• 제목/요약/키워드: Corporate promotion

검색결과 259건 처리시간 0.026초

중싱(中兴)의 기업문화 연구 (A Study on the Corporate Culture of ZTE)

  • 김승진;최명철;김한얼;상헌법;장우
    • 문화기술의 융합
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    • 제6권4호
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    • pp.203-208
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    • 2020
  • 미국과 중국의 무역전쟁이 수년 간 지속되고 있고, 미국의 중국통신기업에 대한 제재는 점점 강화되고 있다. 이런 재제에도 중국의 대표적 통신장비업체인 ZTE(중싱)은 글로벌 5세대 이동통신(5G) 시장에서 점유율을 오히려 확대하고 있다. 이러한 ZTE의 성장과 경쟁력은 ZTE의 독특한 기업문화에 기반하고 있다. ZTE는 연구개발을 중시하며, 적재적소에 인재배치 및 활용, 중국 전통문화에 기반하여 겸손과 절제, 중용의 '온정문화(溫情文化)'라는 기업문화를 가지고 있다. ZTE는 사람중심 경영을 구현하기 위해 노력하면서, 내부경쟁을 적절히 활용하고 있다. ZTE의 기업문화는 상호 존중, 충실함, 혁신, 우수한 서비스, 연구개발과 브랜드 중시, 직원배려와 과학적 관리의 결합 등으로 설명된다. ZTE의 세계적 시장점유율과 기업경쟁력에도 불구하고, 한국에서는 연구된 바가 사실상 전무하다. 본 연구결과를 통해, 중국의 ICT산업과 통신장비기업에 대한 이해의 폭을 넓히고자 한다.

기업의 성과에 대한 고용 및 인적자원개발, 노사관행의 영향력 연구 (The Effect of Employment, Human Resource Development and Labor Practices on Corporate Performance)

  • 김진희
    • 문화기술의 융합
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    • 제8권2호
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    • pp.23-28
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    • 2022
  • 본 논문은 우리나라 기업들의 성과에 대한 기업들의 고용, 인적자원개발, 노사관행의 시행이 미치는 영향력에 대하여 분석하였다. 분석을 위한 자료는 한국노동연구원(KLI)의 2017년 7회차 사업체패널 조사로 수집된 2,868개 기업에 대한 자료를 활용하였다. 기업의 성과는 전년도 영업이익을 대상으로 하였다. 고용은 신입사원의 공개채용여부, NCS직무능력에 대한 평가여부, 핵심인력 확보 프로그램 실행여부를 포함하였다. 인적자원개발은 재직자 훈련 실시여부, 직무능력향상도 평가여부, 저성과자 관리프로그램 시행 여부, 근로자 경력계획 여부, HRD에 직무분석 활용여부로 구성하였다. 노사관행에는 육아휴직 보장, 출산휴가에 대한 보장과 보육시설 지원 여부를 포함하였다. 분석방법은 영업이익의 흑자 및 적자 기업의 두 집단에 대한 이항 로지스틱 회귀분석을 사용하였다. 분석결과 기업의 성과에 대해 고용, 인적자원개발, 노사관행의 영향력을 확인할 수 있었으며, 기업 차원에서 성과를 높이기 위한 고용 및 인적자원 개발, 노사관행 관리의 시사점을 논의하였다.

The Effects of Corporate Social Responsibility on Job Performance: Moderating Effects of Authentic Leadership and Meaningfulness of Work

  • Yang, Hoe-Chang;Kim, Young-Ei
    • The Journal of Asian Finance, Economics and Business
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    • 제5권3호
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    • pp.121-132
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    • 2018
  • The study aims to investigate methods for companies to contribute to not only social and national developments, but also on the promotion of individuals and companies by re-examining the various phenomena that define companies. The study examines the relationship between subordinate factors of social responsibility activities and job performances as well as the role of CEOs in showing authentic leadership and meaningfulness of work. A total of 312 valid questionnaires were obtained, and hypotheses were tested using regression analysis, hierarchical regression analysis, and 3-way interactions. The results suggest that corporate social responsibility activities not only enhanced the performance of the members, but also confirmed the importance of the authentic leadership of the CEO. Additionally, the role of the members in the company also showed to play a very significant role in a company's developments. The results also show that the CEO and members need to make efforts to increase ethics as well as gain more competitiveness and improve their reputation by promoting their sense of calling and feeling of compassion in the workplace. In other words, the members of the high-ranking book and the members of the relatively low position will have different degrees of information transfer and evaluation of the company policy may be different.

Exploring Sustainable Values in Upcycled Korean Fashion Brands through Their Corporate Activities

  • Haemin Yu;Jaehoon Chun
    • 한국의류학회지
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    • 제47권3호
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    • pp.425-441
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    • 2023
  • Over the past few years, the fashion industry has faced numerous environmental issues and sustainability is being promoted as the key to success. This study conducted in-depth interviews with a range of stakeholders, such as designers and marketing professionals from upcycled Korean fashion brands, to examine how their sustainable values are reflected and developed through corporate activities related to planning, production, promotion, and distribution. The sustainable values inferred from the interviews were coded based on Schwartz's universal values with a view to addressing conflicts of values and promoting the sustainability of upcycled fashion brands in Korea. Through this process, the study derived universalistic, economic, and self-oriented sustainable values. The study also proposed a conceptual framework for upcycled fashion brands by discussing difficulties and limitations and offer proposals that could help the industry. The results indicate that a key driver for market success is promoting sustainable values in upcycled fashion. Finally, suggestions are offered for follow-up research that can further support sustainable practices in the fashion industry.

