• KSII Transactions on Internet and Information Systems (TIIS)
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• v.14 no.5
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• pp.2122-2140
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• 2020

Proper and precise embedding of commercial ads within Webpages requires Ad-hoc analysis and understanding of their content. By the successful implementation of this step, both publishers and advertisers gain mutual benefits through increasing their revenues on the one hand, and improving user experience on the other. In this research work, we propose a novel multi-level context-based ads serving approach through which ads will be served at generic publisher websites based on their contextual relevance. In the proposed approach, knowledge encoded in domain-specific and generic semantic repositories is exploited in order to analyze and segment Webpages into sets of contextually-relevant segments. Semantically-enhanced indexes are also constructed to index ads based on their textual descriptions provided by advertisers. A modified cosine similarity matching algorithm is employed to embed each ad from the Ads repository into one or more contextually-relevant segments. In order to validate our proposal, we have implemented a prototype of an ad serving system with two datasets that consist of (11429 ads and 93 documents) and (11000 documents and 15 ads), respectively. To demonstrate the effectiveness of the proposed techniques, we experimentally tested the proposed method and compared the produced results against five baseline metrics that can be used in the context of ad serving systems. In addition, we compared the results produced by our system with other state-of-the-art models. Findings demonstrate that the accuracy of conventional ad matching techniques has improved by exploiting the proposed semantically-enhanced context-based ad serving model.

• Journal of Information Processing Systems
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• v.9 no.2
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• pp.217-236
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• 2013

Ranking thousands of web documents so that they are matched in response to a user query is really a challenging task. For this purpose, search engines use different ranking mechanisms on apparently related resultant web documents to decide the order in which documents should be displayed. Existing ranking mechanisms decide on the order of a web page based on the amount and popularity of the links pointed to and emerging from it. Sometime search engines result in placing less relevant documents in the top positions in response to a user query. There is a strong need to improve the ranking strategy. In this paper, a novel ranking mechanism is being proposed to rank the web documents that consider both the HTML structure of a page and the contextual senses of keywords that are present within it and its back-links. The approach has been tested on data sets of URLs and on their back-links in relation to different topics. The experimental result shows that the overall search results, in response to user queries, are improved. The ordering of the links that have been obtained is compared with the ordering that has been done by using the page rank score. The results obtained thereafter shows that the proposed mechanism contextually puts more related web pages in the top order, as compared to the page rank score.

• Journal of the Korea Society of Computer and Information
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• v.22 no.10
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• pp.121-128
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• 2017

In this paper, we propose a multi-label classification method in which multi-label classification estimation techniques are applied to resolving location prediction problem. Most of previous studies related to location prediction have focused on the use of single-label classification by using contextual information such as user's movement paths, demographic information, etc. However, in this paper, we focused on the case where users are free to visit multiple locations, forcing decision-makers to use multi-labeled dataset. By using 2373 contextual dataset which was compiled from college students, we have obtained the best results with classifiers such as bagging, random subspace, and decision tree with the multi-label classification estimation methods like binary relevance(BR), binary pairwise classification (PW).

• Journal of the Korean Society for Library and Information Science
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• v.44 no.4
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• pp.95-114
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• 2010

Multimedia searching is an important activity on the Web, especially among the younger generation. The purpose of this study aims to examine college students’ multimedia information needs and searching on the Internet. While there is a clear pattern among students with respect to their multimedia uses, searching sources, relevance criteria and searching barriers, some differences exist especially according to searching of different multimedia types such as image, audio and video. For multimedia uses, information/data-focused uses are frequently found in image and video, while the use of audio is mainly for object-focused searches. As multimedia searching sources, audio and video files present a similar pattern of being high in media specific searching sources and low in generic search engines. Browsing through related blogs and homepages is an important part of searching for media files accounting for approximately 20% of total search for each media. The relevance criteria used by study participants when search for image files was primarily concerned with topicality while the contextual and media quality in the audio and video types are also considered important. Searching barriers for audio and video files are categorized into three broad aspects, including access and search quality, preview limitations and collection limitations, while obstacles for image files searching include access difficulties and low qualities of various collection.

• Journal of Internet Computing and Services
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• v.16 no.6
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• pp.79-88
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• 2015

The web search engines are exposed to the issue of uncertainty because of ambiguous queries, being input for retrieving the accurate results. Ambiguous queries constitute a significant fraction of such instances and pose real challenges to web search engines. Moreover, web search has created an interest for the researchers to deal with search by considering context in terms of location perspective. Our proposed disambiguation approach is designed to improve user experience by using context in terms of location relevance with the document relevance. The aim is that providing the user a comprehensive location perspective of a topic is informative than retrieving a result that only contains temporal or context information. The capacity to use this information in a location manner can be, from a user perspective, potentially useful for several tasks, including user query understanding or clustering based on location. In order to carry out the approach, we developed a Java based prototype to derive the contextual information from the web results based on the queries from the well-known datasets. Among those results, queries are further classified in order to perform search in a broad way. After the result provision to users and the selection made by them, feedback is recorded implicitly to improve the web search based on contextual information. The experiment results demonstrate the outstanding performance of our approach in terms of precision 75%, accuracy 73%; recall 81% and f-measure 78% when compared with generic temporal evaluation approach and furthermore achieved precision 86%, accuracy 71%; recall 67% and f-measure 75% when compared with web document clustering approach.

