• 유통과학연구
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• 제13권12호
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• pp.53-63
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• 2015

Purpose - Recently, creating shared value (CSV) has attracted attention through plan sustainability and the growth of corporate management. Porter and Kramer (2011) defined the core concept of CSV as social value, economic profits, improvements in the economic social condition, and reinforcing competitiveness. The purpose of CSV, which is to pursue economic profits through a social solution to the problem, agrees with managing the objective of a social enterprise that prioritizes the pursuit of profits through the realization of a social purpose. Today, CSV studies focus on CSR and sustainability and reinforce competitiveness. However, few studies focused on the social economy. Precedent studies examined CSV using a company example, and few studies exist from the perspective of consumers and the point of view of a market society. Research design, data, and methodology - Therefore, this study examines CSV in comparison to a background of the social economy. This study also investigates and analyzes the concept of social value from the point of view of consumers, social problems, consumption value, corporate value, and the influence of consumers. This article develops three hypotheses. Hypothesis 1 investigates the correlation with social innovation that consumers thought as being necessary for social innovation by a company. Hypothesis 2 is used to confirm the influence of consumers in CSV. Therefore, this article investigates the influence of consumers on consumption action for companies that are indifferent to social problems. Hypothesis 3 is used to verify the correlation between the value that consumers demand through consumption and the corporate value that companies pursue other than profits. The three hypotheses were adopted and met the standard for suitability. Results - The importance of the CSV study from the consumer perspective was confirmed using the influence of consumers on CSV. Because the objective of company activities is either the consumer or the market, the influence that extends to interactions between the company and consumers to ensure the success of a business is significant. Regarding the CSV study, because it was an initial study, various approaches are subsequently developed. However, conceptual and practical case studies on CSV currently exist that may be used to verify the factors that comprise CSV. Therefore, the company example may enable verification of the factors that influence the composition of CSV through identification from the consumer perspective. In addition, studying CSV as an action result (of consumer satisfaction, of a company's profits and competitiveness, and of society's cancellation of a social problem) may enable the realization of a practice paradigm as opposed to simply thought and faith. Conclusions - First, this study confirms the social value of a business through the feasible and common pursuit of consumers by corporations. Second, customer influence accounts for an important part of CSV. Third, shared value commonly provides a necessary advantage to consumers, corporates, and society, and contributes to the economy and healthy social development. Fourth, corporates can conduct a business, generate profits, and realize value through improvements in social problems and by addressing their competitive strengths and weaknesses.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2007년도 추계학술대회
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• pp.111-140
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• 2007

본 논문은 공공기관의 사내벤처제도 개선방안에 대하여 분석하여 보았다. 연구방법은 문헌조사, 국내외 기업 사례조사 및 A공사의 사내벤처제도 운영실태에 대한 종업원의 설문조사와 인터뷰조사 방법을 사용하였다. 분석결과 A공사의 사내벤처제도 문제점은 다음과 같다. 첫째, 사내벤처제도에 대한 CEO의 강력한 추진의지와 이를 수행할 수 있는 조직분위기 형성의 지속성이 미흡하다. 둘째, 실제 사업을 수행할 종업원의 역량개발 노력이 부족하다. 셋째, 사업아이템 발굴 및 타당성 평가에 있어 종업원의 수용성과 객관성 제고가 필요하다. 넷째, 사내벤처팀의 성과측정을 위한 명확한 기준 및 측정시스템이 미흡하다. 다섯째, 성과에 비례한 보상이 제한적인 범위 내에서 이루어진다. 마지막으로, 사내벤처팀이 별도법인으로 분사 시 모기업의 지분 출자 및 자금지원이 이루어 지지 못하고 있다. 이러한 문제점에 대한 개선방안은 다음과 같다. 첫째, CEO의 강력하고도 일관성 있는 제도 후원 의지 천명과 함께 종업원들이 주도가 된 도전적이고 창의적인 조직문화의 확산이 필요하다. 둘째, 공사는 종업원의 역량제고를 위하여 창업관련 지식 및 개인의 역량개발 프로그램 제공과 이를 공유할 수 있는 정보공유 시스템을 갖추어야 한다. 셋째, 사업아이템 발굴 및 타당성 평가에 있어 외부 전문가의 컨설팅 제공 및 타당성 평가결과에 대한 명확한 feed-back을 통하여 수용성 제고와 함께 종업원의 참여의지를 제고하여야 한다. 넷째, 사내벤처팀의 성과측정을 위하여 자율성과 독립성을 전제로 한 명확한 목표부여 및 벤처팀 특성에 맞는 세부 평가시스템을 마련하여야 한다. 다섯째, 사내벤처 참여자에 대하여 성과에 비례하는 보상을 강화하여 실질적인 동기부여가 될 수 있도록 하여야 한다. 마지막으로, A공사는 벤처사업에 대한 사후관리 강화 차원에서 기존의 기술개발과제 지원제도 활용 및 중소기업 창업투자조합 결성을 통하여 분사하는 사내벤처팀에 대한 지분 출자 및 자금지원을 할 수 있도록 하여야한다.

