• Management & Information Systems Review
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• v.30 no.3
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• pp.1-25
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• 2011

The purpose of this study was to examine the impact of the service characteristics of premium information contents, one of premium Internet contents, on customer satisfaction and customer loyalty, as the premium Internet contents market has attained a rapid growth owing to the nationwide penetration of the Internet and its ease of use. Earlier studies were analyzed to define the service characteristics of premium Internet information contents, and a research model and hypotheses were formulated to find out the influence of the characteristics on customer satisfaction and customer loyalty. After a survey was conducted, the analyzable answer sheets from 359 respondents were analyzed. As a result, four service factors of premium Internet information contents that were reliability, charge, usefulness and convenience were identified as the variables that had a significant impact on customer satisfaction, and the other two factors that were timeliness and diversity exerted no influence on that. And customer satisfaction affected customer loyalty in a significant manner. This study attempted to investigate the influential relationship of the diverse service characteristics of premium Internet information contents on customer satisfaction and customer loyalty to have a good understanding of the attitude and will of consumers who bought the premium information contents, and this study also intended to make a contribution to the improvement of the quality of information contents in an effort to step up the revitalization of the Internet contents market by helping the market attract more loyal customers.

• Journal of Digital Contents Society
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• v.2 no.1
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• pp.1-7
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• 2001

The authoring systems for digital contents using multimedia technologies ate requested in many fields such as education, medical science, entertainment market e-commerce and etc. Especially, the emergence of cyber universities and the rapid expansion of on-line education market require the effective contents authoring systems, which have various functions to generate the qualified contents. Therefore, many systems arc developed and currently used. However, since the developed systems considered only the developer's convenience, the generated digital contents by using these systems are failed to draw tile users'(or learners') active interaction with contents. That is, since the users just watch the contents like watching a drama or a film, it causes many problems in delivering the contents effectively or in evaluating the users. This paper presents, develops, and implements the new contents authoring system by using programing languages and/or software tools. The presented, developed, and implemented system mimics the face-to-face education in off-line system, induces the users' active interaction with contents, and continuous evaluation to the users.

• The Journal of the Korea Contents Association
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• v.7 no.3
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• pp.187-196
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• 2007

In Korea, the market of internet shopping mall rapidly increases. The purpose of this study is how to progressed to internet shopping mall system in Korea and a improvement and characteristics of that through progress and case studies of internet shopping mall. As to the future direction of the market of internet shopping mall in Korea, many of commodity parts will be traded among established participants on internet websites owned by internet shopping mall groups. Finally, for improvement of internet shopping mall industry in Korea I suggested that there are "mutual cooperation of internet shopping mall companies", "maintain the customer's confidence", "attain the profits through a niche market strategy".

• Journal of Korea Multimedia Society
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• v.19 no.8
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• pp.1553-1563
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• 2016

Thesedays, not only a quality of a product but also a design of it plays an important role. Throughout this analysis, I would like to discuss how a design of package works in the cosmetics with the fact that low cost cosmetics sales better than high cost cosmetics. In this research, there are five samples each for Korean and Chinese low-costed cosmetics to yield a result about an element of package design. Based on that result, there was an survey about two different package design followed by the research problems. Throughout research, an attention and familiarity of package which was considered of characteristics of China was more effective on Chinese consumers. In order to activate the content market of cosmetics, it is utilized to manufacture taking into account the maximum of the design elements in the package design is a conclusion that affect the time of purchase. In this paper, one in which I hope to help in the development of being utilized as a basis article content market industry for pre-market research foray into the Chinese market is South Korean cosmetics.

• International Journal of Contents
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• v.15 no.2
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• pp.44-52
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• 2019

This paper uses Delphi Method and statistics provided by the State Administration of Market Regulation of China, attempts to develop the scale index of language service industry in China. Coupled with practical investigation and theoretical framework of SCP paradigm, a deep analysis on market behavior, market structure, and market performance of the industry have been explored. First, the study indicates that the scale index of Chinese language services industry has experienced an upward trend from 10.481million RMB in 2008 to 351.403 million RMB in 2017. Second, majority of language services enterprises are situated in Chinese coastal provinces and there are variations in demand for language services. Third, the standardization of language services are minimal while most of the talents involve a single discipline background. Fourth, most enterprises utilize language tools while there is lack of technological innovation for utilization of language resources and enhancement of service quality. The author mainly suggests four strategies which include: cultivating multilingual services, strengthening the development of industrial informatization and technical innovation, and optimizing the industrial talents structure while also adjusting for industrial distribution and regional coordination, which propose the meaningful implications for the development of language service industry in China.

