• 한국게임학회 논문지
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• 제15권4호
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• pp.133-144
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• 2015

본 연구는 온라인 및 모바일 게임 이용자의 심리적 관점(게임 과몰입, 게임 중독)에서 게임 제품 충성도, 게임 기업 충성도, 게임 기업 수익성의 영향관계를 파악하고, 이를 통해 중독과 과몰입에 대한 개념 정리를 확립하고, 기업의 게임 정책 및 마케팅에 대한 제안점을 제시하고자 하였다. 따라서 본 연구의 시사점은 다음과 같다. 첫째, 정부는 게임에 대한 개념의 차이를 이용자들도 혼동하고 있다는 사실을 인지하여 게임 과몰입과 게임 중독이라는 개념을 다시 한 번 정립화 하는 과정 및 이미지 확보를 위한 정책이 필요하다고 생각한다. 둘째, 게임 과몰입자에 대해서 게임 내에 생성한 콘텐츠 또는 기록 등을 공유할 수 있는 기능과 게임 네트워크를 통해 아이템을 사거나 추가 콘텐츠를 구매할 수 있는 기능을 부각시켜 게임 제품의 충성도를 더욱 고취시키도록 노력해야 할 것이다. 또한 기업에 대한 홍보를 강화하여 게임 기업의 충성도를 높일 수 있도록 해야 할 것이다. 반대로 게임 중독자에게는 기업의 이미지 보다는 게임 제품의 이미지를 인식시켜야 할 것이다. 셋째, 게임 기업은 게임 제품을 통해 긍정적인 브랜드를 성립하고, 나아가 기업 자체의 브랜드가 될 수 있도록 하는 게임의 방향성, 개발, 마케팅전략을 펼쳐야 할 것이다. 넷째, 게임 개발과 효과적인 마케팅 전략을 토대로 이용자를 늘리고 그들의 만족도를 연구할 필요성이 있다. 다섯째, 게임 기업은 게임 과몰입자들을 대상으로 제품 광고 및 운영효율화 등을 통해 수익성에 일조할 수 있는 마케팅 전략이 필요하겠다.

• 문화기술의 융합
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• 제9권2호
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• pp.119-126
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• 2023

코로나19 현상으로 우리나라 중소기업의 1/3이상이 재택근무를 하였다. 이러한 상황에서 제조업 중 중소기업의 경영상태를 알아보고 실질적인 정책지원 방향을 찾고자 하였다. 조사자료는 한국은행의 기업경영분석 2021년 자료를 근거로 하였으며, 연구결과 중소기업의 부채는 362조원(2019년)에서 409조원(2022)으로 증가한 반면 자본은 489조(2019년)원에서 336조원(2022년) 축소되었다. 당기순손익은 14.9조원(2019년)에서 23.3조원(2021년)으로 증가하였다. 기업의 재무건정성 분석 결과, 첫째, 안정성은 전체 산업 대비 유동비율은 높고 차입금의존도가 높았으며, 둘째, 수익성은 매출액경상이익률이 3.20%(2019년)에서 4.28%(2021년)로 향상되었으나, 전산업 5.01%(2021년) 비해 낮았다. 셋째, 성장성은 총자산증가율은 12.43%(2021년)이며 전산업 7.94%(2021년) 보다 높았다. 매출액증가율도 전산업(2021년)은 (-)성장인데 반해 중소기업은 14.78%의 성장을 보였다. 넷째, 활동성은 총자산회전율이 전산업 0.73에 비해 0.96%로 높았다. 결론적으로 전산업에 비해 안정성과 수익성은 낮았고, 성장성은 높았다. 향후 중소제조업의 특성상 성장성이 높은 산업위주의 정책이 필요한 것으로 보인다.

