• Journal of Navigation and Port Research
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• v.38 no.2
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• pp.177-184
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• 2014

Recently, brand equity is paid much attention in various industries. However, container liner shipping companies are still unfamiliar with this concept, and also the brand equity model has not been tested yet in shipping context. This study, therefore, aims to measure the relative importance of brand equity factors of container liner shipping companies by employing AHP (Analytic Hierarchy Process). This study concludes that perceived quality, in particular cost-related service quality, is the most influential factor of brand equity, while weak support is found for brand association. In addition to this, group comparisons were conducted between shipping companies, freight forwarders and academics. The results will be useful as they firstly define brand equity and its role in shipping context, highlighting the significance of brand management to container liner shipping firms. This evaluation is not an end in itself, but will eventually be utilised as a tool to build competitive advantage which cannot be easily imitated by competitors.

• International Journal of Computer Science & Network Security
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• v.21 no.6
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• pp.151-155
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• 2021

The article is based on a model, in the context of which there are two fundamental building blocks of basic library skills and skills in the use of information technology. The former are formed within the framework of educational programs for users of academic libraries, the latter are formed within the framework of initiatives such as the European Computer Driving License. Between the basic and the highest levels of the concept of "information literacy" there are seven heading skills and attributes, the repeated practice of which leads from the position of a competent user to an expert level of reflection and critical awareness of information as an intellectual resource. Freshmen will likely be at the beginning of the arrow, probably practicing only the first four skills, while graduate students and young scientists will be closer to the end and will use seven skills.

• Journal of Distribution Science
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• v.22 no.8
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• pp.29-36
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• 2024

Purpose: This study examines the impact of cultural dimensions as an intervening variable on taxpayer compliance in Makassar, Indonesia, with a focus on the Bugis tribe's cultural context. Research design data and methodology: The research aims to understand how attitudes, subjective norms, and perceived behavioral control, influenced by local culture, affect taxpayer compliance. A quantitative research design was employed, collecting primary data through questionnaires distributed to 150 taxpayers, with 125 valid responses analyzed using the Structural Equation Model (SEM) and Partial Least Squares (PLS) methodology. Results: The results indicate that cultural factors significantly mediate the relationship between subjective norms and taxpayer compliance, highlighting the role of local cultural values, such as "Siri Na Pacce," in shaping compliance behavior. Subjective norms positively influence both cultural attitudes and compliance, while attitudes and perceived control have a less significant impact. The findings suggest that integrating cultural awareness into tax policy and education can enhance compliance rates in culturally rich regions. Conclusions: this study underscores the importance of considering cultural dimensionsin tax administration, particularly in regions with strong cultural identities, to improve the effectiveness of tax compliance strategies. The findings contribute to the broader understanding of how cultural context influences economic behavior, offering insights for policymakers and tax authorities.

• Journal of Information Technology Applications and Management
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• v.18 no.4
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• pp.1-20
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• 2011

The recent development of mobile devices, including smartphones has maximized the user's convenience. This phenomenon has triggered the specification and activation of mobile cloud service and transformed the user's information usage and communication means. Despite such development of new technology, there is little understanding of mobile cloud. Therefor, in order to help the understanding of the usage of mobile cloud computing technology, this study developed the research model based on the UTAUT (the Unified Theory of Acceptance and Usage of Technology) model. The proposed research model included five external determinants, such as Interoperability, Information Organization, Adequacy, Information Security and Context Awareness, along with the moderating effects of Job Relevance, and empirically proved their influence on the user's job performance. This study proved the research model by analyzing the data collected from 287 copies of survey with the structural equation modeling approach. The result showed that all determinants, except Information Security have positive impact on the usage of mobile cloud computing technology. Thus, this study can compliment the limitations of previous research, suggest a new direction to analyze the user's perspective in the related research on mobile cloud and build a theoretical foundation for the further development of mobile cloud.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.16 no.10
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• pp.3333-3354
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• 2022

The 5G Core Network (5GC) is an essential part of the mobile communication network, but its security protection strategy based on the boundary construction is difficult to ensure the security inside the network. For example, the Network Function (NF) mutual authentication mechanism that relies on the transport layer security mechanism and OAuth2.0's Client Credentials cannot identify the hijacked NF. To address this problem, this paper proposes a trust model for 5GC based on NF interaction behavior to identify malicious NFs and improve the inherent security of 5GC. First, based on the interaction behavior and context awareness of NF, the trust between NFs is quantified through the frequency ratio of interaction behavior and the success rate of interaction behavior. Second, introduce trust transmit to make NF comprehensively refer to the trust evaluation results of other NFs. Last, classify the possible malicious behavior of NF and define the corresponding punishment mechanism. The experimental results show that the trust value of NFs converges to stable values, and the proposed trust model can effectively evaluate the trustworthiness of NFs and quickly and accurately identify different types of malicious NFs.

