• 제목/요약/키워드: Contrastive information

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a contrastive analysis study of the design strategy of corporate image in the advertise halls of SAMSUNG and LG Electronics Co., Ltd. (삼성, 엘지 가전사의 전시${\cdot}$홍보관에 나타난 기업이미지 디자인전략 비교분석연구)

  • 박성주;최인규
    • Archives of design research
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    • v.15 no.4
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    • pp.1-14
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    • 2002
  • In the past, companies concentrated their efforts on developing new technologies and producing new products. But new technologies in this information age do not make difference any more comparing to other companies. In this marketing environment, a company must appeal strongly their own image to the customers' brains to make better difference than other companies do. One of the best way to make their own image in the customer's brains might be outgrowing themselves of the one-way communication such as the printed-media or broadcast-media and preparing some space such as advertisement halls or pavilions where customers and companies meet each other and make mutual communications between both of them. Therefore, we need to study systematically on the design elements in the advertisement halls or pavilions. To begin with, we should lully understand the basic idea by looking up the reference literature. We case-studied on the basic of constructive elements of advertise halls of both SAMSUNG and LG Electronics Co. The purpose of this study is to realize that we can transfer effectively the company's image to the customers only if we fully understand company's business philosophy and vision in advance to start design the advertisement hails. We should also realize that it is also important to manage systematically the company's design strategic elements' to achieve its changing goals in more logical and scientifically way.

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A Study on the Current Situation of Adult Children Cohabiting with Their Parents and an Exploration of the Frame of Analysis (성인자녀의 부모 동거 현황 및 분석틀의 탐색)

  • Choi, Youn Shil
    • Journal of Families and Better Life
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    • v.32 no.4
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    • pp.75-89
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    • 2014
  • The purpose of this study is to explore whether the phenomenon of both married and unmarried adults' cohabiting with their parents in Korean society is "unilaterally parasitic" on the child's side, or is "interdependent", characterized by expectation and dependence from the parent's side. As a result of this study possessing the characteristics of theoretic research, the following propensities of parent-dependent adults have been discussed. First of all, it was discovered that the ratio of adult children dependent on and cohabiting with their parents is considerable. Second, parents cohabiting with their adult children have unfavorable sociological features, such as high age, low level of education and income, and lower standards of education and income, compared to parents in normal households. Third, it was found that parent-dependent adults in Korean society maintain a relatively high rate of financial activity and stable employment-based occupation status. Fourth, it was shown that the level of satisfaction on the relationship between parent-dependent adults and their parents was discovered to be high, which is contrastive to the prediction of negative results based on some previous researches. Single adult children's age, their level of education and financial activity status, and their parents' age and level of education were deducted as variables related to the level of satisfaction of the relationship between parents and their children. It seems that the issue of married and unmarried adults' cohabiting with their parents in Korean society should be approached from various perspectives such as political, economic, socio-cultural and developmental aspects. On the basis of this fundamental awareness and several of the materials, it is pertinent that approaches to both married and unmarried adults' cohabiting with parents in Korean society should be distinguished from approaches to those in Japanese or Western society because it reflects the uniqueness of Korean society. In the phenomenon of married and unmarried adults' cohabiting with their parents in Korean society, there are several factors besides the economic factor, especially the socio-cultural factor that have the characteristics of mutual dependence between parents and their children rather than those of unilateral parasitism, in contrast with the phenomenon in Japanese or Western society. This research was aimed to contribute by establishing basic data for policy making by providing necessary information to treat the issues of instability and anxiety related to families and reflection on the matters of generations and parent-child relationships in current Korean society.

TAGS: Text Augmentation with Generation and Selection (생성-선정을 통한 텍스트 증강 프레임워크)

  • Kim Kyung Min;Dong Hwan Kim;Seongung Jo;Heung-Seon Oh;Myeong-Ha Hwang
    • KIPS Transactions on Software and Data Engineering
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    • v.12 no.10
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    • pp.455-460
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    • 2023
  • Text augmentation is a methodology that creates new augmented texts by transforming or generating original texts for the purpose of improving the performance of NLP models. However existing text augmentation techniques have limitations such as lack of expressive diversity semantic distortion and limited number of augmented texts. Recently text augmentation using large language models and few-shot learning can overcome these limitations but there is also a risk of noise generation due to incorrect generation. In this paper, we propose a text augmentation method called TAGS that generates multiple candidate texts and selects the appropriate text as the augmented text. TAGS generates various expressions using few-shot learning while effectively selecting suitable data even with a small amount of original text by using contrastive learning and similarity comparison. We applied this method to task-oriented chatbot data and achieved more than sixty times quantitative improvement. We also analyzed the generated texts to confirm that they produced semantically and expressively diverse texts compared to the original texts. Moreover, we trained and evaluated a classification model using the augmented texts and showed that it improved the performance by more than 0.1915, confirming that it helps to improve the actual model performance.