• 한국멀티미디어학회논문지
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• 제7권6호
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• pp.832-840
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• 2004

In ubiquitous environments, context is any information that can be used to characterize the situation of an entity such as a person or an object. Many sensors and small computers collect contexts and provide applications with them. Thus, ubiquitous applications need to represent contexts and exploit them effectively. In this paper, we design and implement a context-aware messaging system, called UMS (Ubiquitous Messaging System), based on Java and Jini. UMS can represent various contexts using XML scripts, and communicate text messages regardless of user's location using the proxy mechanism of Jini.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제4권5호
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• pp.836-858
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• 2010

Web Services allow a user to integrate applications from different platforms and languages. Since mobile applications often run on heterogeneous platforms and conditions, Web Service becomes a popular solution for integrating with server applications. However, because of its verbosity, XML based SOAP messaging gives the possible overhead to the less powerful mobile devices. Based on the mobile client's behavior that it usually exchanges messages with Web Service continuously in a session, we design the Handheld Flexible Representation architecture. Our proposed architecture consists of three main components: optimizing message representation by using a data format language (Simple_DFDL), streaming communication channel to reduce latency and the Context-store to store context information of a session as well as redundant parts of the messages. In this paper, we focus on the Context-store and describe the architecture with the Context-store for improving the performance of mobile Web Service messaging. We verify our approach by conducting various evaluations and investigate the performance and scalability of the proposed architecture. The empirical results show that we save 40% of transit time between a client and a service by reducing the message size. In contrast to solutions for a single problem such as the compression or binarization, our architecture addresses the problem at a system level. Thus, by using the Context-store, we expect reliable recovery from the fault condition and enhancing interoperability as well as improving the messaging performance.

• 유통과학연구
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• 제20권8호
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• pp.123-133
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• 2022

Purpose: As moment-based marketing messages (i.e., messages related to current moments or event), companies put significant investments to distribute TV advertising related to external moments in a retail environment. While the literature offers strong support for the value of distributions of context-based messaging to advertisers, less attention has been given to how to design those messages to effectively communicate across channels. This research adds a new dimension of analysis to the study of advertising context and its cross-channel effects on online consumer behavior. Research Design, Data and Methodology: A system-of-equations Tobit regression model was adopted using data collected from an advertising agency that consists of 1,223 TV ads aired during the Rio Olympics and NCAA, tagging from consumers, and a text analysis. Results: First, TV ads with high centrality of context lead to lower online search behavior and higher online social actions. Second, how brands can design messages more effectively was explored by using product information as a moderator that could improve the impact of context-based TV advertisements. Conclusions: Given that expenses in traditional channels are still one of the biggest channel management decisions, it is critical to understand how consumer engagement varies by design of context-based TV advertising.

• 정보처리학회논문지B
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• 제16B권6호
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• pp.435-442
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• 2009

본 연구에서는 특정개인에 맞춘 정황정보를 제공할 수 있는 개인화 메세지 주석시스템을 제안한다. 본 시스템에서 컨텍스트는 사용자의 신 분, 위치, 시간등을 포함하는 실체로 정의하며 사용자의 정체는 개인화된 메세지 생성의 주된 데이터이다. 컨텍스트를 감지하기 위해 증강현실 기술이 사용되며, 사용자의 위치를 추적하기 위해 실제 물체에 마커가 부착된다. 증강현실 기술은 인간의 지각과 상호작용을 강화시키는 아주 효과적인 주석 방법으로 사용될 수있다. 메시지는 가상 문자메세지 또는 3차원 가상물체일 수 있다. 실험결과는 제안된 시스템이 실시간으로 효과적으로 작동됨을 보여주며 또한 개인화 메시지를 제공하는 모바일 서비스로 사용될 수 있음을 보였다.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제14권4호
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• pp.295-304
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• 2014

Communication infrastructure supports wide variety of mobile services such as photo and file sharing, location tracking, social network services and instant messaging. However, instances like power-loss and natural disasters disrupt these communication infrastructures unable to render support to these mobile services. Delay-tolerant networks (DTNs) offer a solution to these problems at hand. By utilizing mobility and opportunistic contacts among mobile devices, a plausible communication network can be establish and enable support to mobile applications. This paper presents an energy-efficient, reliable message delivery routing scheme with message prioritization rules for DTN. It uses the context information of nodes (mobile devices) such as the contact history (location and time of contact), speed/velocity, moving direction to determine the best forwarders among nodes in the network. The remaining energy of the nodes is also used to determine the message types a node can deliver successfully. The simulation results show that proposed approach outperforms Epidemic and Prophet routing schemes in terms of delivery ratio, overhead ratio, delivered messages per types and remaining energy.

