• 복식문화연구
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• 제26권1호
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• pp.109-124
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• 2018

As fashion and distribution companies have increasingly turned to implementing marketing activities that use omni-channel strategies, it is imperative to explore consumer-oriented evaluations of omni-channel shopping for fashion products. Through contributing to the growing research flow of consumer behavior within omni-channel contexts, the current study explores consumer motivations for omni-channel fashion shopping and their impacts on the decision-making stages of fashion products. The authors first performed in-depth interviews with six Korean consumers and confirmed the four types of consumer motivation for omni-channel shopping, and how decision-making processes react to fashion companies' omni- channel marketing strategies. These findings were used to set survey items for the main study. Based on the results and findings of previous literature, an online survey was conducted with 300 participants who had actual experience with omni-channel shopping for fashion products. The statistic results from the survey revealed the following: First, the in-depth interviews allowed the authors to confirm four factors of omni-channel shopping motivation (ubiquity, efficiency, convenience, and impulsiveness). Second, the survey showed the authors that among the four factors of omni-channel shopping orientation, impulsiveness had the greatest effect on consumer behaviors at the preand on-purchase stages, while the ubiquity factor had the greatest effect at the post-purchase stage. As such, the study empirically tested the omni-channel-specific factors of shopping orientation and motivation. In addition, it showed the effect of omni-channel marketing on various stages of the decision- making process and the study's limitations and implications were discussed.

• 복식
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• 제62권1호
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• pp.104-119
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• 2012

Fashion cultural products represents cultural trend, and they are produced a lot in Korea to express the Korean culture and style. They are also tools that embody images of Korea. This study mainly focuses on the Korean traditional-patterned ornaments as fashion cultural products. Therefore, this study aims at developing a framework of consumers' attitudes and consumption behaviors about Korean traditional-patterned ornaments, examining how the characteristics are changed according to shopping orientation. For this purpose, a quantitative survey was carried out using 455 questionnaires from women in their 20s and over. The data were analyzed using frequency analysis, factor analysis, t-test, ANOVA, cluster analysis, and $x^2$-test. Findings of this study were as follows. First, half of the respondents were found to possess Korean traditional-patterned ornaments. However, consumers had positive attitudes and tend to purchase them for their own use rather than gifts, demonstrating that the potential for the market is large enough. Second, in accordance with their shopping orientation, consumers were sub-divided into four groups: trend/brand oriented, practicality/pleasure oriented, convenience oriented, and passive shoppers. The trend/brand oriented group showed highest levels of preference regarding purchase intentions of Korean traditional-patterned ornaments. This group also showed the strongest purchasing power on fashion items among the four groups. Third, this study presented animal, plant, geometric and abstract patterns to the respondents to examine their attitudes. It was found that consumers prefered plant-patterned ornaments rather than the others, demonstrating that they have stronger preference and purchase intention toward ornaments with more natural images.

• 한국의류학회지
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• 제32권7호
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• pp.1137-1148
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• 2008

The purposes of this study were to investigate the differences in clothing consumption behaviors among female consumer groups in their twenties and to understand the type of consumer group pursuing fast fashion. Questionnaire survey was conducted to 230 female consumers residing in Seoul and Kyung Gi area from June 18 to 29 in 2007, and 178 were used for data analysis. Data analysis were conducted with SPSS 12 program on the reliability test, factor analysis, cluster analysis, correlation analysis, ANOVA, Duncan's multiple range test. Factors analyses were employed for the attitude toward fashion and shopping, and shopping motives. Four factors were formulated for the attitude toward fashion: interest in fashion, fashion-orientation, fashion leadership and fashion conformity. Six factors for the attitude toward shopping were found: information searching, shopping enjoyment, store patronage, impulse buying, brand-orientation and convenience. Buying motives for fashion goods were classified into 3 factors: for matching & occasion, to-be-in-fashion and for necessity. Four clusters were identified based on the attitude toward fashion: the fashion-interested, the fashion-indifferent, fashion leaders and the individuality-oriented. Among the groups, significant differences were found in information searching, shopping enjoyment and store patronage. Fashion leaders tended to spend more for expensive and up-to-dated fashion items, and for higher quantity than other groups. Consequently fashion leaders showed attractive customer characteristics for the fast fashion companies.