• 마케팅과학연구
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• 제17권3호
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• pp.39-59
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• 2007

기업 환경의 국제화에 따라 설립초기에 국제화를 시도하는 벤처 기업이 증가하고 있고 이러한 현상은 기존의 기업 국제화의 단계적인 모델로는 설명에 한계를 가진다. 소위 태생적 글로벌 벤처(born global venture; BGV)은 R&D 밀집도와 경쟁밀집도가 높은 하이테크 산업에서 많이 나타나며 기존의 실증 연구에서 BGV의 환경 및 기업의 역량 특성과 국제화에 따른 기업 성과에 대한 연구가 진행되어 왔다. 그러나 기업의 성과의 경우 실증적인 연구에서 상호 다른 결과를 보이고 있으며 기업의 성과에 중요한 영향을 미치는 마케팅 전략에 대한 논의가 부족했다고 판단된다. 이에 본 연구에서는 BGV에 포함되지 않는 기업(Non_BGV)에 비하여 BGV가 보유하고 있는 기업 역량과 마케팅 전략의 차이 및 BGV의 기업 성과를 성장성, 수익성, 시장 성과 측면에서 분석해 보았다. 결과적으로 BGV는 Non_BGV에 비하여 기업의 지식을 활용하는 능력 및 해외 경험에서 차이를 보였으며 두 기업군이 추구하는 마케팅 전략에서도 차이가 있음을 보였다. 또한 기업의 성과 측면에서는 성장성과 시장 성과에서는 BGV가 더 나은 성과를 보였으나 수익성 측면에서는 차이가 없는 것으로 분석되었다.

• 경영과학
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• 제28권3호
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• pp.61-72
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• 2011

This study suggests a DEA(Data Envelopment Analysis) based model to evaluate the value of corporate stock. The model integrating PER(Price-Earning Ratio), PBR(Price-BookValue Ratio), PSR(Price-Sales Ratio) and volatility in DEA structure has an advantage of overcome the limitation of traditional financial ratio based models. In order to show the effectiveness of the suggested model. we compare the performance of portfolio composed by DEA approach with those of portfolios made by traditional approaches such as PER, PBR, and PSR in terms of stock return and volatility. Specifically, we use the data of all the enterprises listed on the S&P 500 in the U.S. in 2007 and 2009 as the sample data for the experiments. The results of the experiments show that the performance of the DEA approach is clearly better than those of other approaches. Particularly, in sharply plummeting market, the performance of the DEA approach is shown to be prominently better than those of other approaches as the DEA approach reflects investment risk as well as profitability and growth. The DEA score combining the existing investment indices may serve as a useful barometer for selecting a stable and profitable portfolio.

• 유통과학연구
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• 제17권12호
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• pp.5-12
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• 2019

Purpose - In this paper, we examine the effect of accrual earnings management and real earnings management on the corporate value of retail corporations. Research design, data, and Methodology - The sample cover firms whose settlement is December among retail companies listed on the Korea Stock Exchange's securities market and KOSDAQ market from 2001 to 2016. Of these, the targets were companies with operating profit and equity capital of zero or higher and with sales data. The secondary data was collected through KIS-VALUE data base. The Jones model and the modified Jones model were used for the calculating the accrual-based earnings management and the real earnings management. Result - According to the empirical results, the relationship between accrual earnings management, real earnings management and firm value is positively significant in the retail industry as in manufacturing industry. These results are also significant when controlling the size, profitability, investment, debt ratio, dividend, and growth potential of a company. Conclusions - The characteristics of the distribution business can be identified and the influence of the various kinds of earnings management, which is being researched around the manufacturing industry, can be studied in the distribution industry to give practical implications to investors.

• 한국시스템다이내믹스연구
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• 제3권1호
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• pp.5-42
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• 2002

The main purpose of this paper is analyzing long-term growth possibility of a telecommunication Company (Telco) H. First of all, to achieve this purpose, the precise understanding about causal relations among growth and decay factors of Telco H is required. Based upon the causal analysis, a basic computer simulation model is developed. Finally, several predictive examinations about growth possibility and pattern of the Telco H are conducted using three scenarios. From simulation results, the most important policy leverages are capabilities of market share sustenance, improvement of service quality and squeezing current network facility to elevate profitability and efficiency. Recently, telecommunication industry has become more and more competitive due to introduction of Internet and deregulation. Internet has brought about global competition as well as confusion between telecommunication and broadcasting industries. At the almost same time, deregulation is a universal tendency and a catalyst of unlimited competition. Telco H has been a dominant company in Korea for last century. However, the dominant position of Telco H has been threatened by the change of competition environment. The competitive environment has many elements and keeps changing dynamically. Therefore, System Dynamics simulation methodology is adopted to examine the problem.

