• 한국의류산업학회지
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• 제12권6호
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• pp.755-763
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• 2010

This study was intended to identify the persuasion effects according to social proof message type and product type in the context of online cosmetic advertising. For the experiment, 4 stimuli were developed as experimental stimuli for the 2(social proof message type: attitudinal social proof message, behavioral social proof message)${\times}$2(product type: hedonic product, utilitarian product) factorial design. A total of 160 questionnaires allocating forty students to each group were distributed. The results were as follows. First, behavioral social proof message showed more effective than attitudinal social proof message in advertisement attention, click-through intention and purchase intention. Second, utilitarian product showed more effective than hedonic product in advertisement attention, click-through intention and purchase intention. Third, there was interaction effect according to social proof message type and product type on the aspect of click-through intention.

• 대한화장품학회지
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• 제37권4호
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• pp.289-295
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• 2011

최근 전 세계적으로 석유 유래 합성 화장품 원료의 사용을 배제한 천연 화장품을 찾는 고객들이 계속적으로 증가하고 있지만 이러한 천연 화장품 중에서도 기능성을 소구하는 제품은 거의 없는 상황이다. 이는 천연 유래 원료중에서 기능성이 검증된 원료가 거의 없을 뿐 아니라, 그러한 천연 기능성 원료들이 있다고 하더라도 그것들을 천연 원료만으로 안정한 제형을 유지하기가 매우 힘들기 때문이다. 본 연구는 난용성 천연 주름 기능성 물질인 올레아놀릭산을 천연 유래 수첨 레시틴을 이용하여 안정하게 가용화시키는 것에 관한 것이며, 유기농 화장품 인증이 가능한 가용화 제형의 처방을 개발하는 것을 목표로 하였다. 다른 합성 가용화제를 사용할 경우 $45^{\circ}C$에서 2 ~ 3일 내에 올레아놀릭산의 석출이 관찰되었지만, 천연 유래 수첨 레시틴을 이용한 제형에서는 4주 동안 입자 크기의 큰 변화 없이 안정하게 유지되었다. 제형 내 올레아놀릭산의 함량은 $25^{\circ}C$ 및 $40^{\circ}C$에서 보관중인 샘플을 대상으로 24주간 측정하였는데, 두 온도에서 모두 90 % 이상을 보여주어 올레아놀릭산이 제형 내 분해 없이 안정하게 유지되는 것을 확인하였다. 또한 보습력 및 주름 개선 등의 임상시험을 통해 제품의 피부 효능과 안전성을 확인하였다.

• 감성과학
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• 제8권4호
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• pp.385-391
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• 2005

화장품을 바를 때 피부와 손가락 사이에서 일어나는 마찰계수는 화장품의 주관적 평가에 많은 영향을 주는 요소이다. in-vivo상태에서 피부와 접촉자 간의 마찰계수는 접촉자의 모양이나 거칠기의 정도 그리고 누르는 하중에 따라 변할 수 있다. 본 실험에서는 리니어 모터와 다축 로드셀을 이용하여 여러 가지 접촉자를 in-vivo상태에서 직접 피부에 접촉시키고 실시간으로 마찰계수를 측정할 수 있는 장치를 개발하였다. 이 장치를 이용하여 피부와 접촉자 간의 마찰계수를 측정하고 그 데이터를 화장품을 바를 때의 전후와 비교$\cdot$분석하였다. 또한 화장품을 바를 때 주관적인 평가에서 이용되는 형용사를 조사하며 마찰계수와의 그 상관관계를 분석하였다. 그 결과, 피부와 접촉자 간의 마찰계수는 화장품의 종류와 접촉자의 성질에 따라 0.17-1.2사이에서 나타나며, 주관적인 평가 또한 화장품을 바른 후 시간의 경과함에 따라 변하며, 그것은 마찰계수와 관련이 있음을 확인할 수 있었다.

• 정보학연구
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• 제8권1호
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• pp.57-61
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• 2005

In this study, polyvinyl alcohol film of japan and china products were measured by FT-IR spectrophotometer, ASTM D882-02(tensile strength) and KS M3048-2001 test method(Thermal Gravitational Analysis). The Chinese product became help in prime cost curtailment. It was confirmed as the result polyvinyl alcohol film which analyzes the Chinese product and the Japanese product. And the result stability which tries to measure the stability against heat was superior.

• 한국경영과학회:학술대회논문집
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• 대한산업공학회/한국경영과학회 2004년도 춘계공동학술대회 논문집
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• pp.75-80
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• 2004

The study analyzes about brand image's effect and change when customers purchase product. Purpose of this study suggests how to influence that brand image come up to product purchase to cosmetic customer . Consumers compare with product and trademark when they select product. Consumers evaluate dissatisfaction and satisfaction about goods that they choose through comparison and analysis. Find the factor that decides consumer's choice. Give weight by the scores of each factor's relative importance. The purpose of this study is find various requirement of consumers and present efficient marketing activity through theoretical verification and actual proof analysis .