• 자원ㆍ환경경제연구
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• 제19권2호
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• pp.383-411
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• 2010

기후변화 문제와 그 해결을 위한 범지구적 대응은 다양한 측면에서 기업의 경쟁력에 영향을 미치고 있기 때문에 이에 효과적으로 대응하지 않는다면 기업의 경쟁력을 안정적으로 유지하기 어려울 뿐만 아니라 기후변화와 관련된 국가 전체의 경제적 비용이 크게 증가할 수 있다. 기업의 경쟁력은 대내외적인 여건 하에서 지속적인 생산활동과 이윤 창출을 위한 잠재력을 의미한다. 경쟁력은 직관적으로는 쉽게 이해되는 개념이지만 실제로 이를 결정하는 요인을 도출하고 그 변화를 측정하는 것은 복잡하고도 논란이 많은 주제이다. 이러한 문제를 해결하기 위해 일반적으로 사용되는 방법은 '경쟁력지수'를 개발하여 활용하는 것이다. 경쟁력지수는 기업이나 국가의 경쟁력을 일정한 지표체계와 복합지표 방법론을 이용하여 하나의 지수로 측정하는 방식이다. 기후변화는 물리적 피해, 온실가스 규제, 고정자산 감모, 제품 수요 변화 등을 통해 요소, 기술, 제품, 시장구조 등의 기업경쟁력 결정요인에 영향을 미친다. 따라서 기업 경쟁력은 기후변화라는 영향요인에 대한 취약성을 줄이고 새로운 대내외적인 여건에 성공적으로 대응하여야만 안정적으로 유지할 수 있다. 본 연구는 기업의 경쟁력에 영향을 미치는 요인을 도출하고 이를 반영한 주제별 지표체계 및 지수 개발을 목적으로 한다. '기후변화 경쟁력지수'는 기후변화 요인에 따른 경쟁력 변화를 정량적으로 측정할 수 있는 도구를 제시함으로써 기업의 기후변화 대응 능력 제고와 산업계에 대한 기후변화 정책을 효과적으로 운영하는데 기여할 것으로 기대된다.

• 한국생활과학회지
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• 제13권6호
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• pp.903-915
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• 2004

Now in Korea, many factors-for example, unemployment rate rise, consumer prices, corporate restructuring, etc.-are threatening family economy. Thus many households are faced with an economic crisis. In this circumstances, it is the role of households as a subsystem of family system to keep family and household economy stable for the sake of family growth and development. Economic well-being is differentiated by criterion of household economic status. But it has a large scale of spectrum: household income, asset, consumption, debt and the like. Moreover, these indices have been understood and measured differently by many researchers. In this thesis, we made efforts to distinguish subjective satisfaction from objective satisfaction, and then focus on the former. The data were collected from 399 housewives living in Pusan through questionnaires.

• 지식경영연구
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• 제9권1호
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• pp.147-161
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• 2008

In the previous KM (Knowledge Management) studies, it has been repeatedly pointed that CoP (Community of Practice) should be used as a platform for boosting up corporate innovative activities. Despite this, it is very rare to find relevant literature in which real-world cases are introduced showing critical success factors, implemented strategies, and objective analysis of results. In this sense, main objective of this paper is very timely- to introduce a real-world CoP case in which POSCO, world-leading steel company, sorted out creative CoP strategies to nurture knowledge-sharing activities to solve various kinds of problems at hand, and maintain appropriate level of knowledge circulation throughout all the working units of company. In a nutshell, POSCO has been successful in any measure in utilizing the creative CoP activities as strategic means to change the paradigm of innovation and extract fruitful outcomes from integrating three important individual activities such as work, learning, and innovation.

