• Science of Emotion and Sensibility
• /
• v.13 no.4
• /
• pp.777-788
• /
• 2010

Early diagnosis of autism and intervention of medical treatment are very significant to develop specific social communication skill for children with autistic spectrum disorders (ASDs). But they have difficulties in medical treatment because of lack of a public welfare institution and special medical system. In particular, few children can access such treatment and the existing single-therapist clinics are inefficient with regard to cost and time. Therefore, new methods should be studied for developing various products, services, and systems for autistic children. This study discusses the potential use of an interactive design as assistive technology for such children. We utilize the experience gained in the collaborative design of the interactive therapy system (ITS). The key methods include a collaborative design with rapid interactive prototyping, heuristic evaluation, user-centered process, VR technology, tangible interface, and scenario-based contents. We applied these methods to the ITS and proved the efficiency of interactive design as an assistive technology through clinical experimentation.

• Science of Emotion and Sensibility
• /
• v.16 no.4
• /
• pp.557-566
• /
• 2013

This study is to investigate the color emotion associations of the color vision defectives, considering that the colors do have an effect on human emotional conditions. To realize this investigation, firstly we selected 100 normal persons (group C)and other 34 color vision defectives(group A), dividing the last group into two small groups as protanomaly group(group P) with 8 persons and deuteranomaly group(group D) with 16 persons. All participants have been offered to select one color from ten colors for each of three positive emotions such as 'favorite', 'happy' and 'friendly' and of three negative emotions like 'sad', 'disliked' and 'awkward'. And they selected another one color for each active and passive emotions. For 'favorite color' the group C selected 'blue' and 'red' while the group A chose 'blue'. For 'happy color' the two groups selected 'yellow'. For 'friendly color' the group C chose 'green', but the group A selected 'blue'. For 'sad color' the group C preferred 'blue', but the group A chose 'purple'. For 'disliked color' all groups selected 'bluish green'. For 'awkward color' the two groups preferred 'bluish green'. For 'active color' all groups selected 'red'. And for 'passive color' the group C chose 'bluish green', but the group A selected 'blue'. Depending on the type of color vision deficiency(group P and group D) some more differences were revealed relatively. These results should be applied to develop some intelligent color conversion technology for enhancing the usability of culture contents for color vision defectives.

• Science of Emotion and Sensibility
• /
• v.8 no.3
• /
• pp.241-251
• /
• 2005

With its history of two thousand years of studying the human mind, Confucianism may be applied to contemporary emotional science for its unique perspectives and methodologies in understanding the origin of the human mind. By examining the Confucian understanding of human mind according to general Confucian ideas as well as the scholar, LEE Whang's, an idea similar to contemporary 'emotion' in Confucianism was discovered. Importance of the sentiment was not in the resulting goodness originating from one's fundamental nature, but rather its goodness was only achieved when human nature manifested itself without any distortion. This good emotion, namely 'sensibility', presents the essential difference Confucian understanding bears in comparison to the contemporary concept. And the system for grasping the human mind was considered to be the viewpoint of examining the contents and subject of function than a formal system of functioning human mind. It assumes the stance of looking into thehuman mind from the general and synthetic view of contemporary cognitive, emotional, biological and philosophical perspectives. Overall, the researchconcludes that there existed a long history of high-level research into the human mind in Confucianism that may satisfactorily provide partial reference and understanding as well as consequent perspectives and knowledge for discovering the common denominator with the emotional science.

• Science of Emotion and Sensibility
• /
• v.11 no.4
• /
• pp.481-488
• /
• 2008

This study examined the relationship of what kind of creative thinking has related factors for emotion design products in order to let consumers focusing on the successful cases of emotion products. For the design creativity attribute used in this experiment, the design evaluation creativity tools revealed by Kim Eun-Ju's 2007 design creativity evaluation tool development were used mostly and of the 12 most common emotion products and general product, MP3s, which have various forms, functions and sizes were selected as the target for experiment. Results of the experiment showed that for design creativeness items of all emotional products, vision creation, favorableness, convenience, practicality and being purchasable were relevant, while for MP3, uniqueness, favorableness and convenience were relevant. Accordingly, the common features of design creativeness items for emotional products were identified. When summing up the contents of the two experiments above, for emotional designs, the interest level of uniqueness for the design creativity evaluation items and the functional items for practicality had a high level of relativity. Therefore, there is a need to examine the common features between the design creativity items for general products other than MP3s in the future.

• Science of Emotion and Sensibility
• /
• v.15 no.1
• /
• pp.65-72
• /
• 2012

People receive information through various media, such as newspapers, TV, radio, magazines, or internet, etc. In particular, through the development of the internet and smart-phone they can interact with media and receive information in real time via handheld devices. However the types of information and media could affect the reliability of news information. In this study, it was the main interest how the usability in the new media with the interactivity, such as a desktop, tablet, and smart-phone affects the user's evaluation on the contents displayed by the different new media. Therefore, the present study was conducted to investigate the effect of the usability from the different display size of media and the different contents of articles on the reliability of information empirically. The results showed that the contents of the articles interacting with different devices affect the reliability of information. These findings propose the considerations on the effects of characteristic usability of the new media in the stages of the development of the media contents.

