, the ethanol extract of Rosa multiflora can be used effectively for development of functional cosmetic materials.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.41 no.2
• /
• pp.197-211
• /
• 2017

Modernization drastically changed the cosmetic culture of Korea and Japan. A classic case that shows this is the appearance of the term 'Hyangjang (香粧)'. This paper investigated the background to the formation of the term Hyangjang (香粧), and reviewed the aspects of cosmetic culture that changed with the emergence of Hyangjangpum (香粧品), or cosmetics containing perfume. The investigation revealed that the term Hyangjang (香粧) appeared for the first time in Hirano (1899), a literature published in the Meiji period in Japan, and that the new term Hyangjang (香粧) had been formed against the background of advanced Western synthetic perfume and played an important role in contemporary techniques for the manufacture of cosmetics. The term Hyangjang (香粧) and cosmetics containing perfume, or Hyangjangpum (香粧品) were then introduced from Japan to Korea. In Korea, the term 'Hyangjang (香粧)' appeared for the first time in an advertising copy written by Hyeon Hui-un, a pioneer of the Korean modern theater movement during the period of Japanese colonial rule. At that time, cosmetic companies in Korea and Japan were releasing cosmetic products that contained perfume that stimulated a women's desire to purchase them by emphasizing 'fragrance' in their advertising. Existing public tendencies to regard a fragrant smell from a made-up face as vulgar were changing and the public perception of fragrance were also changing. The appearance of Hyangjangpum (香粧品) indicates that the existing cosmetic culture revolving around visual sense changed into a complex cosmetic culture involving olfaction. This change in culture is significant in that it heralded the direction of future development towards cosmetic culture that uses increase combinations of different senses including touch, taste, and hearing.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.31 no.1 s.49
• /
• pp.79-83
• /
• 2005

The important elements influencing on the quality of make-up cosmetics are not only the ingredients themselves but also the cosmetic tool that delivers the ingredients. But sensory analysis by a has been used on a number of occasion. Therefore it is not reliable to apply the data to other products and not easy to identify the elements influencing the qualities of cosmetics. So we Intend to understand the elements influencing the quality of cosmetics and prepare the foundation by introducing objective measurement method. In this study, we fix the loose powder and make new loose powder puff. So we can accomplish objective measurement.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.31 no.4 s.54
• /
• pp.285-287
• /
• 2005

Using optimized standard methods, which were previously done by sensory tests, many factors have been analyzed and their significance were determined according to gloss and gloss-lasting capability in lipstick. Analyzing some factors we could conclude that the effective factors were the kind of wax, amount of volatile silicone oil, and stick hardness in the aspect of lipstick's gloss. And in the point of lipstick's gloss-lasting properties, vital few X's were quantity of volatile silicone oil stick hardness, and polymer contents and so on. We successfully have tried new analytical approach, 6-sigma to general property of lipstick. Furthermore this study will be a base on the prescription design in gloss-enhanced products.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.37 no.4
• /
• pp.289-295
• /
• 2011

Recently, the number of customers who want natural cosmetics without petroleum originated cosmetic ingredients is increasing over the world, however, there are few natural cosmetics that claim functionality in the products. Because there are few functional cosmetic ingredients from nature and though so, it is very difficult to stabilize the final products manufactured by using those functional cosmetic ingredients in the long period. This study is on stabilization of oleanolic acid, insoluble anti-wrinkle cosmetic ingredients from nature, with hydrogenated lecithin in the solubilization product, aiming for developing a formulation of solubilization products which can be certified as organic cosmetics. In case of other synthetic solubilizers, they showed unstability at $45^{\circ}C$ within 2 ~ 3 days, however, for natural origin hydrogenated lecithin a stable product was made without particle size change during 4 weeks. The stability of oleanolic acid in the solubilization product was measured for 24 weeks at $25^{\circ}C$ and $40^{\circ}C$, both samples showed over 90 wt% value of the initial one, which can prove that oleanolic acid was stabilized in the product without any degradation. Also through clinical tests, the effect of moisturizing, anti-wrinkle, safety were confirmed.

• Microbiology and Biotechnology Letters
• /
• v.42 no.2
• /
• pp.106-113
• /
• 2014

For the development of high value consumables utilizing jujube and grape, we investigated the biological activities of a variety of existing fermentation products of jujube and grape. The results revealed that ethanol fermentation products of jujube and grape had a higher antioxidative activity than acetic acid fermentation products. In addition, the ethanol fermentation products of jujube (JEF) had the highest antioxidative activity, with it being greater than that of the ethanol fermentation products of grape (GEF), the acetic acid fermentation products of jujube (JAF) and the acetic acid fermentation products of grape (GAF). As regards tests on whitening effects, JEF exhibited the highest tyrosinase inhibition effects amongst the test groups. However, when immunofluorecence was employed, JAF was seen to inhibit the expression of proteins related to the whitening effect. In the lipopolysaccharide-stimulated mode peritoneal macrophage model, all tested groups of fermentation products (JEF, GEF, JAF and GAF) suppressed nitric oxide production dose-dependently, with ethanol fermentation products demonstrating a higher nitric oxide expression inhibition effect than acetic acid fermentation products. When subjected to antibacterial activity tests, GAF exhibited antibacterial activity against all tested strains except Propionibacterium acnes. Both GAF and JEF revealed high antibacterial activity against Escherichia coli.

• Journal of the Society of Cosmetic Scientists of Korea
• /
• v.24 no.3
• /
• pp.105-110
• /
• 1998

In the make-up product, Eye-shadow products have several purposes of enhancing product quality such as providing the beauty (variation of shape, clean appearance), feeling, continuity and adhesion. In this paper, newly developed wet type back injection press process is introduced so as to increase higher value products which providing various the beauty. The solvent takes an essential role to provide the fluidity of the powder bulk during the pressed-process of wet type pressed product. In this study, the effect of solvent in the oil binder was investigated, And the higher quality condition of the wet type pressed product was built to apply cosmetic preparation. Firstly, the system was designed powder phase as non treated pigment. The oil binder phase is categorized as hydrocarbons(Mineral oil, Squalane), Silicones(Methicone, Dimethicone ), esters (Octyldodecanol, Octyl Dodecyl Myristate). The solvent phase used was C 7-8 isoparaffin and Isopropyl Alcohol. The interaction of oil binder and solvent is investigated by measuring mass of final oil binder and the each solubility parameter. It was found that the higher the solubility the higher the degree of change in the final composition of the oil binder. In order to maintain the quality of the final product, the solvent used in pressed-process should be hydrophobic with oil binder.