• 한국식생활문화학회지
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• 제29권6호
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• pp.593-598
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• 2014

Brands play a critical role as a core asset and the primary driver for corporate growth because of their power of identity and influence on customers' perceptions in restaurant industry. However, in spite of diverse and dynamically changing recent brand portfolio strategies of restaurants, a study on the effect of brand diversification on financial performance has been rarely conducted in the restaurant industry context. Considering competing viewpoints regarding diversification's influence on financial performance, the purpose of this study is, therefore, to examine the effect of brand diversification on firm performance of restaurants. The results indicated that brand diversification is positive effect to profitability. Brand diversification seems to be attractive and might be a reasonable growth strategy to expand market power by satisfying diverse consumer needs. Therefore, restaurant managers should be consider in implementing brand diversification strategy especially in dynamically changing trend of brand diversification in the current restaurant industry.

• The Journal of Asian Finance, Economics and Business
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• 제7권10호
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• pp.141-148
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• 2020

This paper analyzes factors affecting the debt maturity structure of enterprises listed on the Vietnam stock market. The panel data of research sample includes 549 non-financial listed enterprises on the Vietnam stock market from 2009 to 2019. The Generalized Least Square (GLS) tool is employed to address econometric issues and to improve the accuracy of the regression coefficients. In this research, debt maturity structure is the dependent variable. Capital structures, fixed assets, liquidity, firm size, asset maturity, profitability, corporate income tax, gross domestic product, inflation rate, credit growth scale are independent variables in the study. The model results show, that among the factors affecting the structure of debt maturity, the capital structure, asset structure, and firm size have the highest estimation coefficients, which shows that capital structure, asset structure, and firm size plays an important role in the decision-making process of debt maturity structure. The empirical results show that there are differences in the impact of these factors on the debt maturity structures in state-owned enterprises and non-state enterprises listed on the Vietnam stock market. The findings of this article are useful for business administrators, helping business managers make the right financial decisions to determine the target debt maturity structure in enterprises.

• The Journal of Asian Finance, Economics and Business
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• 제9권7호
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• pp.101-108
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• 2022

The outbreak of Coronavirus disease 2019 (COVID-19) has caused serious impacts not only on human health but also on the economies around the world. Enterprises play an important role in the development of every country but it is also one of the most affected sectors during the pandemic. Drawing on panel data of 131 enterprises listed on the Vietnamese stock exchange from 2016Q1 to 2021Q3, this study aims to investigate the impact of the COVID-19 pandemic on firm performance. Enterprises are classified into seven industries including Agriculture, Material, Industry, Real estate and Construction, Energy, Consumer, and Service. The paper also analyzes the variation of the effects among companies, focusing on differences in revenue and capital structure. The results show that the COVID-19 pandemic negatively affects business performance. In addition, the empirical findings indicate that revenue and debt decreasing can cause deterioration of firm performance during the pandemic period. The decrease in revenue has a direct impact on firm profitability. The reduction of debt levels affects the corporate leverage leading to adverse effects on firm performance. The negative effect is more pronounced for companies in some specific sectors including industry, real estate, construction, consumption, and services.

• Journal of Information Processing Systems
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• 제18권5호
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• pp.637-649
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• 2022

Investors aim to increase their profitability by investing in the stock market. An adroit strategy for minimizing related risk lies through diversifying portfolio operationalization. In this paper, we propose a six-step stocks portfolio selection model. This model is based on data mining clustering techniques that reflect the ensuing impact of the political, economic, legal, and corporate governance in Mongolia. As a dataset, we have selected stock exchange trading price, financial statements, and operational reports of top-20 highly capitalized stocks that were traded at the Mongolian Stock Exchange from 2013 to 2017. In order to cluster the stock returns and risks, we have used k-means clustering techniques. We have combined both k-means clustering with Markowitz's portfolio theory to create an optimal and efficient portfolio. We constructed an efficient frontier, creating 15 portfolios, and computed the weight of stocks in each portfolio. From these portfolio options, the investor is given a choice to choose any one option.