• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.28 no.2D
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• pp.259-267
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• 2008

Nowadays PMIS (Project Management Information System) based on web is widely applied to communication, collaboration and community in construction jobsite for various organization such as subcontractors, general contractor, engineering company, supervisors and client. However, individual PMIS in jobsite is prone to be troublesome issue for integration and exchange of information regarding project management in corporate and may result in conflict of data application. The main reason should be lack of information strategy plan such as company master plan for information. This research shows a critical success factor that a big construction company of Korea establishes procedure and method for information strategy plan. In addition, It is to suggest how to be implemented PMIS architecture and execute business process innovation in corporate level. This research expects contribution that many construction companies reduce mistakes to be implemented management information system and to optimize system in corporate level.

• Journal of Digital Convergence
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• v.15 no.6
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• pp.29-38
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• 2017

The purpose of this study was to examine the effects of users' organization-public relationship of the donation activities of corporate via social network service on corporate image and reputation focused on social network service users. The subjects were 228 SNS users selected. The data were analyzed by the correlation analysis, reliability analysis and structural equation modeling analysis using SPSS 21 and AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on corporate image. Second, Organization-public relationships influenced positively on corporate reputation. Third, Corporate image influenced positively on corporate reputation. These results will contribute to develop a marketing strategy via social network service of corporate.

• Journal of Convergence Society for SMB
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• v.6 no.2
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• pp.11-17
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• 2016

Recently, As the IT skills development, the different kinds of data (or information) generated by the company are becoming more frequent leaked to outside organizations and individuals. However, it is insufficient situation to reduce the dysfunctional corporate information at the enterprise level. In this paper, we propose a role-based enterprise information processing model to minimize the dysfunctions of corporate information. The proposed model is to allow you to set protect corporate information through the relevant departments for the management and supervision of enterprise information, and rapid and systematic recovery and operating strategy was to improve the efficiency of enterprise information services. The proposed model is caught blocking access to information access to information to establish a rapid and systematic recovery and operational continuity strategy after the administrator user permissions and roles that access to information is centrally managed by the user when the abnormality. In experimental results, virus damage was lower 48.8% than the previous model. In addition, information on the number of dysfunction distribution occurring within the company gained 17.9% lower results than the previous model.

• Management & Information Systems Review
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• v.34 no.1
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• pp.211-225
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• 2015

This paper investigate the impact of insolvency cause(internal insolvency cause, external insolvency cause) on firms' turnaround strategies(strategy of improving efficiency, strategy of creating revenue) and examines the impact of firms' turnaround strategies on firms' turnaround performance(debt ratio, sales growth ratio). For this study, a survey was conducted among administrative assistants and four hypotheses were verified. The findings of this research are summarized as follows: First, internal insolvency cause had a positive effect on strategy of Improving efficiency(expense reduction, asset reduction), but external insolvency cause had a positive effect on strategy of creating revenue(product/service reduction, product/service expansion). Second, strategy of improving efficiency positively effect on decreasing debt ratio, but strategy of creating revenue positively effect on the sales growth ratio. These results show that turnaround strategies different across the corporate insolvent cause, and turnaround performance also different across the corporate turnaround strategy.

• Proceedings of the Korean Society for Quality Management Conference
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• 2004.04a
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• pp.313-318
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• 2004

No matter what Corporate Social Responsibility has been discussed, that has been indifferent. But, new concept of Corporate Social Responsibility, Socially Responsible Investment is attracted recently and these come to the front with management strategy or policy in 2004. Corporate Social Responsibility is progressing toward direction of standardization over dimension of simple discussion. Continuance possibility Management is gathering strength by supplement method that limitation of Environment Management and Ethics Management are emphasized. How does corporation cope with change of business environment?

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.151-168
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• 2007

The corporate credit rating represents an assessment of the relative level of risk associated with the timely payments required by the debt obligation. In this study, the corporate credit rating model employs artificial intelligence methods including Neural Network (NN) and Case-Based Reasoning (CBR). At first we suggest three classification models, as partitioned neural networks, all of which convert multi-group classification problems into two group classification ones: Ordinal Pairwise Partitioning (OPP) model, binary classification model and simple classification model. The experimental results show that the partitioned NN outperformed the conventional NN. In addition, we put to use CBR that is widely used recently as a problem-solving and learning tool both in academic and business areas. With an advantage of the easiness in model design compared to a NN model, the CBR model proves itself to have good classification capability through the highest hit ratio in the corporate credit rating.

• International Journal of Advanced Culture Technology
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• v.10 no.3
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• pp.33-38
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• 2022

Gyeongsangnam-do needed an employment stability response policy to induce re-employment of job seekers who retired due to large-scale unemployment and job instability following the employment crisis, and stable settlement and long-term employment after new employment.This study is to confirm the effective corporate support policy as an employment promotion strategy through new recruitment of the employment crisis in Gyeongsangnam-do. A total of 380 companies in Gyeongsangnam-do were targeted for the survey through online surveys and in-person surveys. As a result of the study, as a measure to improve working conditions through financial support for long-term employment stability, first, support for youth-middle-age asset formation of SME workers is required, and second, support for old-age income guarantee for SME workers was proposed. Third, direct corporate subsidies are continuously needed for job promotion and job stability of Gyeongsangnam-do companies.

• Journal of Korean Society for Quality Management
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• v.52 no.2
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• pp.341-356
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• 2024

Purpose: This study investigates the role of authenticity in the effect of CSV activities of sports firms on corporate trust based on the attribution theory. Although many studies have been conducted on CSV, studies on the sports firms' CSV activities and their authenticity are insufficient. Methods: This study surveyed consumers who have experienced CSV activities of sports firms. The data were analyzed using structural equation model and hierarchical regression analysis. Results: The results showed that sports firms' CSV activities significantly affected corporate trust and authenticity played an important role in regulating the impact of CSV activities on corporate trust. The more authenticity was recognized by customers, the higher the performance of sports firms' CSV activities. Conclusion: These results imply that it is important to establish authentic CSV strategy, as performance of CSV activities is mainly determined by authenticity.

• East Asian Journal of Business Economics (EAJBE)
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• v.10 no.2
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• pp.81-91
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• 2022

Purpose - This study explores the role played by the government in spreading corporate green IT. Indeed, a lot of evidence is emerging that governments acting independently are not in a position of attaining the far end economic and social changes need for the realization of green IT. As much as matters about green IT was initiated by many governments. Research design, Data, and methodology - This study selected the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) as a research design. The PRISMA is recognized for its standard evidence reporting system and can provide adequate systematic review among previous studies. Result - A lot of consensus leads to the acquisition of the value of corporate green IT concerning the effectiveness of the collaboration. This study could obtain six suggestions from the systematic review, such as 'Rebalancing Government and Public Duties', 'Direct Regulation', 'Marketing Tools and Fiscal or Economic Measures', 'VNRP', 'Education for Decision Making', 'Latest Policy Trends within the G8 Nations'. Conclusion - The most challenging aspect when it comes to ensuring corporate green IT is the separation of economic growth from the perspectives regarding life qualities. According to the study (Falcone, 2020), this needs a second policy-oriented wedge concerning re-socialization with the desire of encouraging the development of the culture associated with the corporate green IT.