• Title/Summary/Keyword: Continuance Adoption

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An Application of TAM and TRI on the Factors Affecting Internet Banking Adoption in Bangladesh

  • AMIN, Md. Iftekharul;ERFAN, Nafis;NAVID, Mashrur;KHAN, Mohammed Shafiul Alam;ISLAM, Md. Shariful
    • The Journal of Asian Finance, Economics and Business
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    • v.9 no.9
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    • pp.75-91
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    • 2022
  • This study assesses the Internet banking adoption tendency by existing bank customers of Bangladesh. Currently, almost all the leading banks in the country have implemented Internet banking platforms. However, the active user count remains relatively low and there hasn't been any conclusive research on the drivers and inhibitors of Internet banking. This study evaluates the reasons and quantitatively establishes the factors leading to the adoption and usage continuance of internet banking by existing bank customers. Responses from 460 bank account holders were collected via online questionnaires using a purposive sampling approach, and a core conceptual framework based on Technology Acceptance Model (TAM) and Technology Readiness Index (TRI) was used. The study concluded that internet banking adoption is significantly impacted by the ease of use, customer service, and technology familiarity. Similarly, customer satisfaction is affected by the perceived value and the perceived risk. Through regression analysis, it was found that usage continuance is 89% explained by adoption and customer satisfaction. Multi-group moderation showed significant impact by groups divided based on usage frequency, income level, and age. Perceived risk weakened the impact of perceived value and technology familiarity on usage adoption. Additionally, perceived risk reduced the impact of consumer satisfaction and usage continuance.

Post-Adoption of Online Shopping: Do Herding Mentality or Health Beliefs Matter?

  • KIEU, Tai Anh
    • Journal of Distribution Science
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    • v.20 no.1
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    • pp.77-85
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    • 2022
  • Purpose: The Covid-19 pandemic has triggered several herd purchase behaviors, and online shopping has been considered a health-related preventative behavior. Thisstudy aimsto the relative impact of health threat beliefs concerning Covid-19 (perceived susceptibility and perceived severity) and herd mentality on consumers' online shopping post-adoption disconfirmation and continuance intention of online shopping. Research design, data and methodology: An internet survey was conducted with Vietnamese consumers, and upon screening, usable data of 292 responses were analyzed using PLS-SEM. Results showed that while herd mentality positively affects disconfirmation, health threat beliefs including perceived susceptibility and perceived severity of Covid-19 do not. Results: Results also provided further support for the notion that disconfirmation is a crucial determinant of post-adoption continuance intention. Moreover, herd mentality also has a significantly negative influence on online shopping post-adoption continuance intention. Conclusions: The research provides evidence supporting the role of herd mentality and post-adoption disconfirmation in driving consumers' intention to continue online shopping. However, the research shows that neither the perceived susceptibility of Covid-19 nor the perceived severity of Covid-19 has significant impact on post-adoption disconfirmation, adding mixed evidence to the application of health belief theory in technology (such as online shopping) adoption.

An Empirical Study of the Effect of Uncertainty Avoidance on Post-Adoption Behavior: Focusing on Mobile Internet Services (불확실성 회피성향이 수용 후 행동에 미치는 영향: 모바일 인터넷 서비스를 중심으로)

  • Choi, Hun;Kim, Jin-Woo
    • Asia pacific journal of information systems
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    • v.16 no.3
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    • pp.95-116
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    • 2006
  • Although the study of post-adoption has increased in recent years, few studies have focused on the moderating effect of uncertainty avoidance on the relationship between post-expectation and behavior. The purpose of this study is to examine the moderating effect of uncertainty avoidance in the mobile Internet domains. This study proposed a post-adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi-group analysis. Based on the survey data, we classified users into those with high uncertainty avoidance and those with low uncertainty avoidance. The results indicate that post expectations have significant impacts on satisfaction and continuance intention. The results also show that the impacts of intrinsic motivational factors of mobile Internet services on satisfaction and continuance intention are stronger for users with high uncertainty avoidance. On the other hand, the impacts of extrinsic motivational factors on satisfaction and continuance intention are stronger for users with low uncertainty avoidance, with a few exceptions. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