• 산업경영시스템학회지
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• 제31권2호
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• pp.71-79
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• 2008

The Certification system will be able to expect that effect of marketing and the corporate image rising, if the certification body guarantees the contents of certification against industrial technical advance and safety, environment and efficiency, quality when it is suitable in the standard which is provided. The certification system where the private organization operates but recently on the legal notarization outside is disordering and the trust regarding the certification falls and the objective and gist of origin are damaged. But recently the trust of certification has fallen and the objective and gist of origin are damaged. Because the non-government certifications are disordering. Also the damage of the consumers majority occurs but it is insufficient the investigation analysis against the present condition regarding a non-government certification system and the operation actual condition. So it is necessary the actual condition where the countermeasure against hereupon is urgent. In this study, we present the operation direction of efficient against non-government certification system through investigation and the analysis.

• Asia pacific journal of information systems
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• 제18권1호
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• pp.1-23
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• 2008

As managing customer relationship gets more important, companies are strengthening information service using multi-channels to their customers as a part of their customer relationship management (CRM) initiatives. It means companies are now accepting such information services not as simple information -delivering tools, but as strategic initiatives for acquiring and maintaining customer loyalty. In this paper, we attempt to validate whether or not such various information services would impact on organizational performance in terms of CRM strategy. More specifically, our research objective is to answer the next three questions: first, how to construct the instruments to measure not information quality but information service quality?; second, which attributes of information service quality can influence corporate image and customer loyalty?; finally, does each information service type have unique characteristics compared with others in terms of influencing corporate image and customer loyalty? With respect to providing answers to those questions, the previous studies had been limited in that those studies failed to consider the variety of types of information service or restricted the quality of information service to information quality. An appropriate research model answering the above questions should consider the fact that most companies are utilizing multi channels for their information services, and include the recent strategic information service such as customer online community. Moreover, since corporate information service could be regarded as a type of products or services delivered to customer, it is necessary to adopt the criteria for assessing customer's perceived value when to measure the quality of information service. Therefore, considering both multi-channels and multi-traits may enable us to tell the detailed causal routes showing which quality attributes of which information service would affect corporate image and customer loyalty. As information service channels, we include not only homepage and DM (direct mail), which are the most frequently applied information service channels, but also online community, which is getting more strategic importance in recent years. With respect to information service quality, we abstract information quality, convenience of information service, and timeliness of information service through a wide range of relevant literature reviews. As our dependant variables, we consider corporate image and customer loyalty that both of them are the critical determinants of organizational performance, and also attempt to grasp the relationship between the two constructs. We conducted a huge online survey at the homepage of one of representative dairy companies in Korea, and gathered 367 valid samples from 407 customers. The reliability and validity of our measurements were tested by using Cronbach's alpha coefficient and principal factor analysis respectively, and seven hypotheses were tested through performing correlation test and multiple regression analysis. The results from data analysis demonstrated that timeliness and convenience of homepage have positive effects on both corporate image and customer loyalty. In terms of DM, its' information quality was represented to influence both corporate image and customer loyalty, but we found its' convenience have a positive effect only on corporate image. With respect to online community, we found its timeliness contribute significantly both to corporate image and customer loyalty. Finally, as we expected, corporate image was revealed to provide a great influence to customer loyalty. This paper provides several academic and practical implications. Firstly, we think our research reinforces CRM literatures by developing the instruments for measuring information service quality. The previous relevant studies have mainly depended on the measurements of information quality or service quality which were developed independently. Secondly, the fact that we conducted our research in a real situation may enable academics and practitioners to understand the effects of information services more clearly. Finally, since our study involved three different types of information service which are most frequently applied in recent years, the results from our study might provide operational guidelines to the companies that are delivering their customers information by multi-channel. In other words, since we found that, in terms of customer loyalty, the key areas would be different from each other according to the types of information services, our analysis would help to make decisions such as selecting strengthening points or allocating resources by information service channels.