• 디지털융복합연구
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• 제13권9호
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• pp.479-487
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• 2015

본 연구는 20대 여성의 외모만족도, 외모지향성, 외모평가 및 자아존중감을 파악하고 각 요인들이 비만스트레스에 미치는 영향을 알아보고자 시행되었다. 분석결과 20대 여성은 실제 BMI(Body Mass Index)보다 주관적 체형을 더 크게 인식하고 있었다. 대상자의 제 변수간의 상관관계를 살펴본 결과, 외모지향성(r=.386, p=<.001), 자아존중감(r=.324, p=<.001)으로 정적상관성을, 외모평가(r=-453, p=<.001), 외모만족도(r=-.560, p=<.001)는 부적상관성을 보였다. 위계적 회귀방법으로 비만스트레스에 영향을 미치는 요인을 분석한 결과, 1단계 모형에서 외모만족도 31.3%, 2단계 모형에서 외모지향성, 외모평가, 외모만족도가 45.3%, 3단계 모형에서 주관적 체형, BMI 및 제 변수가 54.7%를 설명하였다. 분석결과를 토대로 20대 여성에게 실제 정상BMI를 가진 체형이 가장 이상적인 체형임을 인식하는 교육과 삶의 지표를 외형보다 내면에 둘 수 있도록 다양한 프로그램을 마련하는 것이 20대 여성의 비만스트레스를 다소나마 줄여 줄 수 있을 것으로 사료된다.

• 한국의류학회지
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• 제25권6호
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• pp.1155-1166
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• 2001

The purposes of this research were 1) to identify shopping orientation according to customer's personality type, 2) to examine perceived importance of service and satisfaction of service related to customer's personality type, 3) to find the relationships of evaluation of salesperson's service and re-purchase intention in each of customer's personality types. The data were collected via self-administered questionnaires from 434 female formal wear shoppers. and were analyzed by frequency, factor analysis, ANOVA, Chi-square test, and multiple regression analysis. The results of this study were as follows: Shopping orientations varied according to customer's personality type. E type had stronger Hedonic/self-confidence than I type, F type had higher Depending decision making than T type and P type had higher Quick decision making than J type. And service items satisfied the customers with a certain personality type. E type was satisfied with timely and proper A/S, not forcing to purchase and trustful behavior of salesperson more than I Type was. And also with expertise, individualized care, polite attitude, and merchandising promotion. N type was satisfied with individualized care more than S type was. A service evaluation criterion affected the re-purchase intention for a customer with a certain personality type. Customer's convenience in E. I. S, N, T, F, J types had a significant effect on re-purchase intention. And Expertise/ care in E, N, T, J types had a positive effect on re-purchase intention. also Politeness in E, I, S, N, T, J, P types did. But in only E type, Merchandising promotion affected re-purchase intention.

• 여성건강간호학회지
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• 제28권1호
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• pp.65-73
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• 2022

Purpose: This study investigated Korean healthcare providers' attitudes toward sexual and gender minority (SGM) persons and their knowledge and behavior concerning the collection of data on sexual orientation and gender identity (SO/GI). Methods: In this cross-sectional, descriptive study, 137 Korean healthcare providers were recruited through convenience sampling from internet communities for medical professionals. A structured questionnaire was created using Google Surveys. The Mann-Whitney U-test, Kruskal-Wallis test, and Spearman correlation analysis were performed. Results: The sample was mostly women (80.3%) and nurses (83.9%), who had overall negative attitudes toward SGM persons and low levels of knowledge and behavior with regard to the collection of patients' SO/GI data. Participants in their 20s, who were religious, and had clinical experiences in treating or providing nursing care for SGM persons had higher levels of knowledge about the collection of SO/GI data. The level of engagement in collecting SO/GI data was higher among women and in their 20s and 30s, unreligious participants, nurses, and those with less than 10 years of clinical experience. Positive attitudes toward SGM persons were associated with higher levels of knowledge, but lower levels of behavior, regarding the collection of SO/GI data. Conclusion: It is important to recognize the diversity of patients' SO/GI and to collect the corresponding information. To this end, it is necessary to develop and use a standardized SO/GI form. Healthcare providers should also receive education and training related to the health of SGM persons to resolve health problems that disproportionately affect SGM persons and related health disparities.

• 한국유통학회지:유통연구
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• 제12권3호
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• pp.69-90
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• 2007

본 연구는 소비자의 구매과정을 정보탐색 및 구매결정 단계로 나누어 각각의 단계에서 소비자가 온라인 또는 오프라인 채널을 선택하는 행동에 영향을 주는 요인을 분석하였으며 어떤 요인이 채널 전환(온라인 탐색$\rightarrow$오프라인 구매, 오프라인 탐색$\rightarrow$온라인 구매)을 가져오는지 검증하였다. 영향 요인으로는 소비자 개인 특성, 제품 특성, 구매 상황과 관련된 10개 변수를 고려하였으며, 순차적 로짓(sequential legit) 기법을 사용하여 실증 분석한 결과를 요약하면 다음과 같다. 정보탐색 단계에서는 소비자의 채널에 대한 지식이 채널 선택에 영향을 미쳤으며 쇼핑에서 재미를 추구하거나 제품에 대한 관여도가 높은 경우 오프라인 채널을 선택할 가능성이 높게 나타났다. 반면에 온라인으로 쇼핑한 경험이 많은 소비자들은 온라인에서 정보를 탐색하는 경향이 높았다. 구매 단계의 검증결과는 탐색 채널에 따라 다르게 나타났다. 소비자가 온라인에서 정보를 탐색한 경우, 온라인 쇼핑경험이 많거나 가격추구의 쇼핑 가치를 크게 느끼거나 시간적 여유가 없는 소비자일수록 온라인에서 구매하는 경향이 높았던 반면에, 필요한 정보의 양이 많거나 제품에 대한 관여도와 인지된 위험이 높은 소비자는 구매 단계에서 오프라인 채널로 전환하였다. 한편 소비자가 오프라인에서 정보를 탐색한 경우, 쇼핑에서 편의나 재미를 추구하는 소비자와 시간적 여유가 없는 소비자일수록 오프라인에서 구매할 가능성이 높았고, 온라인 쇼핑경험이 많은 소비자는 구매 채널을 온라인으로 전환하는 경향이 높았다. 본 연구의 분석결과는 정보탐색 및 구매 단계에서 채널 선택에 영향을 주는 요인이 서로 다름을 보여주었으며 두 개의 채널을 모두 제공하는 유통 업자에게 매우 유용한 실무적 시사점을 제공한다.

