• The Journal of Economics, Marketing and Management
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• v.11 no.3
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• pp.67-79
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• 2023

Purpose: This study examines the relationship between content characteristics and customer viewing and purchase intention in live-streaming commerce. Research design, data, and methodology: For this purpose, seven independent factors such as entertainment, artistry, storytelling, informativity, interactivity, reliability, and technicality are extracted based on previous literature. The viewing intention and purchase intention are adopted as dependent factors. The role of 'immersion' is investigated as a mediating factor between the independent and dependent factors. Results: The results showed that entertainment, artistry, technicality, and reliability significantly affected immersion, and immersion affected viewing intention and purchase intention. Immersion was found to play a mediating role between content characteristics and consumer viewing and purchase intention. Conclusions: The results indicate that the content characteristics not only attract customers but also affect their immersion, viewing intention, and purchase intention directly or indirectly in the live-streaming commerce sector.

• Preventive Nutrition and Food Science
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• v.13 no.3
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• pp.231-236
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• 2008

Response surface methodology (RSM) was used for the analysis and optimization of the production process of strawberry Kochujang. Experiments were carried out according to a central composite design, selecting strawberry puree content and red pepper powder content as independent variables and soluble solids content, moisture content, water activity, color characteristics ($L^*-$, $a^*-$, and $b^*$-values) as response variables. The polynomial models developed by RSM were highly effective for describing the relationships between the study factors and the responses. Kochujang containing a higher amount of red pepper powder had a higher soluble solids content; on the contrary, soluble solids content decreased with the increase in the strawberry puree content in the sample. Moisture content increased with increased strawberry puree content but decreased with increased red pepper powder content. Water activity increased with the increase in strawberry puree content in the sample but was less affected by the amount of red pepper powder content. Decreases in $L^*$-values with increasing amount of red pepper powder were noted. $a^*$-values decreased with the increases in red pepper powder content but increased with the increase in strawberry puree content in the Kochujang formulation. $b^*$-values decreased with the increases in red pepper powder content but was less affected by the strawberry puree content. Overall optimization, conducted by overlaying the contour plots under investigation, was able to point out an optimal range of the independent variables within which the six responses were simultaneously optimized. The point chosen as representative of this optimal area corresponded to strawberry puree content=14.36% and red pepper powder content=11.33%, conditions under which the model predicted soluble solids content=$59.31^{\circ}Brix$, moisture content=45.30% (w.b.), water activity=0.758, $L^*$-value=24.81, $a^*$-value=7.250, and $b^*$-value=10.19.

• International Journal of Concrete Structures and Materials
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• v.9 no.2
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• pp.185-206
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• 2015

This paper presents statistical models developed to study the influence of key mix design parameters on the properties of lightweight self-consolidating concrete (LWSCC) with expanded shale (ESH) aggregates. Twenty LWSCC mixtures are designed and tested, where responses (properties) are evaluated to analyze influence of mix design parameters and develop the models. Such responses included slump flow diameter, V-funnel flow time, J-ring flow diameter, J-ring height difference, L-box ratio, filling capacity, sieve segregation, unit weight and compressive strength. The developed models are valid for mixes with 0.30-0.40 water-to-binder ratio, high range water reducing admixture of 0.3-1.2 % (by total content of binder) and total binder content of $410-550kg/m^3$. The models are able to identify the influential mix design parameters and their interactions which can be useful to reduce the test protocol needed for proportioning of LWSCCs. Three industrial class ESH-LWSCC mixtures are developed using statistical models and their performance is validated through test results with good agreement. The developed ESH-LWSCC mixtures are able to satisfy the European EFNARC criteria for self-consolidating concrete.

• Journal of Korean Library and Information Science Society
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• v.33 no.3
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• pp.133-152
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• 2002

The purpose of this study is to propose the criteria for evaluating web information resources. This study also attempts to get a sense of the overall quality of web information resources and to identify the relationship among the criteria, Particularly those on the science and technology. Three evaluation categories are Proposed; information content functionality or workability, and design. Core features of information content includes authority, relevancy, currency; functionality includes navigation, user support technical requirements; layout and design includes visual appearance. Based on the proposed criteria, the 50 sample web resources selected from 5 different field were evaluated. The results showed that the web information resources on the Electrical and Electronic Engineering field was excellent. The Pearson's correlation coefficient between evaluation criteria showed that information content and functionality had a negative relationship, on the other hand functionality and design had a moderate correlation.