Information Technology Continuance Research: Current State and Future Directions

  • Bhattacherjee, Anol;Barfar, Arash
    • Asia pacific journal of information systems
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    • v.21 no.2
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    • pp.1-18
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    • 2011
  • Contemporary research on information technology (IT) continuance is plagued by inadequate understanding of the continuance concept and inappropriate use of theories for studying this phenomenon. Following a review of the IT continuance literature, this paper identifies some of the extant misconceptions about continuance research and suggests theoretical avenues for advancing this research in a meaningful manner. Based on these insights, an extended expectation-confirmation theoretic model of IT continuance is proposed.

User Experience and the Multi-Stage Adoption of Mobile Apps

  • Kim, Ambrose;Kim, Kyoung-jae
    • Journal of Information Technology Applications and Management
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    • v.21 no.2
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    • pp.49-79
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    • 2014
  • The adoption of technology has always been of interest to academicians and practitioners of the field of Management Information System. This is so because without proper and adequate adoption, technology-no matter how beneficial or advanced it may be-will be of little value to users. Numerous researches, such as the researches of the Technology Acceptance Model (TAM) or the Unified Theory of Acceptance and Use of Technology (UTAUT), had been conducted to understand the human nature in association with the adoption or rejection of technologies that have bombarded the users. The coming of smart technologies (i.e., smart phones and devices), however, seems to have fundamentally changed the environment for adoption. The ubiquity combined with mobility of technology, especially when it comes to mobile apps, seem to make the old PC era of two-stage-pre and post-adoption models obsolete. A new model of adoption that identifies the determinants of technology acceptance and continuance is needed for the smart age. To this end, this paper undertakes an empirical study, by analyzing 229 users of Social Networking Service (SNS) mobile apps, to identify the role of user experience on the multi-stage adoption of technology, and provides results that User Experience (UX) plays the crucial role of bridging the separate stages of pre and post adoption of technologies. The paper concludes by providing practical implications of the new model as it relates to mobile apps and technologies, and recommendations for further studies to get a better understanding of technology adoption in the smart age.

The role of device attachment in post-adoption of mobile hand-held devices (모바일 휴대용 단말기의 지속적 이용에 있어서 기기애착 개념의 역할에 관한 연구)

  • Kwon, Soon-Jae;Chae, Sung-Uk
    • The Journal of Information Systems
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    • v.18 no.3
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    • pp.27-46
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    • 2009
  • Korean society frenzy about ubiquitous computing is in a rapid change into so called 'Nomadic' information environment. In many previous studies, a number of intrinsic and extrinsic motivation factors were empirically found to affect users' continuance to use mobile hand-held devices. However, the role of device attachment, a new intrinsic motivation factor with which users are known to care about their own mobile devices personally, in determining users' post-adoption behavior was not explored yet to the full scale. To fill the research void like this, this study proposes a new research model in which device attachment as well as perceived value are positively linked to satisfaction and continuance to use. The statistical results obtained by applying PLS to the valid 137 questionnaires showed that the device attachment has stronger positive influence on satisfaction and continuance to use than the perceived value. Therefore, a practical implication is suggested thai the mobile devices need 10 be designed in a way of arousing users' device attachment more strongly.