• 한국응용과학기술학회지
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• 제27권1호
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• pp.37-43
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• 2010

The objective of this study was to evaluate the antifungal properties of xanthorrhizol (extract from curcuma xanthorrhiza) against Candida albicans. Some of the commercial products were evaluated for their ability to inhibit growth of C. albicans. OTC product containing povidone iodide and cosmetic grade product with surfactants were tested. Antifungal activity was shown in 1.56% of OTC product, however, there was no antifungal effect in cosmetic product. For the comparison, we tested several materials. Povidone iodide, lemon tea tree oil and xanthorrhizol showed antifungal activities against C albicans in 0.25, 0.062 and 0.007%, respectively. We also tested the antifungal effects of povidone iodide and xanthorrhizol in surfactant base. Test results revealed that 2.5% of povidone iodide and 0.156% of xanthorrhizol showed similar antifungal effects. These findings support the application of xanthorrhizol for vaginal cleanser or personal cares using antifungal effect.

• 한국생활과학회지
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• 제17권5호
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• pp.1015-1026
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• 2008

This study explores the attributes of the color cosmetic products and prices, and their effects on the brand trust. In doing so, our sample population has been segmented according to their lifestyle on color cosmetic to understand the group differences. Based on the previous researches, we have chosen four important characteristics of the customer's lifestyle. The number of iteration on factor analysis revealed that our sample population can be formed into three different groups. The significant group differences resulted on the following study variables; the product functionality, the product fragrance/color, the product vessel design, the price value, the price information, the price rationality. Also, from the product aspect, the product functionality, the product fragrance/color, the product vessel design, explained the significant portion of the Y variance. While, on the aspect of price, the value, the rationality, and information in order, significantly contributed on the brand trust.

• 대한화장품학회지
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• 제30권1호
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• pp.1-6
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• 2004

국내상황을 볼 때 수입화장품의 점유율 상승으로 인해 국내시장 잠식이 확대되고 있으며, 기능성 화장품의 성장 가능성에 대한 제도적 뒷받침이 미비하고, 천연소재를 사용한 고기능성 화장품 시장규모가 확대 추세에 있다. 외부적 환경으로는 무역역조가 심화되는 추세이며 해외 수출기반이 취약한 상태이어서 제외국과 비교하여 기능성 화장품 개발 촉진을 위한 제도가 미비한 상태이다. 따라서 화장품 산업의 진흥을 위하여 기본방향으로 고품질 신제품 개발을 촉진하고, 세계 시장으로의 수출을 확대하며 화장품법령의 합리적 개선을 추구하여야 한다.

• 대한화장품학회지
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• 제22권2호
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• pp.153-160
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• 1996

A novel simple method to detect vitamins in cosmetic products by gas chromatography-mass spectrometry(GC-MS) has been developed. Three vitamins(panthenol, cholecalciferol and tocopherol) were used for this study. Vitamins were prepared by dissolving in tetrahydrofuran(THF), and silylated with bis-trimethylsilyltrifluoroacetamide-trichloromethylsilane(BSTFA). Silated vitamins were separated on a fuses-silica capillary column coated with DB-5. The identification of each vitamin was accomplished by retention time and mass spectrum library search with a computer, and the quantitation was made in the selected-ion monitoring(SIM) mode of GC-MS. SIM mode had given sensitivity to determine 50pg of panthenol, 285pg of cholecalciferol and 130pg of tocopherol. Linearity was maintained over the range 0.005-0.20% for each vitamin. Each cosmetic product(i.e. hair tonic and lotion) was found to contain amounts of the vitamins. This method was sensitive and gave 77.5-99.9% recovery of each vitamin from these cosmetic products. From these results, we concluded that silylation with BSTFA followed by GC-MS analysis allows the simple, covenient and exact determination of panthenol, cholecalciferol and tocopherol.

• Asia Marketing Journal
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• 제21권2호
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• pp.51-71
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• 2019

L&P Cosmetic, the leading company selling mask packs on the global market, produces MEDIHEAL, the number-one best-selling mask pack brand in Korea and the best-selling imported mask pack brand in China (2017). The company pioneered the premium market for mask packs through its launch of premium mask packs in 2009, and has subsequently achieved outstanding success in Korea and China. Three key factors have contributed to the success of L&P Cosmetic: product leadership with R&D capability, strategic marketing programs tailored for each market segment, and operational excellence focusing on strategic outsourcing and partnership management. Nonetheless, globalization beyond the Chinese market remains a major challenge for the potential of L&P Cosmetic. The company has embarked upon a collaboration with BTS, the world's top K-pop stars, as an optimally effective way to achieve its goals and a highly efficient strategy to manage the risks of globalization. The global branding collaboration project with BTS has succeeded in generating primary demand for mask packs on the global market, spreading brand awareness of MEDIHEAL, and establishing global channel networks. L&P Cosmetic will continue to grow worldwide on the basis of this outstanding performance.