• Journal of the Korean Applied Science and Technology
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• v.25 no.3
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• pp.282-290
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• 2008

The malting process of rice (OM4080 variety from Mekong Delta Rice Research Institute) was studied under pilot condition plan by means of the second-order experimental design. Processing parameters, such as the steeping time (0-60 hrs), steeping temperature ($5-45^{\circ}C$), germination time (0-8 days), germination temperature ($5-45^{\circ}C$) and gibberellin concentration (0-2 mg/kg) were investigated. As a result, all germination conditions, especially germination time, germination temperature, and gibberellin concentration had a significant effect on the malting loss, amylase activity and starch content. The protein content was not clearly affected by any conditions. The optimum conditions for malting process (with highest amylase activity) were as follows: 30 hrs of steeping time, $30-35^{\circ}C$ of steeping temperature, 5-5.5 days of germination time, $25^{\circ}C$ of germination temperature, and 1.5 mg/kg of giberrellin concentration.

• Journal of the Society of Disaster Information
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• v.8 no.3
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• pp.204-212
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• 2012

Lightweight soils are very economical and environment friendly materials that are valuable in field without wasting construction materials, dredged soils and clay/ silty soils during construction. Recently, the research of lightweight soils mixed with recycled material (recycled tire powder, rice husks) have been investigated. In this study the mix design factors (i.e., weight of soil, water content, foaming agent and added water) were analyzed and optimized mix design was suggested using cement content for revealing strength. For the analysis the stress-strain behavior, strength with respect to time, and experimental strength for the component of recycled material were analyzed. Finally, target strength was determined to calculate reasonable and economical mix ratio and the optimized cement content was suggested.

• Journal of Korea Multimedia Society
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• v.11 no.6
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• pp.746-754
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• 2008

A 3D stereoscopic image is generated by interdigitating every scene with video editing tools that are rendered by two cameras' views in 3D modeling tools, like Autodesk MAX(R) and Autodesk MAYA(R). However, the depth of object from a static scene and the continuous stereo effect in the view of transformation, are not represented in a natural method. This is because after choosing the settings of arbitrary angle of convergence and the distance between the modeling and those two cameras, the user needs to render the view from both cameras. So, the user needs a process of controlling the camera's interval and rendering repetitively, which takes too much time. Therefore, in this paper, we will propose the 3D stereoscopic image editing system for solving such problems as well as exposing the system's inherent limitations. We can generate the view of two cameras and can confirm the stereo effect in real-time on 3D modeling tools. Then, we can intuitively determine immersion of 3D stereoscopic image in real-time, by using the 3D stereoscopic image preview function.

• International Journal of Advanced Culture Technology
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• v.12 no.2
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• pp.375-385
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• 2024

In the context of contemporary digital media, virtual influencers have become an increasingly important form of socialization and entertainment, in which emotional expression is a key factor in attracting viewers. In this study, we take Luo Tianyi, a Chinese virtual influencer, as an example to explore how emotions are expressed and perceived through facial expressions in different types of videos. Using Paul Ekman's Facial Action Coding System (FACS) and six basic emotion classifications, the study systematically analyzes Luo Tianyi's emotional expressions in three types of videos, namely Music show, Festivals and Brand Cooperation. During the study, Luo Tianyi's facial expressions and emotional expressions were analyzed through rigorous coding and categorization, as well as matching the context of the video content. The results show that Enjoyment is the most frequently expressed emotion by Luo Tianyi, reflecting the centrality of positive emotions in content creation. Meanwhile, the presence of other emotion types reveals the virtual influencer's efforts to create emotionally rich and authentic experiences. The frequency and variety of emotions expressed in different video genres indicate Luo Tianyi's diverse strategies for communicating and connecting with viewers in different contexts. The study provides an empirical basis for understanding and utilizing virtual influencers' emotional expressions, and offers valuable insights for digital media content creators to design emotional expression strategies. Overall, this study is valuable for understanding the complexity of virtual influencer emotional expression and its importance in digital media strategy.

• Proceedings of the Korea Information Processing Society Conference
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• 2007.05a
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• pp.683-684
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• 2007

본 연구는 가상현실 기반 프로토타입을 이용한 모바일 장치의 디자인 평가 방법에 관한 것으로, 모바일 장치의 디자인 요소 분류, 3 차원 데이터의 고품질 가시화 기법, 제품 기능과 동작에 대한 사용자 상호작용의 구현 방법을 제시하고자 한다.

• Proceedings of the Korean Information Science Society Conference
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• 2000.10c
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• pp.132-134
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• 2000

무선 인터넷의 급속한 발전과 더불어 모바일 인터넷에서 요구되는 기능이 점점 다양화되어 가고 있다. 특히 WAP)Wireless Application Protocol)상에서 지원되는 Push 서비스의 요구가 늘어나고 있다. 본 논문에서는 WAP상에서 사용하는 Push message의 보다 쉬운 구현을 위해 Push 서비스의 구조와 동작 원리를 이해하고 Push Content Generator의 설계에 대해 기술한다.