• 유통과학연구
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• 제12권8호
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• pp.17-29
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• 2014

Purpose - The use of corporate social activities to implement the concept of corporate social responsibility enhances brand equity and attitude, and strengthens economic competitiveness. In areas such as mobile communications, companies take the responsibility of protecting customers and enhance the quality of the mobile communication service, helping to make an effort to obey the regulations of the public trade order and fair trade agreement, enabling a healthy society through communication with elderly living alone or youths without parents, and enhancing marketing strategies. Research design, data, and methodology - To test the hypothesis, a survey was conducted. The surveyed population includes people who use the big three mobile communication services. The survey was conducted from October 4th to October 14th, 2013. A total of 500 survey questionnaires were circulated and 483 were collected; out of these, 32 were excluded due to missing or incomprehensible information. The data was analyzed with SPSS 18.0 via frequency analysis, trust analysis, search factor analysis, relationship analysis, confirmation factor analysis using AMOS 18.0, and structural equation model analysis. Results - Research on corporate social responsibility has been frequently conducted recently. Companies are perceived as social constituents satisfying the social desires of people in addition to customer needs. Further, companies are returning profits to society to satisfy community needs, because there is greater emphasis on the social responsibilities of companies. Companies' social responsibilities should include marketing strategies and the identification of customer needs. This study shows that social service activities influence brand value, which influences customer attitudes; therefore, social service activities indirectly influence customer attitudes. In order to increase customers' purchasing intention, it is essential to improve brand image via social services and provide a distinctive quality of service. Conclusions - This research has used the purposive selection method in the empirical analysis to identify the effect of social services on brand value and customer attitude. Therefore, this study revealed that businesses, whose ultimate objective is to improve customers' purchasing intention, should promote their brand equity through corporate social responsibility activities and offer a distinct service quality. Limitations in the progress of research were found and future indications to overcome these limitations are suggested as follows. First, survey responders had a limited understanding of social responsibilities; therefore, this concept needs to be explained to people first. Second, the research was done on people who live in Daejeon; thus, it is not representative of the entire country. The research has to be repeated with people in other cities. Third, there is a limitation in the study because the purposive selection method was used on Daejeon customers. In the future, a more precise selection of the population is needed. Fourth, Daejeon has unique geographical and size characteristics. Thus, customers in Seoul and other areas may display different characteristics and research on them may reveal different findings. Therefore, again, this study has to be repeated in other areas.

• 대한치과교정학회지
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• 제51권6호
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• pp.366-374
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• 2021

Objective: This study investigated the impact of a single piezocision in the maxillary alveolar process on the speed of tooth movement. The null hypothesis was that the speed of tooth movement will be equal with and without piezocision. Methods: All maxillary molars on one side were moved against the combined incisors in 10 ten-week-old male Wistar rats. Under general anesthesia, a force of 25 cN was applied on either side using a Sentalloy closed coil spring. After placing the orthodontic appliance, vertical corticision was performed using a piezotome under local anesthesia, 2 mm mesial from the mesial root of the first molar on a randomly selected side; the other side served as the control. At the beginning of the treatment, and 2 and 4 weeks later, skull micro-computed tomography was performed. After image reconstruction, the distance between the mesial root of the first molar and the incisive canal, and the length of the mesial root of the first maxillary molar were measured. Moreover, the root resorption score was determined as described by Lu et al. Results: Significantly higher speed of tooth movement was observed on the corticision side; thus, the null hypothesis was rejected. The loss of root length and root resorption score were significantly more pronounced after piezocision than before. A strong correlation was observed between the speed of tooth movement and root resorption on the surgical side, but the control side only showed a weak correlation. Conclusions: Piezocision accelerates orthodontic tooth movement and causes increased root resorption.

• 웰빙융합연구
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• 제2권2호
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• pp.1-11
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• 2019

This study empirically examined the effect of female director on tax aggressiveness of listed insurance firms in Nigeria. The main objective of this research was to empirically investigate the effect of female board members on tax aggressiveness, determine the composition and representation of female directors on the board of insurance companies, find out how tax aggressive are listed insurance firms and apply the BLAU (1977) index method to measure female director representation as a departure from conventional approaches specifically in the Nigerian context in the reference period, 2014 to 2018. The population of the study consists of all the quoted insurance firms as at 31st December, 2016. A sample of twenty eight (28) quoted insurance firms was selected and data were collected over the period. Inferential statistic consisting of the General Method of Moment was used for the data analysis. The results obtained reveal that board size is negative and exerts significant impact on tax aggressiveness in insurance firms in Nigeria. The study therefore recommends that the Federal government has to come up with a policy to respond to the marginalization of female on the insurance firm corporate board in Nigeria. The aim of this policy thrust should be targeted at reducing politics and biasness against women on the corporate boards of listed insurance firms.