• Journal of Korean Society for Quality Management
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• v.50 no.1
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• pp.105-124
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• 2022

Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.

• Proceedings of the Korea Database Society Conference
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• 2001.06a
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• pp.65-82
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• 2001

체계적인 컨텐츠 관리(Content Management)를 통해서 내부관리 효율을 극대화할 수 있을 뿐만 아니라, 현재의 e-Business 환경 하에서 e-Business Ready 데이터베이스 구축 및 Global Market에의 참여가 가능 (중략)

• English Language & Literature Teaching
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• v.17 no.3
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• pp.73-98
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• 2011

This study investigated the feasibility and effectiveness of incorporating oral corrective feedback into the content-based business English writing class. Two types of oral corrective feedback, recasts and metalinguistic feedback, were integrated into business English writing classes to help low intermediate-proficiency Korean university students improve the ability to use the simple past, present progressive, and present perfect tenses correctly in their written production. Prior to the treatments, the subjects had basic grammatical knowledge of the target verb tenses, but they had only limited control over them in their written production. Three groups were formed: recast group that received corrective recasting, metalinguistic group that received metalinguistic clues, and control group that received no oral corrective feedback. The study demonstrated that it was feasible to incorporate recasts and metalinguistic feedback into content-based business English writing classes and that metalinguistic feedback had greater and more endurable effects than recasts on promoting the correct use of the target verb tenses in written production. It can be concluded that oral corrective feedback, metalinguistic feedback in particular, can be used in the business English writing classroom to help students gain greater control over already partially acquired forms and therefore improve their writing accuracy.

• The Journal of Industrial Distribution & Business
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• v.12 no.6
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• pp.37-46
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• 2021

Purpose: The international business is affected by significant cultural factors that may impediment the operation and the ultimate performance of a business organization. The current study aims to investigate prior literatures works to find cross-cultural discrepancies such as the cultural distance that impacts international companies' operations and management and develop appropriate strategies for realizing high performance while overcoming these challenges. Research design, data and methodology: To find the required sources, the study employed the use of secondary data. Different search strategies were used to find the necessary materials from various sources. The data composed of an extensive review from multiple peer-reviewed journals and other existing research. Results: Based on literature analysis, the current study suggests novel seven strategies for multinational organizations. As a result, this study provides various pieces of literature to deduce meaningful information on the appropriate business strategies that a company can use to bridge the gap of the limitations of cross-cultural impacts on international businesses. Conclusion: An organization moving into a new cultural environment faces challenges including tastes and preferences, norms, language barriers, and beliefs. Organizations, therefore, have to devise the best strategies to align themselves with the prevailing cultural conditions to reap the benefits of internationalization.

• Asia pacific journal of information systems
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• v.32 no.4
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• pp.945-963
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• 2022

With the widespread use of social media, online social platforms like Twitter have become a place of rapid dissemination of information-both accurate and inaccurate. After the COVID-19 outbreak, the overabundance of fake information and rumours on online social platforms about the COVID-19 pandemic has spread over society as quickly as the virus itself. As a result, fake news poses a significant threat to effective virus response by negatively affecting people's willingness to follow the proper public health guidelines and protocols, which makes it important to identify fake information from online platforms for the public interest. In this research, we introduce an approach to detect fake news using deep learning techniques, which outperform traditional machine learning techniques with a 93.1% accuracy. We then investigate the content differences between real and fake news by applying topic modeling and linguistic analysis. Our results show that topics on Politics and Government services are most common in fake news. In addition, we found that fake news has lower analytic and authenticity scores than real news. With the findings, we discuss important academic and practical implications of the study.

• Journal of Fashion Business
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• v.3 no.4
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• pp.41-54
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• 1999

The purposes of the study were to investigate the job content of fashion merchandisers. The study examined the differences in the job content according to the types of merchandisers and their demographic characteristics. A questionnaire was developed by the authors and distributed to 150 fashion merchandisers, and 130 questionnaires were used for the study. The questions were revised through the pilot study and interviews with fashion merchandisers. The results of the study were as follows: Planning merchandise was the most important job to the planning merchandisers, purchasing merchandise to the buying merchandisers, planning sales and sales promotion to sales merchandiers. All three types of merchandisers were involved very much in the information analysis work. This study, on the basis of the above results, was expected to contribute to make the fashion merchandisers and students who want to be fashion merchandisers recognize their job content more clearly.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2004.10a
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• pp.430-460
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• 2004

This study presented a personalization system that adopted a methodology which is applicable for digital content recommendation and executed by the Internet service providers. The system made a recommendation to the users on the basis of their preferences, while most techniques for recommending digital content have focused on considering the similarity of content. In addition, it developed a method of evaluation to determine the priority of recommendations and adopted measures when selecting a set of recommendations. To experiment the feasibility and effectiveness of the presented methodology, a prototype system was developed and was applied to an English newspaper on the Internet.

• Asia pacific journal of information systems
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• v.31 no.3
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• pp.277-295
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• 2021

This paper examines the features that make a YouTube channel attractive to users. Considering that drawing users' attention is challenging on this platform, where voluminous amounts of videos are available, it is crucial to identify the factors that make users intend to subscribe to a YouTube channel. In this study, we used an online survey to collect data from 1125 respondents and an SEM model using Smart PLS 3.2.8 to analyze it. The results show that integrity and familiarity with a YouTube channel are positively correlated with trust in its creator, which leads to subscribing to the YouTube channel; value and accuracy also positively affect intention to subscribe to a YouTube channel via trust in content. This study enriches the field of research about trust in the creator and trust in content.

• Asia pacific journal of information systems
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• v.29 no.2
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• pp.181-202
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• 2019

The purpose of this study is to explore the effect of different types of simultaneous presentation (i.e., reviewer information, textual and visual content, and similarity between textual-visual contents) on review usefulness and review enjoyment in online restaurant reviews (ORRs), as they are interrelated yet have rarely been examined together in previous research. By using Latent Dirichlet Allocation (LDA) topic modeling and state-of-the-art machine learning (ML) methodologies, we found that review readability in textual content and salient objects in images in visual content have a significant impact on both review usefulness and review enjoyment. Moreover, similarity between textual-visual contents was found to be a major factor in determining review usefulness but not review enjoyment. As for reviewer information, reputation, expertise, and location of residence, these were found to be significantly related to review enjoyment. This study contributes to the body of knowledge on ORRs and provides valuable implications for general users and managers in the hospitality and tourism industries.

• The Journal of the Korea Contents Association
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• v.14 no.5
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• pp.30-43
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• 2014

The number of online video content distributors are rapidly increasing in N-screen environment. The purpose of this study is to analyze the business model of these distributors, especially Netflix and Hulu. Basis on STOF model, environmental domain, service domain, organization domain and financial domain of each company are analyzed and compared. This study finds that each company's business model had distinct characters in earlier stage. Netflix offered online and offline service in low cost, while Hulu offered up-to-date TV contents without fees. However, two companies' business models are getting similar. The result of this study shows that highly competitive environment and increasing content budget affect two companies to adopt similar business model to survive.