• Journal of Korean Society for Quality Management
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• v.36 no.3
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• pp.66-75
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• 2008

Korean insurance companies recently started to understand that the customer satisfaction can be a critical role affecting sales performance and profit. A number of authors have reported and analyzed service quality factors in the auto insurance. The purpose of this research is to examine influence factors for the customer satisfaction in the auto insurance market. This study is assumed that customer satisfaction factors are composed of prices of service and corporate image as well as service quality factors. 249 questionnaires are gathered and analyzed from persons. The main findings of the empirical study are : First, the influence from prices of service and corporate image is higher than that from service quality factors, Second, repurchase of auto insurance highly correlated to recommendation intention.

• Proceedings of the Korea Contents Association Conference
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• 2006.05a
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• pp.109-112
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• 2006

Corporate image have been studied for customer, advertising all around. But most of study is focused customer perception. So that the focus of this study is the business relationship, the subject of business environment. Because Corporate image is important for between business relationship which is a new business environment.

• Fashion & Textile Research Journal
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• v.16 no.2
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• pp.293-300
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• 2014

Fashion companies confront to environmental problem and resource depletion and have to consider 'sustainability' into their management. Corporate sustainable management of company is explained as the model of Triple Bottom Line which is composed of economic, social and environmental elements, thus we wanted to adapt this model to the case of fashion companies and the purpose of this study is to investigate the relationship among the TBL elements which contain the economic, social and environmental responsibility, the evaluation on fashion company including the reliability, reciprocality and reputation of company, and the evaluation of brand image. We conducted the survey of questionnaire about 300 people in their 20's and performed statistical analysis. As a result, the elements of corporate sustainable management in fashion company are related to the company evaluation, and again company evaluation is correlated to the evaluation of brand image. Economic responsibility of fashion company is related with the reliability of company evaluation, social responsibility of fashion company with the reciprocality and reputation of company evaluation, and environmental responsibility is deeply related with reciprocality of fashion company's evaluation. The results of this study revealed the importance of corporate sustainable management of fashion companies, and the relationships in fashion industry are stronger than in other industry.

• Journal of Distribution Science
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• v.11 no.7
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• pp.39-45
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• 2013

Purpose - The paper aims at testing the moderating effect of individualism dimension of culture on consumer behavioural intention about bank services in Nigeria. Research design, data, and methodology - A survey was conducted with a sample of five hundred and fifty five bank customers drawn from various retails banks. Using Statistical Package for Social Sciences and Analysis of Moment Structure, combinations of descriptive and inferential statistics were performed. Invariance test and multiple-group analysis were conducted in order to assess the moderating effect. The invariance test was necessary to confirm the equivalence of constructs so that any difference detected thereafter could be related to moderating effect. Results - The results show that individualism has a significant moderating effect on the relationship between technical quality, perceived value and corporate image on the one hand, and behavioural intention on the other. However, individualism does not moderate the association between functional quality and behavioral intention. Conclusions - It is recommended that the bank policy makers should take necessary step to enhance the customer perception of technical quality, perceived value and corporate image with respect the retail bank services.

• International conference on construction engineering and project management
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• 2011.02a
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• pp.420-425
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• 2011

Corporate Social Responsibility has become a hot issue for modern enterprises recently. Under this trend, companies have to focus on what they can do for society instead of on just making profits. This paper is to explore the relationship between ecological corporate social responsibility and organizational performance in the construction industry in Taiwan. 192 samples were collected from Taiwan's general contractors and analyzed using factor analysis, correlation analysis and path analysis. This study found: (1) in general, the contractors in Taiwan don't devote much to realizing ecological corporate social responsibility, and there is still much room for improvement; (2) the correlation analysis results indicated there are significant positive relationships between ecological corporate social responsibility and organizational performance; and (3) according to the path analysis results, a contractor can improve its business performance by improving its realization of corporate social responsibility.