• The Journal of Korean Association of Computer Education
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• v.14 no.3
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• pp.37-49
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• 2011

A user can use resources on the Semantic Web using a Semantic Web browser. In order to utilize the functions of Semantic Web browsers in education, we compared the functions of well-known Semantic Web browsers such as Tabulator, Contextual Search Browser (CSB), Magpie, and Piggy Bank. In order to utilize Semantic Web browsers in education, a user needs to understand the features of each Semantic Web browser and our work can help both teachers and students. Tabulator is an RDF browser that can help to check whether resources can be used for learning and relevance of resources. CSB can be used to search educational resources using a conrtext file that contains the subjects of learning. It can also help learning by showing semantic web resources in the form of triple set as well as by supporting highlighting function. Magpie can help learners without basic knowledge on learning materials by providing interpretation based on a glossary file and related background knowledge. Piggy Bank supports conversion of web resources into semantic web resources and allows to browse semantic web resources in various views as well as to share semantic web resources.

• Korean Medical Education Review
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• v.22 no.3
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• pp.163-172
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• 2020

Medical treatments as universal care have been turning into delivering medical technology. Coping with death, which is prevalent in all medical circumstances, without comprehensive understanding results in missing out on significant aspects between life and death. This makes doctors surrender easily to a conventional and binary division of life and death and reduces the chance of including death as a part of the medical realm. Furthermore, in terms of medical education, we need to have the opportunity to consider such subjects that can benefit from special planning and consideration. Through reviewing articles in a variety of disciplines such as medicine, philosophy, psychology, literature, and anthropology, we can better understand death, condolences, and the relevance between them in a contextual way. In order to seek a better approach, this study also aims to survey and review the recent state of death education in diverse fields of medicine in Korea. In conclusion, if it is complicated for us to explain or understand death in general, focusing on condolences as a human response to death could be one meaningful way that deserves contemplation. It is possible to regard condolences as a touchstone and a prerequisite in death education itself.

• Asian Journal for Public Opinion Research
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• v.10 no.1
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• pp.51-73
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• 2022

This study investigated 3.50 million Facebook reactions collected from 9,429 Bangladeshi news items about rape shared on social media from 2016 to 2021. The primary aim of this study was to understand users' different reaction patterns based on the five major Facebook reactions (i.e., love, haha, wow, sad, and angry). Based on the theories of emotion, we quantitatively answer one research question: How do social media users react to rape with the five major Facebook reactions? The results suggest that users are more likely to express disdain toward rape and sympathy toward the victims using Facebook reactions by using the angry button, along with the sad button. In rape news, both reactions are consistent and maintain a strong positive correlation, meaning they increase and decrease together. Although many users tend to mock and laugh at rape incidents and the victims, trend lines suggest that such expressions may not be consistent with time. Despite contextual relevance, we presume that in socially and morally unacceptable events like rape and war, the valences of reactions alter to some extent: angry and sad usually become positive, while love, wow, and haha become negative. Some strengths and limitations of the study are discussed as well.

• Korean Journal of Cognitive Science
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• v.4 no.2
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• pp.5-28
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• 1994

In this thesis we attempt to analyze modern Korean poetic texts in the franmeworks of text limgisitics and cognitive pragmatics. Both frameworks describe and explai human verbal communicantion in terms of congnitive information-processing procedures.By utilizing analytical devices provided by seven standards of textuality we can analyze any type of text,especially in terms of the cognitive operations underlying the production and reception processes.It is clamed in cognitive pragmatic framework that human ostensive inforential communication is regulated by the Principle of Relevance.We claim that the relevance-based framework of pragmatics provides evidence and rationale for those cognitive operations identified in the text linguistic framework. poetic texts involve every kind of cognitive strategies and processing procedures underlying human verbal communication.So,if modern Korean poetic texts are satisfactorily analyzed by text linguistics and cognitive pragmatics,it means that both frameworks are very useful tools for analyzing texts and that all the other text types which are less complicated than poetic text will also be analyzed by these frameworks. Researchers of poetry,and poets,are sensitive to poetic effects.They feel more of poeticity while reading poetic texts than ordinary readers do.However,these researchers or poets sometimes give different interpretation of a single poetic text.The interpretation of poetry cannot be anything,because poets write poems with particular intertions and do not just throw them out so as to be interpreted at ramdom.This thesis suggersts that the poeticity felt by the reader can be described and accounted for in a scientific way.In other words,text linguistics and cognitive pragmatics enable the researchers of poetry to become objective in interpreting poetic texts. It will be clearly shown that we have to see poetic texts from a cognitive perspective,since they are by-products of cognitive processing performed by discourse participants.

• Information Systems Review
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• v.8 no.2
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• pp.29-49
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• 2006

The introduction of the Digital Economy has formed a new market producing and trading information. Depending on the current contexts, each user evaluates identical information differently. It is difficult, even though important, to create and deliver the information customized to individual users by using some factors as time, location, and their personal characteristics. Information value, therefore, could be influenced by the capability of information systems to delivery useful information based on individual contexts to the right user immediately at the right time. From this point of view, we argue mobile systems which are able to be aware of individual contexts and deliver contextual information in real time can improve information value easily than other systems can. This research presents the results of an empirical test about antecedents to mobile advertising value. Though context relevance doesn't influence directly mobile advertising value, it plays an important role enhancing information usefulness which has great influence on mobile advertising value. Moreover, to supply information connected with users' context overcomes the effect of irritation. Lastly, entertainment can improve mobile advertising value as satisfying user's hedonic desire beyond the information source supporting decision making.