• Knowledge Management Research
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• v.25 no.1
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• pp.89-109
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• 2024

The development of digital technology has given rise to a new service model: self-service. This model introduces the concept of "digital shadow work", in which consumers conduct unpaid behind-the-scenes digital tasks instead of employees. While consumers are engaging in increasingly more digital shadow work in self-service environments, they are unaware of their unpaid labor. This raises concerns about consumer rights and businesses' long-term sustainability and health. This study aims to reveal the psychological awareness factors that influence consumers' decisions to engage in digital shadow work in self-service environments. This exploratory qualitative study utilizes a grounded theory approach and semi-structured interviews to reveal the psychological awareness factors that contribute to consumers' decision to engage in digital shadow work. By revealing the psychological awareness of decision-making factors, this study enhances consumer's understanding and awareness of digital shadow work, which helps increase their awareness of self-protection in the context of self-service technologies. Additionally, understanding consumers' decision-making psychology is crucial for non-face-to-face self-service technology companies and provides a theoretical basis for sustainable and healthy business development.

• Asian Pacific Journal of Cancer Prevention
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• v.13 no.8
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• pp.4169-4172
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• 2012

Background: The majority of women in rural India have poor or no access to cervical cancer screening services, although one.quarter of all cervical cancers in the world occur there. Several large trials have proven the efficacy of low-tech cervical cancer screening methods in the Indian context but none have documented the necessary components and processes of implementing this evidence in a low-resource setting. Methods: This paper discusses a feasible model of implementation of cervical cancer screening programme in low-resource settings developed through a pilot research project carried out in rural Tamilnadu, India. The programme used visual inspection of cervix after acetic acid application (VIA) as a screening tool, nurses in the primary care centres as the primary screeners and peer educators within Self-Help Women groups to raise community awareness. Results: The uptake of screening was initially low despite the access to a screening programme. However, the programme witnessed an incremental increase in the number of women accessing screening with increasing community awareness. Conclusions: The investigators recommend 4 key components to programme implementation in low-resource setting: 1) Evidence-based, cost-effective test and treatment available within the reach of the community; 2) Appropriate referral pathways; 3) Skilled health workers and necessary equipment; and 4) Optimisation of health literacy, beliefs, attitudes of the community.

• 한국HCI학회:학술대회논문집
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• 2007.02a
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• pp.340-347
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• 2007

"유비쿼터스 컴퓨팅"과 "상황인지 컴퓨팅"이 점차 확산되어짐에 따라 유비쿼터스 환경이 급격하게 발전하면서 변화하고 있다. 이러한 변화로 인해 사용자 정보와 사용자 주변의 환경 정보를 파악하여, 적절한 시간에 적절한 서비스를 제공할 수 있는 기술과 인간과 컴퓨터 관계가 증가하면 할 수 록 인간과 인간의 관계처럼 좀 더 자연스러운 관계를 유지 할 수 있는 상황인지 컴퓨팅이라는 개념이 나타나기 시작하였다. 이러한 상황인지 컴퓨팅을 통하여 상황을 인지하고 사용자에게 필요한 정보를 제공하기 위해서는 상황을 정의 할 수 있는 상황인지 모델이 필요하다. 그러나 현재, 상황을 인지하기 위한 상황인지 모델에 관한 연구는 미비한 상태이다. 본 논문에서는 5W1H를 이용하여 상황을 정의하고, RFMatrix를 이용하여 주변 환경과 사람들과의 관계를 반영한 RFMatrix 기반의 상황인지 모델을 제안한다. 또한 제안된 RFMatrix모델의 유용성을 검증하기 위해 학습공간의 실험을 통하여 정확성을 검증하고자 한다.

• Proceedings of the Korea Information Processing Society Conference
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• 2005.05a
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• pp.1343-1346
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• 2005

본 논문은 기존의 위치기반정보와 시간정보를 고려하여 좀더 효율적인 상황인식 서비스 모델을 제안한다. 현재의 위치와 시간을 모두 고려하여 수집된 정보는 위치정보만 고려하는 상황인식 서비스보다 효율성 있는 서비스를 제공할 수 있다. 본 논문에서는 위치정보 및 시간정보를 기반으로 주변정보를 수집하는 상황인식 서비스모델과 그에 기반한 시나리오를 구성했다. 마지막으로 본 문서에서 제안하는 상황인식 서비스기반 시스템 및 새로운 상황인식 서비스시스템과의 상호운용성을 고려하여 위치기반정보를 표현하는 문서를 XML 로 정의하였다.

• Proceedings of the Korea Information Processing Society Conference
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• 2011.11a
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• pp.241-244
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• 2011

유비쿼터스 환경에서는 무선 네트워크 연결의 불안정으로 발생되는 비즈니스 프로세스의 부분 연결문제를 관리하는 네트워크 상황정보와 개인 취향 정보, 사무 환경 정보들을 지능적으로 취합, 상황분석, 및 관리하는 서비스 개발이 요구된다. 본 논문에서는 비즈니스 프로세스의 유연한 상황정보 추론을 위하여 온톨로지 기반 상황인식 구조인 상황인식 추론 시스템을 제안하였다. 가상공간에 대한 구조를 정의하고 재사용이 가능한 컴포넌트로 일반적인 상황인식 메커니즘을 제공함에 따라 어플리케이션 개발 시 가상공간에서 상황인식 어플리케이션 구현에 대한 비용을 절감하고 복잡성을 줄여 확장성을 갖게 되었다.