• Journal of Distribution Science
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• v.14 no.10
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• pp.59-72
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• 2016

Purpose - This study expands the corporate social responsibility (CSR) model and concepts by adding to it the concepts of corporate identity and public existence responsibility. Then, this study examines the structural relationship between corporate identity and public existence responsibility. This study contributes to expanding CSR to give customers a different perspective from previous studies in that it specifically measures corporate public existence responsibility, corporate identity, and corporate value creation and investigates the structural relationship. Research design, data, and methodology - This study addresses specific research questions. First, it asks whether non-financial performance is a component of CSR; second, it asks if the improvement in the corporate image should be treated as its corporate identity; and third, it tries to expand CSR concepts from corporate citizenship and public market awareness to public existence responsibility. The research hypothesis is formulated to confirm the relationships among CSR, corporate value creation, corporate identity, and public existence responsibility. Result - This study confirms that CSR has a positive correlation with corporate value creation and that CSR has a relatively positive correlation with corporate identity and public existence responsibility. Additionally, it confirms a positive correlation between corporate identity and public existence responsibility. However, corporate identity and public existence responsibility do not have an effect on corporate value creation. However, the influence of public existence responsibility confirmed the influence of corporate value creation through corporate identity as a mediating variable. Conclusion - This study argues that CSR produces more general performance including both financial and non-financial performance. It also confirms that the goals and performance of CSR can substitute for corporate value creation from general performance. It further confirms that public existence responsibility includes market public awareness, corporate images, and corporate associations. It suggests that corporations should see themselves as having public existence responsibility. Further, they should devise strategies to build corporate identities that associate with corporate goals and visions. Finally, this study contributes to the expansion of perspectives on CSR theoretical concepts and goals of performance of the corporation throughout the corporate value creation process.

• Korean Institute of Interior Design Journal
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• v.21 no.3
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• pp.31-39
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• 2012

This is the time we need differentiated strategy due to consumer's standard of purchasing is becoming more complicated and corporate marketing war is intensely competitive. For a long-term strategy, making competitive corporate image is important because companies have their own competitiveness. In addition, importance of having a relationship with customer is magnified through consumers'direct and indirect experience. "The corporate complex cultural space is designed place for experiential marketing to convey its meaning to consumers." Under above concept, this study analyzed the theory of experiential marketing and conducted a survey which is based on experiential marketing strategic module (SEMs) using the analyzed theory. This study drew expression characteristics of space through case analysis and conducted a survey to have more effective corporate complex cultural space. As a result, the experience in the space enables people to understand of the space through five senses, not consist of simply chucks of sense-date, and this result emphasizes the importance of 'Event' because people tend to escape from restriction for reality to relive stress and have emotional satisfaction. In addition, it shows expression characteristics which provide sympathy as a flexible interaction through symbolical image. The result of the expression characteristics' survey is showed up to improve effect of corporate complex cultural space. This study is analyzing the corporate complex cultural space through experience marketing for the company which wants provide differentiated experience of various space expression methods and catching current position. Also, this study places its significance to give a way to increase space preference and effect of corporate complex cultural space. Based on the result of this study, I hope the future corporate complex cultural space will develop refreshingly.

• Management & Information Systems Review
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• v.14
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• pp.195-214
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• 2004

The purpose of this study is to find proper strategies for the reinforcement of brand image in the online insurance retail stores. First, from theoretical backgrounds, I have investigated acquisition effects, strategies for changing brand image, decisions on a product position and product differentiation under various strategic marketing factors based on the reinforcement strategies of brand image. Second, there is a significant difference between corporate/on-line insurance retail store names recalled first and brand names recalled first. Third, in terms of consumers' preferences, there exists a substantial difference between corporate/on-line insurance retail stores and brands. From this study, the following conclusions are drawn. First, on-line insurance retail stores and brand image should be carefully developed and used as a tool to secure competitive advantages. Second, on-line insurance retail stores and brand image should be considered and continuously enhanced as an important asset for the on-line insurance retail stores. As the importance of brands grows, brand management is an essential step for powering brands.

• 한국정보디스플레이학회:학술대회논문집
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• 2009.10a
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• pp.282-285
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• 2009

Nanostructured OLED light extraction films have been made via roll-to-roll coating processes. Their on-axis and integrated outcoupling efficiencies reach 2X and 1.3-1.8X, respectively. Optical performance and effects of the nanostructured film on pixel blur and image ghosting will be discussed.

• 한국정보디스플레이학회:학술대회논문집
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• 2008.10a
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• pp.1039-1042
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• 2008

We propose a novel method to measure moving picture quality of display. This method simulates human visual system based on CSF (Contrast Sensitivity Function). And it evaluates moving picture quality of display on the image captured by pursuit camera. The results from this method are correlated with human visual perception test very well.