• Journal of Industrial Convergence
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• v.20 no.11
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• pp.165-175
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• 2022

The purpose of this study is to understand the effect of membership type for subscription service (individual subscription vs. group subscription) on continuous intention, and to verify the mediating effect of ease of justification and the moderated mediating effect of uncertainty. An experiment was conducted on 78 university students. As a result, consumers who use subscription services in group subscription showed higher intention to continue using the subscription service than consumers who use the subscription service in individual subscription. Also, the ease of justification mediates the effect on the intention to continue using. In addition, uncertainty was found to moderating effect of ease of justification on continuous use intention according to the type of subscription. This study understands the psychological mechanism of consumers according to the type of subscription service subscription and provides useful implications for companies that provide subscription services.

• Journal of Digital Convergence
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• v.20 no.3
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• pp.169-180
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• 2022

As people spend more time indoors due to the COVID-19 pandemic situation, content consumption is increasing, leading to the rapid demand for Over The Top(OTT) services. Thus, this study attempted to verify impacts of OTT traits on the value, satisfaction, and continuous use intention perceived by users. Through the survey, 437 responses were collected, and analysis was conducted using AMOS 26.0. Results found that the traits of OTT service had a positive effect on perceived value that had a positive effect on user satisfaction and continuous use intention. User satisfaction was also found to have a positive effect on the intention to continue using OTT services. Moreover, hedonic innovation moderated the relationships between OTT traits and perceived value with exception of ubiquity. The findings provide valuable information for OTT service providers in understading users' behaviors.

• International Journal of Internet, Broadcasting and Communication
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• v.10 no.3
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• pp.88-97
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• 2018

Chronic diseases management can be effectively achieved through early detection, continuous treatment, observation, and self-management, rather than a radar approach where patients are treated only when they visit a medical facility. However, previous studies have not been able to provide integrated chronic disease management services by considering generalized services such as hypertension and diabetes management, and difficult to expand and link to other services using only specific sensors or services. This paper proposes clinical rule flow model based on medical data analysis to provide personalized care for chronic disease management. Also, we implemented that as Rule-based Smart Healthcare System (RSHS). The proposed system executes chronic diseases management rules, manages events and delivers individualized knowledge information by user's request. The proposed system can be expanded into a variety of applications such as diet and exercise service in the future.

• Journal of Information Technology Services
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• v.21 no.6
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• pp.91-116
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• 2022

This research shows how the perception of digital shadow work varies depending on the user's period of use of digital services in applications, which are key areas of digital services. The purpose of this research is to investigate how the digital shadow work type changes over time. This research adopted a qualitative research method for location-based service "help application" users and examined the change in perception from the app service acceptance stage to the app service continuous use stage with two-times interviews of ten users by a longitudinal research design. This study conducted a longitudinal analysis focusing on how digital shadow work occurs in the application subscription process, exploring phenomenologically how the type changes throughout the process over time.

• Journal of Families and Better Life
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• v.34 no.4
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• pp.139-156
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• 2016

This study uses S-O-R framework to examine the relationships among consumers' perception of economic benefits, usefulness, privacy risks, switching cost, and emotions and continued intention usage. Results from an online survey of 324 qualified respondents were analyzed using the structural equation model. The results of the survey showed that first, perceived economic benefits and perceived usefulness has a positively effect on consumers' positive emotions. Second, perceived privacy risks have a negative effect on consumers' positive emotions. Third, perceived usefulness has a negative effect on consumers' negative emotions. Fourth, perceived switching cost has a positive effect on consumers' negative emotions. Fifth, consumers' positive and negative emotions have an effect on continuous usage intention. Sixth, consumers' positive and negative emotions have a mediating effect. The S-O-R model can explain consumer's continued intention to use mobile payment services. The study analyzed the emotional elements of mobile payment services. Emotional elements through mobile payment services can be applied to other financial services. Therefore, this study can guide emotional related practices with various future consumer electronic services.

• Korean Journal of Soil Science and Fertilizer
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• v.43 no.4
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• pp.446-452
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• 2010

Five year term study from 2002 to 2006 was carried out to examine the effects of continuous long-term application of swine liquid manure on soil chemical properties including heavy metal contents and yield of tomato (Lycopersicon esculentum) and cucumber (Cucumis sativus L.) in a greenhouse. Treatments were conventional chemical fertilizers and three types of swine slurry; Slurry composting and biofiltration (SCB), Thermophilic aerobic oxidation (TAO), and Bio-mineral water (BMW). Total nitrogen level of the SCB, TAO, and BMW was 0.47%, 0.09%, and less than 0.01%, respectively. The heavy metal contents of the three liquid manures were much lower than the Korean regulation level. The soil phosphorus, potassium, and heavy metal contents after five year continuous application of swine slurry were not significantly higher than those of chemical fertilizer use. Contents of heavy metals in leaves of the crops did not show significant difference among treatments. The levels of copper and zinc, plant essential elements, in leaves were in the range of optimum plant growth. Yields of tomato and cucumber for swine liquid manures were not significantly different from that of chemical fertilizer. The results implied that the three types of swine slurry may not deteriorate soil chemical properties including phosphate and trace elements in greenhouse soils when they are applied as a basal fertilization at a recommended nitrogen rate based on soil testing.