• Science of Emotion and Sensibility
• /
• v.19 no.1
• /
• pp.111-126
• /
• 2016

As the marketing value of Facebook advertisements increases, companies seek to create successful Facebook advertisements in order to promote their brands or products. This research aims to identify Facebook advertising factors that influence users' eye movements and attention, and thereby to investigate effective visual elements of Facebook advertising contents. Firstly, we identified two contributing factors influencing users' responses to Facebook advertisements: the formats of advertising contents(Text, Text in Image, and Movie) and the product properties(Involvement, Think/Feel). Based on theoretical reviews, eye tracking tests and surveys were conducted in order to examine how these two factors affect users' responses on Facebook, i.e. visual perception and users' purchasing responses. It was found that there were distinctive patterns of users' visual perceptions and purchasing behavioral responses according to the formats of the advertised contents. Meanwhile, the advertised products' properties influenced only the users' purchasing responses. Finally, the key findings of this research offer helpful guidelines for providers and developers to create effective SNS advertisements.

• Science of Emotion and Sensibility
• /
• v.16 no.4
• /
• pp.509-516
• /
• 2013

As the visual fatigue induced by 3D visual stimulation has raised some safety concerns in the industry, this study aims to quantify the visual fatigue through the means of measuring the facial temperature changes. Facial temperature was measured for one minute before and after watching a visual stimulus. Whether the visual fatigue has occurred was measured through subjective evaluations and high cognitive tasks. The difference in the changes that occurred after watching a 2D stimulus and a 3D stimulus was computed in order to associate the facial temperature changes and the visual fatigue induced by watching 3D contents. The results showed significant differences in the subjective evaluations and in the high cognitive tasks. Also, the ERP latency increased after watching 3D stimuli. There were significant differences in the maximum value of the temperature at the forehead and at the tip of the nose. A previous study showed that 3D visual fatigue activates the sympathetic nervous system. Activation of the sympathetic nervous system is known to increase the heart rate as well as the blood flow into the face through the carotid arteries system. When watching 2D or 3D stimuli, the sympathetic nervous system activation dictates the blood flow, which then influences the facial temperature. This study is meaningful in that it is one of the first investigations that looks into the possibility to measure 3D visual fatigue with thermal images.

• Science of Emotion and Sensibility
• /
• v.15 no.1
• /
• pp.29-36
• /
• 2012

This study aims to analyse the research trend of the participants in Emotional Science in Korea and to suggest a desirable direction of research. I analysed the 1,262 articles published in Korean Journal of the Science of Emotion and Sensibility from 2000 to 2011 according to fields of study and keywords. The findings from the study are as follows. In the fields of study regarding Clothing Design, Psychology, Medicine, Visual Media, Brain Science they are still the top rated categories amongst participants. With the participation of Industrial Engineering and Ergonomics they have shown a meaningful difference depending on governmental support such as G7 Project. The problem with Industrial Design is that the majority of studies have been performed alone, and they have many keywords which are not related with Emotional Science. However, 31 new fields of study have been added to the research making the findings more desirable considering that Emotional Science is typical interdisciplinary filed of study. I hope that this study will provide basic data which can be used to promote the interdisciplinary research between the different fields of study in order to generate significant synergy.

• Science of Emotion and Sensibility
• /
• v.19 no.3
• /
• pp.43-50
• /
• 2016

The uniform nanofibers of polyurethane with different contents of Juniperus Chinensis extracts were successfully prepared by electrospinning method. Polyurethane is widely used as functional polymers in the industrials, medical field as their properties can be tailor-made by adjusting their compositions. Juniperus Chinensis has been reported for anti-tumor, anti-bacterial, anti-fungal, and anti-viral activities. PU/Juniperus Chinensis extracts composite nanofibers were produced at different Juniperus Chinensis extracts concentrations (0.25, 0.5, 1, 1.5wt.%). The effects of the major parameters in electrospinning process such as tip to collector distance (TCD), voltage, polymer concentration on the average diameter of electrospun nanoweb were investigated. As results, 12wt% PU solution concentration, 8kV applied voltage and 15cm tip to collector distance were identified as optimum conditions for electrospinning the composite nanofibers. The diameter and morphology of the nanocomposite nanofibers were confirmed by a scanning electron microscopy (SEM). The resulting fibers exhibited a uniform diameter ranging from 435nm~547nm. It has been found that the average diameters of fibers decreased by the adding of Juniperus Chinensis extracts. These nanowebs can be used for medical materials, protective clothing, and antimicrobial filters.

• Science of Emotion and Sensibility
• /
• v.12 no.4
• /
• pp.451-460
• /
• 2009

This study had been carried out based on the users' behavioral pattern in order to survey characteristics of bus station, a public facility. As a detailed analysis, quantification theory type 3 was performed based on 50 number of samples installed at each local governments as targets in order to evaluate bus station attributes and to survey its characteristics. As a result of this experiment, it was revealed that installation pattern of bus station would differ depending on characteristics of four axis of migrating population density, functionality and simplicity, metropolitan city of densely populated companies, local city with strong locality, the front of school with dense migrating population, secluded rural village, specific place like museum, rural area with dense migrating population. Therefore, in this study, detailed items were suggested comprehensively so that the design considering local environment and users' characteristics, in addition to modeling features of bus stations suitable for local characteristics, could be progressed. If any design and model complying with local environmental features based on above contents should be applied, bus station would be assessed by the users more positively in the future.