Exploration on factors to affect continuance intention of collegian subscribing YouTube: Focused on Post-adoption Model (대학생 유튜브 구독 이용자의 지속이용 영향요인에 관한 탐색 : 기술 수용 후 모형(Post-adoption model)을 중심으로)

  • Joo, Jihyuk
    • Journal of the Korea Convergence Society
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    • v.11 no.10
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    • pp.197-205
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    • 2020
  • The present study analyzed the effector that has an influence on continuance intention to use YouTube that is a prime platform to distribute visual contents. Whether the dispersion of information communication technology succeeds or not is determined by a more extent which user uses active and continued than adopts fast. From this point of view, we employed partial least square(PLS) path modeling to analyze structural causality among constructs in the post-adoption model(PAM). As a result, all paths given in PAM except for the path 'confirmation-satisfaction' were validated. Especially, confirmation mediated with satisfaction than perceived usefulness has a more effect on continuance intention. Finally, we described the limitation of the present study and the suggestion for future research.

The Impact of Adopter Type on IT Behavior (사용자 유형에 따른 정보기술 행동)

  • Choi Hun
    • The Journal of the Korea Contents Association
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    • v.6 no.8
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    • pp.85-93
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    • 2006
  • Although the study in If behavior field has recently increased, only few studies have focused on the moderating effect of adopter type on the post adoption behavior The purpose of this study is to verify the post-adoption behavior depending on adopter types in the mobile Internet domains. This study proposed a post adoption model based on prior continuance model. This theoretical model was verified empirically by conducting web surveys and multi group analysis. Based on the survey data, we classified users into continuer and discontinuer. This paper ends with theoretical and managerial implications of the study results, as well as limitations and future research directions.

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Exploring Self-image Congruity and Regret for IS Continuance based on the Expectation-Confirmation Model

  • Kang, Young-Sik;Hong, Soong-Eun;Lee, Hee-Seok
    • 한국경영정보학회:학술대회논문집
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    • 2007.06a
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    • pp.503-508
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    • 2007
  • In order to understand information system post-adoption phenomena, the expectation-confirmation model (ECM) was proposed. Past studies based on the ECM focus on a referent centered on the target IS being studied. The effect of this reference, captured through confirmation, has been strongly shown. However, the saliency of two additional reference effects, captured through self-image congruity and regret, has not been explored. In order to fill this knowledge gap, this paper attempts to develop a research model that extends the ECM by incorporating self-image congruity and regret as well as perceived enjoyment. For this extension, we synthesize the extant literature on continued IS use, self-image congruity, and regret. The analysis results tell us that self-image congruity plays a key role in forming two post-adoption beliefs, perceived usefulness and perceived enjoyment. It is also found that the absolute effect of regret on continuance intention is larger than those of other antecedents identified in IS. Overall, this study preliminarily confirms the saliency of self-image congruity and regret in post-adoption phenomena. Our study results is likely to help the IS community systematically address unexplored effects of self-image congruity and regret.

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Continuance Adoption of Working from Home after the COVID-19 Outbreak: Empirical Evidence from Saudi Arabia

  • AHMED, Salem Mohamed;KHALIL MD, Nor
    • The Journal of Asian Finance, Economics and Business
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    • v.8 no.7
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    • pp.67-78
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    • 2021
  • The COVID-19 pandemic sweeping the world has rendered a large proportion of the workforce unable to commute to work, to mitigate the spread of the virus. This has resulted in both employers and employees seeking alternative work arrangements. Due to the pandemic, most if not all workers experienced work from home Hence work from home has become a policy priority for most governments. Individuals have started to change their behavior to stick to the curfew and rapidly conform to the new way of life. This study is conducted to understand how organizations and people adjust to these developments and challenges. Numerous organizations are changing to the online method of working because of the COVID-19. Because of the continuous adoption of a specific behavior after the COVID-19 pandemic situation ended, employees were expected to continue working from home. To investigate deep into the behavioral consequences of such a pandemic situation, in-depth interviews were conducted in several companies in Saudi Arabia. This study was conducted by extending the Theory of Planned Behavior (TPB) and the theory of reasoned action (TRA) to explore and assess the various factors that determine the continuous adoption intention of work-from-home by the Saudis. The finding shows that the employees' positive attitude, subjective norms, and self-efficacy affect the employees' intention to adopt work from home. The continuous adoption of work from home has been affected by employees' relevant intention and controllability.