• Asia pacific journal of information systems
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• 제22권2호
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• pp.1-20
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• 2012

In recent years, C2C e-commerce has become more and more popular in China. Chinese C2C buyers use an instant messaging more commonly during transactions compared to other countries, which seems to be an interesting phenomenon. Based on the Chinese market, this study aims to examine the role of instant messenger in the C2C e-commerce context and to find how it impacts buyers' purchase intentions. In addition to use of instant messenger, we brought in two antecedents of purchase intention-trust for vendor and customer satisfaction-to establish a theoretical research model. Through an online questionnaire survey, we tested and analyzed the research model and its related hypotheses. Structural equation modeling was used to analyze the data, and the results indicated that use of instant messenger did not directly influence purchase intention but had positive effects both on trust for vendor and customer satisfaction, which in turn influenced purchase intention. In conclusion, we discussed the research findings and suggested some implications for researchers and practitioners.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.21-40
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• 2011

Emoticons perform an important role as an enhancement to written communication, in areas such as Windows Live Messenger instant messaging, e-mails, mobile Short Message Services (SMS), and others. Emoticons are graphic images used in communications to indicate the feelings of people exchanging messages via mobile technology. In this research, the perceived usefulness of the emoticon in mobile phone text messages is verified with consumers using the five construct model of Huang. A K-means clustering technique for separating three groups based on levels of perceived usefulness of mobile emoticons is used with a structural equation model test using Smart PLS 2.0, and the bootstrap re-sampling procedure. We analyzed relationships among use of emoticons, enjoyment, interaction, information richness, and perceived usefulness. The results show there are relationships among use of emoticons, enjoyment, interaction, perceived usefulness, and information richness, however enjoyment of emoticons did not significantly affect the perceived usefulness of messages with emoticons alone. The results suggest emoticons have different affects on emotion in both mobile, and Messenger contexts. Our study did not consider more detailed media properties, and thus more studies are needed. Our research results contribute to mobile communication activation, provides companies with an understanding of key characteristics of consumers who use emoticons, and provides useful implications for improving management and marketing strategies.

• 수완나부미
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• 제11권2호
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• pp.25-57
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• 2019

The paper addresses Erik Cohen's pioneering work on tourism in Thailand, specifically his publications on the relations between Thai women and foreign (farang) men in tourist-oriented encounters. Of sociological-anthropological interest is his conceptualization of these relations as "open-ended prostitution as a skilful game of luck" based on his study of a Bangkok soi (lane) in 1981-1984, and his exploration of Thai culture in terms of ambiguity and contradiction. On the basis of recent ethnographic research in the northern Thai tourist hub of Chiang Mai and wide-ranging observations on tourism development in Thailand, we examine continuity and change in these male-female engagements since Cohen's research, especially in the context of the increasing availability of such electronic agencies as social media, messaging, video chat, and internet dating. Whereas Cohen's concept of ambiguity and illusion has tended to disappear from physical spaces, it seems to have resurfaced in virtual space. The complexities of host-guest relations, and particularly the interactions both within the variegated category of "guests" themselves and then between their "hostesses" are explored in terms of sites of tourism-oriented encounters in both physical and virtual space so as to deconstruct these oppositional categories which have been formative in studies of tourism.

• Journal of Communications and Networks
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• 제4권4호
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• pp.351-362
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• 2002

In this paper, we introduce a new approach to the minimum energy routing (MER) for next generation (NG) multihop wireless networks. We remove the widely used assumption of deterministic, distance-based channel model is removed, and analyze the potentials of MER within the context of the realistic channel model, accounting for shadowing and fading. Rather than adopting the conventional unrealistic assumption of perfect power control in a distributed multihop environment, we propose to exploit inherent spatial diversity of mobile terminals (MT) in NG multihop networks and to combat fading using transmit diversity. We propose the cooperation among MTs, whereby couples of MTs cooperate with each other in order to transmit the signal using two MTs as two transmit antennas. We provide the analytical framework for the performance analysis of this scheme in terms of the feasibility and achievable transmit power reduction. Our simulation result indicate that significant gains can be achieved in terms of the reduction of total transmit power and extension of network lifetime. These gains are in the range of 20-100% for the total transmit power, and 25-90% for the network lifetime, depending on the desired error probability. We show that our analytical results provide excellent match with our simulation results. The messaging load generated by our scheme is moderate, and can be further optimized. Our approach opens the way to a new family of channel-aware routing schemes for multihopNG wireless networks in fading channels. It is particularly suitable for delivering multicast/ geocast services in these networks.