• 한국엔터테인먼트산업학회논문지
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• 제15권6호
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• pp.153-163
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• 2021

본 연구의 목적은 고등학교 지도자의 멘토링시스템을 활용한 성취목표성향, 스포츠 자신감 및 인지된 경기력의 구조적 관계를 분석하여 향후 한국 태권도의 발전과 교육의 질을 높이는 데 기초자료로 제공하고자 한다. 이를 위해 2020년 대한태권도협회에 등록된 선수 중 제31회 문화체육관광부장관기 전국 남·여 태권도대회에 참가자 465명의 고등학생을 조사한 후 이용하였으며, 연구 목적에 따라서 통계 분석 SPSS, AMOS 24.0 통계 프로그램을 활용하여 분석하였다. 이에 따른 연구 결과는 다음과 같다. 첫째, 태권도 지도자의 멘토링은 성취목표성향에 영향을 미치는 것으로 나타났다. 둘째, 태권도 지도자의 멘토링은 스포츠 자신감에 영향을 미치는 것으로 나타났다. 셋째, 태권도 지도자의 성취목표성향은 인지된 경기력에 영향을 미치는 것으로 나타났다. 넷째, 스포츠 자신감은 인지된 경기력에 영향을 미치는 것으로 나타났다. 위의 연구결과를 보면 태권도 지도자의 멘토링에 따른 성취목표성향, 스포츠 자신감 및 인지된 경기력에 중요한 역할과 경기력 향상에 기여한다 할 수 있으며 아울러, 태권도의 특성상 각 변인을 다양한 연구방법을 활용되어야 하고 질적 연구를 통한 심층적인 연구가 필요하다고 생각된다.

• 한국항행학회논문지
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• 제15권5호
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• pp.742-748
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• 2011

G-File은 사진촬영의 위치 좌표를 내장한 사진 파일을 이용하여 사용자에게 사진 속 이미지의 위치와 방향각 데이터를 이용한 파일을 말한다[1]. G-File은 사진 파일을 입력받아 저장하는 사진 파일 수신 수단과, 사진 파일을 사진 정보와 위치 정보로 분리하여 피사체의 위치 정보를 추출하는 위치 정보 분석 수단 및 위치 정보를 이용하여 지도상의 대응되는 좌표에 표시하는 위치 안내 수단을 포함하는 것을 특징으로 한다. 본 논문은, 이러한 G-File에 저장된 위치 정보에 대한 관리를 할 수 있는 알고리즘을 제안한다. 이 알고리즘은 G-File을 이용하는 사용자에게 정보를 관리하게 하고, G-File 관리에 편리함을 제공하기 위함이다.

• 복식
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• 제33권
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• pp.201-215
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• 1997

The purpose of this study was to investigate the actual state and problems of outlet stores. And examine store attributes shopping orientations information sources according to demographic characteristics for outlet store patronage group. The questionnaires were administered to 400 women living in Taegu. The data were analyzed by using Frequency Percentage Factor Analysis MANOVA. The results of the study were as follows; 1) Outlet stores in Taegu area were run as the type of agency and dealt in most brands of their own companies, There were plenty of as-sortment and merchandise. The discount rate was 50-60% Stores' locations were scattered which made shopping environment incon-venient. 2) The store attributes were composed of five factors such as fashion & products diver-sity service store reputation convenience and price. Shopping orientation were com-posed of six factors such as self-confidence for shopping brand oriented store loyalty & near-store oriented economical self-assumed shopping and difficulty of choice. Information sources were composed of four factors such as print media & display personal information advertising and store visit. 3) There were significant differences be-tween patronage group and non-patronage group in store reputation service fashion & products diversity. Patronage group is more satisfied with these three factors. There were significant differences between patronage group and non-patronage group in brand oriented and economical Non-patronage group was more brand oriented and patronage group was more economical. There were significant difference between patronage group and non-patronage group in print dedia & display factos. Non-patronage group made more use of print media& display than patronage group as information sources. There were significant differences between patronage group non-patrpnage group in age marital status and levle of education.