• Journal of Information Technology Applications and Management
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• v.23 no.1
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• pp.1-23
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• 2016

Social commerce (s-commerce) is a subset of e-commerce and uses social media for social interactions. Although s-commerce has been rapidly growing, disputes between some s-commerce firms and their consumers often occur over issues such as poor customer services, incorrect product information, and late refunds. In order for s-commerce to continuously grow, s-commerce firms need to build consumer-trust in their transaction process to minimize their consumers' uncertainty. The purpose of this study is to examine the relationships between the multidimensional trust (ability, integrity, benevolence) and the intention of continuous use of s-commerce. Moreover, this study presents antecedent factors needed for trust-building by applying the characteristics of s-commerce, and verifies the relations between the variables. We test and validate the research model and related hypotheses using structural equation modeling based on a survey done on 428 people who have previous experience with s-commerce. The result shows that trust has positive effect on the intention of continuous use, and verifies the necessity of the antecedent factors (social presence, assurance, informativeness, economic feasibility, and seller reputation) for trust-building. This study provides strategy for the continuous growth of s-commerce, and suggests theoretical implication that explains the relationship between the characteristics of s-commerce and consumers.

• Proceedings of the Korean Information Science Society Conference
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• 2006.06c
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• pp.46-48
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• 2006

This paper addresses the problem of monitoring continuous k-nearest neighbor (k-NN) queries. Given a set of moving (or static) objects and a set of moving (or static) query points, monitoring continuous k-NN query retrieves and updates the closest k objects to a query point continually. In order to support location based services (LBSs) in highly dynamic environments, where objects and/or queries are frequently moving, monitoring continuous queries require real-time updated results when objects and/or queries change their locations. Thus, it is important to minimize time delay for maintaining up to date the results. In this paper, we present monitoring method to shorten time delay for updating continuous k-NN queries based on the notion of result region and the minimum bounding rectangle enclosing all objects in each cell, referred to as c-MBR, in the grid index structure. Simulations are conducted to show the efficiency of the proposed method.

• Journal of Distribution Science
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• v.19 no.10
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• pp.5-15
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• 2021

Purpose: This study aims to present individual motivation and channel characteristics affecting omnichannel service use, as well as the effect relationship of the brand factor on consumption value, service satisfaction, and continuous usability based on convenience store pickup service, one of online shopping customers' omnichannel use services. Primarily, this study divided consumption value into emotional value and functional value and examined the consumption value characteristics of omnichannel-based pickup service customers. Research design, data and methodology: A questionnaire survey was carried out targeting 324 consumers having the omnichannel-based pickup service user experience in online shopping in Korea. A confirmatory factor analysis and path analysis were carried out based on the structural equation to verify hypotheses. Results: According to the analysis result, individual motivation affected the emotional value, and the omnichannel characteristics affected functional value. The brand effect influenced both emotional and functional values. The emotional value affected continuous use intention, and the functional value affected service satisfaction. Conclusions: Therefore, consumers' emotional and functional values showed differences in consumption behavior. In online shopping companies' marketing strategy construction for omnichannel, it was confirmed that a differentiated approach is needed depending on the strategic goal of satisfaction improvement and continuous use intention consolidation.

• Journal of Fashion Business
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• v.22 no.6
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• pp.83-93
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• 2018

The purpose of this research is to investigate the characteristics of big data-based fashion shopping (BDFS) application, perceived usefulness, and expectation confirmation that influence the continuous usage intention of BDFS application users based on the expectation-confirmation model. A survey was conducted with female consumers in their 20s, who are living in Seoul and Incheon area and have used BDFS applications, A total of 182 responses were used for the data analysis. Five hypotheses were proposed, and regression analyses were conducted to test those hypotheses. The results indicated that the users' perceived usefulness increased with the increase of accuracy and personalization characteristics of the app and the expectation confirmation. The result suggested that it is essential to provide accurate information for users to feel useful and to develop the personalized offerings and services which can be the biggest strength of the big-data based mobile fashion store. It was also found that continuous usage intention increases with increased perceived usefulness and expectation confirmation. This result suggests that expectations can play a critical role in perceiving the usefulness of BDFS applications and the user's expectation confirmation also significantly affected the users' continuous usage intention.