건설사업관리 제도개편에 따른 기업의 대응방안에 관한 연구 - 건설기술진흥법 시행과 관련하여 - (The Actions by Enterprise along the Reforming Construction Management Regulations)

  • 신현정;신규철
    • 한국건축시공학회:학술대회논문집
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    • 한국건축시공학회 2014년도 춘계 학술논문 발표대회
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    • pp.54-55
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    • 2014
  • The structure of construction management service in the Construction Technology Management Act has changed recently. The new Construction Technology Promotion Act becomes effective to support and promote the development of related construction industries and construction technology for domestic and overseas markets. The purpose of research is to analyze the main contents of Construction Technology Promotion Act and to investigate corporate status, problems, and issues. The research is conducted to improve as reorganization of the CM service system based on the interviews with experts. Accordingly the research is to derive countermeasures of CM enterprises. The research results are presented in the following categories of contract awarding, project management, human resource management, general administration and staff education management as countermeasures of enterprises.

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Promoting Efficient Smart Factories through Analysis and Status of Corporate Infrastructure Configuration

  • Seong-Hoon Lee
    • International Journal of Internet, Broadcasting and Communication
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    • 제16권3호
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    • pp.274-280
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    • 2024
  • The smart factory promotion project is a project that improves the entire management environment system, including the production process, using ICT technology. According to the 2019 Smart Factory Survey and Analysis Research Report of the Ministry of SMEs and Startups, small and medium-sized enterprises that introduced smart factories reported positive effects such as increased productivity, improved quality, and reduced costs on average. On the other hand, the survey results of companies that promoted the project despite positive results showed that there was room for improvement. This study dealt with the contents of the survey conducted on companies by the smart factory promotion agency in 2020 regarding the infrastructure configuration for promoting smart factories. We examined the meaningful contents implied by the data related to the infrastructure configuration. These meaningful survey results can lead to more efficient business promotion in the future when promoting smart factory projects.

쇼륨 실내디자인 계획 방향에 관한 연구 (A Study on the Planning for Interior Design of Showroom)

  • 김경순
    • 한국실내디자인학회논문집
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    • 제7호
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    • pp.45-49
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    • 1996
  • The purpose for this study shows general planning direction about showroom which can enhance sales promotion, and corporate image and through buyer negotiation increasing export. We can divide showroom as promotional showroom and institutional showroom as a whole. The results of this research can be summarized as follows : There is no uniformed design plan of display for the P.R of showroom. And they need independent business space. But, there is no attractive factors to fascinate their consumer and thus there is no sufficient service facility, Also, some more effective planning is needed to support their supervisors. I wish to suggest some planning direction on the basis of research problems : We need to divide four space- that is entrance space, display space management space, service space-to allocative effectively space for the purpose of charging product. P.R. We should set up uniformed design policy which can contribute P.R.-that is corporate color, unform . logotype, sign, pamphlet etc.

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The Effects of Human Resource Factors on Firm Efficiency: A Bayesian Stochastic Frontier Analysis

  • Shin, Sangwoo;Chang, Hyejung
    • International Journal of Advanced Culture Technology
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    • 제6권4호
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    • pp.292-302
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    • 2018
  • This study proposes a Bayesian stochastic frontier model that is well-suited to productivity/efficiency analysis particularly using panel data. A unique feature of our proposal is that both production frontier and efficiency are estimable for each individual firm and their linkage to various firm characteristics enriches our understanding of the source of productivity/efficiency. Empirical application of the proposed analysis to Human Capital Corporate Panel data enables identification and quantification of the effects of Human Resource factors on firm efficiency in tandem with those of firm types on production frontier. A comprehensive description of the Markov Chain Monte Carlo estimation procedure is forwarded to facilitate the use of our proposed stochastic frontier analysis.

A Research on Legal Risk Prevention of Chinese enterprises' FDI in China-Japan-Korea FTA

  • SU, Shuai;ZHANG, Fan
    • 융합경영연구
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    • 제7권4호
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    • pp.6-9
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    • 2019
  • Purpose - This research mainly studied with the promotion of "one belt and one road "initiative's strategy and the construction of China, Japan and South Korea Free Trade Zone, China exports urgently needed industrial products to Japan and South Korea, which will not only help digest excess industrial capacity, optimize China's industrial structure, but also promote the economic development of Japan and South Korea. Research design, data, and Methodology - The study conducted a survey on 2018 year new revision of China-Korea Japan's data. Results -This study shows that In this process, multinational enterprises, as pioneers of economic development, play an irreplaceable role. However, due to the differences between laws of different countries and their own corporate culture concepts, enterprises in different countries will inevitably encounter various conflicts in the process of development. Conclusions -This requires our enterprises to have awareness of legal risk prevention in the process of development, and to study the corporate culture of relevant enterprises to truly achieve win-win cooperation.

The Impact of ESG Performance on Corporate Value of Chinese Companies

  • Heonyong Jung
    • International Journal of Advanced Culture Technology
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    • 제11권3호
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    • pp.33-38
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    • 2023
  • This study examined the influence of ESG performance on the firm value of Chinese equipment manufacturing companies over the period from 2011 to 2020. The analysis indicated that while ESG performance exerted a negative influence on firm value, this impact was not statistically significant. These findings substantiate the Institutional Difference Hypothesis (IDH), which posits that country-specfic institutional variations sifnificantly shape the strategic decision-making of organizations. When disaggregating the three components of ESG, variations in the results were observed both for overall ESG performance and for each individual dimension. Of the three dimension elements, the environmental (E) and governance (G) facets had a negative bearing, whereas the social (S) facet had a positive influence. Notably, only the governance dimension (G) demonstrated a statistically significant influence. These outcomes affirm the institutional difference hypothesis, illustrating divergent results across distint ESG dimensions.