• 한국프랜차이즈경영연구
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• 제9권2호
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• pp.31-38
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• 2018

Purpose - In recent years, many companies include franchises have acquire customers by making an online stores and they are carrying out permission marketing activities with e-mail and SMS. Permission marketing requires voluntary customer approval for receiving commercial messages such as cross-selling and upselling. Therefore, it is necessary for the business to induce the customer's acceptance. The purpose of this study is to examine which type of different messages can affect higher in consumer persuasion. Thus, we investigated the impact of descriptive norm message on intention of reception in an online store context, and its interaction with chronic regulatory focus. Research design, data, and methodology - This study hypothesized that the descriptive norm message would affect positive influences to consumers' intension of reception. Specially, this study inquired into whether the interaction effect between descriptive norm and regulatory focus. To verify the hypothesis, we conducted 2 × 2 between-subject factorial design with message type (general message and descriptive norm message) and regulatory focus(promotion focus and prevention focus) as independent variables. Participants of the experiment were assigned to one of 2 kind experimental situations randomly according to characteristics of message type. A total of 131 participants (descriptive norm message: 65, general message: 66) responded for this study. The data were analyzed using frequency analysis, exploratory factor analysis, and two-way ANOVA. Result - The results of the study are as follows. First, we found main effects of the descriptive norm message. The intention of reception were significantly higher in the descriptive norm message rather than general message as in previous researches. Second, interaction effect between the descriptive norm message and regulatory focus was significant. The prevention focus (vs. promotion focus) were hight in a positive behavior intention when the descriptive norm message was given. Conclusions - This study verifies the main effect and interaction effect of descriptive norm message and regulatory focus on the consumers' intention of reception in permission marketing, and persuasive message in the online store context. The results of this study will provide various advantages to companies that want to establish long lasting relationship with customers by carrying out permission marketing in the future.

• Journal of the Korean Society for Industrial and Applied Mathematics
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• 제2권2호
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• pp.41-47
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• 1998

We consider some numerical solution methods for equality-constrained quadratic problems in the context of structural analysis. Sparse orthogonal schemes for linear least squares problem are adapted to handle the solution step of the force method. We also examine these schemes with substructuring concepts.

• 한국정보과학회:학술대회논문집
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• 한국정보과학회 2010년도 한국컴퓨터종합학술대회논문집 Vol.37 No.2(A)
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• pp.17-18
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• 2010

• 한국에너지공학회:학술대회논문집
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• 한국에너지공학회 2007년도 추계학술 발표회
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• pp.257-262
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• 2007

• International Journal of Control, Automation, and Systems
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• 제6권6호
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• pp.828-835
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• 2008

We present a novel method for eye location by means of a two-level classifier scheme. Locating the eye by machine-inspection of an image or video is an important problem for Computer Vision and is of particular value to applications in biomedical imaging. Our method aims to overcome the significant challenge of an eye-location that is able to maintain high accuracy by disregarding highly variable changes in the environment. A first level of computational analysis processes this image context. This is followed by object detection by means of a two-class discrimination classifier(second algorithmic level).We have tested our eye location system using FERET and BioID database. We compare the performance of two-level classifier with that of non-level classifier, and found it's better performance.

• 한국실내디자인학회논문집
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• 제40호
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• pp.149-157
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• 2003

The placeness has been lost in space design since Modernism, especially Internationalism. Digital space design of today is one of the means to complement that. The purpose of this study is to grasp a trend in the expression of placeness, being appeared in digital space design process through case analysis. As the result of this study, the placeness in digital design process expressed by parametric elements had each effective internal algorithms. Especially, space design using digital process were expressed placeness by physical context such as topography, conditions of location, landscape, axis of road, traffic elements and climate. And social context were expressed by user experience through his cognition.

• 한국철도학회:학술대회논문집
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• 한국철도학회 2011년도 춘계학술대회 논문집
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• pp.1729-1734
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• 2011

Urban transit administers need to introduce the intelligent system to know the situations in the urban transit service area automatically. It is one of the important elements to detect of intrusion in operation room or electric rooms, etc. In this paper, we describe the definition for detection of intrusion in urban transit area, and propose the context-awareness model detect of intrusion. We expect that the definition is helpful to extract the elements that are need to construct the intrusion detecting system. The proposed model that is based on an image analysis model and a rule-based model is also helpful to design intelligent surveillance model.

• Journal of Contemporary Eastern Asia
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• 제14권1호
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• pp.45-55
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• 2015

This paper examines the diffusion of smartphones with a special emphasis on the diffusive interactions between Apple iOS and Google Android in a global context. Since the two mobile platforms were first introduced in the market, the use of smartphones has skyrocketed, suggesting that the dramatic diffusion of smartphones may be explained in part by the growth and competition of these two platforms. To study this, an extended Bass model is applied to a data set of quarterly smartphone sales between 2008 and 2013 for 15 countries. Our findings suggest that the innovation effect was more salient for iOS than for Android in developed countries, whereas the imitation effect was more striking for Android than for iOS in developing countries. Furthermore, our results from the co-diffusion model suggest that the diffusion of Android negatively affected by the diffusion of iOS, but not vice versa.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.129-143
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• 2006

Diversity of available communication media has increased as the use of Internet and mobile technology increased rapidly. The traditional media tend to transform their roles and functionality. This change brings about the expansion of the span of media to be selected by users. In this study, we examined the characteristics of emerging communication media use based on Niche Theory. Online communication media in this study include Internet messenger, mobile phone, and e-mail. We also analyzed the relationship between the nature of task and the selection of communication media, that is, the effects of communication contexts(formal vs. informal, notification vs. request, superior vs. inferior) where by the communication partners are involved. The result of this study, mobile phone had the highest niche competitive superiority in all communication contexts, and internet messenger and e-mail made difference according to communication contexts. Also, we can notify internet messenger and e-mail have a mutual substitutive relationship by analysis of niche overlap.

• Journal of Information Technology Applications and Management
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• 제13권3호
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• pp.1-28
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• 2006

In the ubiquitous computing environments. people usually carry multiple information technology devices with them. Personal device network (PDN) refers to the way how people connect multiple IT devices for their personal as well as professional purposes. Even though it has been Quite popular to construct the PDN in ubiquitous computing context, not much research has been conducted on how people actually connected multiple devices and what influences their methods of connection. In this paper we conducted a content analysis on community bulletin boards of IT devices and a contextual inquiry with expert users of PDN for investigating the configurations with which users connect multiple IT devices. Base on the results of two related studies, we identified three major types of PDN configurations, and key factors that influence the configurations of PDN. We conclude this research with guidelines to design a set of devices for each of the three configuration types.