• International Journal of Contents
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• v.17 no.2
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• pp.1-8
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• 2021

Online streaming wars are intensifying. Netflix is known as the market leader in the streaming business. However, since 2019, Netflix has been losing subscribers in the United States and is at a turning point where it needs to reassess its current position in the market. While Netflix is losing dominance, rivals Amazon Prime and Hulu continue to gain market shares. Studies from Deloitte and PricewaterhouseCoopers indicated a new shift in the streaming landscape caused by the abundance of streaming options and rising subscription costs. Recent surveys showed that consumers are excited about new streaming services, such as Disney +. Nearly two-thirds of consumers intend to terminate or downgrade one or more of their current subscriptions to make room for a new service. Moreover, it seems that consumers want ad-supported options. In Deloitte's latest Digital Media Trends survey, 65% responded that they would watch ads to eliminate or reduce subscription costs. Seventy percent of Hulu's subscribers choose its lower-priced ad-supported plan. NBC recently launched its own streaming service, Peacock, with a free ad-supported option. This opposes Netflix's brand identity of "no ads" and premium differentiation. With increasing pressure from competition and the growing risk of subscriber loss, Netflix needs to diversify its price plans. The company could try implementing the lower-priced mobile-only plan they are currently testing or plan to test in other regions. Netflix should also consider features or benefits for loyal subscribers to maintain a stronger consumer base.

• Tribology and Lubricants
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• v.38 no.4
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• pp.143-151
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• 2022

This study analyzes patents related to oil diagnosis of construction equipment. Oil diagnosis is extremely important for maintaining construction equipment properly. Through the evaluation of existing patents, a patent strategy for the future construction equipment market is presented. The related patents are classified and selected in several steps. Finally, 16 valid patents are selected and analyzed in detail. In the classification process, patents are classified by country, year, and company. A market analysis shows that the top 10 companies have a market share of more than 50. In addition to patents related to the oil analysis of construction equipment, patents related to automobile oil analysis and development of oil sensors are investigated to identify the contents of patents in other fields that can be applied to oil diagnosis technology for construction equipment. Moreover, not only the contents of research articles of two Korean construction companies, but also the research trends in the literature in this field are used in the analysis. The related patents of the two Korean companies are few. Companies with a high market share, including Caterpillar, hold many patents, and patents for diagnosis algorithms using such technologies as artificial intelligence and artificial neural networks, along with oil sensor-based condition monitoring technology, are gradually expanding.

• Journal of Digital Contents Society
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• v.14 no.2
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• pp.125-134
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• 2013

The mobile device users have been increasing significantly because of the development of Social network system and network technologies. Because of this popularity, there are various games in market based on the combination of the mobile device with social networks. It will be the potential market within the mobile games with the growth of popularity in various users. This paper proposes the possibilities for the development of mobile game in educational contents through the case study of the popular mobile games.

• The Journal of the Korea Contents Association
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• v.17 no.2
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• pp.207-218
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• 2017

The purpose of this study is to analyze news content consumption of news consumers in which a few media conglomerates control news consumption market caused by deregulation of media policy and development of Internet communication technology. In doing so, this study analyzes the consumption realities of news consumers in the new news consumption market generated by new media and mobile communication technologies, and the effects how the new news consumption market influences on news consumption pattern of audiences. After surveyed 229 news consumers, this study founded that news consumers use NAVER(news portal site) mainly while consuming news contents, specifically younger generation tends to use NAVER heavily. Furthermore, it is founded that news consumers chose news outlets for consuming news contents not by the quality of news contents and the function of the news outlets but by their own convenience.

• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.38-42
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• 2008

In the 2000s, the PC package game market has withered, but the internet based on-line game, the wireless internet based mobile game and high-powered console game market have been main stream. Among those markets, mobile game market has rapidly increased because it has 'mobility' that overcomes the limitation of time and area. But, unlike other platforms, mobile game user have to pay the higher price for download mobile game contents through the wireless internet and mobile game developer have to overcome the limitation of storage memory capacity.of mobile phone. Chiefly, the image data consume the storage capacity of mobile game contents, this paper present a technology to optimize image data for mobile game contents through analyzing type of compression method and image formats.